Our industry is no stranger to disruption and landscape shifts. These SXSW insights from OCHWW's Jose Mendoza illustrate how we can champion change and design for a better life.
Designing for emotion by letruongan.comAn Le Truong
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
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Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
"Seth Godin has assembled a crew of five dozen thinkers and doers from around the world. In a remarkable collection of one-page essays, each member of Godin\'s dream team selects a single word-then uses it to offer guidance for the coming year."
Presenter: Mónica Guzmán, Cofounder and Director, The Evergrey
Buy local. Eat local. Be local. People are finding lots of meaning and fulfillment in their local worlds. What does it all mean, and how can you join in? Monica Guzman will share lessons from leading The Evergrey, a daily Seattle newsletter that's become an essential guide for newcomers to the city and a trusted, authentic voice for entrenched locals. Hear about how leveraging local — including small-scale relationship building, a collective identity, and a bias for action — can make all the difference in earning a loyal audience.
Designing for emotion by letruongan.comAn Le Truong
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
---
Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
"Seth Godin has assembled a crew of five dozen thinkers and doers from around the world. In a remarkable collection of one-page essays, each member of Godin\'s dream team selects a single word-then uses it to offer guidance for the coming year."
Presenter: Mónica Guzmán, Cofounder and Director, The Evergrey
Buy local. Eat local. Be local. People are finding lots of meaning and fulfillment in their local worlds. What does it all mean, and how can you join in? Monica Guzman will share lessons from leading The Evergrey, a daily Seattle newsletter that's become an essential guide for newcomers to the city and a trusted, authentic voice for entrenched locals. Hear about how leveraging local — including small-scale relationship building, a collective identity, and a bias for action — can make all the difference in earning a loyal audience.
The Future of Marketing: Make Things People Want or Make People Want Things?John V Willshire
Why the future of marketing depends on rebalancing our choice between creating demand, or exploting demand. Make People Want Things, or Make Things People Want?
The Oxford Geek Night is a great meetup, and I had a lot of fun attending. Here is the 5 minute presentation I gave describing why being a Drupal contributor is such a
Employee Communities: Community Centric ChangeJoyce Hostyn
Customer Experience starts with the employee experience, but changing the employee experience can be very difficult. Most change methods are still based on an outdated top-down rational view of organizational change. How can we rewire organizational DNA to create great customer experiences? How can we shift the hearts, minds and behaviors of every employee? These are the questions we're wresting with as we rethink our approach to employee experience. Our new strategy is centered on an employee community of peers that we are promoting through internal content marketing. It might be working. Presented at CXPA Members Insight Exchange.
Make du Jour: Fostering Daily Creativity BLC15Amy Burvall
***please note videos will not play
“There is no win, there is no fail, there is only make” (John Cage). One of the greatest challenges is developing ideas, finding time, and offering opportunities for students work on creative projects. More importantly, how do we move beyond the “assignment” stage and encourage students to be intrinsically motivated to make beautiful things on a regular basis? How do we foster the shift from consumption to production? Even if you don’t have the luxury of offering a project-based curriculum, you can still develop a steady diet of ongoing, “back-burner” projects that gets student to “dare to make and share”. This session will explore ways to instill a creative culture in your classroom, with everything from low-entry point crowdsourced uses of social media to the #showyourwork movement which asks students to be overt about their design thinking, creative process, and troubleshooting and contribute to collective knowledge. At the heart of personalized learning is creative freedom, but students often need a spark of inspiration, a design brief, or mentorship to get them on the road to making. In this workshop we will get our creative juices flowing and explore trends in combinatorial and crowdsourced creativity facilitated by social media, as well as the role of analogue elements in digital makery. You will have the opportunity to create and perform, as well as develop projects for future use. We’ll look at teacher-as-creator and the importance of transparency and curation in facilitating creativity in the classroom. All participants will leave with a "goodie bag"- a membership to an ever-growing digital community of resources and dialogue centering around creativity in the classroom.
