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Building project management capability 
through competency assessments 
 
Author 
Melanie Franklin, Chief Executive, 
Maven Training Limited 
Contents                                                                                                                                             
                                                                                                                                                     
 
    Overview ................................................................................................................................ 3
    Benefits .................................................................................................................................. 4
    The Maven approach ............................................................................................................. 5
    Create competency model .................................................................................................... 5
    Launch competency model ................................................................................................... 7
    Apply competency model ..................................................................................................... 9
    Conclusion ............................................................................................................................ 11
    Company Overview .............................................................................................................. 12
    Appendix A ‐ Sample competency models .......................................................................... 13
 
 




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MSP® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries 
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P3M3™ is a Trade Mark of the Office of Government Commerce
Overview                                                                                                   
                                                                                                           
 
Competency models emerged in the 1980s as a response to organisational change and are now an 
accepted part of management development. In many organisations they form the backbone of the 
performance management and recruitment processes. There are a myriad of best practice models 
available to organisations but their value is greatest when they are tailored to the vision, mission 
and culture of the particular organisation.  
 
In the last couple of years there has been the development of specific models for specific skill sets. 
For example the NHS has developed its own skills and competencies framework to include clinical 
and non‐clinical specialisms, the Change Management Institute has developed a competency 
model for change practitioners, the Association for Project Managers has a model for project, 
programme and portfolio management and there are competency models for those working in 
finance, IT and training. In the UK many organisations have contributed to the creation of National 
Occupational Standards for different industry sectors, from which industry specific competencies 
can be derived. 
 
'Competencies' are the behaviours that employees must have, or must acquire, to input into a 
situation in order to achieve high levels of performance.’ 
                                                           Chartered Institute of Personnel and Development 2010 
 
These behaviours have been identified as the ones that most make a difference to job 
performance and they are derived from observing ‘superior’ performers to identify the differences 
in how they behave compared to ‘adequate’ performers. Individuals use a combination of people‐ 
centred behaviours (referred to as management or leadership competencies) and technical 
competencies which are specific to the skill set that they use. An effective competency model 
must assess management and technical competencies.  
 
This paper explains how to develop and apply a competency model that address the competencies 
required for the effective implementation of change through portfolio, programme and project 
management thereby increasing the capability of an organisation to successfully achieve its 
strategic objectives. 
 
Effective implementation of change requires that an organisation has the capability to: 
     Assess its strategic objectives and define the portfolio of projects and activities that will 
        lead to the achievement of each objective 
     Form implementation teams skilled in the delivery of change (projects) and the transition 
        of core business from business as usual to a new version of business as usual: 
            o Deliver projects on time, on budget and to the required level of quality 
            o Implement the new systems, processes, products and services created by each 
                project using a structured approach ensuring that the day to day operations are not 
                destabilised by change and that individuals support the changes and are willing and 
                able to adopt them. 




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Benefits                                                                                        
                                                                                                
 
The benefits derived from the appropriate use of a competency model for the successful 
implementation of change can be defined based on how the model is applied. The two most 
common applications of a competency model are for recruitment, selection and talent 
management, and as a development tool used by individuals and their line managers. 
 
The benefits of using a competency model for recruitment purposes include: 
   • Establishment of clear expectations of what the organisation expects and needs from an 
      individual 
   • Reduction in the costs of the recruitment and retention of staff as there is an increase in 
      retention and a reduction in the number of ‘failed’ candidates who leave in the first year 
   • Talent pool is not diluted with insufficiently able recruits 
   • Increase in productivity as the proportion of superior performers increases  
   • Provision of objective selection criteria which minimise legal challenges to the recruitment 
      process (grievances, tribunals) 
    
 
The benefits of using regular competency assessment for staff development include provision of: 
    A roadmap for building strengths and closing development gaps 
   • Career paths that include lateral and vertical moves to increase the range of opportunities 
      across the organisation  
   • Help in developing a ‘learning organisation’ – consciously transforming and developing 
 
 
Thereby enabling: 
    An increase in the pool of highly skilled internal resources 
    Greater production efficiency through the alignment of appropriately skilled resources to 
      each change initiative 
    Enhanced employee morale and a reduction in recruitment and retention costs 
    Increased rate of return on all development activities 
    Better quality outcomes and an increase in customer satisfaction 




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The Maven approach                                                                                
                                                                                                  

Development of a competency model should be undertaken in isolation from other governance 
structures and development procedures that are already in existence. To create a competency 
model with the best fit for the organization means understanding the prevailing culture and values 
of that organization, alongside its ambitions and the vision it has of what it will become in the 
future.  

We believe there are three steps to the process: 

           Create competency model 
           Launch competency model 
           Apply competency model 

 

Create competency model 
                                                                Select
                                                                competencies
                    Identify strategic                          & indicators
                    objectives and                              from each
                    values                                      model

  Project                                Select competency                     Generate
    Planning                             frameworks from        Map            Competency
    Meeting                              best practice models   competencies   model
                     Identify roles                             to each role
                     to be included
                     in this exercise
                                                                Agree levels
                                                                of
                                                                assessment
                                                                for each
                                                                indicator

 

Project planning meeting 
Development of a competency framework is run as a project with an agreed timeline, budget and 
set of resources. The purpose of the planning meeting is to confirm the scope and objectives of 
this project including the strategic and operational reasons for developing the model, the 
stakeholders, the anticipated benefits and the risks and likely issues that will arise. 
 
