This document provides an overview of Force.com's Platform as a Service (PaaS) offering. It summarizes that Force.com PaaS allows developers to focus on building applications without worrying about managing infrastructure by providing infrastructure services, application services, and operations services. It also highlights some key Force.com PaaS capabilities like the Apex programming language, Visualforce for building custom user interfaces, workflow and process automation tools, and integration capabilities.

1. Building Enterprise Apps Using
Force.com and Other Cloud
Services

2. Our Strategy: The World’s First Multi-Application,
Multi-Category SaaS Company

3. Delivered
Application
Infrastructure
Services
Network
Storage
Operating System
Database
App Server
Web Server
Data Center
Disaster Recovery
Application
Services
Security
Sharing
Integration
Customization
Web Services
API
Multi-Language
Multi-Currency
Workflow
Analytics
Multi-Device
Messaging
Search
Operations
Services
Authentication
Availability
Monitoring
Patch Mgmt
Upgrades
Backup
NOC
Idea
Why PaaS? -- What if all your resources could be
focused on only what’s unique about your apps?

4. PaaS lets developers focus on what their apps do,
rather than the software and infrastructure to run them
Build Your
Apps!
  
Infrastructure
Services
Application
Services
Operations
Services
Force.com You

5. Definition of Platform as a Service

6. 150M+Transactions Daily
Average Speed 210ms
~37%Global Deployments
$100s Millions Investment
2 Fully Mirrored Data Centers
Scalable Architecture
Disaster Recovery
Globally Distributed Data Centers
Global Infrastructure as a Service

7. Multi-Tenant Global Scalable Architecture
Search
Database Clusters
Servers
NA1 NA3NA2 APEMEA
Multi-tenant
clusters
“n” Pod
APIAPP
Scalable “Pod” Architecture
Pod Architecture
Database cluster
App servers
Fully mirrored in DR facility
Add new pods for scalability

8. Security Transparency
SAS 70 Type II
SysTrust Certified
Network and Physical Security
IP Restricted Access Option
Flexible Single Sign-On Options
Identity Confirmation
The Most Trusted & Secure Infrastructure

9. Create any table
Add any field
Build any relationship
Security & sharing built-in
Automatic audit history tracking
Automatic tuning
Automatic backups
Automatic upgrades
8,700,000+
Schema Edits
160,000
SQL Statements per Sec
Scales from
1-XXX,000+ users
Your Database on Our Service

10. 1.75 Billion
API calls per month
28+ Billion
Total API calls
Web Services API
Packaged SAP & Oracle
Integrations
Breakthrough SOA On Demand
Back-end and Desktop Integration
Over 40 Integration Partners on
AppExchange
Your Integrations on Our Service:
Designed to Integrate with Any IT Architecture
All Integrations Are Upgraded With Zero Customer Effort

11. Declarative
Programmatic
Approvals
Intelligent
Time-Based
Formulas
Outbound Messaging
97,000+
workflow rules
7 Million+
automated tasks
A B D
C
Your Workflow on Our Service

12. Your Logic on Our Service
Audit History Tracking
Assignment Rules
Escalation Rules
Workflows Rules
Approval Processes
Declarative Logic (point and click)
Formula-Based Logic (similar to excel)
Procedural Logic (code)
Formula Fields
Data Validation Rules
Apex Triggers (logic before or after a save, update
or delete)
Apex Classes
Apex Web Services (logic that can be called by an
external system)

13. First Multi-Tenant
Programming Language
Programmatic Business Logic
Stored Procedures
Data Validation
Complex Transactional Logic
Your Code on Our Service
1.5 Million
Apex System Requests
per Day
Lines of Apex Code
1.6 Million

14. YourCode
Our
Infrastructure
Apex Code
 Java-like syntax
 Strongly typed
 Transactional
CharacteristicsInteger NUM = 10;
Account[] accs;
// Clean up old
data
accs = [select id
from account where
name like 'test%'];
delete accs;
commit;
accs = new
 Schema-aware
 Governed
 Secured
Powerful Capabilities
Database Triggers
Web Services
Transactional logic
First Multi-Tenant
Programming
Language
2M
Lines of Code
Multi-Tenant Virtual Machine
Metadata
1.8M
Apex requests per day
Your Code on Our Service

15. Create Any Application and Any Interface
Any User Interface
Any Application
Any Device
10,500+ Custom
Interfaces Created
Visualforce opens up a new world of possibility for user interface design.
It helps us build compelling user interfaces packed with powerful business logic.
-Tim Tribe, Head of Product Management

16. Any Design Any Interaction
Any Device
Create Any Application and Any Interface

17. How Does it Work?
Run your user interface code
on our service
Use the intelligence of Apex to
build any interface logic
Leverage our library of standard
interface components
Page
Form
Text
Style
Image
Panel
Message
Our
Pages Your
Code

18. Mash-Ups: Integrating the User Experience
 Build Business Mash-ups,
exposing back office data like
– Order History
– Pending Invoices
– Payment History
– Credit Limit/Exposure
– etc.
along with data in your
force.com database
• SOAP or REST or RSS
Account,
Opportunity data
Order Management
data

19. Demo – Using the Platform Layers
 Recruiting Application
– Track Jobs and Applicants
– Workflow – alerts, confirmations
– Business Logic – no duplicates please
– UI – intranet style job page
– Mashup – schedule interviews and share on google calendar

20. Getting Started Is Easy!
1. Visit developer.force.com
2. Get Free Developer
Edition
1. Begin Building Apps