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B-SCHOOL SATISFACTION SURVEY


  CLIENT: Praxis Business School, Kolkata




                LOGO
AGENDA
B-SCHOOL SATISFACTION SURVEY
                  Deliverables to Client


                       Objectives


                   Research Design

                      Target Group

                      Markets of Study
                      Sample Size & Sampling
                      Technique

                  Research Analysis


                    SWOT Analysis
DELIVERABLES TO CLIENT




 Satisfaction level of Praxis Business School students
     In comparison with the peer B-Schools




 SWOT Analysis
     Areas of satisfaction and dissatisfaction will be specified
OBJECTIVES



 MANAGEMENT DECISION PROBLEM:
   What is the overall satisfaction score of Praxis
    Business School vis-à-vis peer B-schools?

 MARKETING RESEARCH PROBLEM:
   To determine the areas of importance and level of
    satisfaction amongst Praxis Business School
    students vis-à-vis peer B-school students, for the
    client to take necessary actions
RESEARCH DESIGN



                         B-school which is
 B-school which          beyond 50th rank
provides 2-year            according to
    Business              Pagalguy.com
  Management                   and
course & is 5-20         Careers360.com
    years old

                    B-school
                     which
                    accepts
                   CAT/XAT/
                   MAT/GMAT
                     scores




         Target Group
RESEARCH DESIGN



                                      Sampling
 Markets of Study     Sample Size
                                      Technique

  Praxis Business
                         100             N/A
  School, Kolkata

 Globsyn Business
                          11          Snowballing
  School, Kolkata

  Army Institute of
                          10          Snowballing
Management, Kolkata
RESEARCH ANALYSIS
PRAXIS BUSINESS SCHOOL, KOLKATA
    Parameters         Importance Level   Satisfaction Level

      Faculty              94.79%              92.44%
Course Curriculum          80.14%              84.45%
    Placements             76.43%              72.10%
                                                                 OVERALL
 Selection Process         71.50%              72.87%          SATISFACTION
  Fellow Students          61.14%              72.33%
                                                                  SCORE
  Extra-Curricular
     Activities            50.43%              73.00%
 IT Infrastructure         49.07%              78.00%
 Alumni Network            45.86%              72.20%
    Workshops              45.14%              72.40%
Hostel Environment         45.14%              75.00%

      Library              41.21%              78.88%
Location of College        39.71%              58.50%
       Mess                33.00%              56.05%
Other Infrastructure       16.43%              66.87%
RESEARCH ANALYSIS


                                                     Praxis Business School
                  100.00%

                   90.00%

                   80.00%

                   70.00%
Percentage




                   60.00%

                   50.00%

                   40.00%

                   30.00%

                   20.00%

                   10.00%

                    0.00%
                                                                     Extra-
                                                    Selecti
                                    Course                  Fellow Curricul      IT    Alumni        Hostel          Locatio           Other
                                             Placem   on                                      Worksh
                            Faculty Curricul                Student   ar      Infrastr Networ        Environ Library  n of     Mess   Infrastr
                                              ents  Proces                                     ops
                                      um                       s    Activitie ucture      k           ment           College           ucture
                                                       s
                                                                       s
             Importance Level 94.79% 80.14% 76.43% 71.50% 61.14% 50.43% 49.07% 45.86% 45.14% 45.14% 41.21% 39.71% 33.00% 16.43%
             Satisfaction Level 92.44% 84.45% 72.10% 72.87% 72.33% 73.00% 78.00% 72.20% 72.40% 75.00% 78.88% 58.50% 56.05% 66.87%




      www.themegallery.com                                                                                                      Company Logo
RESEARCH ANALYSIS
GLOBSYN BUSINESS SCHOOL, KOLKATA
     Parameters         Importance Level   Satisfaction Level

  Selection Process         99.35%              68.48%

       Faculty              86.36%              72.36%
                                                                  OVERALL
 Course Curriculum          79.22%              64.55%

 Other Infrastructure       73.38%              52.12%
                                                                SATISFACTION
   Fellow Students          72.08%              72.73%
                                                                   SCORE
     Placements             69.48%              58.64%
   Extra-Curricular
      Activities            64.29%              60.00%