Identify strategic objectives and values 
A competency model is most effective if the competencies that it assesses are relevant to the 
industry sector, ambitions that the organisation has and the prevailing culture and values that 
those already working in the organisation demonstrate. The indicators which demonstrate each 
competency will be influenced by these values. For example if quality is a prevailing theme in the 
values of the organisation then testing, reviewing, checking and getting approval from 
stakeholders will be important examples of competency. 
  

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Identify roles to be included in this exercise 
Roles may refer to management levels to which the competency model applies, or disciplines or 
specialisms that are to be included. Generally a competency model is applicable to all levels of 
management; it is the level of ability that increases with grade, but the competencies are core to 
the organisation whatever the seniority of the person being assessed.  
There is a balance to be achieved in creating a model that is reflective of all the skills required to 
implement successful change and being so broad as to ignore specific skills that are only held by 
certain roles. Effectively the scope of the model must be confirmed at this point, balancing its 
inclusiveness and the number of staff to whom it is applicable against the need to make it specific 
enough to be meaningful. 
 
Select competency frameworks from best practice models 
There are a number of competency models created by professional bodies whose members are 
active project, programme, portfolio, risk and change managers.  
 
     The project‐related frameworks are designed to address the skills required to manage a 
        project from initial idea through to successful delivery i.e. the traditional project lifecycle  
 
     The change‐related frameworks encompass the skills associated with successful handover 
        of completed deliverables and the adoption by new users. This ‘transition’ period requires 
        a number of skills including relationship building and empathy, as well as a keen 
        appreciation of the business environment into which the deliverables are to be adopted  
 
     Effective change has to be communicated and the competencies associated with 
        excellence; training and coaching provides a useful source of skills in this area. 
 
Examples of frameworks are given in Appendix A. 
 
Select competencies and indicators from each model 
Within a competency model, there are a number of layers of information that need to be 
specified: 
 
                                                     The competency is the behaviour, skill or ability 
                                                     that is expected of the individual.  
                                                     The indicator is an explanation of how the 
                                                     competence is applied. It can be a stand alone 
                                                     sentence or paragraph, or it can be supported by 
                                                     a further level of detail which gives examples of 
                                                     how the behaviour might be demonstrated in 
                                                     positive and negative ways. Indicators must be 
                                                     written in such a way that they can be observed 
                                                     and measured. 
                                                     The value is a valuation of capability which can be 
                                                     expressed numerically or descriptively (high, 
                                                     medium, low or satisfactory, good, excellent etc.). 
                                                     The competency model requires two values: the 
                                                     first is the actual value against which an individual 
                                                     scores themselves: the second is the ‘ideal’ or 
                                                     ‘expected’ value that the individual should attain. 

Copyright © Maven Training Ltd 2010                                                              Page 6 of 16  
 
Map competencies to each role 
Different competencies will be essential, important or optional for different roles. To ensure that 
the model does not contain lots of skills irrelevant to the role, create variants of the model that 
give a targeted and focussed approach.  
 
For example, the skills required to define and develop change are different to those required to 
implement and derive business benefits from it. Therefore a common approach is to develop 
derivations of the same model for different roles. For example there may be derivations for use by 
a practitioner (doer) and a sponsor (decision maker), or for a project management specialist and 
an operational/business specialist.  
 
Agree levels of assessment for each indicator 
The levels selected must discourage an individual from claiming the middle ground and encourage 
the individual to actively assess if they are strong or weak against each indicator. Therefore, levels 
of strong or weak or high, medium, low can work. Also scores from 1 to 5 or 1 to 10 are useful. 
Actual scores enable the results to be totalled and averaged across multiple individuals which can 
add richness to the reports generated from the model. 
 
Generate competency model 
This is the last step prior to the launch of the model. The model is reviewed to ensure that the 
competencies selected from the different best practice approach use common terminology and 
explanations of each skill and indicator of behaviour. 

Launch competency model 

 
           Communicate purpose of competency based model to those being assessed
 
 
                     Generate                Review results and            Refine and launch
  Validate           comparative             devise ‘ideal’ levels         the model to all
  model via          data from               of competence per             selected
  pilot group        pilot group             role/team                     participants
 
  Communicate scope of application to all HR professionals and explain linkages between and
                        impact on HR activities and competency model:
                                     Talent management
                                    Succession Planning
 
 
Communicate purpose of competency based model to those being assessed 
The competency model is a positive development for the organisation as it clarifies the skills 
required to successfully implement change. For an individual its development can appear 
threatening, as the model is used to assess current skill levels and to define the required skills that 
an individual must attain in their current role. It is essential therefore that communications are 
devised that clearly explain how the model will be applied, how frequently it will be used and what 
will happen to the data that results from each assessment. Individuals will want to know how a 
competency model for effectively implementing change fits with any existing models or 
assessment tools in use elsewhere in the organisation. 
 
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Validate the model via a pilot group 
The model needs to be reviewed to confirm its relevance and to make sure it is clear and easy to 
understand. The competencies and their indicators need to be clear and unambiguous so that 
each person who uses the model interprets the words in the same way.  

