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BRAND AID 2
    MARKETING & SOCIAL MEDIA CONFERENCE


      Showing Outcomes:
       The Why, The How
        and THE NOW!!!!
                      Presented by Rick Herold
Director, City of Grand Prairie Parks, Arts & Recreation Department
                  “Healthy Parks for Healthy People”
                      NRPA Gold Medal Winner
Showing Outcomes:
The Why, They How and THE NOW!!!!

            Also presented by:
The Grand Parks and Recreation Department
            players, including:
 Kelly Eddlemon, Beverly Grogan, Brandon
   Huether, Mae Smith….and numerous
                 surprises!
Rick’s Rant…

Why do we not
  Unify???
“Repositioning our Profession”

 Dr. John Crompton is
 showing us the way
Definition of “OUTCOME”
(n) 1. Result: The way that something turns
out in the end. 2. Prospect: An expected or
likely final state, achievement, or result.
Synonyms: Consequence, result, product,
conclusion, upshot, effect, ending, aftermath,
sequel, after effect
What’s Important to You??
              • Fighting Child Obesity
          • Creating a Healthy Community
  • Cooling the Community through Planting Trees
• The Economic Impact from Sports Tournaments and
                    Special Events
         • Creating a cleaner environment
           • Providing Playgrounds for All
               • Economic Generator
         • Creating a more Livable Lifestyle

           and the list goes on and on!
Parks and Recreation Outcomes:


THE WOW!
How do WE show
        outcomes?
(it’s not about Arlington or Grand Prairie…but
         OUR PROFESSION as an entity)
Let us give you a few examples…

  Speak up, it’s about
      ALL OF US!
Mayor England
speechless after 20
  years of office…
“Measuring the Economic Impact
of Visitors to Sports Tournaments
        and Special Events”
       ---Dr. John Crompton
And, don’t forget
  the WOW!
     Action Park Alliance
And, don’t forget
  the WOW!
      Prairie Lights
“Measuring the Economic Impact
of Parks and Recreation Services”
            Dr. John Crompton
And, don’t forget
  the WOW!
      The Summit
Creating a Healthy Tomorrow Today!
Parks and Recreation STEPS Up to the Plate
And, don’t forget
  the WOW!
    Grand Prairie PARD Marketing
As a person, we need to remember this….

As teammates, we need to remember this….

As a profession, we need to remember this…..
“THOUGH NO ONE CAN GO
BACK AND MAKE A BRAND
NEW START, ANYONE CAN
START FROM NOW AND MAKE
A BRAND NEW ENDING!”
       ---Carl Bard
           Scottish Theologian, Writer, and Broadcaster
GO CREATE
THE WOW!!!!!

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Brand aid2013 outcomes-rickh

  • 1. BRAND AID 2 MARKETING & SOCIAL MEDIA CONFERENCE Showing Outcomes: The Why, The How and THE NOW!!!! Presented by Rick Herold Director, City of Grand Prairie Parks, Arts & Recreation Department “Healthy Parks for Healthy People” NRPA Gold Medal Winner
  • 2. Showing Outcomes: The Why, They How and THE NOW!!!! Also presented by: The Grand Parks and Recreation Department players, including: Kelly Eddlemon, Beverly Grogan, Brandon Huether, Mae Smith….and numerous surprises!
  • 3. Rick’s Rant… Why do we not Unify???
  • 4.
  • 5. “Repositioning our Profession” Dr. John Crompton is showing us the way
  • 6. Definition of “OUTCOME” (n) 1. Result: The way that something turns out in the end. 2. Prospect: An expected or likely final state, achievement, or result. Synonyms: Consequence, result, product, conclusion, upshot, effect, ending, aftermath, sequel, after effect
  • 7. What’s Important to You?? • Fighting Child Obesity • Creating a Healthy Community • Cooling the Community through Planting Trees • The Economic Impact from Sports Tournaments and Special Events • Creating a cleaner environment • Providing Playgrounds for All • Economic Generator • Creating a more Livable Lifestyle and the list goes on and on!
  • 8. Parks and Recreation Outcomes: THE WOW!
  • 9. How do WE show outcomes? (it’s not about Arlington or Grand Prairie…but OUR PROFESSION as an entity)
  • 10. Let us give you a few examples… Speak up, it’s about ALL OF US!
  • 11. Mayor England speechless after 20 years of office…
  • 12. “Measuring the Economic Impact of Visitors to Sports Tournaments and Special Events” ---Dr. John Crompton
  • 13.
  • 14.
  • 15. And, don’t forget the WOW! Action Park Alliance
  • 16. And, don’t forget the WOW! Prairie Lights
  • 17. “Measuring the Economic Impact of Parks and Recreation Services” Dr. John Crompton
  • 18.
  • 19. And, don’t forget the WOW! The Summit
  • 20. Creating a Healthy Tomorrow Today! Parks and Recreation STEPS Up to the Plate
  • 21. And, don’t forget the WOW! Grand Prairie PARD Marketing
  • 22. As a person, we need to remember this…. As teammates, we need to remember this…. As a profession, we need to remember this…..
  • 23. “THOUGH NO ONE CAN GO BACK AND MAKE A BRAND NEW START, ANYONE CAN START FROM NOW AND MAKE A BRAND NEW ENDING!” ---Carl Bard Scottish Theologian, Writer, and Broadcaster