This document describes Cubeyou, a customer analytics platform. It provides examples of how Cubeyou helps companies analyze customer data from social media to better understand customers, target communications, and measure marketing campaign effectiveness. Specifically, it shows how Cubeyou helped Vodafone, Cosmopolitan magazine, and Amadori food company customize their messaging, improve customer retention, and calculate return on investment from various marketing activities.
KENTICO CONNECTION SESSION:
As the market share of smartphones is rapidly growing up and thanks to Apple they are getting more popular. It’s more important than ever to prepare your websites for mobile devices and offer them your content. In this session we will focus on main differences between traditional websites and websites for mobile devices. Kentico CMS supports mobile devices and we will show you how to prepare your websites for mobile devices, how to share content between main website and mobile part and more.
Den 14 og 15 april 2011 deltog elever fra hele landet i Danmarksmesterskabet i Iværksætteri og Innovation i forløbet Company Programme arrangereret af Fonden for Entreprenørskab - Young Enterprise.Fra CPH West, Ishøj deltog elevvirksomheden Safety First Class. Deres produkt var en sikkerhedssko, hvor du kan indsætte din egen sko.
KENTICO CONNECTION SESSION:
As the market share of smartphones is rapidly growing up and thanks to Apple they are getting more popular. It’s more important than ever to prepare your websites for mobile devices and offer them your content. In this session we will focus on main differences between traditional websites and websites for mobile devices. Kentico CMS supports mobile devices and we will show you how to prepare your websites for mobile devices, how to share content between main website and mobile part and more.
Den 14 og 15 april 2011 deltog elever fra hele landet i Danmarksmesterskabet i Iværksætteri og Innovation i forløbet Company Programme arrangereret af Fonden for Entreprenørskab - Young Enterprise.Fra CPH West, Ishøj deltog elevvirksomheden Safety First Class. Deres produkt var en sikkerhedssko, hvor du kan indsætte din egen sko.
Knowing your audience is crucial to marketing and advertising. Discover the three audience groups you should target and how to target them. Discover what information you need from customers so you can target people like them. For more information contact me at (916) 625-6361.
Wierd Equals Awesome and 12 Other Stickers To Inspire YouJeph Maystruck
These are all stickers that Strategy Lab gives away. If you pass us by on the street or see a presentation Jeph is giving, in both situations you're going to have an opportunity to get some stickers.
Stickers are to inspire. To motivate. To make your day a little better. Why not put a sticker somewhere you will see daily to make your life a little better.
Upcycling, also known as creative reuse, is the process of transforming by-products, waste materials, useless and/or unwanted products into new materials or products of better quality or for better environmental value.
Den 14 og 15 april 2011 deltog elever fra hele landet i Danmarksmesterskabet i Iværksætteri og Innovation i forløbet Company Programme arrangereret af Fonden for Entreprenørskab - Young Enterprise. Fra CPH West, Ballerup deltog elevvirksomheden Easy To Use. Deres produkt var en insulinpumpe, der samtidig måler dit blodtryk og justerer insulinmængden derefter.
Integrated communication plan aiming at enhancing Converse brand experience in the Spanish market and creating a deeper connection with core customers.
It is not the strongest of the brands nor the most intelligent that survives. It is the one that is the most adaptable to the changing ideas by your customers, your employees or companies that would like to work with you
Knowing your audience is crucial to marketing and advertising. Discover the three audience groups you should target and how to target them. Discover what information you need from customers so you can target people like them. For more information contact me at (916) 625-6361.
Wierd Equals Awesome and 12 Other Stickers To Inspire YouJeph Maystruck
These are all stickers that Strategy Lab gives away. If you pass us by on the street or see a presentation Jeph is giving, in both situations you're going to have an opportunity to get some stickers.
Stickers are to inspire. To motivate. To make your day a little better. Why not put a sticker somewhere you will see daily to make your life a little better.
Upcycling, also known as creative reuse, is the process of transforming by-products, waste materials, useless and/or unwanted products into new materials or products of better quality or for better environmental value.
