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Building Industry 
Forecast 
A Meyers Research - Kennedy Wilson Innovation © 2014 Zonda | Meyers Research LLC 
September 2014
The Economy 
Job Growth 
• U.S. job growth has improved. 
• Strongest job growth is in the West, Southeast and Texas 
• The U.S. economy has added jobs for 46 consecutive months. 
• Areas with the best job growth also have healthy housing markets. 
© 2014 Zonda | Meyers Research LLC
The Economy 
Job Growth 
• 3 of the top 10 are in Texas 
• 2 of the top 10 are in Bay Area 
• 2 of the top 10 Florida 
• Tech, Oil and Gas and Hospitality 
Top-10 Large Metro Areas 
MSA Annual Job Growth 
Orlando-Kissimmee-Sanford, FL 3.7% 
Austin-Round Rock-San Marcos, TX 3.6% 
Dallas-Fort Worth-Arlington, TX 3.6% 
San Jose-Sunnyvale-Santa Clara, CA 3.4% 
Las Vegas-Paradise, NV 3.1% 
Portland-Vancouver-Hillsboro, OR-WA 3.1% 
Houston-Sugar Land-Baytown, TX 3.1% 
San Francisco-Oakland-Fremont, CA 3.0% 
Miami-Fort Lauderdale-Pompano Beach, FL 3.0% 
Indianapolis-Carmel, IN 3.0% 
Source: 
Bureau 
of 
Labor 
Sta/s/cs, 
June 
2014
Demographics
Demographics 
Homeownership Rate 
• The homeownership rate in 2Q14 fell to its lowest level since 1995. 
• Homeownership is been steadily declining for a decade; It was exacerbated by the recession. 
• The homeownership rate in the West region has increased for two straight quarters after reaching 
its lowest levels since 1997. 
© 2014 Zonda | Meyers Research LLC
Demographics 
Homeownership Rate 
• The first-time homebuyer segment is feeling the pinch of declining affordability the most. 
• Homeownership rate amongst the Under-35 age group is at the lowest (35.9%) it has been since 
the Census began tracking in ownership by age in 1994. 
• Millennials are renting over buying, represent upside ahead as they get into 30s. 
Homeownership Rates by Age 
65 years and over 
55 to 64 years 
45 to 54 years 
35 to 44 years 
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 
© 2014 Zonda | Meyers Research LLC 
Under 35 years
International Migration on Coasts and Near Diverse Economies 
The top U.S. “gateway” cities for international migration are outlined below. Many top markets in the United States, including markets in 
California, Seattle, Miami and New York are seeing incoming housing demand from international buyers seeking a home or investment 
property to buy. International buyers include those from all parts of Asia, South America, Europe, Russia and the Middle East. International 
buyers are a particular condo market factor in Miami and New York markets, as well as in California. 
8 
Source: MPI and US Census
Domestic Migration Driven by Jobs but also Affordability and Retirement 
Looking at just domestic migration trends, it is low-cost Sunbelt areas, energy centers (Texas), and knowledge and technology hubs that 
earn the biggest net gain in domestic population. The three largest metros in the United States (New York, Chicago, Los Angeles) continue 
to lose domestic population. The Rustbelt area continues to lose domestic population. 
9 
Source: MPI and US Census
Total Migration Fuels the Major Metropolitan Areas 
This chart combines domestic and foreign migration. Metros with knowledge-based economies and in the Sunbelt account for the largest 
population growth (North Carolina, Florida, Atlanta, Texas, Phoenix and Las Vegas, etc.). Eleven large metros, most in or near the Rustbelt, 
displayed decreases in population. New York and LA are losing more Americans than they are gaining, but foreign migration makes up for 
it. 
10 
Source: MPI and US Census
Housing Market
Housing Market 
Improving Residential Building 
• Single-family building permits have rebounded since first part of year. 
• Bad weather during the winter months slowed building activity. 
• Tighter lending standards and lower affordability may also be contributing factors. 
• High rental demand has kept multi-family permit activity at elevated levels. 
© 2014 Zonda | Meyers Research LLC
Housing Market 
New Home Sales 
• New home sales were down 11.5% from last June, the biggest annual decline since April 
2011. 
• Affordability hampering demand since prices are still rising. 
• Moody’s forecasts a strong year for new home sales in 2014. 
