Autoglass provides windshield repair and replacement services across Europe. They have grown from a small family business to 500 branches through focusing on customer satisfaction and effective service. The case analysis shows that Autoglass is well positioned to face competition and future challenges due to its strong market position and customer-centric approach.

1. An Assignment on
Business Strategy
Submitted to
Submitted By
Date

2. Executive Summary
Study has showed that Autoglass customers are better-off than the competitors and they have
moreover displayed themselves are the finest among other companies of the industry compared
to the banking and other service sector. Autoglass is being triumphant in the hearts of their
patronage through their services and conjointly won a series of awards for being the finest
windshield replacement business among the affray.
Autoglass has sent glorious compilation of services and their product. They are advancing for
larger market phase and increasing in an exceedingly stable stride by starting from solely a tiny
low family enterprise to have five hundred branches altogether over the Europe.
Autoglass centered principally on customer’s approval and the way to take care of the services
effectively. Their aim is to create the approval of customers in the field of overhauling
windshield. From the case and analysis on Autoglass it might be deduced that Auto glass is in an
exceedingly sturdy position to confront the affray and face the new challenges which will
originate in future.
1

3. Table of Contents
Executive Summary ........................................................................................................................ 1
Task 1 .............................................................................................................................................. 3
1.1 EXPLAIN THE ROLE OF STRATEGY, MISSION, VISIONS, OBJECTIVE, GOALS
AND CORE COMPETENCIES OF AUTOGLASS .................................................................. 3
1.2 REVIEW THE VITAL ISSUES INVOLVED IN STRATEGIC PLANNING IN
AUTOGLASS ............................................................................................................................. 4
1.3 EXPLAIN MINIMUM THREE PLANNING TECHNIQUE FOR AUTOGLASS............. 7
Task 2 ............................................................................................................................................ 10
2.1 PRODUCE AN ORGANIZATIONAL AUDIT FOR AUTOGLASS ............................... 10
2.2 CARRY OUT AN ENVIRONMENTAL AUDIT FOR AUTOGLASS USING AT LEAST
TWO APPROACHES .............................................................................................................. 11
2.3 EXPLAIN THE SIGNIFICANCE OF STAKEHOLDERS’ ANALYSIS IN RELATION
TO AUTOGLASS .................................................................................................................... 13
Task 3 ............................................................................................................................................ 15
3.1 ANALYZE POSSIBLE ALTERNATIVES STRATEGIES RELATING TO
SUBSTANTIVE GROWTH, LIMITED GROWTH AND RETRENCHMENT..................... 15
3.2 SELECT AN APPROPRIATE FUTURE STRATEGY FOR AUTOGLASS ................... 18
Task 4 ............................................................................................................................................ 20
4.1 COMPARE THE ROLES AND RESPONSIBILITIES FOR STRATEGY
IMPLEMENTATION OF AUTOGLASS ................................................................................ 20
4.2 EVALUATE RESOURCE REQUIREMENTS TO IMPLEMENT A NEW STRATEGY
FOR AUTOGLASS .................................................................................................................. 21
4.3 DISCUSS TARGETS AND TIMESCALES FOR ACHIEVEMENT FOR AUTOGLASS
TO MONITOR A GIVEN STRATEGY .................................................................................. 21
Conclusion .................................................................................................................................... 22
References ..................................................................................................................................... 23
2

