Autoglass provides windshield repair and replacement services. It focuses on customer satisfaction and aims to be the market leader. Autoglass maintains a 92% customer satisfaction rate. It has become the top service provider in its industry through focusing on customer needs and providing affordable services. Looking ahead, Autoglass is well positioned in the industry and prepared to address future challenges productively.

1. An assignment on
Business Strategy
Submitted:
Name:
ID:
Submitted To:
Date of Submission:
1

2. Learning
Autoglass maintains a nice affiliation between the customers and workers because they
believe that if employees are happy in Autoglass then they are going to serve the customers
additional with efficiency and it will turn in the revenue. Throughout the case and research
Autoglass is satisfying 92% of the customers.
Autoglass has become the best service providing organization in comparison to the banks and
alternate service suppliers. Autoglass is now the market leader in the industry and they are
growing in a stable stride. From the start of the business to this day, Autoglass focuses on the
necessities and claims of the customers and conjointly the mode of providing services in a
cheap kind.
Sustained the granted position and looking out the Autoglass it can be best inferred that
Autoglass is in a competitive place within the windshield replacement industry and are ready
to face future obstacles in a productive manner.
2

3. CONTENTS
Learning .................................................................................................................................... 2
Task 1 ........................................................................................................................................ 4
1.1 EXPLAIN THE ROLE OF STRATEGY, MISSION, VISIONS, OBJECTIVE,
GOALS AND CORE COMPETENCIES OF AUTOGLASS .............................................. 4
1.2 REVIEW THE VITAL ISSUES INVOLVED IN STRATEGIC PLANNING IN
AUTOGLASS ....................................................................................................................... 5
1.3 EXPLAIN MINIMUM THREE PLANNING TECHNIQUE FOR AUTOGLASS....... 8
Task 2 ...................................................................................................................................... 10
2.1 PRODUCE AN ORGANIZATIONAL AUDIT FOR AUTOGLASS ......................... 10
2.2 CARRY OUT AN ENVIRONMENTAL AUDIT FOR AUTOGLASS USING AT
LEAST TWO APPROACHES ........................................................................................... 11
2.3 EXPLAIN THE SIGNIFICANCE OF STAKEHOLDERS‟ ANALYSIS IN
RELATION TO AUTOGLASS ......................................................................................... 12
Task 3 ...................................................................................................................................... 14
3.1 ANALYZE POSSIBLE ALTERNATIVES STRATEGIES RELATING TO
SUBSTANTIVE GROWTH, LIMITED GROWTH AND RETRENCHMENT............... 14
3.2 SELECT AN APPROPRIATE FUTURE STRATEGY FOR AUTOGLASS ............. 18
Task 4 ...................................................................................................................................... 19
4.1 COMPARE THE ROLES AND RESPONSIBILITIES FOR STRATEGY
IMPLEMENTATION OF AUTOGLASS .......................................................................... 19
4.2 EVALUATE RESOURCE REQUIREMENTS TO IMPLEMENT A NEW
STRATEGY FOR AUTOGLASS ...................................................................................... 19
4.3 DISCUSS TARGETS AND TIMESCALES FOR ACHIEVEMENT FOR
AUTOGLASS TO MONITOR A GIVEN STRATEGY.................................................... 20
Conclusion .............................................................................................................................. 21
References ............................................................................................................................... 22
3

4. Task 1
1.1 EXPLAIN THE ROLE OF STRATEGY, MISSION, VISIONS, OBJECTIVE,
GOALS AND CORE COMPETENCIES OF AUTOGLASS
Autoglass Company Mission:
Objective of a company relies on this state of affairs and activity pointers according that the
workers require accomplishing to comprehend the objectives of the association (Armstrong,
G., &Kotler, P., 2006). The foremost focus of the Autoglass business is on the customer‟s
approval and providing the only windscreen replacing services to the customers (Autoglass
Company). By fulfilling the missions, the vision of a company occur to be coherent.
Autoglass Company Vision:
Vision of an enterprise is that the extended term aims affiliated in nursing the target of that
particular association (Armstrong, G., &Kotler, P., 2006). The dream of The Autoglass
Company is to help the customers effectively and consign the absolute best level of
fulfillment to the customers (Autoglass Company). By following the vision and providing
service effectively, Autoglasswill become more powerful in the industry.
Autoglass Company Core Competency:
Core competency mentions to the core undertakings of an organization that summarize the
enterprise missions and visions of that particular association (Armstrong, G., &Kotler, P.,
2006). Sustained the case, Autoglass has the core proficiency to replace or fix any sanely
impaired windscreen of any form (Autoglass Company).
Strategic Intent:
The concept of strategic intent proposes that there's a general outlook on while the enterprise
should to be going instead of a unquestionable affirmation of aide in Nursing foreseen
conclusion and this suggests that there should to be galore of flexibility central the
affirmation to permit for employees start, cluster help and adaptation in light-weight of
changed attenuating components (Hoffman, K. Douglas, Scott W. Kelley, and Holly M.
4

