This document discusses different types of strategic alliances between firms, including short-term alliances to share knowledge, collusion alliances to neutralize price wars, complementary alliances to promote each other's products, bootstrap alliances where a strong company acquires a weak one, and alliances of the weak to preempt competition. It also discusses three main criteria for assessing strategic options: suitability for addressing a firm's strategic position and trends, feasibility in terms of resources and capabilities, and acceptability to stakeholders.