       Library              56.49%              82.73%

  IT Infrastructure         52.60%              41.82%

     Workshops              48.05%              49.09%

 Location of College        42.21%              68.18%

        Mess                24.03%              44.85%

  Alumni Network             7.14%              47.27%
RESEARCH ANALYSIS

                                                                    Globsyn
                  120.00%


                  100.00%


                   80.00%
Percentage




                   60.00%


                   40.00%


                   20.00%


                    0.00%
                                                                                    Extra-
                            Selectio           Course     Other   Fellow           Curricul                IT           Location
                                                                          Placem                                 Worksh                   Alumni
                               n     Faculty   Curricul Infrastru Student            ar        Library Infrastru           of      Mess
                                                                           ents                                   ops                     Network
                            Process              um       cture      s             Activitie             cture          College
                                                                                      s
             Importance Level 99.35% 86.36% 79.22% 73.38% 72.08% 69.48% 64.29% 56.49% 52.60% 48.05% 42.21% 24.03%                         7.14%
             Satisfaction Level 68.48% 72.36% 64.55% 52.12% 72.73% 58.64% 60.00% 82.73% 41.82% 49.09% 68.18% 44.85% 47.27%




      www.themegallery.com                                                                                                          Company Logo
RESEARCH ANALYSIS
ARMY INSTITUTE OF MANAGEMENT, KOLKATA
        Parameters             Importance Level   Satisfaction Level

    Course Curriculum              74.29%              63.50%

     Selection Process             67.86%              63.33%

      Fellow Students              67.14%              70.00%
                                                                         OVERALL
          Faculty                  65.71%              69.60%          SATISFACTION
        Placements                 62.14%              59.50%             SCORE
     IT Infrastructure             55.71%              66.00%

        Workshops                  50.00%              62.00%

     Alumni Network                45.71%              67.00%

 Extra-Curricular Activities       40.00%              65.60%

          Library                  38.57%              75.00%

    Location of College            35.71%              57.00%

    Hostel Environment             35.00%              69.00%

           Mess                    25.71%              61.00%

   Other Infrastructure            22.86%              62.67%
RESEARCH ANALYSIS

                                                                      AIM
                   80.00%

                   70.00%

                   60.00%

                   50.00%
Percentage




                   40.00%

                   30.00%

                   20.00%

                   10.00%

                    0.00%
                                                                                            Extra-
                                     Selecti
                            Course           Fellow                    IT           Alumni Curricul          Locatio Hostel           Other
                                       on                    Placem          Worksh
                            Curricul         Student Faculty        Infrastr        Networ   ar      Library  n of Environ    Mess   Infrastr
                                     Proces                   ents            ops
                              um                s                    ucture            k   Activitie         College ment             ucture
                                        s
                                                                                              s
             Importance Level 74.29% 67.86% 67.14% 65.71% 62.14% 55.71% 50.00% 45.71% 40.00% 38.57% 35.71% 35.00% 25.71% 22.86%
             Satisfaction Level 63.50% 63.33% 70.00% 69.60% 59.50% 66.00% 62.00% 67.00% 65.60% 75.00% 57.00% 69.00% 61.00% 62.67%




www.themegallery.com                                                                                                           Company Logo
SWOT ANALYSIS


Strength                        Weakness
                                • Mess
• Course Curriculum
                                • Location of college
• Faculty



                         SWOT

Opportunity                      Threat
• Placements                     • No AICTE approval
• Extra curricular activities
THANK
    YOU
Submitted by:

GROUP - 1
Abinas Mishra
Arunachalam Ramanathan
Kushal Roy
Spandan Bandyopadhyay

GROUP - 2
Amit Sura
Avishek Mehra
Debashish Padhy
Gurcharan Singh

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B-School Satisfaction Survey - Advanced Marketing Research