4. Task 1
1.1 EXPLAIN THE ROLE OF STRATEGY, MISSION,
VISIONS,
OBJECTIVE,
GOALS
AND
CORE
COMPETENCIES OF AUTOGLASS
Mission of the Autoglass Company
The objective of Autoglass Company can be expressed as to gratify the customer of the
Company. The Autoglass business presents the most effective windscreen services. This mission
of persuading the customers of Autoglass business directs them to style the visions of their
association (Weygandt, J., 2009).
Vision of the Autoglass Company
The Autoglass Company teams its dream in contemplate with the target to produce the biggest
grade of people service within the industry. They have presently established a broad mesh to help
the client and have a ninety two percent satisfaction exist among the purchasers (Autoglass
Company). Autoglass is developing day by day and this theme can facilitate them to characterize
the strategic boundaries of the firm.
Core Competency
The core competence of Autoglass business is that they will fix or replace any reasonably broken
windows of any kind (Weygandt, J., 2009). Autoglass is providing fleet to the purchasers to
repair as well as replace of any reasonably broken or impaired glass (Autoglass Company).
Strategic Intent:
The strategic intent suggests that the a general outlook on while the enterprise should be going in
replacement of a unquestionable affirmation of aide in Nursing foreseen conclusion and this
suggests that there should be lots of flexibility interior the affirmation to allow for employees
start, cluster help as well as adaptation in course of light-weight of altered attenuating
components (Hoffman, K. Douglas, Scott W. Kelley, and Holly M. Rotalsky.2009). Strategic
3

5. intent of Autoglass is to establish itself as the market pioneer wholeheartedly. They are showing
all the efforts to stay foremost.
Role of Strategy of Autoglass:
The foremost task in strategic administration is often the compilation as well as dissemination of
the illusion and thus the procedure affirmation. This summarizes the comprehending of a
company (Hoffman, K. Douglas, Scott W. Kelley, and Holly M. Rotalsky.2009). Autoglass has
assembled their functions in topic creating in an exceedingly approach that the concepts sustain
an unquestionable time span centered the execution (Autoglass Company).
Objective and goals of Autoglass:
The foremost aim of Autoglass is directing their client by repairing or refurbishing the broken
windshield of any vehicle. The aim of Autoglass is to pattern their enterprise objectives and help
the worldwide individuals (Autoglass Company). They are enhancing their enterprise by being
triumphant the hearts of customers.
1.2
REVIEW
THE
VITAL
ISSUES
INVOLVED
IN
STRATEGIC PLANNING IN AUTOGLASS
There are couple of issues that need to be addressed in consider to designing strategies
(Armstrong, G., &Kotler, P. 2006). Granted the situation in the case we can investigate the
comparable benefits of Autoglass.
Competitive advantage of Autoglass
Autoglass is the prime service provider of windscreen in the UK. They currently have
apprehended a gigantic market segment with their different kinds of service. Autoglass is
growing and it would be cooperative to investigate the comparable benefit they have. To analyze
the viable benefits, we can use the Ansoff’s development Matrix (Armstrong, G., &Kotler, P.,
2006).
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6. Figure: Ansoff’s Model
Ansoff’s development Matrix is useful for the recommends of four alternatives. As we have seen
from the case that Autoglass has captured a bigger market share. It has an ability to assist 1
million customer having difficulty with windscreen (Arazy, O. &Gellatly, I., 2012). So, founded
on the capabilities Autoglass can supply customers with existing services and introducing a new
services of side outlook reflectors. In the matrix with four different strategies lie different
dangers. The strategies are:
1. Market penetration – A market strategy herewith a business captivates for the
recognition as a larger dominant in market throughout which they already giving
(Melody, Y. & Kevin, H., 2000). This design normally puts focus on captivating a larger
share of degree in current market. Throughout this part Autoglass will increase its market
segments by enterprise an allotment of their merchandise and appeal an allotment of
customers
2. Product development – In this strategy Autoglass can bring new product or services to
the existing market of windscreen to arrest more customers.
3. Market development – This strategy mentions to the attainment of new clientele
assemblies. Autoglass can boost their market segments to arrest new customers.
5