From Marketing to Social Media (and back again)Eric Reiss
Social media is the buzzword of the day. And it seems that anyone with over 20 followers on Twitter has become a self-proclaimed expert. But how do marketing and social media relate to each other? Is there really such a thing as “social media marketing”? Actually, there probably isn’t – but what there is can prove to be much more valuable in both the short- and long-term.
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...Palo Alto Software
In his book, Creativity, Inc., Ed Catmull shares his experience as a manager of Pixar, one of the world’s most famous creative animation studios. More than that, Ed offers a number of starting points to help those that wish to work in an environment that fosters creativity and problem solving, to create it.
We've collected 37 choice quotes from the book that demonstrate how to develop and maintain a creative company and paired them with images from Pixar's award-winning films and two upcoming features (Inside Out and The Good Dinosaur).
Constellations for Change - Chapter 0 - Nakedlouise_a
The first chapter of Rodrigo & Louise's Constellations for Change.
Naked is about how we remembered our paths and the niggles and questions that have set us on our way.
Find out more about the project: www.constellationsforchange.tumblr.com
From designing buildings to facilitating transformationHannahduP
We have an established practice when it comes to designing things. But what does design look like when applied to the messy complexity of human communities? Hannah du Plessis -- Pittsburgh based designer and lecturer in the "MFA in Design for Social Innovation " program in New York City -- is part of this emerging field. This talk is about the shift from designing when your material is physical to when your material is social. It looks at three scales - community, team and individual.
Creating a Healthy Digital Culture: How empathy can change our organizationsDomain7
We often think of empathy as an abstract, emotional concept, maybe even see it as a weakness in an organizational context. This presentations suggests that empathy might be our greatest secret weapon to changing our organizations to become higher-performing, more innovative, better places to work, serving happier customers.
From #NowWhat15, http://nowwhatconference.com/
Creating a Healthy Digital Culture by Kevan Gilbert (Now What? Conference 2015)Blend Interactive
Now that your new site is up, it’s the time to think for long-term. Next year, will you still be the only champion for change? Or will everyone from leadership to front-line workers embrace the power of digital? Was this web project just short-term relief work to solve itchy problems, or is it part of a pattern of thoughtful, iterative growth? Discover tools, approaches and facilitation tactics to help transform your organization into a culture of digital excellence.
Culture Work: Organizational Becoming Made PracticalMarc Rettig
Notes and visuals from Marc Rettig's keynote talk at the 2015 UX Advantage conference. Marc seeks to deepen the conversation about fostering design culture in organizations by providing a process definition of "design," a layered definition of "culture," and insights about the interplay between design capacity and organizational culture.
Formatted as a letter-sized document rather than a slide deck. Combines all speaker's notes with visuals from the slides.
Also available as a web article on Medium: https://medium.com/@mrettig/culture-work-283223dce016
The Future of Marketing: Make Things People Want or Make People Want Things?John V Willshire
Why the future of marketing depends on rebalancing our choice between creating demand, or exploting demand. Make People Want Things, or Make Things People Want?
The Oxford Geek Night is a great meetup, and I had a lot of fun attending. Here is the 5 minute presentation I gave describing why being a Drupal contributor is such a
Employee Communities: Community Centric ChangeJoyce Hostyn
Customer Experience starts with the employee experience, but changing the employee experience can be very difficult. Most change methods are still based on an outdated top-down rational view of organizational change. How can we rewire organizational DNA to create great customer experiences? How can we shift the hearts, minds and behaviors of every employee? These are the questions we're wresting with as we rethink our approach to employee experience. Our new strategy is centered on an employee community of peers that we are promoting through internal content marketing. It might be working. Presented at CXPA Members Insight Exchange.
