Pradip Shah discusses using Bitbucket Pipelines to build continuous integration and delivery pipelines for WordPress and Magento applications. Bitbucket Pipelines uses Docker containers to run build steps defined in a YAML configuration file. Key benefits include reducing the cost of testing with containerization, and the ability to automate deployments through continuous delivery. The presentation provides an example Magento 2 pipeline and discusses concepts like separating concerns between Docker images and pipeline steps.