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Marketing with YouTube
Marketing with YouTube | NAB 2015
Marketing with YouTube | NAB 2015
• Author, lynda.com
• Founder, Brainiak FM
• O.G. Podcaster
JUSTIN SEELEY
Marketing with YouTube | NAB 2015
10-Point Plan
1
Analyze Your Target Audience
Marketing with YouTube | NAB 2015
Who are they?
What do they like?
What do they hate?
What are there pain points?
2
Keep Your Content Timely
Marketing with YouTube | NAB 2015
Blogs
Podcasts
Industry Publications
3
Keep Your Content Diverse
Marketing with YouTube | NAB 2015
Make it different, but the same…
4
Write Compelling Headlines
Marketing with YouTube | NAB 2015
You want content to be as sticky as possible
5
Transcribe Your Videos for SEO
Marketing with YouTube | NAB 2015
Accessible and Searchable
6
Integrate Your Brand Experiences
Marketing with YouTube | NAB 2015
All of your properties should work together.
7
Cross-Promote Your Content
Marketing with YouTube | NAB 2015
Cross-promotion on all of your
social channels is a must.
8
Engage Your Audience
Marketing with YouTube | NAB 2015
Ask Questions
Answer Questions
Say “Thank You”
Be a Human
9
Don’t Feed the Trolls
Marketing with YouTube | NAB 2015
10
Measure, Quantify, Adjust
Marketing with YouTube | NAB 2015
General Stats Audience Retention Demographics
YouTube Analytics that Matter
Marketing with YouTube | NAB 2015
FAQ
1
How Long Should My Videos Be?
2
How Do I Grow My Subscribers?
3
Do You Pay to Boost Your Reach?
4
Is YouTube for Me or My Client(s)
5
How Much Can I Make on YouTube?

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Marketing with YouTube | NAB 2015