Prime is a mystery shopping agency founded in 2010 and headquartered in Dubai that offers tailored mystery shopping solutions to assess, track, and monitor customer experience, employee performance and ethics, standards compliance, and competitive edge for clients. It provides basic mystery shopping packages that can be customized and offers exclusive benefits like follow-ups to assess return on investment and unlimited access to enhanced reports. Packages include assessments of team performance, customer service quality, and compliance, with higher tiers adding customer exit interviews, satisfaction feedback, and social media and competitive intelligence services.