7. 4. Diversification – This scheme is utilized to avert the dangers by inserting new products
or services in new market to spread the dangers associated with older one.
Autoglass has gigantic opportunities in market. They can boost the growth rate very swiftly by
persuading the customer, obtaining and keeping them. They can set goals for three years to attain
more customers and evolve new products that are apt to the market and building demand
(Armstrong, G., &Kotler, P., 2006). Throughout the targeted time period the Autoglass Company
should prioritize its geographic area; where they will create a larger market and they should work
out the criteria for selecting an effective supplier who will supply value products
Definition of Top-Down and Bottom-Up
Top-Down: A top-down approach means the breaking down of the system to gain insight into its
compositional sub-systems (Grant M. R., 2010). Autoglass is successful in using the advanced
procedure in their product development.
Bottom-Up: A bottom-up approach is the piecing together of systems to give rise to more
complex systems, thus making the original systems collaterals of the emergent system (Grant M.
R., 2010). Autoglass is successful in using this approach to provide the services to the customers.
Informal Planning: Informal designing is that the procedures while the manager or the foremost
of an assembly develops a influencing decision without consulting with any one or any accepted
structure and identified associations (Grant M.R. 2010). Certain as blasting instant situations
managers use the mentioned approach while it is documentary important to conceive any rigid
structure of close up with or timeline for expecting isn't ample. It’s significant to alignment short
allowance objectives of the organization.
Behavioral Approach for Autoglass: Autoglass should to approach central the top-down method
in alignment to capitalize their capitals and to control the affray inside the future. Autoglass is a
growing enterprise interior the enterprise and thus the services they're providing won't be
progressive for them to comprise on to the place centered the market. They need to reach up with
some details for his or her products and market in alignment that they could hold a widespreading marketplace for the customers.
6

8. 1.3 EXPLAIN MINIMUM THREE PLANNING TECHNIQUE
FOR AUTOGLASS
For Autoglass Company, three strategic techniques are suggested below:
1. BCG Growth Share Matrix
Autoglass can divide their products and services in such kind where they can prioritize
their goods and manage a synergy in the portfolio. This matrix displays the association 4
kinds of methods and penalty will be faced by an association (Gudonaviciene, R,
&Rutelione, A., 2009). It also assists the organization to understand when to invest in
what product or service, when to divest all profits from a selected market segment and
when to aim on a new enterprise venture.
Placing goods in BCG growth matrix Autoglass will face 4 types of consequences in market.
And they are:
1. Stars: High Growth and High Market Share
It requires a great quantity of cash for which managers need to take decisions
from which the cash will be generated and used.
If managers can make the business profitable and maintain a steady market share
then it will result in the cash cow and the Company can harvest cash from the
business.
2. Cash Cows: Low Growth but High Market Share
The product will attain low growth in the market but it will have the highest
market share from which the organization will turn in revenues and maintain
income.
3. Dogs: Low Growth and Low Market Share
The time when the product gradually stops to generate any kind of revenue, the
organization should gradually divest from the project to start another.
The organization should also be careful of incurring any unnecessary costs.
4. Question Marks: High Growth but Low Market Share
7

9. It indicates to the products that are newly introduced in the market and will
gradually earn mass acceptance.
It also has the risk of making a Dog product. If the market share is not increased
gradually then it would incur loss for the organization.
Figure: BCG Matrix
8

10. 2. Strategic Position & Action Evaluation Matrix (SPACE)
Autoglass can furthermore use the SPACE designing technique to understand the market
requirements and function to elaborate the procedure. This matrix has four quadrants
showing the positions of the business association and how to answer accordingly
(Armstrong, G., &Kotler, P., 2006). In consideration to Autoglass’s place in market they
can use aggressive scheme. It can also be utilized as the base for SWOT analysis.
3. Profit Impact of Market Strategy (PIMS)
It is a type of database which provides concrete evidence to support policies and
principles for gaining and sustaining competitive advantage. Autoglass would be able to
sustain people in service formation in alignment for researching their values and
designing method in order to keep pathway of their accomplishment and application of
the methods.
9

