This document discusses strategic planning at Autoglass, a company that provides windshield repair and replacement services. It begins by outlining Autoglass's mission, vision, core competencies, and strategic intent, which is to maintain its position as the market leader. It then examines some key issues in Autoglass's strategic planning, including using Ansoff's matrix to analyze growth options and balancing top-down and bottom-up approaches. Finally, it discusses techniques Autoglass can use for strategic planning, such as scenario planning, SWOT analysis, and balanced scorecard.
Here are three possible alternative strategies for Autoglass relating to substantive growth, limited growth, and retrenchment:
Substantive Growth Strategy:
- Aggressively expand into new geographic markets through acquisitions or partnerships to increase market share. Open 50+ new locations over the next 5 years across Europe and internationally.
- Develop and launch new product lines beyond windshield repair/replacement such as auto body repair and painting.
- Make significant investments in marketing, advertising, and brand building to raise awareness and drive more customers to locations.
- Hire additional technicians and staff to support rapid expansion plans.
- Require large capital investments and carries high financial and execution risks but offers significant upside if successful.
Autoglass is a successful windshield replacement company that has expanded from a small family business to 500 branches across Europe. It focuses on customer satisfaction and aims to be the best in the industry. Autoglass has shown it is in a strong position to face competition and future challenges based on its strategic planning, which includes understanding its mission to satisfy customers, vision of excellent customer service, and core competency of repairing any glass. Part of Autoglass's strategic planning also involves analyzing its competitive advantages using Ansoff's Matrix and considering strategies like market penetration, product development, market development, and diversification to continue its growth.
Autoglass provides windshield repair and replacement services. It currently operates 500 branches across Europe and has a 92% customer satisfaction rate. Autoglass focuses on customer needs and providing efficient, effective service. It is the current market leader. Autoglass uses strategic planning techniques like Ansoff's matrix to guide growth. It focuses on market penetration and development. Autoglass also uses SWOT and PESTLE analyses to evaluate its position and environment. This helps Autoglass maximize opportunities and minimize threats to maintain its strong position in the windshield replacement industry.
Autoglass provides windshield repair and replacement services. It focuses on customer satisfaction and aims to be the market leader. Autoglass maintains a 92% customer satisfaction rate. It has become the top service provider in its industry through focusing on customer needs and providing affordable services. Looking ahead, Autoglass is well positioned in the industry and prepared to address future challenges productively.
Autoglass is a leading provider of windshield repair and replacement services. It has 500 branches across Europe [SENTENCE 1]. An organizational audit of Autoglass found strengths in its low costs and safety standards, but weaknesses in promotion and advertising [SENTENCE 2]. Environmental analyses using PESTLE and Porter's Five Forces found that Autoglass is influenced by factors such as government policies, bargaining power of customers, and competitive rivalry in the industry [SENTENCE 3].
Autoglass has established itself as the leading provider of windshield repair and replacement services in Europe. It has over 92% of the market share and 500 branches across Europe. Autoglass focuses on customer satisfaction by providing high quality services at low prices. It maintains good relationships between customers and employees to ensure customers receive effective service. Autoglass is the current market leader and is expanding steadily. It is well positioned compared to other companies in the industry and is well equipped to address future challenges effectively.
Autoglass is a leading company in the windshield repair and replacement industry. It has over 500 outlets across Europe and provides excellent customer service, with 92% of customers satisfied. Autoglass focuses on satisfying both customers and employees to provide high quality service. As the market leader, Autoglass is in a strong position but will need to address challenges to maintain its leadership.
Autoglass provides windshield repair and replacement services across Europe. They have grown from a small family business to 500 branches through focusing on customer satisfaction and effective service. The case analysis shows that Autoglass is well positioned to face competition and future challenges due to its strong market position and customer-centric approach.
Here are three possible alternative strategies for Autoglass relating to substantive growth, limited growth, and retrenchment:
Substantive Growth Strategy:
- Aggressively expand into new geographic markets through acquisitions or partnerships to increase market share. Open 50+ new locations over the next 5 years across Europe and internationally.
- Develop and launch new product lines beyond windshield repair/replacement such as auto body repair and painting.
- Make significant investments in marketing, advertising, and brand building to raise awareness and drive more customers to locations.
- Hire additional technicians and staff to support rapid expansion plans.
- Require large capital investments and carries high financial and execution risks but offers significant upside if successful.
Autoglass is a successful windshield replacement company that has expanded from a small family business to 500 branches across Europe. It focuses on customer satisfaction and aims to be the best in the industry. Autoglass has shown it is in a strong position to face competition and future challenges based on its strategic planning, which includes understanding its mission to satisfy customers, vision of excellent customer service, and core competency of repairing any glass. Part of Autoglass's strategic planning also involves analyzing its competitive advantages using Ansoff's Matrix and considering strategies like market penetration, product development, market development, and diversification to continue its growth.
Autoglass provides windshield repair and replacement services. It currently operates 500 branches across Europe and has a 92% customer satisfaction rate. Autoglass focuses on customer needs and providing efficient, effective service. It is the current market leader. Autoglass uses strategic planning techniques like Ansoff's matrix to guide growth. It focuses on market penetration and development. Autoglass also uses SWOT and PESTLE analyses to evaluate its position and environment. This helps Autoglass maximize opportunities and minimize threats to maintain its strong position in the windshield replacement industry.
Autoglass provides windshield repair and replacement services. It focuses on customer satisfaction and aims to be the market leader. Autoglass maintains a 92% customer satisfaction rate. It has become the top service provider in its industry through focusing on customer needs and providing affordable services. Looking ahead, Autoglass is well positioned in the industry and prepared to address future challenges productively.
Autoglass is a leading provider of windshield repair and replacement services. It has 500 branches across Europe [SENTENCE 1]. An organizational audit of Autoglass found strengths in its low costs and safety standards, but weaknesses in promotion and advertising [SENTENCE 2]. Environmental analyses using PESTLE and Porter's Five Forces found that Autoglass is influenced by factors such as government policies, bargaining power of customers, and competitive rivalry in the industry [SENTENCE 3].
Autoglass has established itself as the leading provider of windshield repair and replacement services in Europe. It has over 92% of the market share and 500 branches across Europe. Autoglass focuses on customer satisfaction by providing high quality services at low prices. It maintains good relationships between customers and employees to ensure customers receive effective service. Autoglass is the current market leader and is expanding steadily. It is well positioned compared to other companies in the industry and is well equipped to address future challenges effectively.
Autoglass is a leading company in the windshield repair and replacement industry. It has over 500 outlets across Europe and provides excellent customer service, with 92% of customers satisfied. Autoglass focuses on satisfying both customers and employees to provide high quality service. As the market leader, Autoglass is in a strong position but will need to address challenges to maintain its leadership.
Autoglass provides windshield repair and replacement services across Europe. They have grown from a small family business to 500 branches through focusing on customer satisfaction and effective service. The case analysis shows that Autoglass is well positioned to face competition and future challenges due to its strong market position and customer-centric approach.
Autoglass is a leading provider of windshield repair and replacement services in Europe. It focuses on meeting customer demands in a cost-effective manner. An analysis found that 92% of Autoglass customers were satisfied with the service. It currently has 500 branches across Europe. Given its strong position in the industry, Autoglass is well-positioned to face future challenges and continue growing steadily. It is the current market leader.
Here are 3 possible alternative strategies for Autoglass relating to substantive growth, limited growth, and retrenchment:
Substantive Growth:
- Expand into new geographic markets through strategic alliances or franchising agreements in other countries/regions. This allows for rapid substantive growth internationally.
Limited Growth:
- Focus on market penetration and increasing market share in existing markets through more aggressive marketing/advertising campaigns. This achieves limited, controlled growth within current operations.
Retrenchment:
- Divest underperforming business lines and locations to streamline operations. Resources from divested areas can be reinvested in core, higher-growth business segments to facilitate turnaround with reduced scope.
The document appears to be a strategic business plan for Autoglass, a company that provides windshield repair and replacement services. It covers tasks related to strategic planning, analysis, and implementation for Autoglass. Task 1 discusses Autoglass' mission, vision, objectives, and strategic planning techniques. Task 2 involves organizational and environmental audits of Autoglass using tools like SWOT and PESTLE analyses. Task 3 analyzes growth strategies for Autoglass including mergers, acquisitions, and vertical/horizontal integration. The document provides an in-depth analysis to develop strategies to help Autoglass achieve its goals.