5. Rotalsky.2009). The strategic intent of Autoglass is to ascertain itself because the market
foremost wholeheartedly. They are doing all the undertakings to stay foremost.
Role of Strategy of Autoglass:
The foremost task in strategic management is often the compilation and dissemination of the
illusion and therefore the procedure affirmation. This summarizes, in essence, the
comprehending of a company (Hoffman, K. Douglas, Scott W. Kelley, and Holly M.
Rotalsky.2009). Autoglass has assembled their functions in topic conceiving in an
exceedingly approach that the notions maintain an unquestionable time span centralised the
execution (Autoglass Company).
Objective and goals of Autoglass:
The foremost aim of Autoglass is to direct their purchaser by fixing or refurbishing broken
windshield of any vehicle. The aim of Autoglass is to pattern their enterprise augment and
help the worldwide persons (Autoglass Company). They are expanding their enterprise by
being triumphant the hearts of the purchasers.
1.2 REVIEW THE VITAL ISSUES INVOLVED IN STRATEGIC
PLANNING IN AUTOGLASS
In order to make strategic decisions organizations need to consider some crucial issues that
might affect the business decision (Wheelen& Hunger, T. L. & J. D., 2013). Maintained the
case, Ansoff‟s model are generally used to find out the comparable advantages (Grant M. R.,
2010).
Autoglass’s Competitive Advantage
Autoglassis becoming one of the best service providers in the industry by providing good
services in windshield repairing and satisfying customers. They are supplying diverse
services to customers in relevancy windscreens and capturing an honest share of the market.
As automobile use is growing day by day, Ansoff‟s development model will facilitate them
in studying their comparable benefits (Armstrong, G., &Kotler, P., 2006).
5

6. Existing Product
Existing
Market
New
Market
New Product
Market
Penetration
Product
Development
Market
Market
Development
Development
Diversification
Diversification
Figure: Ansoff‟s Model
Ansoff‟s development model suggests four completely distinct options. Autoglass is
increasing its market steadily and has the capability to serve more than they are doing
presently (Autoglass Company). They are delivering services to over one million customers
having complains with their windshields. So Autoglass will aid customers with their existing
product and with various signify of services. These four distinct procedures face differing
kinds of dangers (Wheelen& Hunger, T.L. &J.D., 2013).
The strategies are:
1. Market penetration:
A market strategy herewith a enterprise searches for to recognize bigger dominance in
the market all through which they already are giving (Melody, Y. & Kevin, H., 2000).
This conceives normally focuses on apprehending a bigger share of aide degree living
market. All through this part Autoglass will increase its market segments by
enterprise an allotment of their merchandise and appeal an allotment of customers.
2. Product development:
Introduction of latest product can alter Autoglass that will complement the present
product. Though this strategy includes an important handicap. If the purchasers do not
perform as designed Autoglass would possibly finishin mislaying financial gain.
6

7. 3. Market development:
Autoglass is the market leader throughout this screen fixing enterprise. So, they will
encourage Autoglass extensively and guarantee to catch new customers to continue
its market share.
4. Diversification:
Autoglass would possibly build a portfolio that will unfold the risks and reduce the
decrease of financial gain.
Autoglass Company is in the peak inside the industry. In alignment to that they may boost
the enlargement rate in a very stable pace by persuading every customer and boost its market
share (Wheelen& Hunger, T. L. & J. D., 2013). Autoglass got to set a 3 years growth strategy
according the Ansoff‟s development model to set the goal.
Definition of Top-Down and Bottom-Up
Top-Down:
A top-down approach is essentially the breaking down of a theme to understand insight
within the sub-themes (Grant M. R., 2010). Autoglass is triumphant in this approach in their
development which they're doing pretty sensible in following this approach.
Bottom-Up:
A bottom-up approach is that the piecing of systems to produce increase to supplemental
clear systems, so conceiving the first systems, sub-systems of the presenting system (Grant
M. R., 2010). Autoglass is applying this approach in their service development to persuade
the customers and they are engaging victorious in exploitation this approach.
Behavioral Approach for Autoglass:
Autoglass ought to approach interior the top-down method in alignment to capitalize their
assets and to handle the affray within the future. Autoglass could be a growing enterprise
interior the business and thus the service they're undertaking won't be decent for them to
comprise on to the place interior the market. They have to come to up with some
7