11. Task 2
2.1
PRODUCE
AN
ORGANIZATIONAL
AUDIT
FOR
AUTOGLASS
SWOT Analysis
Strengths
Opportunities
• Low cost
• Safety
• Visual Clarity
• Avoiding further damage
• Increasing growth rate
• High presence in emerging
economy
• New Product
SWOT
Weaknesses
Threats
• Less promotion of the brand
• Lack of advertisement
• Suppliers Competition
• Geographic Location
• Government Policy
Figure: SWOT Analysis
Strengths
The glasses replacement or repaired by Autoglass is capable of reducing further damage.
The safety features in the product are high.
Autoglass is providing a premium service at low cost.
The replaced or repaired windscreens provides the higher visual clarity
Weaknesses
Lack of promotion is present in the Autoglass Company
Autoglass is reluctant in promoting the brand.
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12. Opportunities
It is highly present in the emerging economy and has lots of opportunities to grab the
market.
As Autoglass is repairing and replacing the windscreen, they can also develop new
product such as side view mirrors or rear view mirrors.
Autoglass has the opportunity to increase the growth rate in industry as fewer firms are
providing such services.
Threats
The government policies play a vital role in shaping the business market.
Suppliers’ competition is very high in industry. It is difficult to justify the quality
supplier.
Geographic location is a common threat to any business if it is not situated in the proper
market.
2.2 CARRY OUT AN ENVIRONMENTAL AUDIT FOR
AUTOGLASS USING AT LEAST TWO APPROACHES
PESTLE investigation assists any association to realize the environment where the association
will operate. It is impossible for any single association to sway the factors. It influences the
strategic conclusions that would be taken by an organization (Gudonaviciene, R, &Rutelione, A.,
2009). PESTLE assists the organization to maximize opportunities and minimize threats.
PESTLE analysis
Political
Political climate in different countries is different and the policies influence the business
strategies.
Stability of governments. This may affect the future conditions in a country.
Taxation policies.
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13. Economical
The buying capacity of people influences the purchases of the organization.
Level of economic activity that affects need for windscreen.
Socio-cultural
Lifestyle and preferences of people influences the industry.
Social norms that impact the decision to own and use automobiles versus other means of
transport.
Technological
Technology relating to the designs.
Technology of windscreen manufacture.
Technological developments that may increase or decrease repairing or replacing of
windscreen.
Legal
Legal provisions relating to safety measures.
Law regarding consumer and employment is highly emphasized.
Environmental
Environmental aspects such as weather, climate, and climate change can affect in the
business.
Porter’s 5 forces analysis is a type of analysis which determines and helps the management to
understand the overall context of the industry (Kotler, P. and Armstrong, G., 2006).
Porter’s 5 forces are:
1. The threat of new entrants
Access to Distribution Channel: It is the ability to distribute the product in the market
and create demand.
12

14. Government Policy: Governments can limit entry to an industry through licensing
requirements by restricting access to raw materials.
2. The bargaining power of customers
Threat of Backward Integration: A buyer has the potential to integrate backward by
producing the product itself.
3. The threat of substitute products
Prices: Prices matter in the industry because buyers shift to the product which is offering
high quality yet having low price.
Access: Access in the industry for buyers has become much easier than it was in the
beginning.
4. The amount of bargaining power suppliers have
Threat of forward Integration: Supplier can integrate with customers to produce the
same product.
5. The intensity of the competitive rivalry
Rate of Industry Growth: the industry has huge growth potentiality.
Diversity of Rivals: The rivals with new and different ideas of competing will likely
cross each other’s path and challenge other’s position.
2.3 EXPLAIN THE SIGNIFICANCE OF STAKEHOLDERS’
ANALYSIS IN RELATION TO AUTOGLASS
The Stakeholders’ Grid:
Figure: Stakeholders’ Grid
13

15. 1. The top right corner refers to the stakeholders who introduces the strategies and promote
the products.
2. The bottom right part refers to the stakeholders who posses high interest but
comparatively low influence in the topics of the organization.
3. The top left part refers to the stakeholder who influences on strategies but they posses’
low interest in the organization.
4. The bottom left part refers to the stakeholders who have low influence and low interest in
the organization.
The stakeholders are kept in four classifications so that each stakeholder has their accurate
privileges and obligations in address of the making the concepts for the association which
will be directed for the betterment of the association.
14

