Broadway SF is launching a new loyalty program called Musical Insider to increase customer spending. The program offers three membership levels - Diamond, Gold, and Student/Senior - providing deals, discounts, and early access to events. The marketing strategy will utilize paid search, display ads, social media, email marketing, and a loyalty program to drive awareness, interest, consideration, and conversion among their target audience of arts-loving professionals aged 40-55 in the Bay Area. Key performance indicators will track sign-ups, clicks, and sales conversions at each stage of the marketing funnel.
Driving the Right Conversions from Facebook Ads: Your 60-Minute MasterclassHanapin Marketing
In this webinar, DialogTech’s Kelley Schultz and Hanapin’s Mary Hartman will walk you through strategy-altering methods to optimize conversions from your Facebook ads.
Ask an Expert: How to Measure the Effectiveness of Your branding CampaignsTinuiti
If asked to “grow brand awareness through digital marketing”, would you know where to start? Many brands & retailers fail to effectively measure the success in branding campaigns because they lack clear goals & structure. Therefore, they find themselves spending precious ad dollars with nothing to show for it.
A brief description about Communique Advertising offerings and clientele over the period of 20 years of performance. A pioneer in creative designing in United Arab Emirates served all the behemoths in the Food & Beverage Industry.
Communique LLC, a 20 years old experience advertising agency based in Dubai. Specialised in creative art works in the print, radio, television and digital medium. Besides, served many clients in the healthcare and F&B industry on the digital platform. Esteemed clientele spanned from KFC, Hardees, Americana, Krispy Kreme, Pizza Hut to Mashreq and Standard Chartered in the Banking sector. Check at http://communique-advertising.com for more details
How to Optimize Your Marketing Strategy in Times of ChangeFalcon.io
Times are changing, and so is your customers’ focus. Audience fragmentation and diversification in customer needs are posing a challenge for brands, who do not only need to personalize their content, but also meet their audiences where they are. For that reason, it is vital for brands to find new ways to engage with their audience through highly interactive and seamless digital experiences.
Taking a close look at Pernod Ricard's success stories of its brands like Absolut Vodka, Jameson, Havana Club, and Beefeater, this webinar will help you navigate the challenges of multi-channel campaign planning.
Focusing on the FMCG industry this webinar will help you uncover:
- Strategies for effective cross-channel social media optimization.
- How to ensure brand consistency across channels and teams.
- How to engage with an increasingly diverse audience.
Watch full webinar here: https://www.falcon.io/webinars/cross-channel-strategy/
Pay to Play: Using Facebook Advertising to Drive Impact #17NTCWhole Whale
It’s no secret that you have to pay to play in order to get meaningful social media engagement these days. With the recent Facebook Ad Credit program, now is a more important time than ever to understand how to use this platform to drive brand awareness, engage your followers, and build traffic and conversions on your website.
Using impact campaigns from Greater Than AIDS (Henry J. Kaiser Family Foundation) as an example, we’ll show you how organizations can have an impact using digital advertising, no matter what their budget. Bring your thinking cap, because we’ll also work together to set up a new ad campaign from scratch. Plus, we’ll share some rapid-fire tips we’ve learned that help make the best FB ads. Whether you’re a total newbie to Facebook ads or an old pro, you’ll walk away with new ideas for ways to use Facebook to further your mission.
Takeaways:
- What’s the difference between the various ad formats?
- How much should I expect to pay, and for what?
- How can I craft an advertising plan that meets my organization’s goals?
- Finding the ROI: how do I know if it’s worth it?
SoulProviders is a growing Content, Social and Digital Marketing agency based in Johannesburg and Swaziland. SoulProviders' talented team focuses on telling great African stories online and offline and building and nurturing online communities on behalf of a range of South African, Pan-African and Global brands.
Core offerings are: Digital Strategy, Content Marketing, Social Media, Workshops, Event Live Tweeting, Digital PR, Lead Generation and Design.
Driving the Right Conversions from Facebook Ads: Your 60-Minute MasterclassHanapin Marketing
In this webinar, DialogTech’s Kelley Schultz and Hanapin’s Mary Hartman will walk you through strategy-altering methods to optimize conversions from your Facebook ads.
Ask an Expert: How to Measure the Effectiveness of Your branding CampaignsTinuiti
If asked to “grow brand awareness through digital marketing”, would you know where to start? Many brands & retailers fail to effectively measure the success in branding campaigns because they lack clear goals & structure. Therefore, they find themselves spending precious ad dollars with nothing to show for it.
