1. A brand is defined as the emotional feeling an audience has about a company. Managing a brand online through social media is key. 2. When using social media, listen to what your audience is saying first before diving in. Share content consistently on platforms where your target audience engages while reinforcing your brand's authentic voice and style. 3. Authentically share both successes and failures from your own unique perspective to build trust with your audience on social media.

2. What's a brand?

5. A brand is the emotional
feeling your audience has
about your company.

6. Managing that brand on the
dubbaya, dubbaya, dubbaya's.
(online)

7. Classroom Rules

8. 12345

9. 1. Listen

10. Don't dive in!
Dip your toes in first!
Find the right platforms for you.
Connect with the right
audience – it’s not all about
quantity.
Now sit back and listen to
what they are saying.

11. Being part of the conversation is
key and what better way to take
part than to actually ’hear what
someone is saying.

12. 2. Share

13. Social networking is not
about ’reinventing’ your
brand online.
Reinforce and enhance your
brand through an authentic
online experience

14. Ensure that your brand comes
shining through in each
social network you join – be
consistent in your style and
content offering.

15. Whatever you do, you do it well.
Be the expert. Share your experience
and become a resource for your
audience.

16. Papa don't preach.

17. 3. Be Yourself

18. You're good enough.
You're smart enough.

19. And goshdarnit
people like you.

20. There is only one you.
Talk from the heart.
Be transparent.
Share the good.
Share the bad.

21. Share the ugly.
Or gross.
Or...sorry folks.

23. 4. Come Prepared

24. Have a social media policy –
What are you allowed to talk
about. What SHOULDN'T you
talk about? Who's doing the
talking?

26. Always remember – your
online actions are sticky.
Once it's out there, there's no
taking it back!

27. 5. Play Nice

28. No pushing.
No shoving.
No fighting.

31. RECESS!!!!