A model that assesses skills in implementing change can affect a wide number of roles within the 
organisation therefore the pilot group should reflect this diversity, including representatives from: 
      Project or programme sponsors, managers and team members 
      Other participating functional managers responsible for the implementation of change: 
             o Operations Managers 
             o Internal Audit Manager 
             o Finance Manager 
             o HR Manager (learning and development and organisational design) 
             o Procurement Manager 
             o Compliance Manager 
             o Risk Manager 
             o Quality Manager 
 
Generate comparative data from pilot group 
The values that each of the pilot group awarded themselves against each indicator need to be 
‘sense checked’ to see if the model is delivering assessment results that are aligned to the actual 
skills of those assessing themselves. 
 
Adjustments may need to be made including the removal of ambiguous indicators or the addition 
of further indicators to enhance the complexity of the skill being assessed. For example if the pilot 
group all scored themselves highly in a competency which only senior managers or those 
sponsoring or authorising change are likely to have then it might be necessary to clarify the level 
of authority required in the behaviour to encourage those without the skill to give themselves a 
low value. 
 
Review results and devise ‘ideal’ levels of competencies per role/team 
Users of the model will want to understand how highly skilled they currently are against the values 
that are expected of them. Each indicator therefore must be given an expected or ideal value for 
each role, team, specialism etc. depending on who the model is aimed at. 
 
Refine and launch the model to all selected participants 
Prior to launch all amendments to the model identified during use by the pilot group must be 
made and those selected to use the model must be notified. The model is refined during its 
creation but all participants should be encouraged to continuously refine and develop it over time 
 
Communicate scope of application to HR professionals 
When competency models are devised for specialist areas there is a danger that the development 
has not be undertaken in conjunction with other HR‐related activities. Many organisations already 
have competency models for management skills and any models for project, programme, 
portfolio, change and risk management should be integrated where possible, otherwise there is 
the danger of a two tier approach to assessing skills in the organisation. 




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Apply competency model 
 
 
  Generate          Comparison
  competence        against career
  based job         development
  descriptions      path
 
 
                         Appoint
  Conduct                                    Individual
  competence             to role
  based
                                                              Creation of   Input to
  interviews                                Conduct
                                                              Personal      Performance
                                            competence
                                                              Development   Management/
                                            assessments
                                                              Plan          Appraisal
                                 Team
 
                                            Summarise
 
                                            data for team
                                            or department
 
 
                                            Compare data
                                            to ‘ideal’ levels
                                            for each
                                            role/team
 
 
Generate competence based job descriptions and conduct competency based interviews 
The competency model provides the definitions of skills that apply when hiring or promoting staff. 
The contents of the model should therefore form the basis of competency‐based job descriptions 
and competency‐based interview questions. Candidates are asked to describe a situation where 
they demonstrated key competencies of most interest to the interviewer. These conversations 
make use of the STAR model, where the candidate describes the situation, the task, the activity 
and the results of their behaviour. 
 
Comparison against career development path 
When an organization defines the competencies that it wishes to emphasise then the 
competencies can be mapped to a career development map that shows how different paths can 
be followed to allow individuals to pursue a variety of careers within the organization. This is 
particularly important in the world of project management as careers can encompass many 
options including Project or Programme Managers, Change Managers, Risk Managers, technical 
specialists, specialists in specific systems or operational procedures. 
 
Conduct competence assessments 
The process is intuitive; staff are trained how to undertake their assessments and sufficient time in 
the business day is provided for staff to undertake their assessment. 
 
Summarise the data for the team or department 
There is a great benefit in comparing the data against all those performing the same role or 
working in the same team or department. Managers can see the average skill level (as compared 
with peers) and who the under‐ and over‐performers are. This knowledge will enable managers to 
Copyright © Maven Training Ltd 2010                                                          Page 9 of 16  
take localised actions for coaching the under‐achievers and giving more stretching tasks to the 
high performers as well as feeding this information into the talent management processes that are 
operated by the HR function. 
 
Compare data to ‘ideal’ levels for each role/team 
The results of individual assessments and the total level of performance for groups can be 
compared against a target that the organisation has set. This target might be a level of skill the 
organisation believes is mandatory to maintain current levels of performance or productivity or it 
might be an aspirational level which links to the achievement of the strategic objectives.  
 
Creation of Personal Development Plan 
Addressing a skills gap identified by a competency assessment is specific to the person who was 
assessed. Therefore the development plan will include activities that are appropriate for that 
individual. These activities include: 
     Formal training courses 
     Workshops that address specific issues 
     Continual professional development activities including membership of professional 
        associations, subscriptions to specialist magazines and web based communities and 
        secondments to other roles or teams 
     Coaching or mentoring with experienced practitioners 
 
Input to Performance Management/Appraisal 
Use of the competency assessment can be aligned to the performance management process of an 
organisation via the periodic performance review and appraisal meeting.  The individual completes 
the assessment which produces a report for use at the appraisal meeting, drawing attention to 
strengths and weaknesses which helps to focus on developing the competencies that will drive 
performance against agreed strategic goals.  
 




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Conclusion                                                                                         
                                                                                                   
 
Competency models deliver significant business benefits. Their use sends a clear message to staff, 
suppliers and customers about the level of skill that employees must demonstrate in the 
performance of their roles.  
 
In recent years there has been a rise in the development of specialist models targeting well 
defined groups of technical or managerial skill sets. It is expected that this trend will continue.  
 
