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Aaron Meaux
Sportscasting Degree Program
Project and Portfolio I: Business and Marketing
Professor Ryan Mickley
January 11, 2020
Building Your Website’s Foundation
When determining the color palette for my digital portfolio website I wanted to reflect an
energetic site while maintaining a level of responsibility and quality that will allow users a fun
experience, but still deliver effective informative content. According to Chapman (2010), orange
is a warm color which is inviting, energetic, and often associated with creativity. Additionally,
she describes lighter blues as friendly and darker ones as strong and reliable. I decided to
combine the warm orange color and a cool color like blue to offer a nice contrast while fitting
my vision of the website perfectly.
The font family which represents my digital portfolio website is one of a bold attention-grabbing
text. A rounded or bubbled font represents socially welcoming fun mood. (“What Different
Types of Fonts Mean and How to Use Them,”). The combination of the rounded Copse font for
my header and the modern and clean look of the Montserrat font for the body offers my website
contrasting elements that work together and are aesthetically pleasing to the eye.
My digital portfolio mood board consists of various sports related topics and qualities including
effective communication skills, interaction with fans, and a wealth of sports knowledge using
both statistical and analytical data. Additionally, using exciting historical figures to represent the
ability to excite, engage, and deliver content. The board communicates to the intended sports
audience I am well-prepared and provide a level of responsibility in delivering information. It
also gives off a fun-loving vibe which allows a lighter less serious approach to be incorporated.
Using my digital mood board, I will improve my site by offering additional content and
information than originally planned. The addition of content including Fantasy Sports and Sports
Trivia, it allows the site to be more interactive. Not only will my site provide die-hard fans a
place to gain knowledge but also provide audio, visual, and analytical content for an entertaining
experience. I plan to have organized pages separated by the type of content being delivered.
Pages would include: Breaking News, Fantasy Sports Page, and enhancing the blog page to
include articles and posts on more serious topics in sports.
When visitors leave my site, I want them to be left with no questions. A one stop shop, of all the
information they need to know about what’s going on in the world of sports. The difference will
be the personal attention and interaction they receive that would be unattainable from larger
sites. A main focus in the branding will be accessibility and real time interaction and responses.
Visitors will remember me as dedicated, loyal, hard-working sports personality who provides
credible and reliable information and advice. Someone who is consistent, bold, and not afraid to
tackle bot hard-hitting and fun playful topics.
Reference Page
Chapman, C. (2010). In Color Theory for Designers, Part 1: The Meaning of Color Cameron.
Retrieved from.
https://www.smashingmagazine.com/2010/01/color-theory-for-designers-part-1-the-
meaning-of-color/
What Different Types of Fonts Mean and How to Use Them. (n.d.). Retrieved from
https://digitalsynopsis.com/design/font-psychology-emotions/

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Building my website's foundation

  • 1. Aaron Meaux Sportscasting Degree Program Project and Portfolio I: Business and Marketing Professor Ryan Mickley January 11, 2020 Building Your Website’s Foundation When determining the color palette for my digital portfolio website I wanted to reflect an energetic site while maintaining a level of responsibility and quality that will allow users a fun experience, but still deliver effective informative content. According to Chapman (2010), orange is a warm color which is inviting, energetic, and often associated with creativity. Additionally, she describes lighter blues as friendly and darker ones as strong and reliable. I decided to combine the warm orange color and a cool color like blue to offer a nice contrast while fitting my vision of the website perfectly. The font family which represents my digital portfolio website is one of a bold attention-grabbing text. A rounded or bubbled font represents socially welcoming fun mood. (“What Different
  • 2. Types of Fonts Mean and How to Use Them,”). The combination of the rounded Copse font for my header and the modern and clean look of the Montserrat font for the body offers my website contrasting elements that work together and are aesthetically pleasing to the eye.
  • 3. My digital portfolio mood board consists of various sports related topics and qualities including effective communication skills, interaction with fans, and a wealth of sports knowledge using both statistical and analytical data. Additionally, using exciting historical figures to represent the ability to excite, engage, and deliver content. The board communicates to the intended sports audience I am well-prepared and provide a level of responsibility in delivering information. It also gives off a fun-loving vibe which allows a lighter less serious approach to be incorporated. Using my digital mood board, I will improve my site by offering additional content and information than originally planned. The addition of content including Fantasy Sports and Sports Trivia, it allows the site to be more interactive. Not only will my site provide die-hard fans a place to gain knowledge but also provide audio, visual, and analytical content for an entertaining experience. I plan to have organized pages separated by the type of content being delivered. Pages would include: Breaking News, Fantasy Sports Page, and enhancing the blog page to include articles and posts on more serious topics in sports. When visitors leave my site, I want them to be left with no questions. A one stop shop, of all the information they need to know about what’s going on in the world of sports. The difference will be the personal attention and interaction they receive that would be unattainable from larger sites. A main focus in the branding will be accessibility and real time interaction and responses. Visitors will remember me as dedicated, loyal, hard-working sports personality who provides credible and reliable information and advice. Someone who is consistent, bold, and not afraid to tackle bot hard-hitting and fun playful topics.
  • 4. Reference Page Chapman, C. (2010). In Color Theory for Designers, Part 1: The Meaning of Color Cameron. Retrieved from. https://www.smashingmagazine.com/2010/01/color-theory-for-designers-part-1-the- meaning-of-color/ What Different Types of Fonts Mean and How to Use Them. (n.d.). Retrieved from https://digitalsynopsis.com/design/font-psychology-emotions/