8. developments for his or her merchandise and market in alignment that they could a wideranging marketplace for the purchasers.
Informal Planning:
Casual conceiving is that the procedures while the supervisor or foremost of a assembly
evolves an inspiration with no one acknowledged structure and rigid associations (Grant
M.R. 2010). Certain as firing instant things managers use this approach while it's
conditionally significant to conceive any prescribed structure of approaching up with or the
timeline for conceiving isn't adequate. It‟s important to command short allowance objectives
of the organization.
1.3 EXPLAIN MINIMUM THREE PLANNING TECHNIQUE FOR
AUTOGLASS
In order to grow in the industry Autoglass can use three techniques, and they are:
1. BCG Growth Share Matrix
Autoglass may grade their product in such a way where they can differentiate their
product and maintain synchronization among the product portfolio (Melody, Y. &
Kevin, H., 2000). It will collectively facilitate Autoglass to figure out once and
whereas they would invest throughout a new brand development and to extract all the
profits from the service.
Placing goods in the BCG growth share matrix Autoglass will face 4 types of consequences
in the market. And they are:
I.
High Growth and High Market Share (STARS)
The star products are to become cash cows within the longer term and
management can gather from the business project. This strategy wants high
allowance of cash and also the management needs to figure out the flow of
cash within the business.
This strategy yearns high allowance of cash and moreover the management
needs to range out the flow of cash among the enterprise.
II.
Low Growth but High Market Share (CASH COWS)
8

9. From the matrix, we can know that the product that has stopped growing but
huge market share prevails, the organization turns in stable revenue.
III.
Low Growth and Low Market Share (DOGS)
Administration ought to stop any pointless expenses.
Once the products start to misplace its market share then development rates
decline and the products falls into declining stage. The organization ought to
dissociate from the business right away.
IV.
High Growth but Low Market Share (QUESTION MARKS)
The product has put together the danger of being a dog product if it does not
flip in any revenue.
The products that are freshly offered fall throughout this category and have
the potentiality to maximize profit.
2. Strategic place & activity evaluation Matrix (SPACE)
Autoglass can use the SPACE matrix to analyze the market demand, corporation
place and desires to figure and conceive ways that to elaborate the market (Wheelen&
Hunger, T. L. & J. D., 2013). SPACE matrix has four fully distinct quadrants that
indicate the association‟s place and conjointly the course of activities (Melody, Y. &
Kevin, H., 2000). Autoglass is in a very strong position among the market. So, they
should use the aggressive ways that to take over the market and it will collectively
facilitate in determinative the SWOT of the corporation.
3. Profit Impact of Market Strategy (PIMS)
PIMS may well be a quite cooperative to extract knowledge from the information and
support
the
principles
that
are
undertaken
to
appreciate
comparable
advantages.Autoglass would possibly sustain people service information in alignment
to research their values and designing method in order that they will keep pathway of
their accomplishment and implementation of the methods.
9

10. Task 2
2.1 PRODUCE AN ORGANIZATIONAL AUDIT FOR AUTOGLASS
SWOT Analysis
Strengths
1. Safety
2. Low Cost
3. Visual Clarity
Opportunities
1. Emerging Economy
2. New Product
3. Growth Rate
SWOT
Weaknesses
1. Promotion
2. Advertisement
Threats
1. Geographic Location
2. Government Policy
Figure: SWOT Analysis
Strengths
Windshields provide visual clarity.
The safety features in the product are high
Autoglass provides high quality products at low cost.
Weaknesses
Lack of advertisement is present.
Autoglass promotes less of their brand.
Opportunities
Windshield replacing or repairing is present in emerging economy Windshield
replacing or repairing is present in emerging economy.
Autoglass has potentiality to increase the growth rate in a limited time period.
10