The challenge for organisations is to scan the environment for each of these models and assess 
their relevance to the culture, vision and mission of the organisation. Developing a model tailored 
to the needs of the organisation ensures its relevance for developing organisational capability, 
whilst sourcing elements of the model from best practice approaches will motivate employees. 
 
This link to best practice provides a clear mapping of skills to the membership of the professional 
bodies which originally created the competency models. This provides the external validation that 
employees seek from continual professional development activities.  




Copyright © Maven Training Ltd 2010                                                         Page 11 of 16  
Company Overview 
                                                                                                       
 
 
Maven can assist you to address project management in the wider context of organisational 
development. We cannot fix all of your problems – we are not, and do not claim to be, a 
management consultancy. We are however experts in capability building and can work with you to 
align programme, project, risk and change management with the organisation you wish to 
become. We have the expertise and experience to do the alignment for you but it is our ethos to 
transfer the skills into our clients so they become self‐sufficient going forward. Our services are 
designed to tap into initiatives designated as ‘transformational change’ programmes, talent 
management strategies etc. ‐ in other words, to take our services outside of the narrower 
definitions of project management and of training. 
 
We apply a staged, structured approach to capability building by addressing: 
 
The situation: we gather information on the objectives of the organisation and the goals and key 
performance indicators that need to be met 
The people: we use best practice competence frameworks to assess current capability  
The structure: we conduct a maturity assessment to demonstrate where the organisation is 
currently in relation to running its projects and, equally importantly, how it can progress to the 
next level of maturity 
 
The diagram below illustrates the approach in more detail: 
 
         Data gathering                          Results                           Action Plan
 
                                                                       How do we move from
           Situation             Organisational context:               current to future position?
           Assessment            •Strategic objectives
                                 •Assumptions, risks, constraints      1. Summarise current position:
 
                                                                        Organisational maturity
                                                                        Staff capability
                                 People context:                            Size of gap will influence
                                 •People
                                                                            complexity of assignment
           Capability            •Business & commercial
                                 •Context
           Assessment
                                 •Techniques                           2. Clarify desired future position:
                                 •Planning the strategy
                                 •Executing the strategy
                                                                        Organisational maturity
                                                                        Staff capability
                                 •Organisation and governance
 
                                                                       3. Explain the relevant 
                                                                       intervention for each theme: 
                                 Structural context:                   •Workshops
                                 •Management control                   •Training Courses 
           Maturity              •Benefits management                  •Assurance Services 
           Assessment            •Financial management
                                                                       •Mentoring and Coaching
                                 •Stakeholder management               •Performance Support 
                                 •Risk management                      •Career Paths
                                 •Organisational governance            •Talent Management 
                                 •Resource management                  •Succession Planning
 
 
This approach has been successfully applied with our clients and Maven will be pleased to discuss 
its applicability to your organisation in more detail.

Copyright © Maven Training Ltd 2010                                                             Page 12 of 16  
Appendix A ‐ Sample competency models 

 
                           In the U.K. the Association for Project Management (APM) has 
                           developed its ‘APM Competence Framework’ which identifies 47 
                           competencies in seven distinct skill areas specific to project and 
                           programme management. For each competence, an individual will 
                           assess themselves against two dimensions: 
                            
                           Knowledge – an individual has understanding of the subject 
                           Experience – an individual has practically applied the subject 
                            
                            
                           Project Management Institute (PMI) is a global organization which 
                           represents project managers across many sectors. It also has a 
                           competency framework, called the Project Manager Competency 
                           Development (PMCD) Framework – Second Edition, which provides 
                           general context for the definition, assessment and development of 
                           project manager competency. The framework outlines the key 
                           dimensions of project management competency and identifies those 
                           competencies that are most likely to impact project manager 
                           performance. 
                            
                            
                           International Project Management Association (IPMA) represents 
                           more than 50 project management associations from all continents. 
                           It sets professional standards and promotes project management as 
                           a profession. It has a competency framework called the IPMA 
                           Competence Baseline covering competencies for project, programme 
                           and portfolio management. 
                            
                            
                           The Council for Administration is the sector skills council for business 
                           skills and has developed a number of National Occupational 
                           Standards for Management and Leadership. Included in these are six 
                           standards for facilitating change: 
                                 Encourage innovation in your team 
                                 Encourage innovation in your area of responsibility 
                                 Encourage innovation in your organisation 
                                 Lead change 
                                 Plan change 
                                 Implement change 
                            
                           The Change Management Institute is an Australia‐based 
                           organisation, with chapters in the UK and South Africa. It has created 
                           a model with 11 competency areas that it views as an essential 
                           toolkit for change practitioners: 
                                 Facilitating change 
   Strategic thinking 
                                                 Thinking and judgement 
                                                 Influencing others 
                                                 Coaching for change 
                                                 Project management 
                                                 Communication 
                                                 Self management 
                                                 Facilitation – meetings and workshops 
                                                 Professional development 
                                                 Specialist expertise – learning and development; 
                                                  communication 
                                            
                                           Trainer Performance and Monitoring Assessment (TPMA) is a 
                                           competency model for trainers. It provides a framework for the 
                                           objective assessment of a trainer's delivery performance and 
                                           associated signposting of developmental activity.  
                    TPMA
                                           TPMA is authorized, governed and monitored by the Institute of IT 
                                           Training. It is a record of the training professional's quality of 
                                           performance in a live environment aligned to industry standards ‐ a 
                                           real quality benchmark for trainers.  