Den 14 og 15 april 2011 deltog elever fra hele landet i Danmarksmesterskabet i Iværksætteri og Innovation i forløbet Company Programme arrangereret af Fonden for Entreprenørskab - Young Enterprise. Fra CPH West, Ballerup deltog elevvirksomheden Easy To Use. Deres produkt var en insulinpumpe, der samtidig måler dit blodtryk og justerer insulinmængden derefter.
Integrated communication plan aiming at enhancing Converse brand experience in the Spanish market and creating a deeper connection with core customers.
It is not the strongest of the brands nor the most intelligent that survives. It is the one that is the most adaptable to the changing ideas by your customers, your employees or companies that would like to work with you
Mapping the remarkable; Julie Anixter & Amy Kingdmadetroit
On November 17th 2011 the Direct Marketing Association of Detroit hosted the return of the Educational Seminar. The committed chaired by association president Alex Della Torre, secured Julie Anixter of Maga Design Group/Managing Editor of InnovationExcellence.com and Amy King Vice President of Marketing Services, Entertainment Publications Inc. whom presented this magnificent topic...Mapping the Remarkable
This was the final presentation for a three-week long project. We studies and explored experience design and branding in relation to how local banks did this, and how our design team could improve or enhance it without impeding the existing brand.
Our idea for Vancity bank was to enhance the community aspect pertaining to where a Vancity member spends his or her money.
Presentation by: Alee Furman, Flory Huang, Mark Inouye, Gracelle Mesina
(2012)
BUILDING BETTER BRANDS
QUO understands that a great brand isn’t just a logo, a catchy name or a neatly arranged collection of words. It’s something that starts from within. Something that comes from the soul.
We have been using this knowledge to create and inspire some of the hospitality industry’s most memorable brands for more than two decades. Our branding model blends insightful industry knowledge, strategic thinking and creative flair, delivering fully developed brands that don’t just look and sound great but have real, relatable soul.
From our Bangkok headquarters and global offices in Ho Chi Minh, Singapore, New Delhi, the Maldives and Amsterdam, we provide branding services that uncover the soul of every organisation we work with.
Contact us: info.hcmc@quo-global.com
Hyatt and its creative agency of record MullenLowe have parted
ways as the hotel chain launches a global review for all 12 of its
brands around the world, sources confirmed to Adweek.
This news follows last month’s announcement that Hyatt would
eliminate the global chief marketing officer role as part of an
effort to “accelerate growth” and better target “the high-end
traveler with distinctive experiences.” Maryam Banikarim, who
came to the company three years ago after serving as CMO of
Gannett, will depart in April.
A MullenLowe spokesperson deferred to the client, and a Hyatt
representative declined to comment on the news. Agency
search consultancy Select Resources International, which
managed the chain’s last review in 2016, has not responded to
a request for comment.
“Across all of our business units, we routinely conduct evaluations to ensure we have the right strategic and executional partners. At this time, we’ve decided to evaluate our creative partnerships,” a Jack Links spokesperson said in a statement. “We’ve enlisted Pile, an agency search consulting firm, that will strategically guide and manage the search process. Our current AOR, Carmichael Lynch, will be invited to participate in the process as well.”
Jack Link’s spent around $9.1 million in 2016 and over $10.7 million in the first nine months of last year, according to Kantar Media.
Mars Inc. wants to move from a three-agency media
structure to using a single global media partner. It
announced a review process that could take the rest of
the year.
"We want to make sure we keep pushing the boundaries
in how we reach our consumers; being quicker, bolder
and more innovative with our choices in this
ever-changing media landscape," Chief Marketing and
Customer Officer Andrew Clarke said in a statement.
"Data can play a crucial role here, both in providing us
with new insights, but also with reinforcing our
commitment to evidence-based marketing and
investment."
Dunkin' Donuts has put its U.S. creative business up for
review and aims to complete the process by the end of the
first quarter of 2018.
