IRC workshop agenda

1. WHA IRC Directors Workshop
U.S. Embassy – Quito, Ecuador
June 7-11, 2010
This workshop provides a forum for IRC Directors to meet and examine the role of
IRCs in carrying out WHA public diplomacy goals and develop a customized IRC
marketing plan that puts these goals into action.
The first two days will focus on WHA and IRC goals and initiatives, including social
media, collection development, IRC best practices, OpenNet resources and databases,
and a visit to the American Corner at the Centro Cultural Metropolitano in Quito.
For the remaining three days, you will build a practical marketing plan for Mission and
external audiences that addresses public diplomacy goals as it blends appropriate
application of social and interactive media with proven public diplomacy methods and
tools. U.S. library public relations and marketing consultant Peggy Barber will guide
participants through the process of designing a positioning statement and key
message, identifying key audiences, strategies and tools, and measures used for
evaluation.
Secretary Clinton will be visiting Quito on Tuesday afternoon, June 8. We might be
able to attend her speech at the Centro Cultural Metropolitano (the same place as the
American Corner), but we probably won’t know until the last minute. Thanks in
advance for your flexibility as we manage potential changes in this schedule.
All sessions will be held in the Chimborazo Room at the U.S. Embassy in Quito.

2. PLEASE BRING YOUR OFFICIAL EMBASSY BADGE EVERY DAY.

3. Monday, June 7
8:00 am Meet IROs in the lobby of the Sheraton for bus to Embassy (blue
bus from MarcoTour Agency).
8:30 – 9:00 Introductions, administrative issues, and parking lot
Monica Ramirez, Quito IRC Director
Holly Murten, IRO Buenos Aires
9:00 – 9:15 Welcome to Quito / Official photo
CAO Kevin Skillin
9:15 – 10:00 IRC Partners: BNCs and American Corners
Wendy Zaman, IRO Brasilia
10:00 – 10:45 Collection development for BNCs, ACs, and IRCs
Ligia Alpizar, San Jose
Irene Gonzalez, Santo Domingo
Carolina Rodriguez, Managua
Moderator: Holly Murten
10:45-11:00 Break
11:00 – 12:00 DVC with WHA/PDA and IIP/IR (12 noon DC time)
Elizabeth Kaufmann, Deputy Director, WHA/PDA
Peter Samson, WHA/PDA
Marcia Bosshardt, Acting Senior Advisor, IIP/R
Jean Cavanaugh, Office Director, IIP/IR
Moderator: IRO Fenghua Wang, Washington, DC
12:00 – 12:30 Outcomes from DVC: discussion
Moderators: Fenghua Wang, Wendy Zaman, Holly Murten
12:30 – 1:00 Reporting and MAT 
Holly Murten
1:00 – 2:00 Lunch – Embassy Cafeteria
2:00 – 3:00 Worldwide Virtual Library: implications for VL in WHA
Fenghua Wang
3:00 – 3:30 Tour of Quito IRC
3:30 – 3:45 Break – move to training room for rest of day
3:45 – 4:30 IRC collaborative product development: roundtable discussion

4. Moderator: Hans Mendoza, La Paz
4:30 – 5:00 Post-earthquake library projects in Haiti & Chile
Nathalie Gardere, Port-au-Prince
Marco Castillo, Santiago
Moderator: Fenghua Wang
5:00 Board bus for return to Sheraton
* Monday evening free *
Tuesday, June 8
7:30 am Meet IROs in the lobby of the Sheraton for bus to Embassy (blue
bus from MarcoTour Agency).
8:00 - 9:00 Guided DVC tour of Bunche Library’s Virtual Library for WHA
(9:00 DC time)
Speaker: Linda Schweizer, Reference Librarian
Moderator: Wendy Zaman
9:00 – 10:00 Favorite OpenNet Resources: demonstration
Fenghua Wang (ProQuest Policy File, Europa World Plus, and
Economist Intelligence Report)
Holly Murten (Open Source Center)
Wendy Zaman (IRC Portal)
Moderator: Elenita Tapawan, IRO Mexico City
10:00 -10:15 Break
10:15 – 12:15 Marketing Best Practices
Moderator: Wendy Zaman
12:15– 1:30 Lunch – Chimborazo Room
Pizza ordered in advance

5. There are two possibilities for Tuesday afternoon:
Attend the Secretary’s speech Not attend the Secretary’s speech
1:30: Depart Embassy by bus for Centro 1:30: IRC Marketing: the power of a Plan
Cultural Metropolitano. Tour the (Peggy Barber)
American Corner.
TBD: Transfer to designated area in the 3:30: Depart Embassy by bus for the
Centro Cultural in order to be in place for Centro Cultural Metropolitano. Tour the
the Secretary’s entrance. American Corner.
5:00: Optional tour of downtown Quito. 5:00: Optional tour of downtown Quito.
Please see separate schedule for “IRC Marketing: The Power of a Plan”
Wednesday-Thursday-Friday