Building High Trust Business Relationships
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This presentation discusses the process of building a high trust, profitable relationship with your client .
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Building High Trust Business Relationships
- 1. MILTON AND CROSS CONSULTING Suite J179, Ikota Shopping Complex, Adjacent Victoria Garden City, Lekki, Lagos Tel: +2348036258312; Email: miltoncrosslexng@gmail.com web: www.miltoncrosslexng.com BUILDING HIGH TRUST BUSINESS RELATIONSHIPS
- 4. I want the biggest piece of the cake
- 6. THE ROLE OF TRUST IN BUSINESS Build High Trust Relationship Receive Repeat Business Acquire New Referrals Increase High Value Client base
- 7. I’m looking for my usual Customer!!!
- 8. OBJECTIVES OF A HIGH TRUST RELATIONSHIP • Alignment of products with customers present and future needs • Differentiating our products from our competitors offerings. • Create value for Customers • Generating sustainable growth.
- 9. KEY DRIVERS OF A HIGH TRUST BUSINESS RELATIONSHIP? INTEGRITY Does your product or service meet the need it was set it out to solve? Honesty is the best policy in high trust strategic marketing. Be truthful Take Responsibility Be loyal
- 10. • Maintain the quality of your product and services. • How often do you meet up with the expectation of your client? • Has the value of your product/services ever depreciated? CONSISTENCY
- 11. RELIABILITY •Make a mental list of your customers that have said that they can always count on you. •Recall your business attitude towards those clients. •If none has ever made that compliment, ask yourself the following questions: •Do I do what I say? •Do I always postpone delivery of services? •Do I always follow through? •Does my product and services measure up to the brand promise?
- 12. DURABILITY • Do you follow through with your words many times over an extended period? • Rate the durability of your product and services. Availability • Am I there when they need me? • How accessible is my product and services?
- 14. TAKE HOME POINTS • List five consistent clients. • Make a list of the five clients with whom you recently had a good selling experience. • Develop a strategy to foster deeper relationships with them.
- 15. IN SUMMARY…. • Create a good first impression. • Emphasize what sets you apart from your competitors. • Primarily invest your resources in retaining high trust and support of your best clients. • Your actions will eventually tip your business scale in your favour for good. • The common mistake in high trust strategic marketing is trying to meet the needs of everyone while failing to secure the loyalty of anyone. • Add value. • There are no shortcuts to building the most lucrative, long- lasting relationships. This takes some time.
Editor's Notes
- Are you really more concerned with productivity than people? Have real interactions and real investments. Consider how it makes your clients feel when they believe that they actually have a working relationship with you? . When they believe they have a personal relationship with you, it creates room for building trust. They will bring their service needs to you always and as well refer other people such as family, friends, neighbours and colleagues to you.