The game is scheduled to be finished by June 29th 2016 but will be delayed until July 1st 2016. It will be released during the summer holiday when younger audiences have free time to play, though the game targets young adult audiences. The game will use the Unity game engine which makes 2D game development easier than other engines. A budget breakdown estimates the game's total costs at £121,500 and estimates sales of 1.5 million copies at £1.99 each for total revenue of £2,863,500, excluding potential in-app purchases which could increase profits.