I gave this talk at both Pubcon Florida 2017 and at Rocks Digital in Dallas. Learn all about building and growing your brand with Facebook groups I have a ton of great info based off of my experience as Community Manager for SEMrush and our FB group SEMrush Allstars!
Do you rely on content to acquire users and drive revenue? Learn how get more pages indexed, get restricted content to rank, and use social to drive your search rankings.
Experience level: Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Social Publishing
CT Moore, Account Strategist, NVI (Twitter @gypsybandito)
---Understand How/Why Consumers Are Using Social Media To Connect With The Brands They Love
---Learn Tips and Tactics to Make Your Social Media Programs Run More Effectively.
--Learn About New Social Media Sites That Your Business Can Employ This Year To Engage Wit h Customers
--Get A Glimpse of The Future- What Is Next In The World Of Social Media
How to Attract, Cultivate, and Wow Corporate SponsorsBloomerang
https://bloomerang.co/resources/webinars/
Do you dread finding sponsors for your next event? Are you tired of offering the same levels and benefits year after year? There’s a better way, and you can learn it from Joanna Hogan during this workshop!
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
Leverage Chapters to Engage & Grow MembershipBillhighway
Whether you believe it or not – chapters can play a key role in membership and revenue growth for your association. But how do you get there? How do you set your chapters up for success? How can you support them?
We’ll cover how…
- You can leverage chapters as a channel to reach new audiences.
- You can tap into (and boost) chapters unique ability to provide community and optimize the member experience.
- You can leverage chapter experiences to drive community influencers.
We’ll dive into how you can lead, support and measure these initiatives. The results will be a stronger channel and your chapter network will be aligned to association membership goals.
#LeverageChapters
#GotChapters
Do you rely on content to acquire users and drive revenue? Learn how get more pages indexed, get restricted content to rank, and use social to drive your search rankings.
Experience level: Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Social Publishing
CT Moore, Account Strategist, NVI (Twitter @gypsybandito)
---Understand How/Why Consumers Are Using Social Media To Connect With The Brands They Love
---Learn Tips and Tactics to Make Your Social Media Programs Run More Effectively.
--Learn About New Social Media Sites That Your Business Can Employ This Year To Engage Wit h Customers
--Get A Glimpse of The Future- What Is Next In The World Of Social Media
How to Attract, Cultivate, and Wow Corporate SponsorsBloomerang
https://bloomerang.co/resources/webinars/
Do you dread finding sponsors for your next event? Are you tired of offering the same levels and benefits year after year? There’s a better way, and you can learn it from Joanna Hogan during this workshop!
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
Leverage Chapters to Engage & Grow MembershipBillhighway
Whether you believe it or not – chapters can play a key role in membership and revenue growth for your association. But how do you get there? How do you set your chapters up for success? How can you support them?
We’ll cover how…
- You can leverage chapters as a channel to reach new audiences.
- You can tap into (and boost) chapters unique ability to provide community and optimize the member experience.
- You can leverage chapter experiences to drive community influencers.
We’ll dive into how you can lead, support and measure these initiatives. The results will be a stronger channel and your chapter network will be aligned to association membership goals.
#LeverageChapters
#GotChapters
Support SEO With A Cohesive Patient JourneyGeonetric
Everything healthcare marketers do online can impact SEO efforts – either positively or negatively. View this slide deck to learn how to prioritize your digital marketing efforts to positively impact search engine optimization across your organization’s digital channels. You’ll discover how to leverage current content resources and identify gaps in your content strategy to deliver the right content at the right time to your potential patients. We’ll also cover search engine optimization topics such as schema.org markup, local search, third party content platforms, placed content, back linking, syndicated content and video. But most importantly you’ll gain the understanding that the true value of SEO doesn’t lie in mastering the little details, but realizing how everything interconnects.
Get a quick introduction to EasyRetro and how it can help make your retrospective meetings fun and productive in a remote environment. Kindly leave your comments, feedback, and questions.
Do visit https://benzne.com for more blogs, articles, and case studies on Agile.
Contact us via mail at consult@benzne.com for any questions on enabling Agile adoption for remote teams.
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#Agile #RemoteWorking #AgileTransformation #EasyRetro #RemoteRetrospective #Benzne
#AgileforRemoteTeams #Retrospective
The Word Factory's easy-to-use strategy for writing better public service announcements for radio. Download the worksheet: https://ttms.box.com/s/0rfahnolcekwxnmcf1atrm2n00jd8gey
Красивый и структурированный пример документа, который можно подготовить по активности в социальных медиа. Мало чем отличается, по сути, от того, который готовим мы в bdbd.ru... источник - http://clck.ru/0ko_i
Is this thing on...Social Media Measurement - AFP NC Philanthropy ConferenceDawn Crawford
You’ve been posting Facebook updates, sending the snappy 140 character tweets, and adding videos to your YouTube channel, but is it making a difference for your non
profit? Measuring social media can be a daunting task, but with a few handy tools and a standard reporting structure, you can effectively measure your efforts. Promise!