Here are three possible alternative strategies for Autoglass relating to substantive growth, limited growth, and retrenchment:
Substantive Growth:
1. Horizontal integration: Autoglass could acquire companies that produce complementary products to windshields, such as side mirrors, wipers, etc. This would allow them to offer a more complete auto glass solution.
Limited Growth:
2. Niche marketing: Autoglass could focus on targeting specific customer segments or geographic regions for growth. For example, focusing on luxury or commercial vehicle customers. This allows them to grow within limits.
Retrenchment:
3. Divest underperforming business lines: If some of Autoglass' product
Autoglass is a leading provider of windshield repair and replacement services. It focuses on customer satisfaction and has a 92% customer satisfaction rating. It has 500 branches across Europe and is the market leader. Autoglass' mission is to provide excellent customer service, and its core competency is repairing and replacing any type of broken windshield. Its strategic goals include maintaining leadership in the industry and continuing to focus on customer needs.
The document provides an analysis of the Autoglass company and its business strategies.
[1] It outlines Autoglass's mission to satisfy customers, vision to provide the highest quality service, and core competency of repairing or replacing any moderately damaged glass.
[2] Key issues in strategic planning are analyzed, including Autoglass's competitive advantages of providing low-cost service and high customer satisfaction. Various strategic analysis tools are also applied.
[3] Alternative strategies for Autoglass are considered, including organic growth, mergers, acquisitions, and strategic alliances to expand in the market.
Autoglass is a leading windshield repair and replacement company that aims to provide excellent customer service. It has over 500 branches across Europe and satisfies 92% of customers. The document discusses Autoglass' mission, vision, core competencies, and strategic intent. It also reviews strategic planning issues like competitive advantage, growth strategies, and strategic approaches like top-down and bottom-up planning. Autoglass' goal is to expand its business while maintaining high customer satisfaction.
This document is an assignment on business strategy for Autoglass submitted by a student. It contains an executive summary and four tasks analyzing Autoglass' strategy, environment, strategic alternatives, and implementation. Task 1 explains Autoglass' mission, vision, goals and core competencies around windshield repair and replacement. Task 2 performs organizational and environmental audits of Autoglass. Task 3 analyzes growth, limited growth, and retrenchment strategies. Task 4 compares strategy implementation roles and evaluates resource needs to implement a new strategy.
This document provides an overview of Autoglass, a company that provides windscreen repair and replacement services. It discusses Autoglass' mission, vision, goals, and core competencies. Key points include:
- Autoglass' mission is to satisfy customers by providing high quality windscreen services.
- Their vision is to deliver the highest levels of customer service.
- Their core competency is repairing or replacing any type of damaged windscreen.
- Strategic planning techniques like Ansoff's Matrix are discussed for evaluating Autoglass' competitive advantages and growth strategies.
This document appears to be an assignment on business strategy for Autoglass submitted by a student. It contains an executive summary on Autoglass' focus on customer needs and strong market position. The document is then divided into four tasks:
Task 1 explains Autoglass' mission, vision, objectives and strategic planning techniques. Task 2 includes an organizational audit and environmental analysis of Autoglass using SWOT and PESTLE. Task 3 discusses strategic alternatives and selecting a future strategy. Task 4 covers strategy implementation, resource requirements, and monitoring targets. In conclusion, the assignment analyzes Autoglass' strategy and makes recommendations.
The document outlines an assignment on business strategy for Autoglass, providing an executive summary of Autoglass' focus on customer satisfaction and growth to become a market leader in windshield repair and replacement. It then covers 4 tasks analyzing Autoglass' strategy, planning, environmental factors, alternatives and implementation. The document aims to help Autoglass evaluate its current position and develop effective strategies for the future.
The document provides an assignment on business strategy for Autoglass. It discusses Autoglass's mission, vision, objectives and core competencies. It reviews strategic planning issues like Ansoff's growth matrix and top-down and bottom-up approaches. It explains three planning techniques for Autoglass: PIMS, BCG growth share matrix, and SPACE matrix. It also analyzes organizational audits using SWOT and environmental audits using PESTLE and Porter's five forces. Finally, it analyzes alternative growth strategies for Autoglass relating to substantive growth, limited growth, and retrenchment.
1. Substantive growth: Autoglass could pursue international expansion by opening locations in new countries. This would allow for substantial increases in revenue and market share.
2. Limited growth: Autoglass could focus on growing its market share within its existing geographic regions through increased marketing and promotions. This would provide modest growth without large capital investments.
3. Retrenchment: Autoglass could close underperforming locations and focus resources on its highest performing branches. This strategy would involve downsizing but improve overall efficiency and profits.
Substantive growth: Pursue international expansion by entering new markets in Europe and Asia through mergers and acquisitions.
Limited growth: Focus on market penetration and product development within the UK by offering new auto glass technologies and expanding services.
Retrenchment: Divest underperforming business units, cut costs, and downsize operations to improve profitability during an economic downturn.
This document provides an analysis of the strategic planning of Autoglass Company. It discusses Autoglass' mission, vision, goals, and core competencies which center around high customer satisfaction. It then reviews key issues in Autoglass' strategic planning like their competitive advantages that allow market penetration, product development, and market development. Finally, it explains strategic planning techniques for Autoglass like the BCG growth share matrix, PESTLE analysis, and SWOT analysis.
Autoglass began in 1984 through the merging of two companies. It focuses on high customer satisfaction through quality service and products. The company uses several strategic planning techniques to achieve its mission of customer loyalty, including analyzing its products using the BCG matrix and conducting organizational and environmental audits using SWOT and PESTLE analyses. Alternative growth strategies for Autoglass include organic growth through horizontal or vertical integration, as well as strategic alliances or franchising to expand internationally.
This document is a project report submitted by Amol Suresh Donerao to the University of Mumbai for their Master in Management Studies program. The report covers a study done at Jaya Hyundai, an automotive dealership in Nanded, India, on customer awareness and satisfaction of Hyundai Motors products. The report includes an acknowledgments section, certificate of approval, index of contents, executive summary providing an overview of the study objectives and methodology, and initial chapters covering the automobile industry profile and Jaya Hyundai company profile.
The global battery market is worth $86 billion annually, with rechargeable batteries making up $50 billion of that. The market is growing at 6% per year. China, India, Brazil, the Czech Republic and South Korea will see some of the strongest gains. The market for electric vehicle batteries will be $37 billion by 2020. The Indian automobile battery industry is worth Rs. 20,000 crores annually, with Exide and Amara Raja being the top players and having the largest market shares in both OEM and replacement markets. Exide and Amara Raja are looking to expand into new markets like marine, aerospace and portable power banks to drive future growth.
A study on marketing promotion of JK tyre pvt industryBiswajit Borah
The document provides an acknowledgement and thanks to various individuals and organizations who helped in completing a project. It expresses gratitude to Dibrugarh University, NERIM group of institutions, and the faculty and staff there. It also thanks the project supervisor and family for their support. Finally, it acknowledges the respondents who provided data to complete the project.
Maruti Udyog was established in 1981 through an act of parliament to meet India's growing demand for personal transportation. It has a joint venture with Suzuki Motor Company of Japan, who provides technology and management practices. Hyundai Motor India is a subsidiary of Hyundai Motor Company and is India's second largest car manufacturer. They market over 25 models across six segments. Hyundai positioned the Santro as a "smart car for young people" rather than a family car to target younger buyers. The cell phone industry is in the maturity stage of its product lifecycle. Companies like Airtel and Vodafone should pursue mergers and acquisitions, offers to reduce costs of night and weekend calls, invest
This document provides a strategic analysis of Autoglass, a company that provides windscreen repair and replacement services. It discusses Autoglass' mission, vision, objectives and core competencies. It also reviews strategic planning issues such as competitive advantages and growth strategies. Environmental scanning tools like PESTLE and Porter's Five Forces are applied to analyze Autoglass' external business environment. Finally, the document proposes strategic options and evaluates Autoglass' resources and ability to implement new strategies.
Autoglass provides windscreen replacement and repair services, focusing on customer satisfaction which has helped them become a leader in their industry. They have expanded from a small family business to serving over 500 locations across Europe through strategic planning techniques like analyzing their competitive advantages using Ansoff's Matrix. The case study shows that Autoglass is well positioned to address future challenges through their strong customer focus and strategic growth.
Autoglass is a leading provider of windshield repair and replacement services in Europe. It focuses on meeting customer demands in a cost-effective manner. An analysis found that 92% of Autoglass customers were satisfied with the service. It currently has 500 branches across Europe. Given its strong position in the industry, Autoglass is well-positioned to face future challenges and continue growing steadily. It is the current market leader.