A brief description about Communique Advertising offerings and clientele over the period of 20 years of performance. A pioneer in creative designing in United Arab Emirates served all the behemoths in the Food & Beverage Industry.
Communique LLC, a 20 years old experience advertising agency based in Dubai. Specialised in creative art works in the print, radio, television and digital medium. Besides, served many clients in the healthcare and F&B industry on the digital platform. Esteemed clientele spanned from KFC, Hardees, Americana, Krispy Kreme, Pizza Hut to Mashreq and Standard Chartered in the Banking sector. Check at http://communique-advertising.com for more details
How to Optimize Your Marketing Strategy in Times of ChangeFalcon.io
Times are changing, and so is your customers’ focus. Audience fragmentation and diversification in customer needs are posing a challenge for brands, who do not only need to personalize their content, but also meet their audiences where they are. For that reason, it is vital for brands to find new ways to engage with their audience through highly interactive and seamless digital experiences.
Taking a close look at Pernod Ricard's success stories of its brands like Absolut Vodka, Jameson, Havana Club, and Beefeater, this webinar will help you navigate the challenges of multi-channel campaign planning.
Focusing on the FMCG industry this webinar will help you uncover:
- Strategies for effective cross-channel social media optimization.
- How to ensure brand consistency across channels and teams.
- How to engage with an increasingly diverse audience.
Watch full webinar here: https://www.falcon.io/webinars/cross-channel-strategy/
Pay to Play: Using Facebook Advertising to Drive Impact #17NTCWhole Whale
It’s no secret that you have to pay to play in order to get meaningful social media engagement these days. With the recent Facebook Ad Credit program, now is a more important time than ever to understand how to use this platform to drive brand awareness, engage your followers, and build traffic and conversions on your website.
Using impact campaigns from Greater Than AIDS (Henry J. Kaiser Family Foundation) as an example, we’ll show you how organizations can have an impact using digital advertising, no matter what their budget. Bring your thinking cap, because we’ll also work together to set up a new ad campaign from scratch. Plus, we’ll share some rapid-fire tips we’ve learned that help make the best FB ads. Whether you’re a total newbie to Facebook ads or an old pro, you’ll walk away with new ideas for ways to use Facebook to further your mission.
Takeaways:
- What’s the difference between the various ad formats?
- How much should I expect to pay, and for what?
- How can I craft an advertising plan that meets my organization’s goals?
- Finding the ROI: how do I know if it’s worth it?
SoulProviders is a growing Content, Social and Digital Marketing agency based in Johannesburg and Swaziland. SoulProviders' talented team focuses on telling great African stories online and offline and building and nurturing online communities on behalf of a range of South African, Pan-African and Global brands.
Core offerings are: Digital Strategy, Content Marketing, Social Media, Workshops, Event Live Tweeting, Digital PR, Lead Generation and Design.
If your company needs to submit a Marketing Campaign Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2WBhkyy
Local Referral Partnerships and Public Relations
Innovators are breathing fresh life into local referral relationships using their Facebook pages like radio stations and broadcasting a mix of content and promotional messages. Portal strategies for local marketing have matured as a way to create a referral network that includes other local merchants. Presenters will put some zing into your thinking about how to use online tools to reinforce your local referral relationships and placement in local media.
-Mark Juleen, Vice President of Marketing, J.C. Hart Company, Inc.
- Jamie Gorski, Senior Vice President, The Bozzuto Group
- Lisa Trosien, Apartment Expert, ApartmentExpert.com
Debra Dixon-Anderson from Light of Gold PR Co-Facilitated with Pierre DeBois of Zimana, this powerful webinar for the Greater NY Chamber! We dropped gems and tips on the power of Social Media, Web, Video and Lives and Analytics! Check out what you missed!
ROI on Digital and Social Media - GBG MumbaiGBG Mumbai
Presented at Google Business Group (GBG) Mumbai's event on Dec 21st 2013
The funda of return on investment (ROI) on digital and social media is starkly different from measuring ROI on other marketing initiatives. The difference is due to the engaging nature of digital medium as opposed to print and TV which merely broadcast information.
3 Industry experts interacted with the audiences to provide accepted methods of calculating Return on Investment in Digital and Social Media Marketing.