A workshop delivered by Deena Zenyk, Principal Consultant at Influitive, focused on how to get your colleagues on board with an advocate marketing program.
Devise your Digital Marketing and Content Marketing Strategy - Step-by-Step p...Amit Singh
Digital marketing optimization has become required for Internet marketers who wish to compete successfully. From website visitor to closed business, and with the right tools, every phase can be optimized to reduce cost and increase sales. To excel in this internet-savvy world, digital marketers must stay updated with top digital marketing techniques to optimize internet marketing strategies
Devising your content marketing strategy in the digital age relies on data and technology more than ever before. Technology is used to gather the data, and the data is consumed by more technology to automate and optimize every phase of the digital marketing lifecycle.
Product Driven Growth from Lean Product MeetupSean Ellis
The competition for acquiring customers gets more intense every year. These slides show the four requirements for creating an agile growth organization needed to realize your company's full growth potential.
Support SEO With A Cohesive Patient JourneyGeonetric
Everything healthcare marketers do online can impact SEO efforts – either positively or negatively. View this slide deck to learn how to prioritize your digital marketing efforts to positively impact search engine optimization across your organization’s digital channels. You’ll discover how to leverage current content resources and identify gaps in your content strategy to deliver the right content at the right time to your potential patients. We’ll also cover search engine optimization topics such as schema.org markup, local search, third party content platforms, placed content, back linking, syndicated content and video. But most importantly you’ll gain the understanding that the true value of SEO doesn’t lie in mastering the little details, but realizing how everything interconnects.
Get a quick introduction to EasyRetro and how it can help make your retrospective meetings fun and productive in a remote environment. Kindly leave your comments, feedback, and questions.
Do visit https://benzne.com for more blogs, articles, and case studies on Agile.
Contact us via mail at consult@benzne.com for any questions on enabling Agile adoption for remote teams.
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#Agile #RemoteWorking #AgileTransformation #EasyRetro #RemoteRetrospective #Benzne
#AgileforRemoteTeams #Retrospective
The Word Factory's easy-to-use strategy for writing better public service announcements for radio. Download the worksheet: https://ttms.box.com/s/0rfahnolcekwxnmcf1atrm2n00jd8gey
Красивый и структурированный пример документа, который можно подготовить по активности в социальных медиа. Мало чем отличается, по сути, от того, который готовим мы в bdbd.ru... источник - http://clck.ru/0ko_i
Is this thing on...Social Media Measurement - AFP NC Philanthropy ConferenceDawn Crawford
You’ve been posting Facebook updates, sending the snappy 140 character tweets, and adding videos to your YouTube channel, but is it making a difference for your non
profit? Measuring social media can be a daunting task, but with a few handy tools and a standard reporting structure, you can effectively measure your efforts. Promise!
A workshop delivered by Deena Zenyk, Principal Consultant at Influitive, focused on how to get your colleagues on board with an advocate marketing program.
Devise your Digital Marketing and Content Marketing Strategy - Step-by-Step p...Amit Singh
Digital marketing optimization has become required for Internet marketers who wish to compete successfully. From website visitor to closed business, and with the right tools, every phase can be optimized to reduce cost and increase sales. To excel in this internet-savvy world, digital marketers must stay updated with top digital marketing techniques to optimize internet marketing strategies
Devising your content marketing strategy in the digital age relies on data and technology more than ever before. Technology is used to gather the data, and the data is consumed by more technology to automate and optimize every phase of the digital marketing lifecycle.
Product Driven Growth from Lean Product MeetupSean Ellis
The competition for acquiring customers gets more intense every year. These slides show the four requirements for creating an agile growth organization needed to realize your company's full growth potential.
Facebook Ad Targeting for Lead Generation - Pubcon Vegas 2017Shelly Fagin
How to utilize Facebook's ad network to target in your niche and generate a massive amount of leads. I presented this at Pubcon Las Vegas in Nov of 2017
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
4. @shellyfagin
Group Strategy
Pre-planning your overall strategy
• Determine the core focus of your group
• What will make your group unique?
• Who will manage it?
• What Metrics will Determine Success?
5. @shellyfagin
Group Strategy
Pre-planning your overall strategy
• Share New Features & Tools
• Use Members as Beta Testers
• Get Feedback & New Ideas
• Provide Customer Support
• Place to ask SEO & PPC Questions
7. @shellyfagin
Group will be actively performing during 3 years. Afterwards the engagement may die down
Group Life cycle: Audience numbers
Up to 500
members
3000
members
10,000
members
17,000
members
20,000+ members.