Here are 3 possible alternative strategies for Autoglass relating to substantive growth, limited growth, and retrenchment:
Substantive Growth:
- Expand into new geographic markets through strategic alliances or franchising agreements in other countries/regions. This allows for rapid substantive growth internationally.
Limited Growth:
- Focus on market penetration and increasing market share in existing markets through more aggressive marketing/advertising campaigns. This achieves limited, controlled growth within current operations.
Retrenchment:
- Divest underperforming business lines and locations to streamline operations. Resources from divested areas can be reinvested in core, higher-growth business segments to facilitate turnaround with reduced scope.
The document appears to be a strategic business plan for Autoglass, a company that provides windshield repair and replacement services. It covers tasks related to strategic planning, analysis, and implementation for Autoglass. Task 1 discusses Autoglass' mission, vision, objectives, and strategic planning techniques. Task 2 involves organizational and environmental audits of Autoglass using tools like SWOT and PESTLE analyses. Task 3 analyzes growth strategies for Autoglass including mergers, acquisitions, and vertical/horizontal integration. The document provides an in-depth analysis to develop strategies to help Autoglass achieve its goals.
Here are three possible alternative strategies for Autoglass relating to substantive growth, limited growth, and retrenchment:
Substantive Growth:
1. Horizontal integration: Autoglass could acquire companies that produce complementary products to windshields, such as side mirrors, wipers, etc. This would allow them to offer a more complete auto glass solution.
Limited Growth:
2. Niche marketing: Autoglass could focus on targeting specific customer segments or geographic regions for growth. For example, focusing on luxury or commercial vehicle customers. This allows them to grow within limits.
Retrenchment:
3. Divest underperforming business lines: If some of Autoglass' product
Autoglass is a leading provider of windshield repair and replacement services. It focuses on customer satisfaction and has a 92% customer satisfaction rating. It has 500 branches across Europe and is the market leader. Autoglass' mission is to provide excellent customer service, and its core competency is repairing and replacing any type of broken windshield. Its strategic goals include maintaining leadership in the industry and continuing to focus on customer needs.
The document provides an analysis of the Autoglass company and its business strategies.
[1] It outlines Autoglass's mission to satisfy customers, vision to provide the highest quality service, and core competency of repairing or replacing any moderately damaged glass.
[2] Key issues in strategic planning are analyzed, including Autoglass's competitive advantages of providing low-cost service and high customer satisfaction. Various strategic analysis tools are also applied.
[3] Alternative strategies for Autoglass are considered, including organic growth, mergers, acquisitions, and strategic alliances to expand in the market.
Autoglass is a leading windshield repair and replacement company that aims to provide excellent customer service. It has over 500 branches across Europe and satisfies 92% of customers. The document discusses Autoglass' mission, vision, core competencies, and strategic intent. It also reviews strategic planning issues like competitive advantage, growth strategies, and strategic approaches like top-down and bottom-up planning. Autoglass' goal is to expand its business while maintaining high customer satisfaction.
This document is an assignment on business strategy for Autoglass submitted by a student. It contains an executive summary and four tasks analyzing Autoglass' strategy, environment, strategic alternatives, and implementation. Task 1 explains Autoglass' mission, vision, goals and core competencies around windshield repair and replacement. Task 2 performs organizational and environmental audits of Autoglass. Task 3 analyzes growth, limited growth, and retrenchment strategies. Task 4 compares strategy implementation roles and evaluates resource needs to implement a new strategy.
This document provides an overview of Autoglass, a company that provides windscreen repair and replacement services. It discusses Autoglass' mission, vision, goals, and core competencies. Key points include:
- Autoglass' mission is to satisfy customers by providing high quality windscreen services.
- Their vision is to deliver the highest levels of customer service.
- Their core competency is repairing or replacing any type of damaged windscreen.
- Strategic planning techniques like Ansoff's Matrix are discussed for evaluating Autoglass' competitive advantages and growth strategies.
This document appears to be an assignment on business strategy for Autoglass submitted by a student. It contains an executive summary on Autoglass' focus on customer needs and strong market position. The document is then divided into four tasks:
Task 1 explains Autoglass' mission, vision, objectives and strategic planning techniques. Task 2 includes an organizational audit and environmental analysis of Autoglass using SWOT and PESTLE. Task 3 discusses strategic alternatives and selecting a future strategy. Task 4 covers strategy implementation, resource requirements, and monitoring targets. In conclusion, the assignment analyzes Autoglass' strategy and makes recommendations.
The document outlines an assignment on business strategy for Autoglass, providing an executive summary of Autoglass' focus on customer satisfaction and growth to become a market leader in windshield repair and replacement. It then covers 4 tasks analyzing Autoglass' strategy, planning, environmental factors, alternatives and implementation. The document aims to help Autoglass evaluate its current position and develop effective strategies for the future.
The document provides an assignment on business strategy for Autoglass. It discusses Autoglass's mission, vision, objectives and core competencies. It reviews strategic planning issues like Ansoff's growth matrix and top-down and bottom-up approaches. It explains three planning techniques for Autoglass: PIMS, BCG growth share matrix, and SPACE matrix. It also analyzes organizational audits using SWOT and environmental audits using PESTLE and Porter's five forces. Finally, it analyzes alternative growth strategies for Autoglass relating to substantive growth, limited growth, and retrenchment.
1. Substantive growth: Autoglass could pursue international expansion by opening locations in new countries. This would allow for substantial increases in revenue and market share.
2. Limited growth: Autoglass could focus on growing its market share within its existing geographic regions through increased marketing and promotions. This would provide modest growth without large capital investments.
3. Retrenchment: Autoglass could close underperforming locations and focus resources on its highest performing branches. This strategy would involve downsizing but improve overall efficiency and profits.
Substantive growth: Pursue international expansion by entering new markets in Europe and Asia through mergers and acquisitions.
Limited growth: Focus on market penetration and product development within the UK by offering new auto glass technologies and expanding services.
Retrenchment: Divest underperforming business units, cut costs, and downsize operations to improve profitability during an economic downturn.
This document provides an analysis of the strategic planning of Autoglass Company. It discusses Autoglass' mission, vision, goals, and core competencies which center around high customer satisfaction. It then reviews key issues in Autoglass' strategic planning like their competitive advantages that allow market penetration, product development, and market development. Finally, it explains strategic planning techniques for Autoglass like the BCG growth share matrix, PESTLE analysis, and SWOT analysis.
Autoglass began in 1984 through the merging of two companies. It focuses on high customer satisfaction through quality service and products. The company uses several strategic planning techniques to achieve its mission of customer loyalty, including analyzing its products using the BCG matrix and conducting organizational and environmental audits using SWOT and PESTLE analyses. Alternative growth strategies for Autoglass include organic growth through horizontal or vertical integration, as well as strategic alliances or franchising to expand internationally.
This document is a project report submitted by Amol Suresh Donerao to the University of Mumbai for their Master in Management Studies program. The report covers a study done at Jaya Hyundai, an automotive dealership in Nanded, India, on customer awareness and satisfaction of Hyundai Motors products. The report includes an acknowledgments section, certificate of approval, index of contents, executive summary providing an overview of the study objectives and methodology, and initial chapters covering the automobile industry profile and Jaya Hyundai company profile.
The global battery market is worth $86 billion annually, with rechargeable batteries making up $50 billion of that. The market is growing at 6% per year. China, India, Brazil, the Czech Republic and South Korea will see some of the strongest gains. The market for electric vehicle batteries will be $37 billion by 2020. The Indian automobile battery industry is worth Rs. 20,000 crores annually, with Exide and Amara Raja being the top players and having the largest market shares in both OEM and replacement markets. Exide and Amara Raja are looking to expand into new markets like marine, aerospace and portable power banks to drive future growth.
A study on marketing promotion of JK tyre pvt industryBiswajit Borah
The document provides an acknowledgement and thanks to various individuals and organizations who helped in completing a project. It expresses gratitude to Dibrugarh University, NERIM group of institutions, and the faculty and staff there. It also thanks the project supervisor and family for their support. Finally, it acknowledges the respondents who provided data to complete the project.