• New home sales still only a third of what they were at their peak; Lots of room to grow. 
© 2014 Zonda | Meyers Research LLC
Mortgage Rate Activity in the last 24 months 
• Rates declined slightly this past week while again matching their lowest levels of the year. 
• Average 30-year fixed rate mortgage currently matches its lowest levels of the year. 
• Fixed rates remained low despite stronger economic data and the Fed’s continued tapering. 
• The Fed cut their monthly bond-buying by another $10 billion to $25 billion/month in August. 
© 2014 Zonda | Meyers Research LLC 
Housing Market
Housing Market 
FHA Loan limits impact New Home Sales 
© 2014 Zonda | Meyers Research LLC 
County 
Name State 
2013 
FHA 
Loan 
Limits 
2014 
FHA 
Loan 
Limits 
Change 
in 
Loan 
Limits 
2013 
First 
Half 
New 
Home 
Sales 
2014 
First 
Half 
New 
Home 
Sales 
Change 
in 
New 
Home 
Sales 
Washington DC $729,750 $625,500 -­‐14.29% 327 499 52.60% 
Santa 
Clara CA $729,750 $625,500 -­‐14.29% 530 770 45.28% 
Kings NY $729,750 $625,500 -­‐14.29% 596 652 9.40% 
Tarrant TX $271,050 $287,500 6.07% 2130 2181 2.39% 
Queens NY $729,750 $625,500 -­‐14.29% 391 393 0.51% 
Broward FL $423,750 $345,000 -­‐18.58% 583 583 0.00% 
Harris TX $272,550 $295,550 8.44% 5313 5221 -­‐1.73% 
Orange CA $729,750 $625,500 -­‐14.29% 1307 1231 -­‐5.81% 
Bexar TX $332,500 $316,250 -­‐4.89% 2866 2692 -­‐6.07% 
Wayne MI $297,500 $271,050 -­‐8.89% 326 295 -­‐9.51% 
Dallas TX $271,050 $287,500 6.07% 1093 952 -­‐12.90% 
Miami-­‐Dade FL $423,750 $345,000 -­‐18.58% 1088 919 -­‐15.53% 
New 
York NY $729,750 $625,500 -­‐14.29% 439 369 -­‐15.95% 
Maricopa AZ $346,250 $271,050 -­‐21.72% 4960 3974 -­‐19.88% 
King WA $567,500 $506,000 -­‐10.84% 1906 1501 -­‐21.25% 
Los 
Angeles CA $729,750 $625,500 -­‐14.29% 1831 1414 -­‐22.77% 
Cook IL $410,000 $365,700 -­‐10.80% 905 631 -­‐30.28% 
San 
Bernardino CA $500,000 $355,350 -­‐28.93% 977 679 -­‐30.50% 
Riverside CA $500,000 $355,350 -­‐28.93% 1961 1273 -­‐35.08% 
San 
Diego CA $697,500 $546,250 -­‐21.68% 1653 1008 -­‐39.02% 
Clark NV $400,000 $287,500 -­‐28.13% 4037 2204 -­‐45.41%
Housing Market 
Foreclosure Heat Map 
• Foreclosure activity remains high in some Rust Belt states and the Southeast. 
• Nevada, Michigan, and Arizona still amongst worst performers despite a recovery. 
• Florida still leads the nation in foreclosures. 
© 2014 Zonda | Meyers Research LLC
Conclusion
© 2014 Zonda | Meyers Research LLC 
Conclusions 
1. Mortgage industry is still holding us back 
2. Diverse Markets of Have and Have NOTS 
3. Demographics are favorable for housing expansion 
4. Builder population is low and could see further consolidation 
5. Capital is taking more risk and less expensive
© 2014 Zonda | Meyers Research LLC 
• Real-time data reporting across the USA 
• Search, save and monitor hot spots 
• Uncover nearby trends and demographics 
• Generate lean, elegantly formatted market 
and site reports in just seconds 
Zonda™, a Meyers Research Kennedy 
Wilson innovation, is the housing industry’s 
most comprehensive solution for smart 
business analysis, real-time market data 
reporting, economic and housing data in 
one place and on-the-go. 
Get a demo, email zonda@meyersresearchllc.com 
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Building Industry Forecast DC Jeff Meyers On National Trends

  • 1. Building Industry Forecast A Meyers Research - Kennedy Wilson Innovation © 2014 Zonda | Meyers Research LLC September 2014
  • 2.
