The document outlines the experience and capabilities of Barron T. Evans, including strategic planning, change management, marketing, and customer experience design. It details some of his roles at major companies like Eli Lilly, Merck, and AT&T. It also lists the industries he has experience with such as healthcare, technology, hospitality, and media. Finally, it provides information about his education and volunteer experience on boards and with non-profits.

1. EXPERIENCE
Capabilities
 Global Customer Experience / Engagement
 Strategic Planning
 Change Management
 Partnerships / Alliances
 Multichannel Communications
 B2B / B2C Marketing
Brand Engagements
 HEALTHCARE: Eli Lilly, Merck, Blue Cross, VHA
 TRAVEL/HOSPITALITY: Marriott, Midwest Airlines,
Royal Caribbean, La Madeleine
 TECH/TELECOM: Dell, Adobe, AT&T
 RETAIL: QVC, Target, Bon-Ton Stores
 TRANSPORT: FedEx, Daimler Chrysler
 FINANCIAL: MasterCard, The Associates
 ENERGY: TXU
 MEDIA: Weather Channel
 PUBLIC SECTOR: Environmental Protection Agency
 NOT-FOR-PROFIT: United Way, Project Head Start
Example Deliverables
 Architected organizational transformation roadmap
 Launched global customer engagement platform
 Created customer partnerships corporate discipline
 Built US/EU brand import practice
 Co-founded change management consultancy
Deeply knowledgeable global strategist spanning customer experience design, planning,
B2C and B2B marketing, multichannel communications, partner sourcing, organizational
change, and product management, Mr. Evans’ most recent role was leading global customer
experience capabilities at Eli Lilly. Previously, he held positions overseeing US customer
engagement, partnerships, and multichannel marketing at Merck. Before that, he led Client
Services and Channel Marketing for Hallmark Loyalty - - the L.L.C. relationship marketing
subsidiary of Hallmark Cards, which followed client service, strategy, and business
development positions with Omnicom Group companies DDB/Belgium and Rapp/Dallas. The
Belgium based role assisted North American enterprises with European market entry and
strategic alliances, including collaborations with public and private sector organizations.
Prior to his Omnicom presence, Mr. Evans co-founded San Francisco based Change
Management Systems, Inc., a business effectiveness consultancy for public, not-for-profit,
and utility sector companies - - working for clients such as the U.S. Environmental Protection
Agency, Public Service Company of Oklahoma, PrimeCO, and the Association of Retarded
Citizens. His career began with 12 years at telecom giants AT&T in San Francisco, and
Qwest in Denver.
Mr. Evans’ diverse background has brought innovative thinking to client business challenges
in the US, EU, Asia, Latin America, and Canada, including customer experience design,
multi-channel communications, insight-driven marketing strategy and solutions, value
proposition innovation, business partnerships, process improvement, and enhanced brand
perception across healthcare, energy, technology, travel & hospitality, telecom, financial
services, transport, and media categories.
While working to bring innovation and growth to his professional affiliations, Mr. Evans is a
recognized contributor in the not-for-profit arena as well, i.e.,
> Board of Directors, WFYI Public Media (IN)
> Board of Directors, Lansdale Center for the Performing Arts (PA)
> Volunteer, Ronald McDonald House Charities (MO / IN)
> Volunteer, Northwestern Memorial Hospital & Partnerships in Education (IL)
> Pro bono consultant, Association of Retarded Citizens (TX)
> Board of Directors, United Way Multicultural Committee (CA)
> Board of Directors, Boulder Center for the Visual Arts (CO)
> Arts Council Business Committee for the Arts (DC)
Learn more about Mr. Evans at http://www.linkedin.com/in/barrontevans
1
Education
 MPA Organizational Development / American University
 BA Liberal Arts / Olivet College
BARRON T. EVANS