Maruti Udyog was established in 1981 through an act of parliament to meet India's growing demand for personal transportation. It has a joint venture with Suzuki Motor Company of Japan, who provides technology and management practices. Hyundai Motor India is a subsidiary of Hyundai Motor Company and is India's second largest car manufacturer. They market over 25 models across six segments. Hyundai positioned the Santro as a "smart car for young people" rather than a family car to target younger buyers. The cell phone industry is in the maturity stage of its product lifecycle. Companies like Airtel and Vodafone should pursue mergers and acquisitions, offers to reduce costs of night and weekend calls, invest
This document provides a strategic analysis of Autoglass, a company that provides windscreen repair and replacement services. It discusses Autoglass' mission, vision, objectives and core competencies. It also reviews strategic planning issues such as competitive advantages and growth strategies. Environmental scanning tools like PESTLE and Porter's Five Forces are applied to analyze Autoglass' external business environment. Finally, the document proposes strategic options and evaluates Autoglass' resources and ability to implement new strategies.
Autoglass provides windscreen replacement and repair services, focusing on customer satisfaction which has helped them become a leader in their industry. They have expanded from a small family business to serving over 500 locations across Europe through strategic planning techniques like analyzing their competitive advantages using Ansoff's Matrix. The case study shows that Autoglass is well positioned to address future challenges through their strong customer focus and strategic growth.
Autoglass provides windscreen repair and replacement services. It has achieved strong growth and market share through focusing on customer satisfaction and low-cost services. Autoglass uses strategic planning techniques like BCG matrix, SPACE matrix, and PIMS to analyze its portfolio, market position, and performance. Environmental analyses like PESTLE and Porter's Five Forces help Autoglass understand opportunities and threats in its operating environment. As the market leader, Autoglass can pursue further growth through organic expansion, strategic alliances, franchising or international expansion.
Autoglass provides windscreen repair and replacement services. It has achieved high customer satisfaction ratings and won awards for its services. Autoglass has expanded from a small family business to operating 500 branches across Europe through excellent services and products focused on customer satisfaction. Strategic planning techniques like BCG matrix, SPACE matrix and PIMS can help Autoglass analyze its portfolio, position in the market, and principles. A SWOT analysis identifies strengths in low costs and safety, while weaknesses include lack of promotion. PESTLE and Porter's Five Forces analysis examine the external environment and industry factors. Overall, Autoglass is well positioned to face competition through strong customer focus and strategic planning.
The document appears to be a strategic analysis report for the company Autoglass. It begins with an introduction that discusses how Autoglass was formed through a merger in 1984 and has since become a leading provider of vehicle glass services in the UK by prioritizing customer satisfaction and business development. The report will analyze Autoglass's business strategies that have led to their success. It contains a table of contents outlining the various tasks and sections to be covered in the analysis.
Autoglass provides windshield repair and replacement services. It has established itself as the market leader through high quality service and customer satisfaction. Autoglass uses strategic planning techniques like Ansoff's model to penetrate existing markets and develop new products. It analyzes its competitive advantages and conducts organizational audits using SWOT and PESTLE analysis to understand opportunities and threats in the industry environment. Stakeholder analysis helps Autoglass understand different stakeholder groups to effectively engage them in strategic decision making.
Here are three alternative strategies for Autoglass relating to substantive growth, limited growth, and retrenchment:
Substantive Growth
- Aggressive market expansion into new geographic regions through acquisitions or partnerships. This allows for rapid growth but carries high risks and capital requirements.
Limited Growth
- Organic growth through increasing market share in existing regions. Open a few new locations each year to gradually expand footprint. Lower risk approach that maintains focus on core business.
Retrenchment
- Exit underperforming locations and focus resources on most profitable regions. Reduce costs through layoffs, outsourcing, or divesting non-core business units. Aims to cut losses and stabilize finances during difficult times
The document discusses strategic planning for Autoglass, a leading windscreen repair and replacement company. It outlines Autoglass's mission to provide excellent customer service, vision to deliver industry-leading customer satisfaction, and core competency of repairing or replacing any type of glass. Strategic planning issues for Autoglass include potential new entrants in the innovative service industry and maintaining a competitive advantage through strong customer focus, new product development, market development, and diversification. The document also covers strategic planning techniques like top-down and bottom-up approaches and informal planning.
Autoglass provides windshield repair and replacement services. It has a mission of customer satisfaction and a vision of serving customers to achieve continuous growth. Its core competency is repairing any type of glass. Autoglass aims to be the market leader through strategies like expanding its product portfolio and market segments. It uses techniques like BCG matrix, SPACE matrix, and PIMS database to guide its planning. Environmental analyses show opportunities for growth but also threats from competition, suppliers, and policies. Stakeholder analysis is important for understanding influences on its strategies and operations.
The document provides an executive summary and details of a business strategy assignment submitted for Autoglass Company. It discusses Autoglass' mission, vision, core competencies and strategic intent which is to be the market leader. It analyzes Autoglass' competitive advantages using Ansoff's Growth Model and identifies strategies of market penetration, product development, market development and diversification. It also defines top-down and bottom-up approaches for strategic planning, with Autoglass implementing top-down for product R&D. Autoglass aims to increase customer satisfaction and market share through efficient windshield replacement and repair services.
Autoglass is a windshield repair and replacement company operating in the UK and Europe. It began as a family business and has since expanded to 500 branches through various growth strategies. Some key points:
1) Autoglass has achieved substantial growth organically and through mergers and acquisitions. It aims to continue expanding its market share and diversifying its product offerings.
2) Strategic planning techniques like BCG matrix, SPACE, and PIMS are used to evaluate Autoglass' portfolio, competitive position, and market strategies.
3) SWOT and PESTLE analyses indicate opportunities for increased promotion and geographic expansion, while threats include competition and regulations.
4) Stakeholder analysis
The document provides an analysis of Autoglass's business strategies. It includes:
- An organizational audit of Autoglass using SWOT analysis and PESTLE analysis to examine strengths, weaknesses, opportunities, threats, political, economic, social, technological, legal and environmental factors.
- Discussion of three strategic planning techniques for Autoglass: BCG growth share matrix, SPACE matrix, and PIMS analysis.
- Overview of Autoglass's mission, vision, objectives and core competencies in windscreen repair and replacement services.
Autoglass is the leading provider of windshield services but relies on an outdated business strategy of simply producing and selling products. The document recommends that Autoglass revise its business policies and strategic objectives to expand into new sectors in a controllable and profitable way. A new business strategy is needed for Autoglass to remain competitive in today's changing market.
Autoglass provides windshield repair and replacement services across Europe. To maintain its leadership position, Autoglass uses strategic planning techniques like SWOT analysis, PESTLE analysis, Porter's Five Forces, and stakeholder analysis. These help Autoglass evaluate its strengths, weaknesses, opportunities, threats in the market and with stakeholders to develop effective growth strategies. Some strategies Autoglass may pursue include organic growth, strategic alliances, licensing, and mergers or acquisitions to achieve substantive or limited growth.
This document appears to be a business strategy assignment submitted by a student for the company Autoglass. It includes an executive summary that provides background on Autoglass and its operations. The document is then broken into 4 tasks that analyze various aspects of Autoglass' strategy, including its mission/vision, strategic planning issues, environmental analysis, growth strategies, and implementation plans. A variety of strategic planning techniques are discussed such as SWOT analysis, BCG matrix, SPACE matrix, and PESTLE analysis. The roles of various stakeholders are also examined.
The document provides an analysis of Autoglass's business strategy, including its mission, vision, objectives, and core competencies. It examines strategic planning techniques for Autoglass like SWOT analysis, PESTLE analysis, Porter's Five Forces, and stakeholder analysis. The document also evaluates Autoglass's competitive advantages and provides recommendations for strategic growth using models like BCG matrix, PIMS, and SPACE. Overall, the document analyzes Autoglass's current strategy and provides suggestions to strengthen its market position.
This document discusses human resource management and training at Marks & Spencer. It covers learning theories, styles, and the learning curve. It also discusses how Marks & Spencer plans and evaluates training events. Some key points:
- Marks & Spencer uses various learning styles like pragmatist, theorist, and reflector to enhance employees' skills and efficiency. Training methods include role playing, workshops, and performance coaching.
- Training needs differ for management, operations, and customer service roles. Events aim to improve areas like leadership, decision making, and teamwork.
- Training is evaluated using methods like productivity measures, manager observations, and participant feedback. Documentation includes knowledge sharing assessments and customer observations.
- The
This document outlines a training event evaluation for Marks & Spencer employees. It discusses learning styles, theories, and the company's current training methods. The assigned person will implement a problem-solving training program to evaluate decision making. The event will introduce employees to a real problem, allow time for analysis and solutions, and have management evaluate the best solution. The training will be evaluated using a five-step methodology including need assessment, monitoring, program clarification, progress, and long-term impact. Feedback from trainers, trainees, and customer comments will also be used to document the program's effectiveness.
