This document provides tips for Kleeneze sales representatives to optimize their catalog delivery strategy. It recommends tracking customer responses over multiple catalog deliveries to identify uninterested households that can be removed from the delivery route. This allows representatives to focus their efforts on more receptive customers and potentially increase sales volumes with less work. Specific tips include cataloging on different days/times, observing signs or vehicles at homes, and maintaining accurate records over multiple months to determine the best customers to target.

1. By
Graham Charnley

2. To weed out the houses who do
not look at your Kleeneze
catalogue packs, so that you can
increase your retail volume while
decreasing your retail efforts.

3. MONEY!!
MONEY!!
MONEY!!

4.  Your style of retail.
When you retail.
Observational skills.
Recordkeeping.
How to weed out the patch.

5.  Doorstep Present.
Quickly
identifies customers.
Time consuming.
Letterboxing.
Longer to identify customers.
Quickly gets catalogues out.

6. Weekdays.
Some will not have the time or
they will be working late hours.
Weekends.
People like to go out and have fun!
Time of month.

7. Where was the catalogue?
On
doorstep
Retrieved by household
Weather.
Lifestyle-cars, clothes &
décor
Signs on the door.

8. Start from day one-week one.
Accuracy is important.
Use a bids round book.
Use a system for responses.
Make a note of observations.

9. 1
2
3
4
5
6
7
8
X
L
O
X
X
O
L
X
X
L
L
X
X
O
O
X
X
L
X
X
L
L
L
X
By door x1
knocked each time
Away weekends

10.  Keep accurate records.
 Keep your eyes open.
 Vary your cataloguing day.
 It can take up to four months.

11. QUESTIONS?