THE EVOLVING SOCIAL MEDIA LANDSCAPE – PAY TO PLAYEvolve Marketing
Social ROI. What does it mean to your company? New followers and fans? Clicks and shares? Sorry to be the bearer of bad news, but when it comes to social media success there isn’t an easy or free answer. With the decline in organic reach, algorithms now rule the social game. As the number of businesses and brands vying for the same audience’s attention continues to grow, no social channel can afford to give you a free ride. The cold fact is that there is a new name of the game – pay to play. Facebook. Twitter. LinkedIn. Instagram. YouTube. Pinterest. Snapchat. Discover which platforms your target audience is on, and determine where your social ad dollars should be spent for your greatest ROI.
Digital marketing proposal new converted (1)nehagupta60895
About Startup Solutions.
Startup Solutions is a One-Stop-Consulting for all your Business and Corporate requirements.
* Website Designing & Development
* Digital Marketing
* Logo Designing/Graphics
* Google ads /PPC
* SEO /SMO
* Whatsapp marketing
* Facebook, Youtube Subscribers, Instagram Marketing
* Bulk SMS, Email Marketing
ROI On Digital And Social Media MarketingSocial Samosa
Google Business Group (GBG) Mumbai had arranged for a unique session to talk about the techniques of measuring ROI on digital and social media marketing. There were three industry experts are presenting interesting cases studies over an interactive session at the event.
How to create a Digital Marketing PlanEder Holguin
Step by step process to creating your digital marketing plan. Research, create, distribute, analyze and optimize. For more info or help with your digital marketing projects visit www.ederholguin.com
Elevate - A Public Relations and Digital Communications Agency for Leading B...Elevate Communications
Elevate is a full-service public relations agency representing leading consumer and business-to-business (B2B) brands in the sports, financial services, media, and technology sectors. Established in 2003, our team is comprised of experienced PR agency professionals – seasoned strategists and creative thinkers – who are dedicated to capturing mind and market share for our clients. We have a passion for developing and executing integrated, multi-channel communications programs that inspire action, drive results and achieve our client’s business objectives. Elevate’s PR and digital programs draw upon a portfolio of agency services including media relations; thought leadership; digital PR, influencer engagement; social media marketing; sponsorship activation, event marketing and reporting/ media analytics. Elevate Communications is located in the historic Back Bay neighborhood in Boston, Massachusetts. Visit us at elevatecom.com
PDSW were focused on including their digital marketing strategy as part of their overall marketing strategy. This meant that their on-line activity would be integrated with all marketing and communication activity, to create more impact and make for more effective measurement.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
If your company needs to submit a Marketing Campaign Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2WBhkyy
Local Referral Partnerships and Public Relations
Innovators are breathing fresh life into local referral relationships using their Facebook pages like radio stations and broadcasting a mix of content and promotional messages. Portal strategies for local marketing have matured as a way to create a referral network that includes other local merchants. Presenters will put some zing into your thinking about how to use online tools to reinforce your local referral relationships and placement in local media.
-Mark Juleen, Vice President of Marketing, J.C. Hart Company, Inc.
- Jamie Gorski, Senior Vice President, The Bozzuto Group
- Lisa Trosien, Apartment Expert, ApartmentExpert.com
Debra Dixon-Anderson from Light of Gold PR Co-Facilitated with Pierre DeBois of Zimana, this powerful webinar for the Greater NY Chamber! We dropped gems and tips on the power of Social Media, Web, Video and Lives and Analytics! Check out what you missed!
ROI on Digital and Social Media - GBG MumbaiGBG Mumbai
Presented at Google Business Group (GBG) Mumbai's event on Dec 21st 2013
The funda of return on investment (ROI) on digital and social media is starkly different from measuring ROI on other marketing initiatives. The difference is due to the engaging nature of digital medium as opposed to print and TV which merely broadcast information.
3 Industry experts interacted with the audiences to provide accepted methods of calculating Return on Investment in Digital and Social Media Marketing.
THE EVOLVING SOCIAL MEDIA LANDSCAPE – PAY TO PLAYEvolve Marketing
Social ROI. What does it mean to your company? New followers and fans? Clicks and shares? Sorry to be the bearer of bad news, but when it comes to social media success there isn’t an easy or free answer. With the decline in organic reach, algorithms now rule the social game. As the number of businesses and brands vying for the same audience’s attention continues to grow, no social channel can afford to give you a free ride. The cold fact is that there is a new name of the game – pay to play. Facebook. Twitter. LinkedIn. Instagram. YouTube. Pinterest. Snapchat. Discover which platforms your target audience is on, and determine where your social ad dollars should be spent for your greatest ROI.
