Building a Platform for Success
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This document discusses how to build a platform to gain visibility and influence others. It defines a platform as a means of gaining visibility so you have opportunities to share your message. It recommends using the C-A-R-V-E framework to build a platform, which stands for Channels (where you share your message), Accomplishments, Relationships, Visibility (how often you show up), and Evidence (proof of your platform). Building a platform through these elements can help you get published and reach your target audience.
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Building a Platform for Success
- 1. FOR SUCCESS BUILDING A PLATFORM
- 3. Photo CC LNonbes I’ve met hundreds of hugely talented people with outstanding ideas. Unfortunately, most of them couldn’t get published. Why? They didn’t have a “platform.” “
- 4. Tim Tebow Photo CC SA Clemed
- 5. PLATFORM A means for gaining visibility so that you have the opportunity to influence others
- 6. How Agents and Editors Define Platform • Visibility. • Authority. • Proven reach. • Target audience. From JaneFriedman.com
- 7. Bill O’hanlon Photo CC SA Clemed
- 9. Channels Where you Share Your Message
- 10. Accomplishments Your Education and Experience
- 11. The People You Know & the People who Know You Relationships
- 12. Visibility How Well & Often You Show Up in Your Channels
- 13. Evidence Proof of Your Platform
- 14. How Agents and Editors Define Platform • Visibility • Authority • Proven reach • Target audience Channels/Visibility Accomplishments Evidence Relationships
- 15. Recap •You need a platform •A platform is means for gaining visibility so you can influence others •Use C-A-R-V-E too build you platform
- 16. FOR SUCCESS BUILDING A PLATFORM @PlatformGiant PlatformGiant.com Shane@PlatformGiant.com
- 17. Resources: BUILDING A PLATFORM • A Definition of Author Platform by Jane Friedman • https://janefriedman.com/author-platform-definition/ • Interview with Bill O’Hanlon • http://www.platformgiant.com/podcasts/podcast-archives/ • Michael Hyatt Quote • http://michaelhyatt.com/platform
Editor's Notes
- Michael Hyatt Former CEO and Current Chairman of Thomas Nelson Publishers Author of Platform: Get Noticed in a Noisy World
- Michael Hyatt Quote from his website
- Tim Tebow – NFL quarterback who saw his time in the NFL an opportunity to share his faith
- A platform is a means for gaining visibility so that you have the opportunity to influence others
- What Editors and Agents Typically mean by platform Visibility. Who knows you? Who is aware of your work? Where does your work regularly appear? How many people see it? How does it spread? Where does it spread? What communities are you a part of? Who do you influence? Where do you make waves? Authority. What’s your credibility? What are your credentials? (This is particularly important for nonfiction writers; it is less important for fiction writers, though it can play a role. Just take a look at any graduate of the Iowa MFA program.) Proven reach. It’s not enough to SAY you have visibility. You have to show where you make an impact and give proof of engagement. This could be quantitative evidence (e.g., size of your e-mail newsletter list, website traffic, blog comments) or qualitative evidence (high-profile reviews, testimonials from A-listers in your genre). Target audience. You should be visible to the most receptive or appropriate audience for the work you’re trying to sell. For instance: If you have visibility, authority, and proven reach to orthodontists, that probably won’t be helpful if you’re marketing vampire fiction (unless perhaps you’re writing about a vampire orthodontist who repairs crooked vampire fangs?).
- Author of 35 book and author coach who’s coached 100s of books into existence
- CARVE
- What Editors and Agents Typically mean by platform Visibility. Who knows you? Who is aware of your work? Where does your work regularly appear? How many people see it? How does it spread? Where does it spread? What communities are you a part of? Who do you influence? Where do you make waves? Authority. What’s your credibility? What are your credentials? (This is particularly important for nonfiction writers; it is less important for fiction writers, though it can play a role. Just take a look at any graduate of the Iowa MFA program.) Proven reach. It’s not enough to SAY you have visibility. You have to show where you make an impact and give proof of engagement. This could be quantitative evidence (e.g., size of your e-mail newsletter list, website traffic, blog comments) or qualitative evidence (high-profile reviews, testimonials from A-listers in your genre). Target audience. You should be visible to the most receptive or appropriate audience for the work you’re trying to sell. For instance: If you have visibility, authority, and proven reach to orthodontists, that probably won’t be helpful if you’re marketing vampire fiction (unless perhaps you’re writing about a vampire orthodonist who repairs crooked vampire fangs?).