Social media for Voice Actors...A primer by CourVO
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This document provides guidance for voice actors on using social media. It discusses the major social media platforms of Facebook, Twitter, Google Plus, LinkedIn and YouTube and their large user bases. The document outlines what will be covered, including the platforms, profile, strategy, etiquette and questions/answers. It emphasizes establishing relationships and discusses using social media to build your brand, drive traffic, obtain insights and promote content. It provides tips on completing your profile, participating actively, joining groups and managing time spent on social media. The overall message is that social media allows for human-to-human relationships to benefit voice actors.
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Social media for Voice Actors...A primer by CourVO
- 3. WHAT WE’LL COVER THE PLATFORMS YOUR PROFILE STRATEGY SOME ETIQUETTE Q & A
- 4. THE BIG FIVE FACEBOOK TWITTER GOOGLE PLUS LINKEDIN YOUTUBE 1.5 BILLION WORLDWIDE 500 MILLION 1.15 BILLION 260-MILLION 1-BILLION USERS 94-billion views per day
- 5. Great…. THEY’RE FREE THEY BUILD AND EXTEND YOUR BRAND But …. Why?? THEY ESTABLISH VALUABLE RELATIONSHIPS SocialMediaToday.com
- 6. Social Media Today: 8 Compelling Reasons Why You Should Be Using Social Media HELPS YOU DELIVER BETTER, MORE TIMELY CUSTOMER SERVICE DRIVE BRAND BUILDING AND DIFFERENTIATION HELPS YOU MANAGE YOUR REPUTATION HELPS INCREASE TRUST IN YOUR BRAND OR BUSINESS
- 7. Social Media Today: 8 Compelling Reasons Why You Should Be Using Social Media ALLOWS YOU TO OBTAIN CUSTOMER INSIGHTS GREAT WAY OF PROMOTING YOUR CONTENT KEEPS CUSTOMERS ENGAGED WITH YOU DRIVES WEBSITE TRAFFIC
- 9. AS COMPLETE AS POSSIBLE The Basics: BE CONSISTENT ACROSS PLATFORMS USE A HEADSHOT
- 10. LOGO ALSO ACCEPTABLE The Basics: MOST IMPORTANT PROFILE: LINKEDIN BE SINCERE, STRAIGHTFORWARD
- 11. OK, GOT IT… NOW WHAT? BE PRESENT Participate, answer others’ posts, contribute, pay-it-forward, offer links, post pictures and videos, get involved in conversation, create relationships, ask questions, watch for answers, answer THEM, follow or friend others, and encourage others to follow of friend you
- 13. The “Veil” of Social Media A few Niceties…. Limitations of the written word The Big Three No one wins a flame war
- 15. SMALL CHUNKS OF TIME, SEVERAL VISITS A DAY The Time-Suck Vortex USE SMARTPHONE OR TABLET USE NOTIFICATIONS TAKE ADVANTAGE OF ADD-ONS, PLUG-INS, EXTENSIONS, FILTERS, AND BOOKMARKS ON YOUR BROWSER
- 17. THE NEW RELATIONSHIP NO MORE B-2-B NO MORE B-2-C H-2-H