The document appears to be a report on human resource management and training at Marks & Spencer. It discusses learning styles and theories that inform M&S's training approach. It also outlines their current training methods, including performance reviews, role playing, and induction programs. It then describes a proposed group training event where employees would analyze a case study scenario and present solutions. Key aspects of evaluating the event are identified, like assessing needs, monitoring progress, and measuring impacts on areas like quality, customer service and productivity. In summary, the report covers M&S's learning-focused training approach and a proposed event aimed at developing employee skills through collaborative problem-solving.
This document provides information about planning and evaluating a training event for employees at Marks & Spencer. It discusses comparing different learning styles and theories that were used to design training. It also examines the training needs at different organizational levels and compares current training methods used at M&S, including advantages and disadvantages. A proposed group training event on problem solving and decision making is described. The document outlines an evaluation methodology using questionnaires, interviews, productivity measures, and manager observations to assess the training program and identify areas for improvement.
The document discusses a training event conducted by Marks & Spencer to improve employee performance. It outlines the methodology used to plan, implement and evaluate the training program, which included setting standards, measuring outcomes, comparing results to expectations, and observing progress. The training aimed to enhance employees' skills in areas like complaint handling, production efficiency, and customer service through methods such as role playing, discussion, and performance reviews.
This document provides an analysis of training programs at the retail company Marks & Spencer. It discusses learning styles and theories that influence training design. Marks & Spencer uses a variety of training methods tailored to different employee levels, including workshops, performance reviews, and attachments to managers. The document evaluates a sample training event involving management, employees, and external experts developing solutions. It also explores how evaluating training events can identify successes and areas for improvement.
The document provides details about a human resource development assignment on Marks and Spencer. It discusses learning theories and styles, training needs at different levels, evaluation of training events, and government skills initiatives. Key points include:
1) Marks & Spencer analyzed learning patterns and theories to design HR strategies and training events to develop their 65,000 employees' skills amid organizational changes.
2) Training programs include performance appraisal, workshops, and attachments to help employees improve capabilities in a challenging work environment.
3) The government contributes to skills development to increase national output and quality of private sector organizations, introducing initiatives to provide successful training and improve working conditions.
The document discusses human resource development at Marks and Spencer. It begins with an executive summary that outlines how learning theories, styles, and government initiatives inform Marks & Spencer's training programs. It then covers several learning objectives: understanding learning theories and styles and their role in planning training; explaining the learning curve and knowledge transfer; evaluating a training event; and understanding government skills initiatives. For each objective, it provides details on Marks & Spencer's current training methods, how they assess needs at different levels, and how learning theory is applied. It concludes by emphasizing the importance of systematically planning, documenting, and analyzing training to effectively meet organizational goals.
This document discusses human resource management and training at Marks & Spencer. It covers several topics:
1. Learning types at M&S and how they categorize employees to tailor training.
2. The different types of training provided at various levels, including on-the-job and off-the-job.
3. How training is evaluated using methods like monitoring participation, assessing the program, and measuring employee improvement.
4. Recommendations for future training programs, such as role-playing activities to develop new skills.
5. Tools used to evaluate training programs, such as feedback from trainers, observation of employees, and measuring impacts on customer service and productivity.
This document discusses human resource development at Marks and Spencer. It begins with an executive summary that outlines the importance of human capital development for organizational success. It then covers several learning objectives related to understanding learning theories, styles and evaluating training events. Specific topics discussed include comparing different learning styles, explaining the learning curve and importance of transferring learning. The document also assesses current training methods used at Marks and Spencer and provides a systematic approach to planning training and development events.
This document discusses human resource development at Marks & Spencer. It covers several topics:
1. It compares different learning styles and explains that Marks & Spencer emphasizes a pragmatic learning style focusing on on-the-job training.
2. It explains the role of learning curves in tracking employee performance improvements as experience increases. Transferring learning from experienced to new employees is also important.
3. When planning training events, considering learning theories and styles helps tailor the events to different employee needs and skills. Marks & Spencer uses different training programs based on employee expertise.
This document provides details about a human resource management assignment on Marks and Spencer. It includes an executive summary and covers several learning outcomes related to understanding learning theories and styles, the learning curve, training needs at different levels, evaluating training events, and government skills initiatives. The assignment appears to analyze Marks and Spencer's training programs and evaluates the effectiveness of a specific event using documentation and feedback from customers, experts, and employees.
This document discusses human resource development at Marks & Spencer. It covers several topics:
1) It compares different learning styles employees may have and explains how Marks & Spencer uses a combination of on-the-job and off-the-job training to develop skills in employees with different styles.
2) It explains the importance of the learning curve and knowledge transfer in helping employees adapt to changes at Marks & Spencer and continuously improve.
3) When planning training events, it's important to assess learning styles and theories to design effective training tailored to employee needs and the company's objectives.
The document discusses human resource management and training at Marks & Spencer. It begins with an executive summary that outlines key learning objectives around understanding learning theories, evaluating training events, and government skills initiatives. It then provides details on Marks & Spencer's training methods, which follow a pragmatic learning style and focus on on-the-job and off-the-job training. Training needs and methods are compared for different employee levels. A systematic approach to training involving problem scenarios, discussion, and evaluation is also outlined. Methods for evaluating training events like the five-tiered approach are explained.
Marks and Spencer is a large UK retailer with over 65,000 employees. It provides both on-the-job and off-the-job training to improve employee performance and adaptability. The document discusses learning theories like Kolb's model that identifies different learning styles like accommodating, converging, diverging, and assimilating. It explains how M&S follows a diverging style using real-world experience and group work. The learning curve and knowledge transfer are important for improving skills as employees gain experience. Assessing learning styles helps M&S design effective training to develop employees and gain a competitive advantage.
This document provides an analysis of human resource management and training practices at Marks & Spencer. It discusses different learning styles and theories that influence training design. It also examines the importance of the learning curve and knowledge transfer for developing skills to address changing workplace needs. Government initiatives to support skills development are also assessed. The training evaluation methodology, analysis of a specific event, and review of evaluation methods are documented. Overall the document aims to understand how Marks & Spencer utilizes training to enhance employee performance and adapt to challenges in the retail industry.
This document provides an analysis of training and development practices at Marks & Spencer. It discusses:
1. Different learning styles (activist, theorist, pragmatist, reflector) and how M&S follows a pragmatic style to help employees gain confidence through on-the-job training.
2. The importance of the learning curve and knowledge transfer for improving employee skills and career development as the company changes its strategies.
3. How assessing learning styles and theories contributes to planning effective training events by defining needs, learning types, and the most appropriate design to meet objectives.
This document provides an analysis of human resource management and training practices at Marks & Spencer. It discusses various learning theories and styles that influence training design. It also examines the learning curve and importance of transferring knowledge between experienced and new employees. Different training needs for staff levels are compared, and advantages and disadvantages of current training methods are assessed. Steps for systematic training planning are outlined. The document evaluates a training event using various techniques and documents the methodology, analysis, and review of the success of the event.
2. Summary
Autoglass conjointly mentioned as the supreme service providing enterprise within the
industry evaluation to the banks and substitute service suppliers. In the windscreen
manufacturingindustry Autoglass has shown extraordinary job in satisfying the consumers
and providing the most operational windscreen replacement or fixing service.
From the establishment of the business to the existing day Autoglassemphases on the desires
and demands of the consumers and also the manner of providing facilities in an inexpensive
manner.All the way through an analysis inside the industry ninety two percent of the
Autoglassconsumers
were
pleased
at
their
service.Autoglasspreserves
a
pleasant
correlationamongst the consumers and workers as anoutcome of they rely on that if workers
are happy working in Autoglass then they'll assist the Customers additionally and it will turn
on the returns. At this timethey have five hundred outlets serving in the Europe.