Make du Jour: Fostering Daily Creativity BLC15Amy Burvall
***please note videos will not play
“There is no win, there is no fail, there is only make” (John Cage). One of the greatest challenges is developing ideas, finding time, and offering opportunities for students work on creative projects. More importantly, how do we move beyond the “assignment” stage and encourage students to be intrinsically motivated to make beautiful things on a regular basis? How do we foster the shift from consumption to production? Even if you don’t have the luxury of offering a project-based curriculum, you can still develop a steady diet of ongoing, “back-burner” projects that gets student to “dare to make and share”. This session will explore ways to instill a creative culture in your classroom, with everything from low-entry point crowdsourced uses of social media to the #showyourwork movement which asks students to be overt about their design thinking, creative process, and troubleshooting and contribute to collective knowledge. At the heart of personalized learning is creative freedom, but students often need a spark of inspiration, a design brief, or mentorship to get them on the road to making. In this workshop we will get our creative juices flowing and explore trends in combinatorial and crowdsourced creativity facilitated by social media, as well as the role of analogue elements in digital makery. You will have the opportunity to create and perform, as well as develop projects for future use. We’ll look at teacher-as-creator and the importance of transparency and curation in facilitating creativity in the classroom. All participants will leave with a "goodie bag"- a membership to an ever-growing digital community of resources and dialogue centering around creativity in the classroom.
From Marketing to Social Media (and back again)Eric Reiss
Social media is the buzzword of the day. And it seems that anyone with over 20 followers on Twitter has become a self-proclaimed expert. But how do marketing and social media relate to each other? Is there really such a thing as “social media marketing”? Actually, there probably isn’t – but what there is can prove to be much more valuable in both the short- and long-term.
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...Palo Alto Software
In his book, Creativity, Inc., Ed Catmull shares his experience as a manager of Pixar, one of the world’s most famous creative animation studios. More than that, Ed offers a number of starting points to help those that wish to work in an environment that fosters creativity and problem solving, to create it.
We've collected 37 choice quotes from the book that demonstrate how to develop and maintain a creative company and paired them with images from Pixar's award-winning films and two upcoming features (Inside Out and The Good Dinosaur).
Constellations for Change - Chapter 0 - Nakedlouise_a
The first chapter of Rodrigo & Louise's Constellations for Change.
Naked is about how we remembered our paths and the niggles and questions that have set us on our way.
Find out more about the project: www.constellationsforchange.tumblr.com
From designing buildings to facilitating transformationHannahduP
We have an established practice when it comes to designing things. But what does design look like when applied to the messy complexity of human communities? Hannah du Plessis -- Pittsburgh based designer and lecturer in the "MFA in Design for Social Innovation " program in New York City -- is part of this emerging field. This talk is about the shift from designing when your material is physical to when your material is social. It looks at three scales - community, team and individual.
Creating a Healthy Digital Culture: How empathy can change our organizationsDomain7
We often think of empathy as an abstract, emotional concept, maybe even see it as a weakness in an organizational context. This presentations suggests that empathy might be our greatest secret weapon to changing our organizations to become higher-performing, more innovative, better places to work, serving happier customers.
From #NowWhat15, http://nowwhatconference.com/
Creating a Healthy Digital Culture by Kevan Gilbert (Now What? Conference 2015)Blend Interactive
Now that your new site is up, it’s the time to think for long-term. Next year, will you still be the only champion for change? Or will everyone from leadership to front-line workers embrace the power of digital? Was this web project just short-term relief work to solve itchy problems, or is it part of a pattern of thoughtful, iterative growth? Discover tools, approaches and facilitation tactics to help transform your organization into a culture of digital excellence.
Culture Work: Organizational Becoming Made PracticalMarc Rettig
Notes and visuals from Marc Rettig's keynote talk at the 2015 UX Advantage conference. Marc seeks to deepen the conversation about fostering design culture in organizations by providing a process definition of "design," a layered definition of "culture," and insights about the interplay between design capacity and organizational culture.