11. Development of new products creates new opportunities.
Threats
Government policies shape the business environment.
Operation in unnecessary locations is loss of capital.
2.2 CARRY OUT AN ENVIRONMENTAL AUDIT FOR AUTOGLASS
USING AT LEAST TWO APPROACHES
PESTLE investigation is conducted to work out the procedure and strategy in the industry
and to be notified the attractiveness of the industry (Wheelen& Hunger, T. L. & J. D., 2013).
Therefore to operate in affiliated industry there are diverse factors that should to be thought
of. Organizations will maximize possibilities and minimize risks by carrying out PESTLE
investigation (Automotive commerce, 2013).
PESTLE analysis:
Political
Taxation policies affect the industry.
Government stability is important to make the future decisions.
Political climate is important in determining the attractiveness of the business.
Economical
The need for replacing windshield.
Purchasing capacity affects the industry.
Socio-cultural
The decision to own an automobile depends on the social norm.
Lifestyle and preferences shapes an industry.
Technological
Technology of windshield manufacture.
11

12. Technology relating the designs.
Legal
Employment and consumer law is extremely emphasized.
Law regarding safety measures.
Environmental
Some things are beyond control of the organizations such as weather, climate and
climate change.
Porter‟s five forces investigation assists the management to work out and realize the general
context of the industry (Automotive Industry, 2013).
Porter’s five forces:
I.
The threat of new entrants
II.
The bargaining power of customers
III.
The threat of substitute products
IV.
The amount of bargaining power suppliers have
V.
The intensity of the competitive rivalry
2.3 EXPLAIN THE SIGNIFICANCE OF STAKEHOLDERS’ ANALYSIS
IN RELATION TO AUTOGLASS
The stakeholders‟ grid:
1. Promoters: It mentions to the stakeholders who leverage the ways and what is more
has high interest.
2. Latent’s: It mentions to the stakeholders who leverage schemes however has less
interest.
3. Apathetic: It refers to the Stakeholders who has less interest and rarely leverages the
ways.
12

13. 4. Defenders: It mentions to the stakeholders who have less influence within the
strategy creating however has high interest.
HIgh
Influence
Low Interest
(Latent's)
High
Influence
High Interest
(Promoters)
Low
Influence
Low Interest
(Apathetic)
Low
Influence
High Interest
(Defenders)
Figure: Stakeholders‟ Grid
The stakeholders are kept in four classifications so that each stakeholder has their accurate
privileges and obligations in address of the making the concepts for the association which
will be directed for the betterment of the association. Autoglass has mapped the stakeholders
interior the association in alignment that the stakeholders will gift their obligation in
contemplate of the organization‟s profit.
13

14. Task 3
3.1 ANALYZE POSSIBLE ALTERNATIVES STRATEGIES RELATING
TO
SUBSTANTIVE
GROWTH,
LIMITED
GROWTH
AND
RETRENCHMENT
Market Entry Strategy
Organic Growth: It is the conceive, through that an enterprise earnings from the correct to
use another company‟s trademark, enterprise kind, procedures while the franchisor provision
the correct to the franchisee. For getting market share overseas, Autoglass may use this
approach by circulation franchises in distinct locations.
Merger: Merger is that the procedure by two enterprises gets united and turns into one entity
through lawful consolidation. The start of Autoglass was through such amalgamation
Acquisition: This is the method where one exact enterprise buys another entire enterprise
and assemblies up itself because the proprietor. All through this procedure 100% or adjacent
100% ownership craves to be reaching by.
Strategic Alliance: This is the method where one exact enterprise buys another entire
enterprise and assemblies up itself because the proprietor. All through this procedure 100%
or adjacent 100% ownership craves to be reaching by.
Licensing: It is the conceive through that a mother enterprise (licensor) allows another
enterprise (licensee) to use its trademark and deal the merchandise or services on the
groundwork of affirmations on many time spans. The time span adopts the authorizing
ascribe that yearns to be paid to the licensor.
Franchising: When an enterprise association accomplishes development over its own
enterprise that is as equal because the beginning of the organization, it's renowned as organic
development. It omits any development that's profited by pacing into the other enterprise or
amalgamation or acquisition.
14

