The document outlines a market research proposal for Praxis Business School (Kolkata) to evaluate student satisfaction compared to peer institutions after five years of operation. It includes objectives, research design, sample size, target demographics, information areas for assessment, and a detailed timeline for data collection and analysis. The research aims to provide insights for management decisions through a quantitative approach, including SWOT analysis, to enhance student experiences at the school.

1. BACKGROUND
Our client, Praxis Business School (Kolkata) was established in 2007. On its
successful completion of 5 years, the management wants to know the students’
perception of the B-school.
Our client also wants to know the satisfaction level of students at Praxis Business
School vis-à-vis its peer B-school students, to benchmark itself with it’s peers.
Hence, a market research is to be conducted to determine the overall satisfaction score
of Praxis Business School vis-à-visits peer B-schools. A SWOT analysis will also be
given to our client, where the areas of satisfaction and dissatisfaction will be
intimated.
The following proposal contains the objectives, research design, sample size,
information areas and timeline.

2. OBJECTIVES
MANAGEMENT DECISION PROBLEM:
What is the overall satisfaction score of Praxis Business School vis-à-vis peer B-
schools?
MARKETING RESEARCH PROBLEM:
To determine the areas and level of satisfaction amongst Praxis Business School
students vis-à-vis peer B-school students, for the client to take necessary actions.

3. RESEARCH DESIGN
The research to be conducted will be a quantitative based approach. The factors were
derived from an exploratory research.
TARGET GROUP:
Students currently pursuing MBA
in B-schools, which accept CAT/XAT/MAT/GMAT scores
in B-schools, which provides 2-year Business Management course
in a B-school, which has 5-20 years of establishment
in a B-school, which is beyond 50th rank according toPagalguy.com and
Careers360.com
MARKETS OF STUDY:
A study is to be conducted with the target population of Praxis Business School
(PBS), Kolkata, which is a residential campus.
In order to compare its overall satisfaction score with its peer B-schools, a sample
study is to be conducted in the following colleges:
Residential Campus:
1. Institute for Technology &Management (ITM), Navi Mumbai
2. Army Institute of Management (AIM), Kolkata
3. SDMInstitute of Management Development (SDMIMD), Mysore
Non-Residential Campus:
1. ICFAI Business School (IBS), Mumbai
2. Globsyn Business School, Kolkata
3. New Delhi Institute of Management (NDIM), Delhi
Basis of B-School Selection:
Two B-schools from East were taken,as they are the main competitors based
on location

4. Two B-schools from West were taken, as the concentration of B-schools is
highest in the West
One B-school from South and North were also taken in order to represent all
the four zones of India
SAMPLE SIZE:
Praxis Business School (PBS), Kolkata
First Year Second Year
Fresher Work Ex Fresher Work Ex
PBS, Kolkata M F M F M F M F Total
22 17 13 2 24 7 13 2
Target Population 39 15 31 15 100
ofPBS, Kolkata
Peer B-Schools:
First Year Second Year
Residential Fresher Work Ex Fresher Work Ex
M F M F M F M F Total
ITM Navi Mumbai 6 5 3 1 8 2 4 1 30
AIM, Kolkata 6 5 3 1 8 2 4 1 30
SDIMD, Mysore 6 5 3 1 8 2 4 1 30
33 12 30 15
Total 45 45 90
First Year Second Year
Non-Residential Fresher Work Ex Fresher Work Ex
M F M F M F M F Total
Globsyn Business 6 5 3 1 8 2 4 1 30
School, Kolkata
IBS, Mumbai 6 5 3 1 8 2 4 1 30
NDIM, Delhi 6 5 3 1 8 2 4 1 30
33 12 30 15
Total 45 45 90
(Note:M- Male ;F- Female)
The sample size allocation is benchmarked with the ratio prevailing at Praxis
Business School, Kolkata.