Formatted as a letter-sized document rather than a slide deck. Combines all speaker's notes with visuals from the slides.
Also available as a web article on Medium: https://medium.com/@mrettig/culture-work-283223dce016
Would you like the (free) full report? Email thesocialcheckup@ogilvy.com to request it. The Social Check-up is a thought-leadership series brought to you by Ogilvy Health UK. The Social Check-up 2020 explores the trends in healthcare and pharmaceutical social media by looking at five aspects of Social Health; Corporate Identity, Community Management, Content, Tech Optimisation and Paid Social.
California Consumer Privacy Act: What your brand needs to knowOgilvy Health
Joe Youssef provides an insightful overview of the California Consumer Privacy Act (CCPA) that will take into effect in 2020. This presentation explores the key principles of the CCPA and how brands can prepare to ensure they are compliant with the policy.
World Mental Health Day 2018: Finding Her BalanceOgilvy Health
On Wednesday, October 10th, our colleagues were invited to join a workshop hosted by Berlin Cameron focused on raising awareness of mental health issues and mobilizing efforts in support of women’s mental wellness in the workplace. Continue reading to see the top takeaways from this inspiring event.
The Ogilvy and Convosphere partnership analysed the social media activity over EASD 2018 from pharma, HCPs, experts and health organisations. To find out more from our findings, email thesocialcheckup@ogilvy.com
Market Access 101: Connecting Access Challenges to Brand OpportunitiesOgilvy Health
Last week, our payer marketing team hosted their inaugural All Access Festival event in our NJ headquarters. This rock concert-inspired event gave our colleagues an inside look at fundamental elements of optimizing market access strategies. Take a look at the presentation chock-full of insights from this event.
In partnership with Convosphere, our teams together analysed the social media activity over ASCO 2018 from pharma, HCPs, experts and health organisations. To find out more from our findings, email thesocialcheckup@ogilvy.com
Our head of digital, Chris Cullmann, alongside our team at Ogilvy CommonHealth Worldwide have developed a playbook for pharmaceutical and healthcare marketing in 2018.
Although not definitive, this playbook points to emerging platforms, the maturing of existing communication mediums, and areas that need your attention to be competitive in a rapidly evolving marketing space.
Take a first-hand look at the latest in digital health technology, the Virtual Reality Data Visualizer. Forged from a partnership between Ogilvy CommonHealth Worldwide and Patient Connect; this tool brings together a wealth of patient data with virtual reality expertise and immersive experiential technology. Check it out at this year’s European Respiratory Society Congress.
SXSW 2017 Takeaways: How One Visual Campaign is Fighting HomelessnessOgilvy Health
Ogilvy CommonHealth Worldwide's SVP, creative director, Kyle Grazia, alongside our team of experts took to the South by Southwest festival experiencing the latest and greatest in creativity, technology, and innovation. A consistent theme throughout the festival was that the ways we are communicating and experiencing content is rapidly evolving. Continue reading to see Kyle take a deeper look at how visual communication is changing the way we consume information. His analysis focused on a sessions examining a non-profit campaign fighting homelessness through visually engaging marketing materials.
Top 7 Insights from Years of Observing Real-world Healthcare Communication Ogilvy Health
Over the past 15 years, the Ogilvy CommonHealth Behavioral Insights team has used sociolinguistic techniques to study and improve healthcare communication. We spearheaded this research by studying dialogues between patients and healthcare providers using our proprietary methodology. Continue reading to better understand how to incite behavior change and improve healthcare communications.