  • 3. The Economy Job Growth • U.S. job growth has improved. • Strongest job growth is in the West, Southeast and Texas • The U.S. economy has added jobs for 46 consecutive months. • Areas with the best job growth also have healthy housing markets. © 2014 Zonda | Meyers Research LLC
  • 4. The Economy Job Growth • 3 of the top 10 are in Texas • 2 of the top 10 are in Bay Area • 2 of the top 10 Florida • Tech, Oil and Gas and Hospitality Top-10 Large Metro Areas MSA Annual Job Growth Orlando-Kissimmee-Sanford, FL 3.7% Austin-Round Rock-San Marcos, TX 3.6% Dallas-Fort Worth-Arlington, TX 3.6% San Jose-Sunnyvale-Santa Clara, CA 3.4% Las Vegas-Paradise, NV 3.1% Portland-Vancouver-Hillsboro, OR-WA 3.1% Houston-Sugar Land-Baytown, TX 3.1% San Francisco-Oakland-Fremont, CA 3.0% Miami-Fort Lauderdale-Pompano Beach, FL 3.0% Indianapolis-Carmel, IN 3.0% Source: Bureau of Labor Sta/s/cs, June 2014
  • 6. Demographics Homeownership Rate • The homeownership rate in 2Q14 fell to its lowest level since 1995. • Homeownership is been steadily declining for a decade; It was exacerbated by the recession. • The homeownership rate in the West region has increased for two straight quarters after reaching its lowest levels since 1997. © 2014 Zonda | Meyers Research LLC
  • 7. Demographics Homeownership Rate • The first-time homebuyer segment is feeling the pinch of declining affordability the most. • Homeownership rate amongst the Under-35 age group is at the lowest (35.9%) it has been since the Census began tracking in ownership by age in 1994. • Millennials are renting over buying, represent upside ahead as they get into 30s. Homeownership Rates by Age 65 years and over 55 to 64 years 45 to 54 years 35 to 44 years 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% © 2014 Zonda | Meyers Research LLC Under 35 years
  • 8. International Migration on Coasts and Near Diverse Economies The top U.S. “gateway” cities for international migration are outlined below. Many top markets in the United States, including markets in California, Seattle, Miami and New York are seeing incoming housing demand from international buyers seeking a home or investment property to buy. International buyers include those from all parts of Asia, South America, Europe, Russia and the Middle East. International buyers are a particular condo market factor in Miami and New York markets, as well as in California. 8 Source: MPI and US Census
  • 9. Domestic Migration Driven by Jobs but also Affordability and Retirement Looking at just domestic migration trends, it is low-cost Sunbelt areas, energy centers (Texas), and knowledge and technology hubs that earn the biggest net gain in domestic population. The three largest metros in the United States (New York, Chicago, Los Angeles) continue to lose domestic population. The Rustbelt area continues to lose domestic population. 9 Source: MPI and US Census
  • 10. Total Migration Fuels the Major Metropolitan Areas This chart combines domestic and foreign migration. Metros with knowledge-based economies and in the Sunbelt account for the largest population growth (North Carolina, Florida, Atlanta, Texas, Phoenix and Las Vegas, etc.). Eleven large metros, most in or near the Rustbelt, displayed decreases in population. New York and LA are losing more Americans than they are gaining, but foreign migration makes up for it. 10 Source: MPI and US Census
  • 12. Housing Market Improving Residential Building • Single-family building permits have rebounded since first part of year. • Bad weather during the winter months slowed building activity. • Tighter lending standards and lower affordability may also be contributing factors. • High rental demand has kept multi-family permit activity at elevated levels. © 2014 Zonda | Meyers Research LLC