The review begins this month and could mean that Dunkin'
will no longer run on Hill Holliday, which has handled creative
for the brand since April 1998 and introduced the tagline
"America Runs on Dunkin'" in 2006. Media, which has also
been under Hill Holliday since 1998, will not be affected by
this review.
Hill Holliday was invited to participate in the invitation-only
review, which is focused on national creative services,
Dunkin' Donuts said. Interpublic Group of Cos' Hill Holliday
deferred comment to Dunkin' Donuts. The longtime Dunkin'
Donuts agency will compete in the review, according to
people with knowledge of the matter.
The BMW creative account is officially up for grabs. The luxury auto brand has kicked off a U.S. agency review, a
brand spokesman confirmed.
The incumbent is MDC Partners-owned KBS. The shop
has steadily lost other pieces of the brand's U.S.
business in recent months. In December, BMW handed
web development to Omnicom's Critical Mass after a
review. Last year KBS lost the social media work to
Laundry Service and the CRM account to MDC's Gale
Partners.
The changes come as BMW looks to reclaim its sales
mojo. The brand last year lost the global luxury sales
crown to Mercedes-Benz, ending a more than
decade-long run at the top.
The Campbell Soup Company has launched a review of its global media buying and planning business.
“We are pleased with the performance of our current agencies, but believe we can be both more effective and efficient with a more streamlined approach,” a company spokesperson explained in a statement to Adweek confirming the review.
MEC has served as Campbell’s global media agency since the company consolidated its global media buying and planning duties with MEC in 2006. Prior to that, MEC’s New York office had served as Campbell’s U.S. media agency of record, beginning in 1999.
McDonald's is beginning its first global media review in more than 10 years, now seeking to work with a roster of preferred agencies rather than a single partner.
OMD, the company's longtime media agency, will be participating in the process, McDonald's said. "Our long-term relationship with OMD remains strong," McDonald's said in a statement.
"As part of our journey to build a better McDonald's we are striving to make our marketing dollars work harder—through more efficient media spending and better connections with our customers," it said.
Better Ingredients. Better Pizza. Better Marketing. Chief Marketing Officer Brandon Rhoten confirmed that he recently sent a note to about 10 agencies and holding companies seeking a new creative partner. The note kicked off a non-traditional request-for-proposals process that Papa John's is handling on its own. Its goal is to wrap up the review and have an agency partner in place by end of 2017.
Rhoten says he wants Papa John's, the nation's 4th-largest pizza chain, to stand out in what has become a commoditized pizza category. Plus, as Papa John's puts more emphasis on digital ordering and social media, it wants a creative team that can enhance the company's effectiveness in those areas.
E-commerce giant Amazon is conducting a global media agency review.
It’s a huge piece of business. The firm spent more than $5 billion on advertising and promotional costs in 2016, according to the firm’s latest annual report. Of that total, more than $1 billion is estimated to be earmarked for measured media expenditures worldwide, most of it targeted to U.S. consumers.
It’s believed that most of the holding companies will participate in the review, although one exception is Omnicom, which handles competitor Google.
Deli meat company Dietz & Watson has launched ad agency review that puts both media and creative duties in play. Search consultant Pile & Co. has been retained to help manage the process.
Boston-based Allen & Gerritsen, the company’s longtime creative agency, confirmed it will not participate in the review. Philadelphia-based MayoSeitz Media is the media agency incumbent. The shop didn’t respond to a query for comment.
D&W spent $12.4 million on ads in 2016, according to Kantar Media, up sharply from the $7.7 million the firm spent in the prior year.
Male consumers interested in fast fashion brands like Zara, H&M and Topman.
The term “fast fashion” refers to a phenomenon in the fashion industry whereby production processes are expedited in order to get new trends to the market as quickly and cheaply as possible.
The LEGO Group is launching a multi-market media agency review. Publicis Groupe's Starcom has handled the toy giant's account in the U.S. since 2004. Dentsu Aegis' Carat has been responsible for most of the client's European media business since then. It’s expected that both will participate in the review.
The toy marketer spent about $85 million in the U.S. (its biggest market) on ads last year, according to Kantar Media. That was up sharply from the previous year, when it spent about $50 million, per Kantar. Global figures weren’t immediately available.