Engagement dies out, we
need to form smaller
communities or move to
new platform (Telegram,
most likely)
21. @shellyfagin
Facebook Live
• Live Videos are watched 8X longer
• Users Comment10X More
• 80% of people would rather watch a live video over reading
a blogpost
32. @shellyfagin
Instant Pot Story
• Revamped older technology for today
• In 2010, sent Units to 200 Food Bloggers
• 2015 Started a Facebook Group
• In 3 yrs, Group has grown to 1.4 Million+
• Hundreds of Niche Spin off Groups
• Become a Top Selling Amazon Product
Why invest in a Facebook group over just growing your Facebook Business Page?
The organic reach of your business pages is so minor unless you pay to play. Followers of your brand rarely get shown your posts and people will be more hesitant to post and comment on a public business page that their friends may see.
Groups have more organic "reach" than Pages
Groups, on the other hand, can be completely private which in most cases, will lead your members to share more freely. When admin post in their groups, not only do these posts tend to show high in your customers feeds but a lot of time they receive an alert/notification of the posting in the group. The more active a person is in a certain group, the more prominently it will show up in their feed and shows notifications.
What will your group be about?
People join groups because they want to learn something or network, not to be sold to.
Why will people want to join your group? What is your groups unique service proposition?
Who is the Best Voice for your Community?
How will you Determine the groups success? What is your main goals?
SEMrush was looking to increase the amount of time a person or company stays a subscriber and increase tool usage by educating our subscribers.
Find a manager who will act as your mascot and is truly one of your biggest fans. (Herky the University of Iowa Mascot)
Depending upon the size of your company, you may be your own community manager or you may hire one specifically for this role. It is important that this person understand how to talk to your audience with compassion and empathy, have good judgement, be a great communicator, be level-headed and can handle potential customer issues or complaints in a respectful manor.
If you are an international company with the potential to have postings potentially 24/7, you may need multiple admins to cover different time zones.
Everyone likes to feel special and included.
2. If your primary motive of your group is to sell, it will fail. Your engagement will be low and people will leave. Instead use your group to prove your authority in your niche. Provide long-term value, provide a place that people feel comfortable asking any question. Let people talk about their struggles and provide encouragement.
3. A group is a fantastic place to deal with customer support. People immediately feel heard and acknowledged. Once you have built a niche community, you will have your loyal group members that will help answer customer support questions for you and provide a new prospective on issues. This is invaluable and it will likely lessen the amount of customer support questions and support tickets submitted to your website, saving you more money.
If you go completely public, you will get more members, but likely a lot of spammers and trolls.
Private group is still fairly public in a way - people can see the group and find it on search and who is in the group, but they can’t see any of the posts within the group.
Secret is hidden and is invite only. No one can see that your in this group outside of the group.
Facebook gives you up to 3 questions you can ask a user when they ask to join your group. You can only utilize questions for Private Groups. Secret and public groups can not.
We use a simple spreadsheet to track our group members
After you’ve hit approve for a new member request, all answers to your three questions will be lost.
If you have a large customer or email database, I highly recommend inviting in small batches. Out of every 100 invites we send, approximately 20-30% come and join the group fairly fast. It can be overwhelming when 2-300 people request to join at ones.
If you don’t have a large list, try running paid Facebook ads to your target audience to get initial group members. This will help get the ball rolling.
Mention that unless post is extremely offensive, we don’t immediately remove people from group. We will instead reach out directly after deleting their post and explain why we removed it and ask that they remember our group rules before posting in the future.
Facebook also gives you the opportunity to block future commenting on specific posts if they end up getting too heated for your comfort.
Your group won’t thrive if you are constantly selling to them. Focus on helping. That is why people joining Facebook groups.
Go with your instincts. Early on, we wanted to foster conversation. The goal is to get to the point that members are conversating amongst one another freely.
Utilize Post scheduling but be careful not to take away from conversations that may be happening organically in the group.
Be mindful of how often you post in the group. Constant group notifications can become disruptive and the more you post, the less they will notice the more important content you share.
Members have the option to Mute the Group or even leave at any time. If this happens, you’ve lost them. They will never see your posts.
Get creative with your live streams. We have plans to have a Pizza Party next month. SEMrush will be sending pizza to approx.10 of our lucky group members. We will be live streaming a live chat with an open discussion on a topic we have yet to determine.
Host a watch party!
See members ranked by most comments, top reactors, top engaged, top publishers and top influencers.
See members ranked by most comments, top reactors, top engaged, top publishers and top influencers.
Due to the changes of the Facebook Graph API, all statistics and information (name, photo and link) related to members have been disabled for the time being. All data updates starting the 5th of April 2018 will not include this kind of information.
The Instant Pot story is a fabulous example of how one brand started by a dad who recently lost his job, built a product and built a cult-like following through grass roots, word-of-mouth marketing.
