The document discusses how to embrace one's "inner Focker" which it defines as being genuine, having a heart, embracing imperfection, and having a sense of humor. It encourages people to embrace their human moments and imperfections rather than being too polished or robotic. The key message is that it is okay to be imperfect as long as you are being yourself, and that imperfection along with humor is how you earn trust.

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How to Embrace
Your Inner Focker
Bryan Kramer
CEO, Purematter

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What is a Focker?

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Here’s what it means to me:
Genuine
Have a heart
Embrace Your Imperfection
Sense of Humor

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Hard to embrace imperfection
as a person or brand when
people are watching you.

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Embrace Your Human Moments

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Too Polished
Or
Robotic

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Be a Focker:
It’s ok to be imperfect as long as you are you.
It’s ok to laugh.
It’s how you earn your way….
into the circle of trust.

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