  • 1. B-SCHOOL SATISFACTION SURVEY CLIENT: Praxis Business School, Kolkata LOGO
  • 2. AGENDA B-SCHOOL SATISFACTION SURVEY Deliverables to Client Objectives Research Design Target Group Markets of Study Sample Size & Sampling Technique Research Analysis SWOT Analysis
  • 3. DELIVERABLES TO CLIENT  Satisfaction level of Praxis Business School students  In comparison with the peer B-Schools  SWOT Analysis  Areas of satisfaction and dissatisfaction will be specified
  • 4. OBJECTIVES  MANAGEMENT DECISION PROBLEM:  What is the overall satisfaction score of Praxis Business School vis-à-vis peer B-schools?  MARKETING RESEARCH PROBLEM:  To determine the areas of importance and level of satisfaction amongst Praxis Business School students vis-à-vis peer B-school students, for the client to take necessary actions
  • 5. RESEARCH DESIGN B-school which is B-school which beyond 50th rank provides 2-year according to Business Pagalguy.com Management and course & is 5-20 Careers360.com years old B-school which accepts CAT/XAT/ MAT/GMAT scores Target Group
  • 6. RESEARCH DESIGN Sampling Markets of Study Sample Size Technique Praxis Business 100 N/A School, Kolkata Globsyn Business 11 Snowballing School, Kolkata Army Institute of 10 Snowballing Management, Kolkata
  • 7. RESEARCH ANALYSIS PRAXIS BUSINESS SCHOOL, KOLKATA Parameters Importance Level Satisfaction Level Faculty 94.79% 92.44% Course Curriculum 80.14% 84.45% Placements 76.43% 72.10% OVERALL Selection Process 71.50% 72.87% SATISFACTION Fellow Students 61.14% 72.33% SCORE Extra-Curricular Activities 50.43% 73.00% IT Infrastructure 49.07% 78.00% Alumni Network 45.86% 72.20% Workshops 45.14% 72.40% Hostel Environment 45.14% 75.00% Library 41.21% 78.88% Location of College 39.71% 58.50% Mess 33.00% 56.05% Other Infrastructure 16.43% 66.87%
  • 8. RESEARCH ANALYSIS Praxis Business School 100.00% 90.00% 80.00% 70.00% Percentage 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Extra- Selecti Course Fellow Curricul IT Alumni Hostel Locatio Other Placem on Worksh Faculty Curricul Student ar Infrastr Networ Environ Library n of Mess Infrastr ents Proces ops um s Activitie ucture k ment College ucture s s Importance Level 94.79% 80.14% 76.43% 71.50% 61.14% 50.43% 49.07% 45.86% 45.14% 45.14% 41.21% 39.71% 33.00% 16.43% Satisfaction Level 92.44% 84.45% 72.10% 72.87% 72.33% 73.00% 78.00% 72.20% 72.40% 75.00% 78.88% 58.50% 56.05% 66.87% www.themegallery.com Company Logo
  • 9. RESEARCH ANALYSIS GLOBSYN BUSINESS SCHOOL, KOLKATA Parameters Importance Level Satisfaction Level Selection Process 99.35% 68.48% Faculty 86.36% 72.36% OVERALL Course Curriculum 79.22% 64.55% Other Infrastructure 73.38% 52.12% SATISFACTION Fellow Students 72.08% 72.73% SCORE Placements 69.48% 58.64% Extra-Curricular Activities 64.29% 60.00% Library 56.49% 82.73% IT Infrastructure 52.60% 41.82% Workshops 48.05% 49.09% Location of College 42.21% 68.18% Mess 24.03% 44.85% Alumni Network 7.14% 47.27%
  • 10. RESEARCH ANALYSIS Globsyn 120.00% 100.00% 80.00% Percentage 60.00% 40.00% 20.00% 0.00% Extra- Selectio Course Other Fellow Curricul IT Location Placem Worksh Alumni n Faculty Curricul Infrastru Student ar Library Infrastru of Mess ents ops Network Process um cture s Activitie cture College s Importance Level 99.35% 86.36% 79.22% 73.38% 72.08% 69.48% 64.29% 56.49% 52.60% 48.05% 42.21% 24.03% 7.14% Satisfaction Level 68.48% 72.36% 64.55% 52.12% 72.73% 58.64% 60.00% 82.73% 41.82% 49.09% 68.18% 44.85% 47.27% www.themegallery.com Company Logo
  • 11. RESEARCH ANALYSIS ARMY INSTITUTE OF MANAGEMENT, KOLKATA Parameters Importance Level Satisfaction Level Course Curriculum 74.29% 63.50% Selection Process 67.86% 63.33% Fellow Students 67.14% 70.00% OVERALL Faculty 65.71% 69.60% SATISFACTION Placements 62.14% 59.50% SCORE IT Infrastructure 55.71% 66.00% Workshops 50.00% 62.00% Alumni Network 45.71% 67.00% Extra-Curricular Activities 40.00% 65.60% Library 38.57% 75.00% Location of College 35.71% 57.00% Hostel Environment 35.00% 69.00% Mess 25.71% 61.00% Other Infrastructure 22.86% 62.67%
  • 12. RESEARCH ANALYSIS AIM 80.00% 70.00% 60.00% 50.00% Percentage 40.00% 30.00% 20.00% 10.00% 0.00% Extra- Selecti Course Fellow IT Alumni Curricul Locatio Hostel Other on Placem Worksh Curricul Student Faculty Infrastr Networ ar Library n of Environ Mess Infrastr Proces ents ops um s ucture k Activitie College ment ucture s s Importance Level 74.29% 67.86% 67.14% 65.71% 62.14% 55.71% 50.00% 45.71% 40.00% 38.57% 35.71% 35.00% 25.71% 22.86% Satisfaction Level 63.50% 63.33% 70.00% 69.60% 59.50% 66.00% 62.00% 67.00% 65.60% 75.00% 57.00% 69.00% 61.00% 62.67% www.themegallery.com Company Logo
  • 13. SWOT ANALYSIS Strength Weakness • Mess • Course Curriculum • Location of college • Faculty SWOT Opportunity Threat • Placements • No AICTE approval • Extra curricular activities
  • 14. THANK YOU Submitted by: GROUP - 1 Abinas Mishra Arunachalam Ramanathan Kushal Roy Spandan Bandyopadhyay GROUP - 2 Amit Sura Avishek Mehra Debashish Padhy Gurcharan Singh