ROI from Lead Generation (B2B Marketing ROI)

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B2B marketing efforts can help with lead generation. The ROI from lead generation is explained in these slides.

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ROI from Lead Generation (B2B Marketing ROI)

  1. 1. Lead Generation Selasdia Find Nurture Sell Analyse ROI 3 ROI
  2. 2. Using Selasdia Head of #mktng at #firm In one case, Selasdia found 600 firms, 400 CEOs and 120 email addresses in two weeks. It led to 3 meetings. target Selasdia finds leads using publicly available information and extracts contact details. It can target leads by gender, origin, location, job, wealth and interests. www.selasdia.com salesman @target Can we meet you about #mktng?
  3. 3. If You Did It Manually A person would build the lists and select the best people to approach in terms of their means, needs and influence. The cost is approximately $100 a meeting. www.selasdia.com A person would do exactly what Selasdia does. target Head of #mktng at #firm salesman @target Can we meet you about #mktng?
  4. 4. ROI Estimate Leads lists with contact information cost approximately $1 per contact. You get a return of $400 per month of operation, & save a person a weekʼs time. For each month of operation, Selasdiaʼd find 100 contacts and set up 3 meetings. www.selasdia.com A human being would need about a week to collect the same volume of contacts. A meeting with a prospect costs approximately $100 to arrange.

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