This document discusses the objectives and key elements of a marketing brochure and planimetry project for a company called Acai Cream. The objectives are to analyze the best type of brochure for the company, understand strategies for an effective planimetry, and establish the brochure model to be used. It then provides details on the Acai Cream product, describes the layout of the company's sales warehouse, and emphasizes the importance of applying knowledge to running a successful business.

1. BROCHURE Y PLANÍMETRY
PROJECT ACTIVITY 11
SANDRA NELLY NARVAEZ TORRES
ITECHNICAL VIRTUAL INSTRUCTOR
LUIS FELIPE ROMERO ANTE
SENA
MARKET MANAGEMENT
2018

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INTRODUCTION
The development of this activity gives us the opportunity to apply several market
concepts that are important and enhance the development of our career, in
addition to seeking and applying terms in english that also support us in learning
and intellectual development, but knowledge of the foreign language.

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OBJECTIVES
GENERAL
Design a strategy through which the details of the brochure and the
planimetry that help the development of a marketing campaign are fixed
SPECIFIC
• Analyze which is the brochure that best suits the company.
• Know the different strategies for fixing a good planimetry.
• Establish the brochure model to be used.

4. 1. BROCHURE
ACAI CREM
It is a non-greasy formula based on Acaiextract, w ater,
glycerin, cetyl, fragrances, alcohol, panthenol,
benzophenone, titanium dioxide, the packaging is a
practical plastic container in w hite PET material, w hich
can be recycled and thus contribute to the care of the
environment, also contains a dispenser w hich allow s
portions of the cream so that it is not w asted, the
presentation is 400ml of soft texture, light, light and fast
absorption.
DATA SHEET
Acai Essenz w ith sunscreen is a body moisturizer
recommended for daily use w ith SPF 20 sun protection
factor that helps to diminish the harmful effects of UV
radiation. Contains Acai extract, w hich helps prevent
premature aging is also enriched w ith Vitamins, w hich
provide moisture 24 hours.
ACAI CREAM
Pedidos al 3102558639

5. 2. PLANIMETRY
The company will have a sales warehouse located in the town of Rio Negro in the
department of Antioquia Colombia. Its measurements are 3 x 3 meters, there will
be located all the sales products of the company Acai Cream.
When entering the store on the right side you will find special creams on the body,
at the bottom the hand creams will be placed and on the left side the special
creams will be placed.

6. 3. CONCLUSIONS
In the first place to achieve this work leaves the great teaching that the
development of the same is the cumulus of learning put at the disposal of a
complex work full of knowledge in which the dedication and care in the application
of a number of knowledge is mixed applied.
The development of this work makes very clear all the details that are unknown to
the great part of the people who make up a company and who really only have the
knowledge of an activity knowledge and that this judgment catapults them to the
business and commercial world, knowledge that it is not enough since the
application of the lessons together with the experience form the true entrepreneur.

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4. BIBLIOGRAFIA
Que son las Planimetrias o planogramas | Merchandising ¡Porque una ...
vis-merchandising.blogspot.com/2013/.../que-son-las-planimetrias-o-planogramas.htm...
12 sept. 2013 - En términos muy sencillos, las planimetrias o planogramas son
esquemas o fotografías que nos indican donde deben ir exhibidos los ..
Exhibición en el punto de venta
www.camaramedellin.com.co/site/.../0/.../aula-exhibicion-en-el-punto-de-venta-
1.pdf
Tener el producto más al alcance del cliente, facilitándole la ... que es sólo tener
un aviso exterior. • La fachada debe ... ZONA. DE. EVENTOS. COSMETICOS.
Imágenes de vitrinas