16. Task 3
3.1 ANALYZE POSSIBLE ALTERNATIVES STRATEGIES
RELATING
TO
SUBSTANTIVE
GROWTH,
LIMITED
GROWTH AND RETRENCHMENT
Market Entry Strategy
Organic Growth: When an enterprise accomplishes development over its enterprise that is
identical because the starting of the organization, it's renowned as organic development. It omits
any development that's profited by pacing into the other enterprise or amalgamation or
acquisition.
Merger: Merger is that the method by two enterprises gets united and turns into one entity
through lawful consolidation. The start of Autoglass was through such amalgamation
Acquisition: This is the method where one exact enterprise buys another whole enterprise and
assemblies up itself because the proprietor. All through this method 100% or beside 100%
ownership craves to be arriving by.
Strategic Alliance: This is the method while 2 or more businesses acquiesce upon kind of
prevalent objectives and share every other’s assets to fulfill those objectives. This approach is
wholeheartedly a notion that resides between the notion of organic development and connecting
or acquisition.
Licensing: It is the design through that a mother enterprise (licensor) permits another enterprise
(licensee) to use its trademark and deal the merchandise or services on the groundwork of
affirmations on numerous time spans. The time span adopts the authorizing ascribe that desires
to be paid to the licensor.
Franchising: It is the conceive, through that an enterprise profits from the correct to use another
company’s trademark, enterprise type, procedures while the franchisor provision the correct to
the franchisee. For getting market share overseas, Autoglass may use this approach by
circulation franchises in distinct locations.
15

17. Substantive Growth
Horizontal Integration: In degree integration an enterprise diversity or comes by yield facility
of affiliated or complementary merchandise (Melody, Y. & Kevin, H., 2000). rarely it's going to
additionally happen that a company purchases one amidst its competitors and pattern integration.
Autoglass would likely pattern such integration by connecting with alternate output that's
affiliated with its house merchandise.
Vertical Integration: In integration a business connections with the enterprises or partners of
the offer string of links and in some situations all the partners of the string of attachments
comprise below one proprietor (Melody, Y. & Kevin, H., 2000). Autoglass would possibly
provide work into integration by connecting with the suppliers and vendors.
Related Diversification: When an enterprise elaborates its enterprise with some diversification
interior the house line of merchandise (Isen, Alice M., 2012). The new productions rectangle
consider alike to the current merchandise.
Unrelated Diversification: It is the method once an enterprise new workers into diversification
by inserting new merchandise and services that doesn’t accept as factual the house merchandise
(Isen, Alice M., 2012). It will be unrelated diversification if Autoglass starts mercantilism house
window crystal or attractiveness mirrors.
Limited Growth
Market Penetration: It means that penetrating the comparable market by giving comparable
worth against the worth of the competitors. This approach is committed to instantly strike the
competitors by benefiting their customers. It’s normally utilized to complete sales development.
Market Development: It proposes that aiming at new person’s phases and appealing the nonbuying customers of that segment. It assists to extend the market share by supplementing new
part of shoppers. It’s promise for Autoglass to develop the market by geographically expanding
the enterprise and returning to the shoppers.
Product Development: It means that developing new merchandise that do not live presently and
so appealing customers to get an allotment of diversity of merchandise or services.
16

18. Innovation: It proposes that searching out a solely new would like of the shoppers inside the
market and innovating replacement merchandise or service to rendezvous that require.
Disinvestment:
Retrenchment: A topic utilized by companies to scale back the variety or the last size of the
methods of the business. This scheme is usually utilized so as to slash prices with the aim of
changing into an added economic steady enterprise.
Turn around: Turnaround may be a technique dedicated to enterprise renewal. It utilizes
investigation and progressing to save caused anguish companies and returns them to financial
condition. Turnaround administration enlists administration rethink, activity founded mostly cost
accounting, source malfunction determinants enquiry, and SWOT investigation to work out why
the enterprise is lowering short. So as to pattern a comeback inside the enterprise associations got
to verify the base of the adversities and supported those adversities they have to pattern up new
methods and standards to trounce those issues.
Liquidation: When a firm is terminated or bankrupted, its assets rectangle measure noted and
furthermore the improvement buys creditors. Any leftovers are circulated to shareholders.
Liquidating a firm is that the last stage of the firm’s survival. If no alternate concepts befit the
organizations then it should deal its assets then ante up the shareholders and stakeholders.
Divestment: The method of withdrawal of buying into. Furthermore mentioned to as divestiture,
it's created for either economic or communal goals. Divestment is that the converse of buying
into. It the tactic of dragging out the assets operational and agreements those to rendezvous the
gap within the monetary affairs and so as to liquidate the association divestment is important for
any association.
Porter’s Generic Strategy
Michael Porter recounted a scheming that comprises three general strategies which are used by
companies to gain the competitive advantage (Kotler, P. and Armstrong, G., 2006). The generic
strategies are:
1. Overall Cost Leadership
17