On May 4th, The NJ office of Ogilvy CommonHealth Worldwide hosted more than 50 industry-leading thinkers to discuss the direction and evolution of electronic health record (E.H.R.) implementation and use within the US healthcare system. Take a look at our experts examining how to:
• Leverage industry resources
• Negotiate with the variety of e-Rx and E.H.R. platforms and providers
• Understand physician needs and challenges within E.H.R. platforms
OCHWW @ BIO: The Bio Pharma Forum on ERx and EHROgilvy Health
Advancements in electronic health records (EHRs) have reached a critical mass. They provided consumers and physicians the platforms to help patients better afford and comply with their medicationsand healthcare products, while offering pharmaceutical and healthcare companies effective ways to expand patient awareness, access, and adherence to their medications. Find out what our experts found to be the most impactful takeaways to become a savvy brand that uses EHRs to reach our targeted audiences.
OCHWW @ SXSW 2016: Trends and Takeaways for the Healthcare MarketerOgilvy Health
Observations and inspirations from the Ogilvy CommonHealth Worldwide (OCHWW) team that attended the South by Southwest (SXSW) Interactive 2016 festival. From virtual and augmented reality to geofencing and gaming in healthcare, our team saw it all. Here are the most impactful topics on display at this year's event.
The Digiday Digital Content Marketing Summit, held in Austin, Texas, from February 10-12, 2016, provided a forum for brands, publishers, agencies, and tech platforms to gather and talk about the current state and the future of digital content marketing. Find out what our experts found to be the most impactful takeaways to become a savvy brand that uses content marketing to reach targeted audiences along their journey.
The Ogilvy Commonhealth team experienced a vast array of interactive technology on display at SXSW 2015. Here is a snapshot of some of the most innovative technologies.
Observations and inspirations from the Ogilvy CommonHealth Worldwide team that attended SXSW Interactive 2015 in Austin. From digital health and wearables to predictive analytics and robots, our team saw it all. Here we present the trends we saw and key takeaways from select sessions.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
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[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
OCHWW @ SXSW: Bruce Mau's 24 Principles for Massive Change
1. my very first SXSW lecture experience
– josé mendoza 2018
2. 24 principles for massive changeBRUCE
MAU’s
Who is this guy? What does he know?
It turns out that he knows quite a lot
and is often requested to work on
expansive projects which most
designers only ever get to dream of.
Mr. Bruce Mau’s session was my very
first SXSW lecture experience and I
instantly connected to his principles.
They reminded me very much of my
college days, when I was learning
from my design professors over two
decades ago. Today, these principles
are a reminder on how to approach
everyday challenges in our field.
Possibly helping us stay current,
relevant, and fresh... ever pushing
our ideas to new heights. On a
more personal level, some serve as
validation to moments in my career
where my viewpoints were too easily
dismissed by people in power.
Bruce Mau is a Canadian designer. He started as a graphic designer but later focused on architecture,
art, museums, film, eco-environmental design, and conceptual philosophy.
From 1985-2010, Mau was the creative director of Bruce Mau Design (BMD), and in 2003, he founded
the Institute Without Boundaries in collaboration with the School of Design at George Brown College,
Toronto. In 2010 Mau went on to co-found The Massive Change Network in Chicago with Bisi Williams.
In 2015, Freeman, a global provider of brand experiences, appointed him Chief Design Officer.
Mau works with Freeman to drive innovation in the events industry. (Thank you Wikipedia)
Clients once asked, “How do you do what you do?” which inspired
Mr. Mau to create—and speak to—these principles
3. Mr. Bruce Mau begins… “We live a designed life”
and I quickly realize that my task of sharing
my learnings will require more than just a
well–written essay. I’ll have to put together
a presentation—using the same examples,
the very same words Mr. Mau used.
– josé mendoza
Our time is what we have. We have to make the most of it.
What responsibility do we have to sustain the life around us?
The life that we want?
To say it a different way, do any of us remember life without
a smart phone in our pocket? Think of all the things we now
have at our fingertips... think also how design has shaped
our homes, cities, country and world.
Good design (good experience)
equals good life
4. how do we best design the future
we want? how do we improve society?
What exactly are we responsible for
as designers, writers, creators, makers?
How are we shaping our world? Where are
we headed and how are we getting there?
