Presentation of paper "Building librarians' capacity to advocate successfully leads to sustainable libraries" in co-authorship with Pilar Pacheco (Chile), Monica Grecu (Romania) and Greta Southard (USA)

1. Building librarians’ capacity to
Building successfully leads to
advocate librarians’ capacity
sustainable libraries
to advocate successfully
leads to sustainable libraries
Pilar Pacheco, BiblioRedes, Chile
Monica Grecu, Biblionet, Romania
Greta Southard, Public Library Association, US
Kristīne Pabērza, Third Father’s Son, Latvia

2. Pilar Pacheco
(Chile)

3.  A network of 398 Public Libraries and 18
Regional Training Labs connected to Internet
throughout Chile
 A public library as the only Internet public access
point in 1 out of 3 municipal districts
 One million people served in public access and
ICT training at public libraries
 The driving force in the digital inclusion of the
Chilean local communities

4. With BiblioRedes, you can tour Chile and the world
Internet and training, free for everyone, at your public library!
Objective: To have families use the library ICT services at the library
during the summer season

5. BiblioRedes guides
me in Internet
Objective: To promote
new Website
We have our space
in BiblioRedes.cl
Objective: To promote
generation of local
content web pages at
public libraries.

6. Dossiers with information
and letters sent to each
municipal district and
public library.
Objective: To raise awareness of BiblioRedes
Program and communicate library’s
achievements and statistics of people served in
training and access services.

7. Dear Mom… my gift is an Internet course…
Objective: To have children invite their mothers to
get computer training at the library through this
Mother’s Day card.

10. Monica Grecu
(Romania)

11.  Planning phase from October 2007 to February 2009
 12 pilot libraries
Baru , HD – Mayor
Raducanu helps in
the library

12.  About 70 librarians and local officials trained
 6 sessions of advocacy-related courses
Iasi County Library -
courses for users

13. Greta Southard
(USA)

14.  PLA trained over 2100 people, 1900 in-person, & 300 online
 Held 14 in-person training events
 Project goals:
• Build skills, confidence, enthusiasm to initiate & implement a successful
advocacy effort
• Inform and fuel immediate and ongoing efforts to increase library
funding
• Participants create an advocacy plan they can implement to meet their
grant required match

15.  Structured as a conference, includes a keynote motivational
speaker
 12 interactive work sessions, with specific learning outcomes
 Encouraged participants to come in teams of up to 3 people,
and create advocacy messages that would resonate with their
community
 At the start of the conference, 50.5% did not feel prepared to
implement an advocacy project for their library

16.  98.5% of participants reported being excited about doing
advocacy work in support of their library
 99.5% believe they can influence their community to support
their library
 98.6% were more confident in their abilities to advocate on
behalf of their library
 Respondents representing libraries with project teams
measured themselves higher on all measures of skills &
confidence for engaging in advocacy work

18. Day 1 Room A Room B Room C Room D Room E Room F
7:30 - 10:15 a.m. Breakfast - Session 1 - Keynote Speaker
10:15-10:30 Coffee break
Session 2
Getting Started Getting Started Getting Started Getting Started Getting Started Getting Started
10:30 - 11:30 a.m.
11:45 a.m. - 1:15 p.m. Lunch and Straight from the Source: How Funding Decisions are Made
Session 3 Creating Your Library Building Public Perceptions of
Your Unique Role Follow Me Show Me The Money
1:30 - 2:45 p.m. Story Relationships Libraries
2:45-3:00pm Afternoon Snack Break
Session 4 Public Perceptions of Creating Your Library
It’s All About You Follow Me Your Unique Role Show Me The Money
3:00 - 4:15 p.m. Libraries Story
4:30 - 5:00 p.m. Q&A
6:00 - 8:00 p.m. Dinner with Author
Day 2 Room A Room B Room C Room D Room E Room F
7:30 - 8:30 a.m. Breakfast
Session 5 Building Public Perceptions of Public Perceptions of
Show Me The Money Make It Memorable Your Unique Role
8:45-10:00 a.m. Relationships Libraries Libraries
10:00 -10:15 am Coffee break
Session 6 Public Perceptions of
It’s All About You Make It Memorable It’s All About You Make It Memorable Follow Me
10:15-11:30 a.m. Libraries
11:30 a.m. - 12:30 p.m. Lunch and Program: Funding Success Stories
Session 7 Creating Your Library Building
Show Me The Money Staying on Track Staying on Track Staying on Track
12:45 - 2:00 p.m. Story Relationships
Session 8
What's Next? What's Next? What's Next? What's Next? What's Next? What's Next?
2:15 - 3:00 p.m.
3:00 - 3:30 p.m. Closing

19. Kristīne Pabērza
(Latvia)

20. Through strengthening capacities of public libraries to facilitate proactive use of
ICT resources among people in Latvia thus striving
to improve the quality of their lives
PUBLIC ACCESS
COMPUTERS
TRAINING FOR IMPACT
LOCAL
INTERNET (WiFi) LIBRARIANS ADVOCACY ASSESSMENT
CONTENT
AND USERS
VIRTUAL PRIVATE
NETWORK

21. Government
authorities
Municipality
leaders
Non-users Users Librarians

22. ppacheco@biblioredes.org
mgrecu@irex.ro
Greta.southard@gmail.com
kristine.paberza@3td.lv