                                           TPMA assesses the delivery skills of trainers, not the subject matter; 
                                           therefore it can be used for all trainers.  
                                            
                                           This competency framework has been designed by the membership 
                                           of the Association for Coaching (AC). It incorporates the processes AC 
                                           members believe to be core to excellence across the many differing 
                                           areas of coaching which enable client /coachee to obtain their 
                                           desired outcome. 
                                            
                                        
                                            
                                           The Skills Framework for the Information Age (SFIA) identifies the 
                                           skills needed to develop effective information systems. The skills are 
                                           grouped into six categories and, whilst this model might at first 
                                           appear too specialised to be applicable for developing a competency 
                                           model for implementing change, several of the categories identify 
                                           the skills needed to change an organisation ready for new systems. 
                                           These categories include strategy and architecture, business change 
                                           and client interface. 
                                            
 




Copyright © Maven Training Ltd 2010                                                                     Page 14 of 16  
Copyright © Maven Training Ltd 2010        Page 15 of 16  
 
 
 




For further information about Maven Training and its capability building services 
please contact: 
 
Melanie Franklin 
Telephone: 020 7403 7100 
e‐mail: melanie.franklin@maventraining.co.uk or e‐mail: info@maventraining.co.uk 
website: www.mavencapability.co.uk or www.maventraining.co.uk 

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Building capability through competency assessments 1.0