By considering the given situation and observing the Autoglass it may be concluded that
Autoglass is in aremarkably sturdy spot within the windscreen replacement business and can
be capableof facing imminent challenges in aremarkably economical and efficient
manner.Autoglass now a day is the marketplace leader within the industry and that they are
developing in an extremely steady step.
ii
3. Contents
Summary ................................................................................................................................................ ii
Task 1 ..................................................................................................................................................... 4
1.1 EXPLAIN THE ROLE OF STRATEGY, MISSION, VISIONS, OBJECTIVE, GOALS AND
CORE COMPETENCIES OF AUTOGLASS ..................................................................................... 4
Company Mission: ............................................................................................................................. 4
1.2 REVIEW THE VITAL ISSUES INVOLVED IN STRATEGIC PLANNING IN AUTOGLASS ...... 5
1.3 EXPLAIN MINIMUM THREE PLANNING TECHNIQUE FOR AUTOGLASS .......................... 8
Task 2 ................................................................................................................................................... 11
2.1 PRODUCE AN ORGANIZATIONAL AUDIT FOR AUTOGLASS............................................. 11
2.2 CARRY OUT AN ENVIRONMENTAL AUDIT FOR AUTOGLASS USING AT LEAST TWO
APPROACHES................................................................................................................................. 12
2.3 EXPLAIN THE SIGNIFICANCE OF STAKEHOLDERS’ ANALYSIS IN RELATION TO
AUTOGLASS .................................................................................................................................... 14
Task 3 ................................................................................................................................................... 15
3.1 ANALYZE POSSIBLE ALTERNATIVES STRATEGIES RELATING TO SUBSTANTIVE
GROWTH, LIMITED GROWTH AND RETRENCHMENT ............................................................. 15
3.2 SELECT AN APPROPRIATE FUTURE STRATEGY FOR AUTOGLASS ................................. 19
Task 4 ................................................................................................................................................... 20
4.1 COMPARE THE ROLES AND RESPONSIBILITIES FOR STRATEGY IMPLEMENTATION
OF AUTOGLASS ............................................................................................................................. 20
4.2 EVALUATE RESOURCE REQUIREMENTS TO IMPLEMENT A NEW STRATEGY FOR
AUTOGLASS .................................................................................................................................... 20
4.3 DISCUSS TARGETS AND TIMESCALES FOR ACHIEVEMENT FOR AUTOGLASS TO
MONITOR A GIVEN STRATEGY ................................................................................................ 21
Conclusion:........................................................................................................................................... 22
References ............................................................................................................................................ 23
iii
4. Task 1
1.1 EXPLAIN THE ROLE OF STRATEGY, MISSION, VISIONS,
OBJECTIVE, GOALS AND CORE COMPETENCIES OF AUTOGLASS
Company Mission:
Mission of a corporation is established on this state of activities and action needles according
that the workunitareexecute to appreciate the goals of the organization (Kotler, P., 2000). By
nourishing the operations the vision of anorganization takes form and similarly the
pointsoccur to be vibrant.Themainattention of the Autoglass Company is on the
consumer’sgratification and providing the humblest windshield services to the consumers
(Autoglass Company).
Company Vision:
Vision of a company is that the upcomingtargetsrelated in nursing the target that a company
attempt to gain by practice the assignments and setting aims and objectives to get through
(Kotler, P., 2000). The prophecy of The Autoglass Company is to assist the consumers
expeditiously and provide the very best level of gratificationtothe consumers. The vision,
aiding customers with dependability can lead Autoglass to developand set margins inside the
industry (Autoglass Company).
Company Core Competency:
Core competencydenotestothe core activities of a corporation that form the corporate
missions and visualizations of that individual organization (Kotler, P., 2000). Based on
thecircumstance of Autoglass the core aptitude is that they are capable to replace or repair
any reasonably scratched windscreen of any model (Autoglass Company).
Strategic Intent:
4
5. The notion of strategic intent proposes that there's a general outlook on whereas the
enterprise have to be compelled to to be going instead of a unquestionable affirmation of aide
in Nursing foretold conclusion and this proposes that there have to be compelled to to be
galore of flexibility centralised the affirmation to allow for employees begin, cluster facilitate
and adaptation in light-weight of altered attenuating constituents (Hoffman, K. Douglas,
Scott W. Kelley, and Holly M. Rotalsky.2009). The strategic intent of Autoglass is to work
out itself as a results of the market foremost wholeheartedly. they are doing all the
undertakings to stay foremost.
Role of Strategy of Autoglass:
The foremost task in strategic administration is sometimes the compilation and dissemination
of the illusion then the procedure affirmation. This summarizes, in essence, the
comprehending of a company (Hoffman, K. Douglas, Scott W. Kelley, and Holly M.
Rotalsky.2009). Autoglass has assembled their causes in theme conceiving in associate very
approach that the notions maintain associate unquestionable time span centralised the
execution (Autoglass Company).
Objective and goals of Autoglass:
The foremost aim of Autoglass is to direct their buyer by fixing or refurbishing broken screen
of any vehicle. The aim of Autoglass is to pattern their enterprise augment and facilitate the
worldwide folks (Autoglass Company). they are increasing their enterprise by being
triumphant the hearts of the purchasers.
1.2 REVIEW THE VITAL ISSUES INVOLVED IN STRATEGIC
PLANNING IN AUTOGLASS
In edict to set up policies and implement strategies there are various problems that
neededtothought of. Supported the case, Ansoff’s model are often adapted to analyze the
competitive remunerations (Kupritz, V. & Cowell, E., 2011).
Competitive Advantage
5
6. As the usage of automobile is increasing day by day, Ansoff’s model to can support them in
investigating their competitive benefits.Autoglassprovides the best provision of replacing
windscreens (Kupritz, V. & Cowell, E., 2011). They are providing many facilities to
clientsrelating to windscreens and capturing a good portion of the market. The Ansoff’s
model is given below:
Existing Product
Existing
Market
New
Market
New Product
Market
Penetration
Product
Development
Market
Development
Diversification
Figure: Ansoff’s Model
Ansoff’sprogressmodel recommends four completely altered sets of replacements. Based on
the condition and enquiry we learned that Autoglass is growing its market step by step and
has the capability to serve more than they areservingat present (Kotler, P., 2000). They
aredistributing services to over 1,000,000 consumers having problem with their windshields.
For that reasonAutoglasscanassistconsumers with their current product and can also
familiarizeanauxiliary mean of services. These four different methods face differing types of
risks
6
7. The strategies are:
Figure: Market Strategies
Autoglassprerequisite to set a 4 years evolution strategy permitting the Ansoff’s Growth
Model to grasp the target.Autoglass Company is in crucialposition in the business (Autoglass
Company).So that they canupsurge the increase rate in anexactsturdy manner by satisfying
each present furthermore as new consumers and rise its market segment. Autoglass
conjointly have to provide significance to the terrestrial location wherever they
essentiallyfunction and specify the tiniestrequirements of the providers to urge the standard
product (Kupritz, V. & Cowell, E., 2011).
Top-Down and Bottom-Up
Top-Down:
A top-down method is mainly the breaking down of a structure to realize perception in the
sub-systems (Grant M. R., 2010). Autoglass is consuming this approach in their growth and
that they are performing prettywell in following this approach.
Bottom-Up:
7
8. A bottom-up approach is that the piecing along of structures to provide rise to further
complicated systems, therefore generating the primary systems, sub-systems of the
developing system (Grant M. R., 2010). Autoglass is using this tactic in their service
development to gratify the consumers and they are pretty victorious in taking advantage of
this approach.
Behavioral Approach for Autoglass:
Autoglass ought to approach centered the top-down procedure in alignment to capitalize their
assets and to handle the affray within the future. Autoglass could be a growing enterprise
centered the enterprise and thus the service they're undertaking won't be decent for them to
comprise on to the position central the market. They have to reach to up with some
developments for his or her merchandise and market in alignment that they could a wideranging marketplace for the purchasers.
Informal Planning:
Informal planning is that the procedures while the supervisor or foremost of a assembly
develops an inspiration with no one acknowledged structure and rigid associations (Grant
M.R. 2010). Certain as blasting instant things managers use this approach while it's
conditionally significant to conceive any prescribed structure of close to up with or the
timeline for conceiving isn't plentiful. It’s important to alignment short allowance objectives
of the organization.
1.3 EXPLAIN MINIMUM THREE PLANNING TECHNIQUE FOR
AUTOGLASS
In order to develop in the industry Autoglass can use three procedures, and they are:
1. BCG Growth Share Matrix: Autoglass might place in order their products in such a
way where they will distinguish their product and sustain a harmony contained by the
product assortment(Kotler, P., 2000).It will conjointly assistAutoglass to work out on
one occasion and wherever they are going to finance during a new growth and once to
extract all the wages from the service.
8
9. Placing goods in the BCG growth share matrix Autoglass will face 4 types of consequences
in the market. And they are:
1. High Growth and High Market Share
This policyrequires high budget and also the management needs to figure out
the course of cashinside the enterprise.
The star products square measure previous to become cash cows within the
imminent and management will collect from the business scheme.This
strategy needs high amount of cash and the administration needs to determine
the course of cash in the business.
