This document discusses how web-to-print technology can help printing businesses increase sales by bridging the gap between online content and print production. It outlines common objections to web-to-print and provides tips on how to sell the benefits of the solution, such as centralized control, automated approvals, and customer convenience. The document advertises a free business strategy session and weekly print mastermind group call to help businesses implement web-to-print.

1. Building Sales
with
Web-to-Print
Sponsored by
PagePath.com
866.770.7569
synergysolutions.net
888.230.2300

2. Mark Boersma
Founder and President
Synergy Solutions
mboersma@synergysolutions.net
888-230-2300
Joe Kern
Vice President of Marketing
PagePath Technologies
JKern@PagePath.com
866-770-7569
Melissa Sienicki
Vice President of Customer Service
PagePath Technologies
MSienicki@PagePath.com
630-689-4114

4. Two Key Questions
If someone could help you in any
area of your business/life right
now, what would you love help
on?
What would you say are
your biggest challenges
in your business or life
right now?

5. Building a Bridge
Web-to-Print
Challenge
When we build a bridge between someone's challenge or
what they would love help on, to our product/service, we
increase our sales, reduce our sales cycle, reduce the
time we work, reduce our stress, and increase our life
balance.
People want to move away from their pain and move
toward things that bring pleasure.
www.TheVisionProject.net

6. About Web-to-Print
A commercial prepress process that
bridges the gap between digital content
online and commercial print production.
This process allows a print house, a
client, and possibly a graphic designer
to create, edit, and approve computer-
based online templates during the
prepress phase.
Source: Wikipedia

7. Quick Poll

8. Common Objections
• My customers will never use it
• My customer prefers to email
files
• It is too expensive
• It is too complicated
• I tried it before and could not get
it to take off
• No one on staff to manage it

9. Why Web-to-Print
• Web-to-Print is the best way to
increase sales and lower
production costs.
• Web-to-print is cost effective
and customer-friendly.
• Your customer and your web
site manage the design and
layout process.

10. How to Sell W2P
• Don’t sell printing or a product,
sell you and W2P as a solution.
• Example:
• Business card issue

11. How to Sell W2P
• Don’t sell features, sell benefits
• Example:
• Online Catalog

12. How to Sell W2P
• Don’t tools, sell ease of use
• Example:
• Interactive images

13. Building the Bridge
Examination
Solution
Implementation

14. Ask the right questions
• Can you tell me about your
print/marketing plan for the
year?
• Tell me about your process of
ordering right now.
• What are the strengths of this
process?
• What are the weaknesses?

15. Additional Benefits
• Centralized Control for
Customer
• Control branding or
consistency
• Automated approvals
• Simple Reorders
• Customer convenience
• Ease of use

16. Additional Benefits
• Centralized Control for
Customer
• Control branding or
consistency
• Automated approvals
• Simple Reorders
• Customer convenience
• Ease of use
• Builds a fence

17. How to Sell W2P
• Ask the 2 questions
• Find the bridge/connection
• Example:
• Give us some examples of
challenges or help your
customers might need.

18. Print Mastermind Group
Every Tuesday at:
11:30am Eastern
10:30am Central
8:30am Pacific
Call 218-862-7200
ID 473678
www.ravingfan.net

19. Free 30 Minute Business
Strategy Session
For information on scheduling your session
contact:
Joe Kern
630-689-4119
JKern@PagePath.com
Melissa Sienicki
630-689-4114
MSienicki@PagePath.com
Take a free business personality assessment
http://bit.ly/BusinessXray

20. Questions
Mark Boersma
Synergy Solutions
888.230.2300
www.SynergySolutions.net
Joe Kern
630-689-4119
JKern@PagePath.com
www.PagePath.com