  • 2. Contents        Overview ................................................................................................................................ 3 Benefits .................................................................................................................................. 4 The Maven approach ............................................................................................................. 5 Create competency model .................................................................................................... 5 Launch competency model ................................................................................................... 7 Apply competency model ..................................................................................................... 9 Conclusion ............................................................................................................................ 11 Company Overview .............................................................................................................. 12 Appendix A ‐ Sample competency models .......................................................................... 13     PRINCE2® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries  MSP® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries  M_o_R® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries  P3M3™ is a Trade Mark of the Office of Government Commerce
  • 3. Overview        Competency models emerged in the 1980s as a response to organisational change and are now an  accepted part of management development. In many organisations they form the backbone of the  performance management and recruitment processes. There are a myriad of best practice models  available to organisations but their value is greatest when they are tailored to the vision, mission  and culture of the particular organisation.     In the last couple of years there has been the development of specific models for specific skill sets.  For example the NHS has developed its own skills and competencies framework to include clinical  and non‐clinical specialisms, the Change Management Institute has developed a competency  model for change practitioners, the Association for Project Managers has a model for project,  programme and portfolio management and there are competency models for those working in  finance, IT and training. In the UK many organisations have contributed to the creation of National  Occupational Standards for different industry sectors, from which industry specific competencies  can be derived.    'Competencies' are the behaviours that employees must have, or must acquire, to input into a  situation in order to achieve high levels of performance.’  Chartered Institute of Personnel and Development 2010    These behaviours have been identified as the ones that most make a difference to job  performance and they are derived from observing ‘superior’ performers to identify the differences  in how they behave compared to ‘adequate’ performers. Individuals use a combination of people‐  centred behaviours (referred to as management or leadership competencies) and technical  competencies which are specific to the skill set that they use. An effective competency model  must assess management and technical competencies.     This paper explains how to develop and apply a competency model that address the competencies  required for the effective implementation of change through portfolio, programme and project  management thereby increasing the capability of an organisation to successfully achieve its  strategic objectives.    Effective implementation of change requires that an organisation has the capability to:   Assess its strategic objectives and define the portfolio of projects and activities that will  lead to the achievement of each objective   Form implementation teams skilled in the delivery of change (projects) and the transition  of core business from business as usual to a new version of business as usual:  o Deliver projects on time, on budget and to the required level of quality  o Implement the new systems, processes, products and services created by each  project using a structured approach ensuring that the day to day operations are not  destabilised by change and that individuals support the changes and are willing and  able to adopt them.  Copyright © Maven Training Ltd 2010    Page 3 of 16  
  • 4. Benefits        The benefits derived from the appropriate use of a competency model for the successful  implementation of change can be defined based on how the model is applied. The two most  common applications of a competency model are for recruitment, selection and talent  management, and as a development tool used by individuals and their line managers.    The benefits of using a competency model for recruitment purposes include:  • Establishment of clear expectations of what the organisation expects and needs from an  individual  • Reduction in the costs of the recruitment and retention of staff as there is an increase in  retention and a reduction in the number of ‘failed’ candidates who leave in the first year  • Talent pool is not diluted with insufficiently able recruits  • Increase in productivity as the proportion of superior performers increases   • Provision of objective selection criteria which minimise legal challenges to the recruitment  process (grievances, tribunals)      The benefits of using regular competency assessment for staff development include provision of:   A roadmap for building strengths and closing development gaps  • Career paths that include lateral and vertical moves to increase the range of opportunities  across the organisation   • Help in developing a ‘learning organisation’ – consciously transforming and developing      Thereby enabling:   An increase in the pool of highly skilled internal resources   Greater production efficiency through the alignment of appropriately skilled resources to  each change initiative   Enhanced employee morale and a reduction in recruitment and retention costs   Increased rate of return on all development activities   Better quality outcomes and an increase in customer satisfaction  Copyright © Maven Training Ltd 2010    Page 4 of 16  
  • 5. The Maven approach      Development of a competency model should be undertaken in isolation from other governance  structures and development procedures that are already in existence. To create a competency  model with the best fit for the organization means understanding the prevailing culture and values  of that organization, alongside its ambitions and the vision it has of what it will become in the  future.   We believe there are three steps to the process:   Create competency model   Launch competency model   Apply competency model    Create competency model  Select   competencies Identify strategic & indicators objectives and from each   values model   Project Select competency Generate Planning frameworks from Map Competency Meeting best practice models competencies model   Identify roles to each role to be included   in this exercise Agree levels of   assessment for each   indicator   Project planning meeting  Development of a competency framework is run as a project with an agreed timeline, budget and  set of resources. The purpose of the planning meeting is to confirm the scope and objectives of  this project including the strategic and operational reasons for developing the model, the  stakeholders, the anticipated benefits and the risks and likely issues that will arise.    Identify strategic objectives and values  A competency model is most effective if the competencies that it assesses are relevant to the  industry sector, ambitions that the organisation has and the prevailing culture and values that  those already working in the organisation demonstrate. The indicators which demonstrate each  competency will be influenced by these values. For example if quality is a prevailing theme in the  values of the organisation then testing, reviewing, checking and getting approval from  stakeholders will be important examples of competency.     Copyright © Maven Training Ltd 2010    Page 5 of 16  