2. Low Growth but High Market Share
From the matrix, we will see the products that have reduced development
thoughvast market share is that the established business and develops fixed
revenue.
3. Low Growth and Low Market Share
When the products begins to lose its market share and development growth
rates drop then the products falls into decline stage. The associations ought to
divest from the enterprise at this moment.
Management ought to follow any pointless expenses.
4. High Growth but Low Market Share
The products that are freshly conferred fall during this class and have the
potentiality to maximize development.
The merchandise has conjointly the danger of being a dog product if it doesn't
flip in any revenue.
9
10. Figure: BCG Matrix
2. Strategic Position & Action Evaluation Matrix (SPACE): Autoglass will use the
SPACE matrix to evaluate the market plea, organization position and wishes to work
and making ways to enlarge the marketplace. SPACE matrix has four entirely
different quadrants that confirm the organizations situation and besides the
progression of actions(Kotler, P., 2000).Autoglass is in a durable position inside the
market. So, they will use the hostile ways to imprison the market and it'll conjointly
assist in formative the SWOT of the organizations.
3. Profit Impact of Market Strategy (PIMS): PIMS could be a quite supportive to
extract statistics from the catalogue and support the guidelines that are take on to
realize economic advantages.Autoglass would likely sustain individual’s service facts
and figures in alignment to study their measures and conceiving procedure in
alignment that they will comprise pathway of their accomplishment and
implementation of the procedures.
10
11. Task 2
2.1 PRODUCE AN ORGANIZATIONAL AUDIT FOR AUTOGLASS
SWOT Analysis
Strengths
1. Safety
2. Low Cost
3. Visual Clarity
Opportunities
1. Emerging Economy
2. New Product
3. Growth Rate
SWOT
Weaknesses
1. Promotion
2. Advertisement
Threats
1. Geographic Location
2. Government Policy
Figure: SWOT Analysis
Strengths
The protection features in the product are high
Autoglassoffers high quality service at low cost.
Windshields provide visual clearness.
Weaknesses
Autoglassendorses less of their brand.
Deficiency of advertisement is existing.
Opportunities
Windshield switching or repairing in present isevolving economy.
Improvement of new products generates new opportunities.
11
12. Autoglass has capability to increase the progress rate in a restricted time period.
Threats
Operation in needless locations is loss of resources.
Government guidelinesoutline the business surroundings.
2.2 CARRY OUT AN ENVIRONMENTAL AUDIT FOR AUTOGLASS
USING AT LEAST TWO APPROACHES
Organizations will capitalize on opportunities and diminish threats by conducting PESTLE
analysis (Grant M. R., 2010). PESTLE analysis hasshown to work out the maneuver strategy
inside the industry and to be told the attraction of the industry of operation. So as to function
in related industry there are numerousaspects that must be measured.
PESTLE analysis
Political
Government stability is essential to make the upcoming decisions.
Taxation policies have emotional impactin the industry.
Political climate is important in defining the attractiveness of the business.
Economical
Purchasing capability affects the industry.
The need for changing windshield.
Socio-cultural
Lifestyle and preferences shapes an industry.
The decision to own an automobile depends on the social norm.
Technological
Technology concerning the designs.
Technology of windshield manufacturing.
Legal
12
13. Safety measures regarding Law.
Employment and consumer act is extremely emphasized.
Environmental
Some things are away from control of the organizations such as weather, climate and
climate change.
Porter’s five forces analysis helps the management to determine and understand the overall
context of the industry (Kotler, P., 2000).
Porter’s five forces are:
1. The threat of new entrants
Access to Distribution Channel:Efficient distribution network helps togenerate
demand and market need.
Government Policy: Government policy can limit the access and exit obstacle in an
industry.
2. The bargaining power of customers
Threat of Backward Integration: Organizations face the hazard of backward
integration with the providers.
3. The threat of substitute products
Prices: Prices play asignificant role in any business. Buyers may diverse from one
product to another just for the reason of price sensitivity.
4. The amount of bargaining power suppliers have
Threat of forward Integration: Organizations face the danger of forward integration
with the providers. With the help providers, buyers can make the similar products that
are offered by a new company.
5.
The intensity of the competitive rivalry
Diversity of Rivals: The rivals contest and cross each other’s route in making and
applying strategies.
13
14. 2.3 EXPLAIN THE SIGNIFICANCE OF STAKEHOLDERS’ ANALYSIS IN
RELATION TO AUTOGLASS
The stakeholders’ grid:
High Influence
Low Interest
(Latent’s)
High Influence
High Interest
(Promoters)
Low Influence
Low Interest
(Apathetic)
Low Influence
High Interest
(Defenders)
Figure: Stakeholders’ Grid
1. Promoters: It refers to the stakeholders who influence the strategies and also has high
interest.
2. Latent’s: It refers to the stakeholders who influence strategies but has low interest.
3. Apathetic: It refers to the Stakeholders who has low interest and seldom influences
the strategies.
4. Defenders: It refers to the stakeholders who have low influence in the strategy
making but high interest.
The stakeholders are kept in four classifications so that anniversary stakeholder has their
authentic privileges and obligations in abode of the authoritative the concepts for the
affiliation which will be directed for the advancement of the association. Autoglass has
mapped the stakeholders autogenous the affiliation in alignment that the stakeholders will
allowance their obligation in contemplate of the organization’s profit
14
15. Task 3
3.1 ANALYZE POSSIBLE ALTERNATIVES STRATEGIES RELATING TO
SUBSTANTIVE GROWTH, LIMITED GROWTH AND RETRENCHMENT
Market Entry Strategy
OrganicGrowth: once AN enterprise association accomplishes development over its own
enterprise that's as equal as a result of the start of the organization, it's far-famed as organic
development. It omits any development that is profited by pacing into the opposite enterprise
or integration or acquisition.
Merger: Merger is that the strategy by 2 enterprises gets united and turns into one entity
through lawful consolidation. The beginning of Autoglass was through such integration
Acquisition: this is often the strategy wherever one unquestionable enterprise buys another
entire enterprise and assemblies up itself as a result of the man of affairs. For the duration of
this procedure 100% or adjacent 100% possession craves to be returning to by.
StrategicAlliance: this is often the procedure whereas two or a lot of enterprises assent upon
quite current objectives and share each other’s assets to satisfy those objectives. This
approach is wholeheartedly a concept that resides between the notion of organic development
and connecting or acquisition.
Licensing: it's the conceive through that a mother enterprise (licensor) permits another
enterprise (licensee) to use its trademark and deal the merchandise or services on the
groundwork of affirmations on several time spans. The time span adopts the authorizing
assign that wishes to be paid to the licensor.
Franchising: it's the conceive, through that AN enterprise earnings from the right to use
another company’s trademark, enterprise kind, ways whereas the franchisor provision the
right to the franchisee. For obtaining market share overseas, Autoglass could use this
approach by circulation franchises in distinct locations.
SubstantiveGrowth
15
16. HorizontalIntegration: In degree integration AN enterprise diversity or comes by yield
facility of related or complementary merchandise (Melody, Y. & Kevin, H., 2000).
Seldomit's attending to to boot happen that an organization purchases one amidst its
competitors and pattern integration. Autoglass would doubtless pattern such integration by
connecting with alternate output that is related with its house merchandise.
VerticalIntegration: In integration a business connections with the enterprises or partners of
the supply string of links and in some things all the partners of the string of attachments
comprise below one man of affairs (Melody, Y. & Kevin, H., 2000). Autoglass may offer
work into integration by connecting with the suppliers and vendors.
RelatedDiversification: once AN enterprise elaborates its enterprise with some
diversification interior the house line of merchandise (Isen, Alice M., 2012). The new
productions parallelogram take into account alike to this merchandise.
UnrelatedDiversification: it's the strategy once AN enterprise new employees into
diversification by inserting new merchandise and services that doesn’t settle for as factual the
house merchandise (Isen, Alice M., 2012). It’ll be unrelated diversification if Autoglass starts
mercantilism house window crystal or attractiveness mirrors.
LimitedGrowth
MarketPenetration: It means penetrating the comparable market by giving comparable
price against the price of the competitors. This approach is committed to instantly strike the
competitors by benefiting their customers. It’s unremarkably utilised to finish sales
development.
MarketDevelopment: It proposes that aiming at new person’s phases and appealing the nonbuying customers of that phase. It assists to increase the market share by supplementing new
a part of shoppers. It’s promise for Autoglass to develop the market by geographically
increasing the enterprise and returning to the consumers.