15. Substantive Growth
Unrelated Diversification: It is the method once an enterprise new workers into
diversification by inserting new merchandise and services that doesn‟t accept as factual the
house merchandise (Isen, Alice M., 2012). It will be unrelated diversification if Autoglass
starts mercantilism house window crystal or attractiveness mirrors.
Vertical Integration: In integration a business connections with the enterprises or partners
of the offer string of links and in some situations all the partners of the string of attachments
comprise below one proprietor (Melody, Y. & Kevin, H., 2000). Autoglass would possibly
provide work into integration by connecting with the suppliers and vendors.
Horizontal Integration: In degree integration an enterprise diversity or comes by yield
facility of affiliated or complementary merchandise (Melody, Y. & Kevin, H., 2000). rarely
it's going to additionally happen that a company purchases one amidst its competitors and
pattern integration. Autoglass would likely pattern such integration by connecting with
alternate output that's affiliated with its house merchandise.
Related Diversification: When an enterprise elaborates its enterprise with some
diversification interior the house line of merchandise (Isen, Alice M., 2012). The new
productions rectangle consider alike to the current merchandise.
Limited Growth
Market Penetration: It means that penetrating the comparable market by giving comparable
worth against the worth of the competitors. This approach is committed to instantly strike the
competitors by benefiting their customers. It‟s normally utilized to complete sales
development.
Market Development: It proposes that aiming at new person‟s phases and appealing the
non-buying customers of that segment. It assists to extend the market share by supplementing
new part of shoppers. It‟s promise for Autoglass to develop the market by geographically
expanding the enterprise and returning to the shoppers.
15

16. Product Development: It means that developing new merchandise that do not live presently
and so appealing customers to get an allotment of diversity of merchandise or services.
Innovation: It proposes that searching out a solely new would like of the shoppers inside the
market and innovating replacement merchandise or service to rendezvous that require.
Disinvestment:
Retrenchment: A topic utilized by companies to scale back the variety or the last size of the
methods of the business. This scheme is usually utilized so as to slash prices with the aim of
changing into an added economic steady enterprise.
Turn around: Turnaround may be a technique dedicated to enterprise renewal. It utilizes
investigation and progressing to save caused anguish companies and returns them to financial
condition. Turnaround administration enlists administration rethink, activity founded mostly
cost accounting, source malfunction determinants enquiry, and SWOT investigation to work
out why the enterprise is lowering short. So as to pattern a comeback inside the enterprise
associations got to verify the base of the adversities and supported those adversities they have
to pattern up new methods and standards to trounce those issues.
Liquidation: When a firm is terminated or bankrupted, its assets rectangle measure noted
and furthermore the improvement buys creditors. Any leftovers are circulated to
shareholders. Liquidating a firm is that the last stage of the firm‟s survival. If no alternate
concepts befit the organizations then it should deal its assets then ante up the shareholders
and stakeholders.
Divestment: The method of withdrawal of buying into. Furthermore mentioned to as
divestiture, it's created for either economic or communal goals. Divestment is that the
converse of buying into. It the tactic of dragging out the assets operational and agreements
those to rendezvous the gap within the monetary affairs and so as to liquidate the association
divestment is important for any association.
16

17. Porter’s Generic Strategy
Michael Porter clarified the general ways for a company to work within the industry (Kotler,
P., 2000). Companies use these ways to achieve comparable advantages (Purchase behavior,
2013). And they are:
Overall Cost Leadership
From the case it would be
deduced that Autoglass is
following price leadership
strategy within the industry
which let them to provide
services within the tiniest cost
(Kotler, P., 2000). It is helpful to
draw in a ton of customers and
enter within the new market.
Porter‟s Generic
Strategy
Differentiation
Cost authority alone will not
able to facilitate a business to
relish within the market
(Kotler, P., 2000).
Differentiation is important to
assemble the other profits and
grabbing other customers.
The Autoglass is offering
24/7 consumer services to
differentiate them from the
others.
Focal Point
To accelerate the organization
within the industry corporations
ought to focus in an exceedingly
specific target (Kotler, P., 2000).
Autoglass is specializing in serving
the customers and pleasure them for
his or her money. Autoglass has
become the foremost productive
windshield fixing or substitution
service provider.
Figure: Porter‟s Generic Strategy
17

18. 3.2
SELECT
AN
APPROPRIATE
FUTURE
STRATEGY
FOR
AUTOGLASS
In alignment to perplex the market segment Autoglass enterprise needs new notions and new
components which can be cooperative for them to flourish the market. So contemplating
future conceive they can enquire their market need and come to to up with some
development of the new merchandise to diversify their services and apprehend a new market
segment.
Autoglass should be following the upright integration conceive to augment their enterprise.
They can accelerate with coalition with automakers to apprehend the new market segment.
Autoglass is in a mighty place and they might be proficient to advance with the coalition with
new associations. Because this conceive is befitting for the associations development and
their centre capabilities acquiesce with the conceive. Coalition with affiliated associations
will endow Autoglass to put more aim on the customer‟s fondness and can evolve new
merchandise class to fulfill the craves of the customers.
Only beginning new merchandise line and expanding the market will not solely help the
Autoglass enterprise to perplex in the market. Autoglass should wholeheartedly reassess the
response of the customers so that they might appreciate what the customers are looking for
and to what degree of acceptance customer‟s crave.
The Autoglass is at present have a 92% acceptance rate amidst the customers. But with
expansion of the enterprise the acceptance rate might fluctuate and Autoglass need to
assemble a timescale for the new goals and elongation of the new services. Contemplating
the location in the enterprise, Autoglass can supply a 5 quarters conceive that will be ample
for Autoglass to argue up with the affray and maintain coalition with the automakers to
perplex the enterprise. Autoglass can standard next 5 quarters to obey with concepts they
have taken and fulfill the firm promise to the customers.
18