19. 2. Differentiation
3. Focal Point
Overall Cost Leadership
According to the situation cited in the case, the Autoglass Company values the cost leadership
approach to go in the market and it is helping to grab more customers than the competitors
(Weygandt, J., 2009).
Differentiation
Only cost leadership will not assist an association to thrive the industry. The organizations need
to put differentiations (Weygandt, J., 2009). The Autoglass business differentiated their service
by introducing 24/7 customer suggesting procedures and the fleet servicing.
Focal Point
Autoglass is the market leader and best service provider in the UK market in fixing and restoring
windscreen. They are now focusing on the customer approval and the services they are providing
(Weygandt, J., 2009).
3.2 SELECT AN APPROPRIATE FUTURE STRATEGY FOR
AUTOGLASS
In alignment to perplex the market segment Autoglass enterprise needs new notions and new
parts which can be cooperative for them to flourish the market. So considering future conceive
they can investigate their market need and reach to up with some development of the new
merchandise to diversify their services and arrest a new market segment.
Autoglass should be following the vertical integration conceive to augment their enterprise. They
can accelerate with coalition with automakers to arrest the new market segment. Autoglass is in a
powerful place and they might be adept to advance with the coalition with new associations.
Because this conceive is befitting for the associations development and their centre capabilities
acquiesce with the conceive. Coalition with affiliated associations will endow Autoglass to put
18

20. more aim on the customer’s fondness and can develop new merchandise class to fulfill the craves
of the customers.
Only starting new merchandise line and expanding the market will not solely help the Autoglass
enterprise to complicate in the market. Autoglass should wholeheartedly reassess the response of
the customers so that they might realise what the customers are looking for and to what degree of
acceptance customer’s crave.
The Autoglass is at present have a 92% acceptance rate amidst the customers. But with
expansion of the enterprise the acceptance rate might fluctuate and Autoglass need to assemble a
timescale for the new goals and elongation of the new services. Contemplating the location in the
enterprise, Autoglass can provide a 5 quarters conceive that will be ample for Autoglass to
contend up with the affray and maintain coalition with the automakers to complicate the
enterprise. Autoglass can standard next 5 quarters to comply with concepts they have taken and
fulfill the firm pledge to the customers.
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21. Task 4
4.1 COMPARE THE ROLES AND RESPONSIBILITIES FOR
STRATEGY IMPLEMENTATION OF AUTOGLASS
CEO of an association is to blame for rotating the notions into reality and implement strategies in
the industry (Schultz, H., 2006). To request efficient and effective principles all the assemblies in
the association are joined at all phases of the policy making and tactical decision which
outcomes in a well coherent plan and the diversification or modification of the methods are
likely (Michael A., 1999).
Execution of the principles in the association is very important and it carries a distinct
signification for the organization’s profit. In the implementation of the policies it shows to the
principles that are selected and advised to profit from profit framings for the association. In the
tactical stage the principles are revised and the feasibility of the principles is checked to see if
those policies are practical or not (Ivanauskiene, N. &Auruskeviciene, V., 2009). If the policies
go wrong to attain significant score then it is turned down and advised as unproductive one.
Autoglass is necessary to use comprehensive filtering procedures of the policies to catch and
keep the market share.
Autoglass management should compute the selling and sales ways to double-check the best
market share and sales. The sales cluster ought to be developed throughout a means which will
continue with the affray inside the market. Productive advertisements in relevant localities would
probably facilitate an allotment throughout this consider. The centre competencies should to be
clearly concentrated to attractiveness the shoppers.
Managers need to inspire and influence the workers to execute the principles that are undertaken
effectively and competently (Michael A., 1999). Persuading the goal accomplishment will result
in worker approval and coherence in job environment.
In alignment to accomplish the aimed at market share clear and dependable declarations are
necessary. Communal visualizations are required in indentifying and checking the hypotheses,
bases of the principles and propose actions.
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22. 4.2
EVALUATE
RESOURCE
REQUIREMENTS
TO
IMPLEMENT A NEW STRATEGY FOR AUTOGLASS
In alignment to assess the resources of Autoglass, the organization desires to select the precise
components and location them in the right agencies to make the services (Michael A., 1999).
Autoglass has prioritized its human resources because as it is a service provider of windscreens
and needs a huge man power to rendezvous the demand of the customers. Autoglass already has
159 clientele advisors working 24/7 to rendezvous the clienteles demand. Autoglass furthermore
has fleet servicing which requires man power furthermore and they are careful about their work
force. So Autoglass is expending gigantic amount in teaching and evolving the skills of the
workers to supply the best service in the commerce.
In concern of materials and time share Autoglass is the leading business in the industry because
they are utilizing the best materials to ensure the durability and security of the customers and
also sustaining time in consigning the service.
In the given scenario the Autoglass business is efficient in their asset planning and assessing the
assets thoroughly to provide the best service.
4.3
DISCUSS
TARGETS
AND
TIMESCALES
FOR
ACHIEVEMENT FOR AUTOGLASS TO MONITOR A GIVEN
STRATEGY
Evaluation of the benchmark outcomes:
Quarter 1
The company should be bring up with the strategies and find out the feasibility of
the strategies whether the strategies would reflect in the expected outcome. They
can take the feedback of the customers and find out what else they are looking for
in the windscreen repairing service. There should be weekly and monthly
monitoring by the line managers of the divisions.
Quarter 2
During the period Autoglass should review the customer’s feedback and
implement the desired plan to expand the business. The line managers should be
21

