Why Organization Structure Matters for Online Success (2 of 2)
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The document provides 5 organizational tips for effective digital media: 1) Include digital representatives in strategic planning, 2) Plan digital media campaigns in advance through calendaring, 3) Maintain a central repository of approved messaging, 4) Establish clear workflows for decision making in digital campaigns, 5) Crowdsource content creation from all levels of the organization.
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Why Organization Structure Matters for Online Success (2 of 2)
- 1. 5 Organizational Tips For Effective Digital Media Ryan Davis @ NTEN 2013 © 2012 Blue State Digital | Proprietary and Confidential 1 Friday, March 1, 13
- 2. © Friday, March 1, 13
- 3. 1. Digital Deserves a Seat at the Table © 2012 Blue State Digital | Proprietary and Confidential 3 Friday, March 1, 13
- 4. 2. Calendar Out In Advance © 2012 Blue State Digital | Proprietary and Confidential 4 Friday, March 1, 13
- 5. 3. Create a Message Repository © 2012 Blue State Digital | Proprietary and Confidential 5 Friday, March 1, 13
- 6. 4. Have Clear Decision Making Workflows © 2012 Blue State Digital | Proprietary and Confidential 6 Friday, March 1, 13
- 7. 5. Crowdsource Content From Your Entire Organization © 2012 Blue State Digital | Proprietary and Confidential 7 Friday, March 1, 13