BRZoom is a marketing and design agency with offices in Wilton, Connecticut and Baton Rouge, Louisiana. They have 20 brand and design specialists and 30 field representatives nationwide. BRZoom collects cultural information and conducts proprietary research to help clients' brands stay culturally relevant. Their work includes consumer promotions, point-of
3. A Little About Us…
Quick Facts
– BRZoom founded, October 2001
– BRZoom-X founded, October 2008 (Field/Experiential)
– 20 brand & design specialists in two seamlessly integrated offices
– 30 field representatives in key cities nationwide
• Offices:
– Wilton, Connecticut
• Account Management
• Concepting
• Field Marketing Management
– Baton Rouge, Louisiana
• Design Studio
• Trend Tracking
• Administrative Services
4. A Little About Us…
Lee Rogan – Account Planning Director
– President / The Geppetto Group - WPP-owned agency specializing in youth
marketing
– Partner / b. little & company – Full service promotions agency
– Senior Vice President-Management Director/ Saatchi & Saatchi Advertising
Jordan Bochanis – Concept Director
– Executive Concept Director / TracyLocke – Integrated marketing agency
– Partner / b. little & company – Full-service promotions agency
– Creative Director / Equity Marketing – Entertainment-based promotions agency
David Worrell – Design Director
– Founder / Zoom Design – Full-service graphic design firm
– Partner / X Design – Full-service graphic firm
7. Connective Marketing - How We Do It
• We continually collect information on the culture that may have impact on:
• Our clients’ brands
• Our clients’ target audience
• Our clients’ customers
• We supplement that with proprietary research
• Then we compile this information in a variety of useful formats that we share
with our clients
• Examples follow…
8. Connective Marketing - How We Do It
The “Cultural Landscape”
– A comprehensive look at the culture at
large. Covering everything from the
culture of our target to cultural trends in
retailing and more
– Designed to identify cultural trends one
year out in order to impact planning
– Facilitates strategic development and
marketing planning
9. Connective Marketing - How We Do It
The “Culture Counter”
– A customized e-newsletter
containing a recap of the week’s
news of importance to the brands
and categories we market
– Sent weekly to all BRZ clients
– Customized by target and category
10. Connective Marketing - How We Do It
“Culturally Connected” Research
– Proprietary,
quantitative study
– Brand influencers
(various age demos)
– Develop truly unique
cultural insights that
allow our clients’ brands
to become and remain
“culturally relevant”
12. Experience by Category
Casual Dining/QSR Beverages
– Chili’s – Pabst Brewing Company
– Chevys – Cadbury Schweppes
– El Torito – Pepsi
– Outback – Rémy Martin
– T.G.I. Friday’s – Cointreau
– Burger King – Carolina Beverage/Cheerwine
– Subway
– Taco Bell Multi Cultural
– Remy Martin
Youth
– Alberto Culver
– Burger King
– Colt 45
– Goldfish
– Chiquita Business to Business
– The Topps Company – General Mills /
The Program Exchange