The old medium vs the current... which we will eventually change
5. ER
LISTEN CAREFULLY. Every collaborator who enters our orbit brings with him or
her a world more strange and complex than any we could ever hope to imagine.
By listening to the details and the subtlety of their needs, desires, or ambitions,
we fold their world onto our own. Neither party will ever be the same.
MR. MAU SHARED THE FOLLOWING STORY: We were invited to go down to Guatemala in
the hopes that we would be able to create an event to help their citizens feel a sense of pride
and unity with their nation once more. This was soon after the country had undergone a 36-year
civil war. After such a long time of turmoil and bloodshed, it’s understandable how people
could feel displaced and distant. One of the members of the committee they met with even
suggested we possibly change the name of the country, explaining that even the origin of the
name, Guatemala, wasn’t something positive to begin with. The person explained that when
the settlers had come to the country, they expected to find similar natural resources as were
found in some of the other Central American nations. Such was not the case and thus the
word ‘mala’ was added to ‘guate’—which today is slang for a local, average person (someone
not necessarily of great worth).
Eventually, this insight became the catalyst to
creating a love movement that would generate a
ton of social media coverage and invigorated that
sense of pride, of claimship, that had moved to
the background of the population’s memory.
The solve was to add a single, powerful character
between the words ‘guate’ and ‘mala’: the letter a.
6. OVER&
&OVER&OV
VER&OVER
DO
explore everything, think
of every possibility, push
it further, follow all roads
go deep
break it
bend it
fold it
stretch it
crush it
live it
Work the metaphor. Every object has the capacity to stand for something other than what is apparent. Work on what it stands for.
7.
8. Mr. Mau asked us to imagine a world where Elon Musk decided to put all of his
dynamic gadgets into a minivan instead of a stylish work of automotive art.
Would we have been drawn to get inside—and explore—TESLA then?
My takeaway: In anything you’re creating, strive to make it its best self. Dress it
to be ready to attend prom, dine with the Queen, or reach the heavens.
Psst, this slide is an example of NOT COMPETING WITH BEAUTY
10. NOT JUST FOR ALL MANKIND,
BUT, ACTUALLY, FOR THE WELFARE OF ALL LIFE.
THAT’S OUR MISSION!
ARE WE TRYING TO MAKE THE WORLD A BETTER PLACE?
WE CAN DO SO—AND HAVE BEEN—COLLECTIVELY.
EACH OF US DOING OUR PART TO MOVE OUR PIECES ALONG.
ALONE, WE CANNOT DO EVERYTHING.
WE NEED OUR TEAM. OUR CLIENTS. PEOPLE TO LISTEN.
AND PEOPLE TO QUESTION. WE NEED EACH OTHER.
11.
12. Post SXSW | How can we use these in our respective fields?
A Designed Life: In anything we do or tackle, we should consider how others
have done it, prepare ourselves thoroughly, and create anew. The process goes
something like this... Thinking. Creating. Testing. Learning. Modifying. Testing.
Learning. Modifying and so on... This is valid for a conceptual campaign; for
presenting to a live audience; for work reviews with our bosses. Facts & Optimism:
What sources are we using to arrive at the ideas, concepts, movements that will
yield the best results? How do we maintain our resolve to find answers? Let’s Fail
& Learn & Win: In short, never give up! Even when given only 5 minutes to deliver.
Even after you’ve handed over your work. There may be opportunities in the future
to make it better. Make It Beautiful: The goal is to make it appealing to everyone...
draw them in. One With Our World: Consider the space your creation will occupy.
Where it will be shared. Don’t build a skyscraper in quicksand. Don’t whisper when
presenting on stage. Use whatever is there to improve your thing. We Move As
One: We need each other to accomplish greatness. We win or we lose as a team.
Give it your all. Trust that the members in your team are doing the same. Find Your
Passion | Work On That: Figure out what moves you and strive to continuously
do more of it. Thank you. — José Mendoza