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![Attributes Engines Might Consider
• Relevant/irrelevant messages posted
• Total number of documents initiated posted
by the author within a defined time period
• Total number of replies or comments made by
the author
• A number of [online] groups to which the
author is a member
@bill_slawski
Source: http://www.seobythesea.com/2009/11/how-search-engines-may-
rank-user-generated-content/
@aaronfriedman](https://image.slidesharecdn.com/buildingbuzzontwitter-120605113900-phpapp02/85/Building-buzz-on-twitter-13-320.jpg)
Uploaded byAaron Friedman
Building buzz on twitter
This document summarizes Aaron Friedman's presentation on building buzz on Twitter. The presentation covers how Twitter can be used for communication, fundraising, and business purposes. It also discusses how Twitter contributes to search engines by providing relevant content and how marketers can maximize their Twitter presence to effectively communicate with their audience and ensure their content helps search engines. The key points for successful Twitter use are promoting clarity, simplicity, and incentivizing users or posting timely information.
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Building buzz on twitter
- 1. Building Buzz onTwitter SMX Toronto 2012 By: Aaron Friedman 1 @aaronfriedman
- 2. Twitter – CRUSHIT! “Hey @tallross, you have been crushed by @aaronfriedman… a BILLION times!” @aaronfriedman
- 3. Agenda • Twitter Uses •Why Twitter is Important • Successful Twitter (3 Steps) • Twitter & The Long Tail • Wrap up @aaronfriedman
- 4. Twitter and theGreat Unknown Twitter entered the picture with a completely different platform to connect with people and learn about their lives than Facebook did. WHAT THE HECK IS THAT!!! @aaronfriedman
- 5. Although it tooksome time for the function of Twitter to be defined by those using the platform… Twitter has proven to be a valuable communication tool. @aaronfriedman
- 6. For Connecting Some of my first tweets ever @aaronfriedman
- 7. For Fundraising $5,000,000 raised in 2 days for Haiti (Red Cross) @aaronfriedman
- 8. For Business • Customer Service • Support • Competitions • Giving back @aaronfriedman
- 9. Twitter Is… • 340Mthoughts shared daily • 140M+ Active Users • The loudest voice on the planet – “After the election in Iran, cries of protest from supporters of opposition candidate Mir-Hossein Mousavi arose in all possible media, but the loudest cries were heard in a medium that didn't even exist the last time Iran had an election. ” Source: http://www.time.com/time/world/article/0,8599,1905125,00.html @aaronfriedman
- 10. IMPORTANT Beyond the abilityto communicate with consumers, understanding and implementing a Twitter strategy has become even more critical for marketers. @aaronfriedman
- 11. Twitter Contributes toEngines @aaronfriedman
- 12. Search + Social= The Future Engines have deemed content from Twitter as a valuable source of information. Impacting how the search results are displayed @aaronfriedman
- 13. Attributes Engines MightConsider • Relevant/irrelevant messages posted • Total number of documents initiated posted by the author within a defined time period • Total number of replies or comments made by the author • A number of [online] groups to which the author is a member @bill_slawski Source: http://www.seobythesea.com/2009/11/how-search-engines-may- rank-user-generated-content/ @aaronfriedman
- 14. Which Begs theQuestion As marketers, how do we maximize twitter to effectively communicate with our audience base and ensure our content is helping in the search engines? @aaronfriedman
- 15. 3 points ofsuccessful Twittering Clarity Simplicity Incentivize / Timing @aaronfriedman
- 16. CLARITY 16 @aaronfriedman
- 17. Be Clear Highlight the contentin the tweet that you actually want people to share @aaronfriedman
- 18. Oh, Also… Don’t looklike Spam… people don’t like that @aaronfriedman
- 19. Too Long; Didn’tRead • Highlight not only ON Twitter But also OFF Twitter • TL;DR is a great way @aaronfriedman
- 20. SIMPLICITY 20 @aaronfriedman
- 21. Make Sharing Easy Giveusers a button to share with. According to a Bright Edge Study, Share Buttons drive 7x more exposure for web pages. Source: http://searchengineland.com/learn-to-control-your-message-with- social-sharing-open-graph-100245). @aaronfriedman
- 22. And on thatnote… Don’t complicate posts by @tamccann • 5 posts about your space – help make others smarter • 3 posts about your product – demonstrate the role you play in your industry • 2 personal –give people something to connect to by sharing your personal side @aaronfriedman
- 23. INCENTIVIZE / TIMELY 23 @aaronfriedman
- 24. Incentivize / Timely •Give an incentive and make sure your information is timely. • QDF @aaronfriedman
- 25. Competitions Answering a need @aaronfriedman
- 26. Add brand to consideration pool Reward/ Recognition @aaronfriedman
- 27. ONE MORE THING… 27 @aaronfriedman
- 28. Twitter and TheLong Tail A simple methodology on how to prioritize long tail queries using information from Twitter. http://searchengineland.com/how-to-prioritize-the-long-tail-with-twitter-118434 @aaronfriedman
- 29. Re-cap Twitter is significantto Search Engine Performance • Clarity - Take away the guess work. Tell your audience what to say? • Simplicity - Sharing is easy and boosts engagement • Incentives / Timely Posts – Be relevant • Use Twitter to target the long tail of search @aaronfriedman
- 30. Thank you Aaron Friedman SEOManager at www.digitalhighrise.com aaron.friedman@sparksmg.com @aaronfriedman + @aaronfriedman
Editor's Notes
- #18 they have written, and summarize it so their audience knows what the main points to pick are and the marketers can better control their message, even when they aren't the one sharing it.
- #25 Timely information when you see a need gives your audience an incentive to share your information, or take an immediate action.
- #30 Better sharing means better visibilityBetter visibility means overall better performanceBetter Performance means happy audience and the community they are trying to create.