When doing B2B marketing, you can't splash an advertisement on TV because most viewers would not be potential leads. So, you find channels that let you market directly and selectively to the prospects you are trying to reach out to. The ROI from targeting is quantifiable as described in these slides.

1. BTL Advertising
Selasdia
Find
Nurture Sell
Analyse
ROI 5
ROI

2. BTL Using Selasdia
www.selasdia.com
salesman Selasdia connects with
the sender.
I love #bizdev,
folks!
@target I love
#bizdev too!
The person you interacted
with might view your page.
You have just used social
media for BTL advertising.
target A person talks about a topic
of interest on social media.

3. If You Used ATL Ads
www.selasdia.com
ATL advertising involves
taking out advertising spots
in print and news media.
TV
For B2B sales, very few of
the people you reach
through ATL channels
are going to be the right
ones.

4. ROI Estimate
www.selasdia.com
Assume that 1 in 5 prospects whom you
engage is made aware of your brand.
Selasdiaʼs automation allows you to
advertise to about 200 persons per hour.
You can reach thousands of B2B targets
with Selasdia and save loads of money.
A 30 second prime time TV spot will cost
$100,000 and reach very few B2B targets.
These are people specifically chosen for
the message you are putting out.