23. responsible for collecting the feedbacks and acting towards it.
Quarter 3
This is the quarter of gathering information and takes research note on the
implemented strategies. The management should find out the gap between the
expected outcome and actual outcome. The GAP might occur because of lack of
coordination or inefficiency of the employees and line managers.
Quarter 4
Management should organize a training program to fill in the gap. So that the
employees can achieve the organization goal in desired manner.
Quarter 5
In this quarter the organization might achieve the desired results based on the
strategy making and the implementation method. If the management fails to
achieve the objectives through the strategies, then they have to initiate actions
based on information like training the employees or providing support to them.
Table: Evaluation of the outcomes
Conclusion
The merged company of Autoglass is now a trusted name for replacement to those who have got
their windshields broken. For years the company has earned the satisfaction as well as trust of
the customers because they were able to realize the need of a customer they always act according
to it. Providing the best glasses along with the best service has been the core of their competence
in the market which have all the other competitors far behind. The Autoglass company could
initiate required and effective strategies to keep ahead in the race. All these combined efforts
have earned much profit along with considerable growth for them. As they are still not satisfied
to satisfy their customers in better ways, surely they are going far ahead in business in the
coming days.
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Armstrong, G., &Kotler, P. (2006). Marketing: An introduction (8th Ed.). New York: Prentice
Hall.
Autoglass Company. [ONLINE] Available at: http://www.autoglass.co.uk/Glass-repair-andreplacement.186.0.html. [Accessed 24 September, 2013].
Grant M. R., (2010) – Contemporary Strategy Analysis, Amazon.co, Wiley Higher Ed; 7th
edition.
Ivanauskiene, N, &Auruskeviciene, V., 2009, Change Management and Its preparation',
Economics & Management, pp. 407- 412.
Michael A., (1999) A Handbook of Human Resource Management Practice. 9th Ed. London:
Schultz, H., (2006). Discover the Traits of Top Management [online]. s.n. Available from:
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Weygandt, J., 2009. Marketing Management.5th Ed. New York: John Wiley & Sons Inc.
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