19. Task 4
4.1 COMPARE THE ROLES AND RESPONSIBILITIES FOR STRATEGY
IMPLEMENTATION OF AUTOGLASS
CEO of an association is responsible for rotating the ideas into truth and conceiving the
assessment amidst the enterprise (Michael A., 1999). To use economical and creative
principles all the team inside the association desires to assess the littlest stages of the
convictions and organize the strategies (Schultz, H., 2006).
Applying the principles in the association is a vitally important and it carries a definite
implication for the organization‟s welfare. With the implementation of the values it indicates
to the values to get earnings for the company (Addmour, H., &Ayish, H., 2005).
Contemplating the schemes it needs to be evolved and double-checked to determine those
standards that are appropriate or not. If the standards fail to comply with the values then it is
turned down and thought of as unproductive one (Gudonaviciene, R, &Rutelione, A., 2009).
Autoglass ought to be compelled to use in deepness filtering methods of the values to catch
and hold the market share.
Autoglass management should compute the selling and sales ways to double-check the best
market share and sales. The sales cluster ought to be developed throughout a means which
will continue with the affray inside the market. Productive advertisements in relevant
localities would probably facilitate an allotment throughout this consider.
Managers have to be compelled to encourage and leverage the personnel to execute the
values that require commencing expeditiously and effectively. Convincing the aim,
accomplishment can complete in worker joyfulness and coherence in job atmosphere
(Michael A., 1999).
4.2 EVALUATE RESOURCE REQUIREMENTS TO IMPLEMENT A
NEW STRATEGY FOR AUTOGLASS
In alignment to ponder the assets of Autoglass, the organization should go for settling on
correct parts and locating them in particular places to make the services. Autoglass has
prioritized its human assets as a result it became the finest service provider of windscreens
19

20. restoring and repairing (Dessler, G., 2000). Autoglass in supplement has fleet repairing
services that engage man power. Therefore Autoglass splurge a lot in proposing and evolving
the state of the force.
In thought of parts and time share Autoglass is that the pioneer within the enterprise as a
conclusion they supply the best creative services to affirm the sturdiness and security of the
customers and place at the timely deliveries.
4.3 DISCUSS TARGETS AND TIMESCALES FOR ACHIEVEMENT
FOR AUTOGLASS TO MONITOR A GIVEN STRATEGY
Evaluation of the benchmark outcomes:
Quarter 1
The business should be convey up with the schemes and find out the feasibility
of the schemes if the schemes would reflect in the anticipated outcome. They
can take the feedback of the customers and find out what else they are looking
for in the windscreen fixing service. There should be every week and monthly
monitoring by the line managers of the partitions.
Quarter 2
During the time span Autoglass should review the customer‟s feedback and
apply the yearned design to expand the business. The line managers should be
to blame for assembling the feedbacks and portraying in the direction of it.
Quarter 3
This is the quarter of gathering data and takes study note on the applied
strategies. The management should find out the gap between the anticipated
outcome and actual conclusion. The GAP might happen because of lack of
coordination or inefficiency of the employees and line managers.
Quarter 4
Administration should organize a training program to load up in the gap. So that
the employees can accomplish the association goal in yearned manner.
Quarter 5
In this quarter the association might accomplish the yearned outcomes based on
the strategy making and the implementation procedure. If the administration
goes wrong to achieve the objectives through the schemes, then they have to
start actions founded on data like teaching the employees or supplying support
to them.
Table: Evaluation of the outcomes
20

21. Conclusion
As a market leader Autoglass has set a new standard of services to its customers. This
example cannot be done without teamwork and Autoglass shows that they have a huge
number of qualified and efficient workers by whom they have achieved which was once
unimaginable in this industry. Their customer satisfaction rate is envious for a service
company of the world. Their technological initiation was thrilling for the customers. Now-aday they are trying to expand their market and it may cause those facing new challenges but
in order to become a global market leader every company should accept any kind of
challenges.
21

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