  • 6. Identify roles to be included in this exercise  Roles may refer to management levels to which the competency model applies, or disciplines or  specialisms that are to be included. Generally a competency model is applicable to all levels of  management; it is the level of ability that increases with grade, but the competencies are core to  the organisation whatever the seniority of the person being assessed.   There is a balance to be achieved in creating a model that is reflective of all the skills required to  implement successful change and being so broad as to ignore specific skills that are only held by  certain roles. Effectively the scope of the model must be confirmed at this point, balancing its  inclusiveness and the number of staff to whom it is applicable against the need to make it specific  enough to be meaningful.    Select competency frameworks from best practice models  There are a number of competency models created by professional bodies whose members are  active project, programme, portfolio, risk and change managers.      The project‐related frameworks are designed to address the skills required to manage a  project from initial idea through to successful delivery i.e. the traditional project lifecycle      The change‐related frameworks encompass the skills associated with successful handover  of completed deliverables and the adoption by new users. This ‘transition’ period requires  a number of skills including relationship building and empathy, as well as a keen  appreciation of the business environment into which the deliverables are to be adopted      Effective change has to be communicated and the competencies associated with  excellence; training and coaching provides a useful source of skills in this area.    Examples of frameworks are given in Appendix A.    Select competencies and indicators from each model  Within a competency model, there are a number of layers of information that need to be  specified:    The competency is the behaviour, skill or ability  that is expected of the individual.   The indicator is an explanation of how the  competence is applied. It can be a stand alone  sentence or paragraph, or it can be supported by  a further level of detail which gives examples of  how the behaviour might be demonstrated in  positive and negative ways. Indicators must be  written in such a way that they can be observed  and measured.  The value is a valuation of capability which can be  expressed numerically or descriptively (high,  medium, low or satisfactory, good, excellent etc.).  The competency model requires two values: the  first is the actual value against which an individual  scores themselves: the second is the ‘ideal’ or  ‘expected’ value that the individual should attain.  Copyright © Maven Training Ltd 2010    Page 6 of 16  
  • 7.   Map competencies to each role  Different competencies will be essential, important or optional for different roles. To ensure that  the model does not contain lots of skills irrelevant to the role, create variants of the model that  give a targeted and focussed approach.     For example, the skills required to define and develop change are different to those required to  implement and derive business benefits from it. Therefore a common approach is to develop  derivations of the same model for different roles. For example there may be derivations for use by  a practitioner (doer) and a sponsor (decision maker), or for a project management specialist and  an operational/business specialist.     Agree levels of assessment for each indicator  The levels selected must discourage an individual from claiming the middle ground and encourage  the individual to actively assess if they are strong or weak against each indicator. Therefore, levels  of strong or weak or high, medium, low can work. Also scores from 1 to 5 or 1 to 10 are useful.  Actual scores enable the results to be totalled and averaged across multiple individuals which can  add richness to the reports generated from the model.    Generate competency model  This is the last step prior to the launch of the model. The model is reviewed to ensure that the  competencies selected from the different best practice approach use common terminology and  explanations of each skill and indicator of behaviour.  Launch competency model    Communicate purpose of competency based model to those being assessed     Generate Review results and Refine and launch   Validate comparative devise ‘ideal’ levels the model to all   model via data from of competence per selected   pilot group pilot group role/team participants     Communicate scope of application to all HR professionals and explain linkages between and   impact on HR activities and competency model:   Talent management   Succession Planning     Communicate purpose of competency based model to those being assessed  The competency model is a positive development for the organisation as it clarifies the skills  required to successfully implement change. For an individual its development can appear  threatening, as the model is used to assess current skill levels and to define the required skills that  an individual must attain in their current role. It is essential therefore that communications are  devised that clearly explain how the model will be applied, how frequently it will be used and what  will happen to the data that results from each assessment. Individuals will want to know how a  competency model for effectively implementing change fits with any existing models or  assessment tools in use elsewhere in the organisation.    Copyright © Maven Training Ltd 2010    Page 7 of 16  
  • 8. Validate the model via a pilot group  The model needs to be reviewed to confirm its relevance and to make sure it is clear and easy to  understand. The competencies and their indicators need to be clear and unambiguous so that  each person who uses the model interprets the words in the same way.   A model that assesses skills in implementing change can affect a wide number of roles within the  organisation therefore the pilot group should reflect this diversity, including representatives from:   Project or programme sponsors, managers and team members   Other participating functional managers responsible for the implementation of change:  o Operations Managers  o Internal Audit Manager  o Finance Manager  o HR Manager (learning and development and organisational design)  o Procurement Manager  o Compliance Manager  o Risk Manager  o Quality Manager    Generate comparative data from pilot group  The values that each of the pilot group awarded themselves against each indicator need to be  ‘sense checked’ to see if the model is delivering assessment results that are aligned to the actual  skills of those assessing themselves.    Adjustments may need to be made including the removal of ambiguous indicators or the addition  of further indicators to enhance the complexity of the skill being assessed. For example if the pilot  group all scored themselves highly in a competency which only senior managers or those  sponsoring or authorising change are likely to have then it might be necessary to clarify the level  of authority required in the behaviour to encourage those without the skill to give themselves a  low value.    Review results and devise ‘ideal’ levels of competencies per role/team  Users of the model will want to understand how highly skilled they currently are against the values  that are expected of them. Each indicator therefore must be given an expected or ideal value for  each role, team, specialism etc. depending on who the model is aimed at.    Refine and launch the model to all selected participants  Prior to launch all amendments to the model identified during use by the pilot group must be  made and those selected to use the model must be notified. The model is refined during its  creation but all participants should be encouraged to continuously refine and develop it over time    Communicate scope of application to HR professionals  When competency models are devised for specialist areas there is a danger that the development  has not be undertaken in conjunction with other HR‐related activities. Many organisations already  have competency models for management skills and any models for project, programme,  portfolio, change and risk management should be integrated where possible, otherwise there is  the danger of a two tier approach to assessing skills in the organisation.  Copyright © Maven Training Ltd 2010    Page 8 of 16  
  • 9. Apply competency model        Generate Comparison   competence against career   based job development descriptions path     Appoint   Conduct Individual competence to role   based Creation of Input to   interviews Conduct Personal Performance   competence Development Management/ assessments   Plan Appraisal   Team   Summarise   data for team   or department       Compare data to ‘ideal’ levels   for each   role/team     Generate competence based job descriptions and conduct competency based interviews  The competency model provides the definitions of skills that apply when hiring or promoting staff.  The contents of the model should therefore form the basis of competency‐based job descriptions  and competency‐based interview questions. Candidates are asked to describe a situation where  they demonstrated key competencies of most interest to the interviewer. These conversations  make use of the STAR model, where the candidate describes the situation, the task, the activity  and the results of their behaviour.    Comparison against career development path  When an organization defines the competencies that it wishes to emphasise then the  competencies can be mapped to a career development map that shows how different paths can  be followed to allow individuals to pursue a variety of careers within the organization. This is  particularly important in the world of project management as careers can encompass many  options including Project or Programme Managers, Change Managers, Risk Managers, technical  specialists, specialists in specific systems or operational procedures.    Conduct competence assessments  The process is intuitive; staff are trained how to undertake their assessments and sufficient time in  the business day is provided for staff to undertake their assessment.    Summarise the data for the team or department  There is a great benefit in comparing the data against all those performing the same role or  working in the same team or department. Managers can see the average skill level (as compared  with peers) and who the under‐ and over‐performers are. This knowledge will enable managers to  Copyright © Maven Training Ltd 2010    Page 9 of 16  