Japanese apparel brand Uniqlo is seeking a creative agency partner in the U.S. The review comes as the brand looks to increase awareness and amplify marketing efforts in the States.
Uniqlo is a growing global fast-fashion brand, but it takes a different tack. Quality is a selling point, just as much as price (their website currently features shirts made from 100% premium French linen), and their target market is young men.
Airbnb, the online marketplace for short-term renters and hosts around the world, has placed its global creative advertising business in review. Incumbent TBWA\Chiat\Day will not participate.
“As a global hospitality company at a pivotal moment in our trajectory, we are seeking a partner agency that takes us closer to unlocking the creativity of our community, in which content and product are inextricably linked. We are engaged in a global pitch, inviting the participation of a handful of diverse agencies to identify this new partner that will help us achieve our next phase of phenomenal growth.”
18-34 Entrepreneurs, business owners, or just professionals, Cubeyou's business people put their work and career at the top of their priorities. They are fully invested in their jobs for both economical reasons and personal satisfaction, and tend to follow business news online.
Fage Yogurt has placed its account in review after nearly seven years with MullenLowe.
America’s second-biggest Greek yogurt company picked the shop then known as Mullen in late 2010, breaking with former agency of record Ogilvy & Mather. The IPG shop handled creative, digital, social, media planning and buying, brand strategy and public relations as Fage fought its chief competitor Chobani for market share.
Hispanic consumers of beer.
Hispanics over index in their consumption of alcoholic beverages, with half consuming beer, compared to two in five consumers purchasing beer overall.
Brewing giant AB InBev has kicked off a global media planning and buying review and is inviting the six major holding companies to put together teams to pitch the assignment, the company confirmed early Wednesday. Strategic consulting firm MediaLink and media auditor Mediapath have been enlisted to assist with the review process. The review will be led by the brewer's global marketing team, which is based in New York.
Affluent Creative Millennials are Generation Y consumers with a household income greater than or equal to $100k per year.
This demographic is highly attuned to arts and design.
3. ANNA demographic interests plays VOLLEY
ROSSI fan GUCCI
WORKS for CISCO likes NEW YORK
SINGLE activities shared U2 VIDEO
28 checked-in ARMANI CAFE’
391 FRIENDS talked about IPHONE 5
FASHION INFLUENCER
FASHION ADDICT OUT OF FASHION
AGE 25-35
AGE 18-35 AGE >35
> 10 FASHION PAGE FAN > 5 FASHION PAGE FAN < 5 FASHION PAGE FAN
< 500 FRIENDS ANY
> 500 FRIENDS
> 20 SHARES ABOUT FASHION ANY
> 10 SHARES ABOUT
FASHION
Advertize exactly where your Make product recommendations
customers hang out based on user interests
Create customized Create smart partnerships to build
communications and offerings your customer base
Capture attention with Develop brand ambassadors by
targeted advertizing rewarding your loyal customers
4. WHY USE IT
01GROW YOUR
UNDERSTAND
YOUR
CUSTOMER
CUSTOMER’S
HOBBIES AND
INTERESTS TO
BASE FIND MORE
LIKE THEM.
ACQUIRE
VODAFONE USED THEIR
FACEBOOK PAGE TO LAUNCH
AN ONLINE CONTEST FOR
THEIR FANS AND CUSTOMERS.
ANALYZE
CUBEYOU SHOWED VODAFONE THAT A HIGH
PERCENTAGE OF ITS TARGET CUSTOMERS IN
LONDON FREQUENTLY GO TO THE MOVIES AND
ARE PASSIONATE ABOUT ADVENTURE FILMS.
MEANWHILE, ITS INCREASING CUSTOMER
BASE OF YOUNG PROFESSIONALS IN MADRID
ARE SPORTS FANATICS WHO DON’T MISS AN
OPPORTUNITY TO CATCH REAL MADRID IN
ACTION.