ProductDevelopment: It means developing new merchandise that don't live presently then
appealing customers to urge AN allotment of diversity of merchandise or services.
16
17. Innovation: It proposes that looking for a alone new would really like of the consumers
within the market and innovating replacement merchandise or service to rendezvous that
need.
Disinvestment:
Retrenchment: a subject utilized by firms to reduce the range or the last size of the ways of
the business. This themeutilized so on slash costs with the aim of adjusting into a new
economic steady enterprise.
Turnaround: fliparound could also be a method dedicated to enterprise renewal. It utilizes
investigation and going to save caused anguish firms and returns them to economic
condition. Turnaround administration enlists administration rethink, activity supported
largely accounting, supply malfunction determinants enquiry, and SWOT investigation to
figure out why the enterprise is lowering short. thus on pattern a comeback within the
enterprise associations need to verify the bottom of the adversities and supported those
adversities they need to pattern up new ways and standards to trounce those problems.
Liquidation: once a firm is terminated or bankrupted, its assets parallelogram live noted and
what is more the advance buys creditors. Any leftovers square measure circulated to
shareholders. Liquidating a firm is that the last stage of the firm’s survival. If no alternate
ideas check the organizations then it ought to deal its assets then pay up the shareholders and
stakeholders.
Divestment: the strategy of withdrawal of shopping for into. What is more mentioned to as
divestiture, it's created for either economic or communal goals. Divestment is that the
converse of shopping for into. It the maneuver of dragging out the assets operational and
agreements those to rendezvous the gap inside the financial affairs then on liquidate the
association divestment is vital for any association.
Porter’s Generic Strategy
Michael Porter described the complete ways for a corporation to work contained by the
industry. Corporations use these ways to achieve competitive benefits. And they are:
17
18. 1. Overall Cost Leadership
2. Differentiation
3. Focal Point
Overall Cost LeadershipFrom the case it might be assumed
that Autoglass is following the cost leadership in the industry
and that they are delivering their facilities within the lowest
cost possible. It is useful to pull in a lot of clients and enter in
the new market (Kotler, P., 2000).
DifferentiationDifferentiation is essential to gather the
surplus profits and grabbing additional customers (Kotler,
P., 2000). Cost leadership on its own cannot assist a
company to delight in the market. The Autoglass is
proposing 24/7 client services to distinguish them from the
others.
Focal PointAutoglass has converted them the most
operative windscreen repairing or switching service
provider. To speed up business in the industry
organizations requisite to specialize in a specific objective
(Kotler, P., 2000). Autoglass is concentrating in serving the
consumers and please them for their cash value.
Figure: Porter’s Generic Strategy
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19. 3.2 SELECT AN APPROPRIATE FUTURE STRATEGY FOR AUTOGLASS
In alignment to perplex the market segment Autoglass enterprise needs new notions and new
constituents which can be cooperative for them to flourish the market. So contemplating
future conceive they can investigate their market need and reach to to up with some
development of the new merchandise to diversify their services and apprehend a new market
segment.
Autoglass should be following the upright integration conceive to augment their enterprise.
They can accelerate with coalition with automakers to arrest the new market segment.
Autoglass is in a powerful place and they might be proficient to accelerate with the coalition
with new associations. Because this conceive is befitting for the associations development
and their centre capabilities acquiesce with the conceive. Coalition with affiliated
associations will endow Autoglass to put more aim on the customer’s fondness and can
evolve new merchandise class to fulfill the craves of the customers.
Only beginning new merchandise line and increasing the market will not solely help the
Autoglass enterprise to perplex in the market. Autoglass should wholeheartedly reassess the
response of the customers so that they might appreciate what the customers are looking for
and to what degree of acceptance customer’s crave.
The Autoglass is at present have a 92% acceptance rate amidst the customers. But with
expansion of the enterprise the acceptance rate might fluctuate and Autoglass need to
assemble a timescale for the new goals and elongation of the new services. contemplating the
place in the enterprise, Autoglass can supply a 5 quarters conceive that will be plentiful for
Autoglass to argue up with the affray and maintain coalition with the automakers to perplex
the enterprise. Autoglass can benchmark next 5 quarters to comply with notions they have
taken and fulfill the firm promise to the customers.
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20. Task 4
4.1 COMPARE THE ROLES AND RESPONSIBILITIES FOR STRATEGY
IMPLEMENTATION OF AUTOGLASS
Implementing the policies within the association is implausibly necessary and it carries a
precise insinuation for the organization’s wellbeing. With the application of the policies it
specifies to the policies to take benefit of profit for the organization (Brad, H.& B. Christine,
G., 2012). Considering the methods, policies need to be technologically advanced and
ensures to establish those moralities which are suitable or not. If the philosophies fail to
acknowledge weighty score then it's turned down and thought of as barren one (Gundala, R,
Jack, A, & Gomes, R., 2012). Autoglass have to be obliged to use in depthclarifying
procedures of the values to catch and preserve the market share.
CEO of a business is the representative for revolving the concepts into reality and conceiving
the assessment amongst the enterprise (Westphal, J, Park, S, McDonald, M, & Hayward, M.,
2012). To use economical and creative policies all the team inside the association
arecombined within the slightest phases of the views and arrange of activity decision that
leads to coherent behavior and besides the diversification or adjustment of the strategies are
possible (Buzzanell, P. M., 2012).
Managers need to motivate and influence the employees to fulfil the policies that need
commencing with efficiency and effectively (Gómez, L, & Ballard, D., 2013). Persuading the
goal, accomplishment will finish in worker approval and coherence in job atmosphere.
Autoglass management ought to figure the mercantilism and sales ways in which to ascertain
the simplest market share and sales. The sales cluster need to be developed throughout a way
which is able to continue with the affray within the market. Productive advertisements in
relevant localities would most likely facilitate associate allotment throughout this think
about. The centre competencies ought to to be clearly targeted to attractiveness the
consumers.
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21. 4.2 EVALUATE RESOURCE REQUIREMENTS TO IMPLEMENT A NEW
STRATEGY FOR AUTOGLASS
In association to contemplate the assets of Autoglass, the organization ought to select correct
elements and placethemin the actual division to deliver the services. Autoglass has prioritized
its human assets as a result it became the best service supplier of windscreens (Autoglass
Company). Autoglass in addition has fleet repairing units that oblige man power. So
Autoglass spend lots in counseling and developing the skillfulness of the workforce.
4.3 DISCUSS TARGETS AND TIMESCALES FOR ACHIEVEMENT
FOR AUTOGLASS TO MONITOR A GIVEN STRATEGY
Evaluation of the benchmark outcomes:
Quarter 1
The aggregation should be accompany up with the strategies and acquisition out
the achievability of the strategies whether the strategies would reflect in the
accepted outcome. They can booty the acknowledgment of the barter and
acquisition out what abroad they are attractive for in the windscreen acclimation
service. There should be account and account ecology by the band managers of
the divisions.
Quarter 2
During the aeon Autoglass should analysis the customer’s acknowledgment and
apparatus the adapted plan to aggrandize the business. The band managers
should be amenable for accession the feedbacks and acting appear it.
Quarter 3
This is the division of acquisition advice and takes analysis agenda on the
implemented strategies. The administration should acquisition out the gap amid
the accepted aftereffect and absolute outcome. The GAP ability action because
of abridgement of allocation or disability of the advisers and band managers.
Quarter 4
Management should adapt a training affairs to ample in the gap. So that the
advisers can accomplish the alignment ambition in adapted manner.
Quarter 5
In this division the alignment ability accomplish the adapted after-effects based
on the action authoritative and the accomplishing method. If the administration
21
22. fails to accomplish the objectives through the strategies, again they accept to
admit accomplishments based on advice like training the advisers or
accouterment abutment to them.
Table: Evaluation of the outcomes
Conclusion:
In thought of elements and time share Autoglass is that the pioneer within the business as an
outcome of their remedy the foremost effective materials to affirm the durability and security
of the customers and put together maintaining time in delivering the service.
22
23. References
AUTOGLASS
Company
SWOT
Analysis
http://www.mbaskool.com/brandguide/
2013.
[ONLINE]
AUTOGLASS/5319-
Available
AUTOGLASS
at:
-
company.html. [Accessed 11 January, 2013].
Autoglass Company. [ONLINE] Available at: http://www.autoglass.co.uk/Glass-repair-andreplacement.186.0.html. [Accessed 06 December, 2013].
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35-50.
Kotler, P., 2000. Marketing Management. 5thed. New Delhi: Prentice hall of India.
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