Today, technology shapes the way we live. But how can we use technology to gain deeper insights? To create new value and generate higher quality data, Lightspeed now bundles its engagement expertise with scalable technology platforms. Our award winning staff combines our strategically significant, game-changing responsive and prescriptive survey design solutions with video open ends and emotional coding.As Lightspeed delivers the next generation of market research solutions that leverage a combination of attitudinal and behavioral data, marketers can go beyond standard surveys to connect with today’s consumers.

1. GET CLOSER TO YOUR CONSUMERS WITH
LIGHTSPEED’S TECHNOLOGY ENABLED SOLUTIONS

2. Quantitative research will evolve
over the next few years to
incorporate new technologies that
enable qualitative at scale.
Marketing
Research As
We Know It Will
Change

3. The use of video
will double in the
next 2 years
Video will account for
a 70% increase in
consumer internet
traffic over the next
3 years globally

4. Video in Research
Today
1. Video is fast becoming the norm for brands to
communicate with consumers; it is simply another
type of data
2. Text based open-ended questions do not
provide much input
• Open-end responses on average include 8
words
• Video responses average 40 to 100 words
and provide much deeper insights
• Video responses can be processed like
other quantitative measures using available
technology
3. Video content can be assessed by measuring
real-time facial responses
• Technology can enable respondent facial
measurement and emotion analysis

5. LIGHTSPEED’S VIDEO ANSWERS
Enhance your story by incorporating video open-ends into
quantitative research

6. Video Answers Offer
1. BASIC VIDEO CAPTURE
 Scripting by Lightspeed
 Incremental incentives
 Editing – removing poor data
 Data storage
2. ENHANCED
 Basic Video Capture
 Video show reel creation
 Analysis through Voxpopme
 Filtering on keywords and other variables
 Transcription/translation incorporated into
video

7. Why Use Video Open-Ends?
Emotions/ Real
Decision Making
Respondent
Validation
Background
Context
Observed
Usage
Deeper
Understanding
Increased
Engagement

8. LIGHTSPEED’S EMOTION ANALYTICS
Quantify emotion in real time with Lightspeed powered by
Affectiva’s automated facial coding system

9. Emotional coding can provide brands with objective ways to assess video content,
and Lightspeed in conjunction with Affectiva can provide the respondents and
technology to enable these types of studies.

10. 1. The computer vision
algorithms identify key
landmarks on the face
2. Machine learning algorithms
analyze pixels in those regions
to classify facial expressions
3. Combinations of facial
expressions are mapped to
emotions
How the Affectiva Platform Works
Measure emotions moment-by-moment in real time

11. 7 Emotions
Detected by
Affectiva
Valence:
how positive or negative
a person is feeling
Engagement:
overall level and intensity
of the emotion
Sadness Joy Anger Surprise
Fear Disgust Contempt

12. LIGHTSPEED’S QUESTIONARTS
Utilize Lightspeed’s QuestionArts Intelligent Components
for high quality survey design on all devices

13. Mobile First Design is Essential for Quality Research
Audience Engagement
Respondents rely on mobile
devices for interaction with
survey research
Requires a good survey
experience on the respondent’s
device of choice

14. Our new suite of intelligent survey design tools
The cure for the common survey

15. Award-winning suite of
QuestionArts design tools
Create surveys suitable
for cross-platform data
collection
Standard 24/7
programming support
Cost efficient solutions for
both local and global
support
Real time reporting and
data analysis
How We Will
Support You

16. Contact us to learn how you can best use Video Answers,
Emotion Analytics and QuestionArts in your research projects.
www.lightspeedresearch.com | info@lightspeedresearch.com