_LIVES IN LONDON
_CHECKED IN AT SILVERCITY _LIVES IN MADIRD
THEATRE _CHECKED IN AT SANTIAGO
_LIKES JAMES BOND, BERNABEU STADIUM
SPIDERMAN AND INDIANA _LIKES KAKA, XAVI ALONSON
JONES AND MODRIC
ACT
VODAFONE USED CUBEYOU’S
INSIGHTS TO MODIFY THE
MESSAGE AND MEDIUM
OF ITS ADVERTISING AND
PROMOTIONS TO MARKET
TO DIFFERENT COUNTRIES,
CLUSTERS AND CUSTOMER
SEGMENTS.
5. INCREASE02
DON’T LOSE
YOU FANS TO A
CUSTOMER
GENERIC MESSAGE.
CREATE TARGETED
MESSAGES BASED
ON WHAT THEY
VALUE. RETENTION
ACQUIRE
COSMOPOLITAN MAGAZINE
ENCOURAGES ITS ONLINE
READERS TO SIGN-IN WITH
THEIR FACEBOOK ID.
ANALYZE
CUBEYOU SHOWED COSMO THAT THERE WAS
A STRONG CORRELATION BETWEEN CERTAIN
DEMOGRAPHIC CHARACTERISTICS OF ITS
TARGET READERS AND THEIR INTERESTS AND
BROWSING BEHAVIOURS.
_20-29 YEARS OLD
_SINGLE _30-35 YEARS OLD
_DEGREE IN BUSINESS _MARRIED
_LIVES IN AN URBAN AREA _DEGREE IN HUMANITIES
_PRIMARILY USES HER _PRIMARILY USES HER PC
SMARTPHONE _OCCASIONALLY LIKES AND
_REGULARLY LIKES AND SHARES COSMO’S “DAILY GIVE
SHARES COSMO’S FASHION AWAYS” ON FACEBOOK
TRENDS ON FACEBOOK _READS COSMO FOR
_READS COSMO FOR BEAUTY TIPS, PRODUCT
CELEBRITY NEWS, FASHION REVIEWS, FOOD/COCKTAILS
TRENDS AND LOVE ADVICE SUGGESTIONS
ACT
COSMO REGULARLY USES
THE INSIGHTS IT OBTAINS
FROM CUBEYOU TO GUIDE
THE CONTENT, PHOTOS,
LANGUAGE AND FORMATTING
STRATEGY OF ITS VARIOUS
ARTICLES AND FEATURES
TO APPEAL TO ITS DIVERSE
CUSTOMER SEGMENTS.
6. 03
UNDERSTAND
THE IMPACT OF
CALCULATE
YOUR MARKETING
ACTIVITIES. STOP
GUESSING AND START
YOUR ROI MAKING INFORMED
DECISIONS.
ACQUIRE
IN THE SUMMER OF 2012, AMADORI, A LEADING COMPANY IN
ITALY’S FOOD SECTOR, DEVELOPED GAMIFICATION ACTIVITIES,
ONLINE CONTESTS AND PROMOTIONAL EVENTS AT BEACHES AND
WINERIES TO ENGAGE ITS CUSTOMERS.
ANALYZE
BY USING FACEBOOK
CONNECT AND CENTRALIZING
DATA ON CUBEYOU’S
PLATFORM, AMADORI, FOR
THE FIRST TIME EVER, COULD
MEASURE THE REACH AND
SOCIAL IMPACT OF THEIR
CAMPAIGNS BY HOW MANY
PARTICIPANTS:
_BECAME AMADORI FACEBOOK FANS
_VISITED AMADORI’S CORPORATE WEBSITE
_TALKED ABOUT AMADORI ON FACEBOOK
_SHARED INFORMATION ABOUT AMADORI’S
CAMPAIGNS WITH THEIR NETWORK.
ACT
CUBEYOU ENABLED
AMADORI TO MEASURE THE
EFFECTIVENESS OF EACH
MARKETING ACTIVITY BY
ANALYZING THE QUANTITY
AND QUALITY OF CUSTOMER
REACHED BY EACH CHANNEL.