  • 13. Housing Market New Home Sales • New home sales were down 11.5% from last June, the biggest annual decline since April 2011. • Affordability hampering demand since prices are still rising. • Moody’s forecasts a strong year for new home sales in 2014. • New home sales still only a third of what they were at their peak; Lots of room to grow. © 2014 Zonda | Meyers Research LLC
  • 14. Mortgage Rate Activity in the last 24 months • Rates declined slightly this past week while again matching their lowest levels of the year. • Average 30-year fixed rate mortgage currently matches its lowest levels of the year. • Fixed rates remained low despite stronger economic data and the Fed’s continued tapering. • The Fed cut their monthly bond-buying by another $10 billion to $25 billion/month in August. © 2014 Zonda | Meyers Research LLC Housing Market
  • 15. Housing Market FHA Loan limits impact New Home Sales © 2014 Zonda | Meyers Research LLC County Name State 2013 FHA Loan Limits 2014 FHA Loan Limits Change in Loan Limits 2013 First Half New Home Sales 2014 First Half New Home Sales Change in New Home Sales Washington DC $729,750 $625,500 -­‐14.29% 327 499 52.60% Santa Clara CA $729,750 $625,500 -­‐14.29% 530 770 45.28% Kings NY $729,750 $625,500 -­‐14.29% 596 652 9.40% Tarrant TX $271,050 $287,500 6.07% 2130 2181 2.39% Queens NY $729,750 $625,500 -­‐14.29% 391 393 0.51% Broward FL $423,750 $345,000 -­‐18.58% 583 583 0.00% Harris TX $272,550 $295,550 8.44% 5313 5221 -­‐1.73% Orange CA $729,750 $625,500 -­‐14.29% 1307 1231 -­‐5.81% Bexar TX $332,500 $316,250 -­‐4.89% 2866 2692 -­‐6.07% Wayne MI $297,500 $271,050 -­‐8.89% 326 295 -­‐9.51% Dallas TX $271,050 $287,500 6.07% 1093 952 -­‐12.90% Miami-­‐Dade FL $423,750 $345,000 -­‐18.58% 1088 919 -­‐15.53% New York NY $729,750 $625,500 -­‐14.29% 439 369 -­‐15.95% Maricopa AZ $346,250 $271,050 -­‐21.72% 4960 3974 -­‐19.88% King WA $567,500 $506,000 -­‐10.84% 1906 1501 -­‐21.25% Los Angeles CA $729,750 $625,500 -­‐14.29% 1831 1414 -­‐22.77% Cook IL $410,000 $365,700 -­‐10.80% 905 631 -­‐30.28% San Bernardino CA $500,000 $355,350 -­‐28.93% 977 679 -­‐30.50% Riverside CA $500,000 $355,350 -­‐28.93% 1961 1273 -­‐35.08% San Diego CA $697,500 $546,250 -­‐21.68% 1653 1008 -­‐39.02% Clark NV $400,000 $287,500 -­‐28.13% 4037 2204 -­‐45.41%
  • 16. Housing Market Foreclosure Heat Map • Foreclosure activity remains high in some Rust Belt states and the Southeast. • Nevada, Michigan, and Arizona still amongst worst performers despite a recovery. • Florida still leads the nation in foreclosures. © 2014 Zonda | Meyers Research LLC
  • 18. © 2014 Zonda | Meyers Research LLC Conclusions 1. Mortgage industry is still holding us back 2. Diverse Markets of Have and Have NOTS 3. Demographics are favorable for housing expansion 4. Builder population is low and could see further consolidation 5. Capital is taking more risk and less expensive
  • 19. © 2014 Zonda | Meyers Research LLC • Real-time data reporting across the USA • Search, save and monitor hot spots • Uncover nearby trends and demographics • Generate lean, elegantly formatted market and site reports in just seconds Zonda™, a Meyers Research Kennedy Wilson innovation, is the housing industry’s most comprehensive solution for smart business analysis, real-time market data reporting, economic and housing data in one place and on-the-go. Get a demo, email zonda@meyersresearchllc.com Sign up for our newsletter at www.zonda.co

Editor's Notes

  1. Forecast job growth: 26K. 23K – 41 year average Total: 1.4M
  2. Take out the 80’s. Previous peaks about 12K. 34Y average 10K. 6.5K this year.
  3. Nationally: 2.2 San Mateo: 8.2
  4. SFD up over 50% this year. 2007 levels. 25% of 2002 levels.
  5. SFD up over 50% this year. 2007 levels. 25% of 2002 levels.
  6. 8000 units in the pipeline. Active, 2014 and 2015
  7. Past 12 months: Under 1.1M is 80% of the market. Over 1.1M – 140 sales a year.
  8. Average 5.3%. 1994: 264K to 1.2M in 2006. We are approaching $1M this year.
  9. Half way back. 90% of all sales.