  • 10. take localised actions for coaching the under‐achievers and giving more stretching tasks to the  high performers as well as feeding this information into the talent management processes that are  operated by the HR function.    Compare data to ‘ideal’ levels for each role/team  The results of individual assessments and the total level of performance for groups can be  compared against a target that the organisation has set. This target might be a level of skill the  organisation believes is mandatory to maintain current levels of performance or productivity or it  might be an aspirational level which links to the achievement of the strategic objectives.     Creation of Personal Development Plan  Addressing a skills gap identified by a competency assessment is specific to the person who was  assessed. Therefore the development plan will include activities that are appropriate for that  individual. These activities include:   Formal training courses   Workshops that address specific issues   Continual professional development activities including membership of professional  associations, subscriptions to specialist magazines and web based communities and  secondments to other roles or teams   Coaching or mentoring with experienced practitioners    Input to Performance Management/Appraisal  Use of the competency assessment can be aligned to the performance management process of an  organisation via the periodic performance review and appraisal meeting.  The individual completes  the assessment which produces a report for use at the appraisal meeting, drawing attention to  strengths and weaknesses which helps to focus on developing the competencies that will drive  performance against agreed strategic goals.     Copyright © Maven Training Ltd 2010    Page 10 of 16  
  • 11. Conclusion        Competency models deliver significant business benefits. Their use sends a clear message to staff,  suppliers and customers about the level of skill that employees must demonstrate in the  performance of their roles.     In recent years there has been a rise in the development of specialist models targeting well  defined groups of technical or managerial skill sets. It is expected that this trend will continue.     The challenge for organisations is to scan the environment for each of these models and assess  their relevance to the culture, vision and mission of the organisation. Developing a model tailored  to the needs of the organisation ensures its relevance for developing organisational capability,  whilst sourcing elements of the model from best practice approaches will motivate employees.    This link to best practice provides a clear mapping of skills to the membership of the professional  bodies which originally created the competency models. This provides the external validation that  employees seek from continual professional development activities.   Copyright © Maven Training Ltd 2010    Page 11 of 16  
  • 12. Company Overview        Maven can assist you to address project management in the wider context of organisational  development. We cannot fix all of your problems – we are not, and do not claim to be, a  management consultancy. We are however experts in capability building and can work with you to  align programme, project, risk and change management with the organisation you wish to  become. We have the expertise and experience to do the alignment for you but it is our ethos to  transfer the skills into our clients so they become self‐sufficient going forward. Our services are  designed to tap into initiatives designated as ‘transformational change’ programmes, talent  management strategies etc. ‐ in other words, to take our services outside of the narrower  definitions of project management and of training.    We apply a staged, structured approach to capability building by addressing:    The situation: we gather information on the objectives of the organisation and the goals and key  performance indicators that need to be met  The people: we use best practice competence frameworks to assess current capability   The structure: we conduct a maturity assessment to demonstrate where the organisation is  currently in relation to running its projects and, equally importantly, how it can progress to the  next level of maturity    The diagram below illustrates the approach in more detail:        Data gathering Results Action Plan     How do we move from Situation Organisational context: current to future position?   Assessment •Strategic objectives •Assumptions, risks, constraints 1. Summarise current position:   Organisational maturity   Staff capability   People context: Size of gap will influence   •People complexity of assignment Capability •Business & commercial   •Context Assessment   •Techniques 2. Clarify desired future position: •Planning the strategy   •Executing the strategy Organisational maturity Staff capability   •Organisation and governance   3. Explain the relevant    intervention for each theme:    Structural context: •Workshops •Management control •Training Courses    Maturity •Benefits management •Assurance Services  Assessment •Financial management   •Mentoring and Coaching •Stakeholder management •Performance Support    •Risk management •Career Paths   •Organisational governance •Talent Management  •Resource management •Succession Planning     This approach has been successfully applied with our clients and Maven will be pleased to discuss  its applicability to your organisation in more detail. Copyright © Maven Training Ltd 2010    Page 12 of 16  
  • 13. Appendix A ‐ Sample competency models    In the U.K. the Association for Project Management (APM) has  developed its ‘APM Competence Framework’ which identifies 47  competencies in seven distinct skill areas specific to project and    programme management. For each competence, an individual will  assess themselves against two dimensions:    Knowledge – an individual has understanding of the subject  Experience – an individual has practically applied the subject          Project Management Institute (PMI) is a global organization which  represents project managers across many sectors. It also has a  competency framework, called the Project Manager Competency  Development (PMCD) Framework – Second Edition, which provides  general context for the definition, assessment and development of  project manager competency. The framework outlines the key  dimensions of project management competency and identifies those  competencies that are most likely to impact project manager  performance.          International Project Management Association (IPMA) represents    more than 50 project management associations from all continents.    It sets professional standards and promotes project management as    a profession. It has a competency framework called the IPMA    Competence Baseline covering competencies for project, programme    and portfolio management.        The Council for Administration is the sector skills council for business  skills and has developed a number of National Occupational  Standards for Management and Leadership. Included in these are six  standards for facilitating change:   Encourage innovation in your team     Encourage innovation in your area of responsibility   Encourage innovation in your organisation   Lead change   Plan change   Implement change        The Change Management Institute is an Australia‐based  organisation, with chapters in the UK and South Africa. It has created  a model with 11 competency areas that it views as an essential  toolkit for change practitioners:   Facilitating change 
  • 14. Strategic thinking   Thinking and judgement   Influencing others   Coaching for change   Project management   Communication   Self management   Facilitation – meetings and workshops   Professional development   Specialist expertise – learning and development;  communication        Trainer Performance and Monitoring Assessment (TPMA) is a  competency model for trainers. It provides a framework for the  objective assessment of a trainer's delivery performance and  associated signposting of developmental activity.   TPMA TPMA is authorized, governed and monitored by the Institute of IT  Training. It is a record of the training professional's quality of  performance in a live environment aligned to industry standards ‐ a  real quality benchmark for trainers.   TPMA assesses the delivery skills of trainers, not the subject matter;  therefore it can be used for all trainers.       This competency framework has been designed by the membership  of the Association for Coaching (AC). It incorporates the processes AC  members believe to be core to excellence across the many differing  areas of coaching which enable client /coachee to obtain their  desired outcome.            The Skills Framework for the Information Age (SFIA) identifies the  skills needed to develop effective information systems. The skills are  grouped into six categories and, whilst this model might at first  appear too specialised to be applicable for developing a competency  model for implementing change, several of the categories identify  the skills needed to change an organisation ready for new systems.  These categories include strategy and architecture, business change  and client interface.      Copyright © Maven Training Ltd 2010    Page 14 of 16