5. PBS, Kolkata
Target Population (PBS, Kolkata): 100
No sampling error
Peer B-Schools
Minimum Sample Size: 180
Sampling Error: 7.3%
Confidence Level: 95%
SAMPLING:
No sampling technique is used to collect information in PBS, Kolkata as the
population of the college are the target respondents
Snowball sampling is used to collect information from the target respondents
in peer B-schools

6. INFORMATION AREAS
MAIN QUESTIONNAIRE:
The broad parameters under which the students’ satisfaction level will be measured
are:
1. Selection process
2. Placements
3. Academic
o Faculty members
o Fellow students
o Course Curriculum
o IT infrastructure
o Alumni network
o Library
o Academic workshops
4. Non-Academic
o Location of college
o Hostel environment
o Mess
o Extra-curricular and Co-curricular activities
o Non-academic workshops
o Other infrastructure
 Sports utilities
 Classrooms and Auditoriums
 Gym

7. TIMELINE
The activities and their respective time periods are given below:
Activity Time period
Discussions and Questionnaire preparation 20th August – 26th
August
Field briefing and Fieldwork 29th August – 11th
September
Data preparation, Analysis and Reporting 12th September –
30th September
Submission of Final Report: 1st October 2012

8. QUESTIONNAIRE DESIGN
How much important is For the stated parameter,
the parameter for you? what is your satisfaction
(1 – Very Important; level in your college?
2 - Important; (1 – Very Satisfied;
Parameters 3 – Neutral; 2 – Satisfied;
4 – Not Important; 3 – Neutral;
5 – Not Very Important) 4 – Not Satisfied;
5 – Not Very Satisfied)
Selection Process:
Cut-off percentile for getting
shortlisted for GD/PI process
Group Discussion during selection
process
Final Interview during selection
process
Placements:
Variety of companies visiting your
college for placements (FMCG, IT
etc)
Variety of profiles available in
your college (Marketing, HR,
Finance etc)
Designation offered by companies
in your college
Salary package being offered by
the companies
Core Faculty:
Communication skill of the faculty
members
The ability of the faculty members
to make you understand the course
Interest generated by the faculty
members about the course
Approachability to the faculty
members
Fairness in evaluation by the
faculty members
Visiting Faculty:
Communication skill of the faculty
members
The ability of the faculty members
to make you understand the course
Interest generated by the faculty
members about the course
Approachability to the faculty

9. members
Fairness in evaluation by the
faculty members
Fellow students:
Competitiveness of fellow students
in studies
Competitiveness of fellow students
in other activities
Cooperativeness of fellow students
in studies
Cooperativeness of fellow students
in other activities
Fellow students socializing with
you
Course Curriculum:
Learning value of the courses
Achievement of the course
objective
Depth of course coverage
Provision of relevant course
materials
IT infrastructure:
Provision of course-related
software
Support for course-related software
Alumni network:
Presence of a strong alumni
network
Alumni’s connect with you
Library:
Presence of adequate course-
related reference materials
Presence of non-course related
reference materials
Presence of newspapers and
magazines
Provision of online library
Flexible library timings
Workshops:
Workshops related to academics
Workshops related to non-
academics
Location:
Location of college
Mess:
Overall hygiene level of mess
Provision of tasty food
Provision of variety of food

10. Availability of food at all time
Hostel environment: (Answer only if you belong to a residential B-School)
Provision of single rooms
Provision of hygienic toilets
Provision of adequate facilities in
bathrooms
Provision of internet facilities
Extra curricular activities:
Encouragement by your college to
participate in other college events
Encouragement by college to
conduct intra-cultural events
Encouragement by college to
conduct inter-cultural events
Encouragement by college to
conduct intra-sports events
Encouragement by college to
conduct inter-sports events
Other infrastructure:
Provision of sports utilities
Provision of an adequate
auditorium
Provision of departmental stores
inside the college
Provision of adequate facilities in
gym
Name:
Gender:
Male
Female
B-School Name:
Year currently in:
First Year
Second Year
Work Experience:
Yes
No