Digital marketing proposal new converted (1)nehagupta60895
About Startup Solutions.
Startup Solutions is a One-Stop-Consulting for all your Business and Corporate requirements.
* Website Designing & Development
* Digital Marketing
* Logo Designing/Graphics
* Google ads /PPC
* SEO /SMO
* Whatsapp marketing
* Facebook, Youtube Subscribers, Instagram Marketing
* Bulk SMS, Email Marketing
ROI On Digital And Social Media MarketingSocial Samosa
Google Business Group (GBG) Mumbai had arranged for a unique session to talk about the techniques of measuring ROI on digital and social media marketing. There were three industry experts are presenting interesting cases studies over an interactive session at the event.
How to create a Digital Marketing PlanEder Holguin
Step by step process to creating your digital marketing plan. Research, create, distribute, analyze and optimize. For more info or help with your digital marketing projects visit www.ederholguin.com
Elevate - A Public Relations and Digital Communications Agency for Leading B...Elevate Communications
Elevate is a full-service public relations agency representing leading consumer and business-to-business (B2B) brands in the sports, financial services, media, and technology sectors. Established in 2003, our team is comprised of experienced PR agency professionals – seasoned strategists and creative thinkers – who are dedicated to capturing mind and market share for our clients. We have a passion for developing and executing integrated, multi-channel communications programs that inspire action, drive results and achieve our client’s business objectives. Elevate’s PR and digital programs draw upon a portfolio of agency services including media relations; thought leadership; digital PR, influencer engagement; social media marketing; sponsorship activation, event marketing and reporting/ media analytics. Elevate Communications is located in the historic Back Bay neighborhood in Boston, Massachusetts. Visit us at elevatecom.com
PDSW were focused on including their digital marketing strategy as part of their overall marketing strategy. This meant that their on-line activity would be integrated with all marketing and communication activity, to create more impact and make for more effective measurement.
Similar to Broadway SF_ Loyalty Programm.pptx (20)
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
2. Business Overview
Brand Voice:
- Energetic
- Inspiring
- Exciting
Brand Colors:
- Black
- Off-White
- Pink
Creation of
extraordinarily
diverse range of top-
quality entertainment
Our mission is to bring
the very best in live
entertainment to the
largest possible
number of people
Mission Statement
Value Proposition
9. Digital Channel Plan
Paid Search
Display Ads
Social Media
Email Marketing
Awareness
Objective: Increase the audience’s
awareness of the loyalty program
KPI: CTR
Interest
Objective: Increase the target audience’s
interest about the benefits of the loyalty
program.
KPI: CPC
Consideration/Conversion
Objective: Turn customers into fans by increasing their
loyalty and appreciation of the product
KPI: Sign-up Rates (Counts)
Conversion
Objective: Increase the conversion rate
KPI: Click to Sales Conversion
10. Visualizing the Funnel
10
Broadway SF Digital Funnel
Channels used: Paid Search, Social Media, Website
Channels used: Social media, Display Ads
Channels used: Email marketing, Social Media (Influencer Marketing)
Channels used: Email Marketing
Channels used: Social media
Awareness
Interest
Consideration
Conversion
Advocacy
12. Keyword Research
Group 1:
#musical deals
#seasonpass
#musicalinsider
#exclusive deals
#discounts
Group 2:
#musicals near me
#broadway sf
#moulin rouge
#new musicals
#best musicals
#orpheum sf
Source: https://www.thehoth.com/
Source: https://www.semrush.com/projects/
13. Campaign Structure
Ad
Group 1
Campaign
Account
Ad
Group 2
Keywords
Ad Ad
Landing Page
AD Group 1:
Objectives: Conversions ( Increase Musical Insider sign ups)
● Target at an audience with transactional search intent
● Conversion is the Goal
● Keywords
KPI: Number of Sign Ups
AD Group 2:
Objectives: Increase Loyalty Program Awareness
● Target at an audience with navigational and informational search
intent
● Awareness is the Goal
● Keywords
KPI: Number of Clicks
Ad Schedule:
● Tuesday to Saturday: 8 AM - 9 AM
5 PM - 9 PM
● National Holidays: Labor Day, Independence Day, Christmas and
Thanksgiving, Black Friday
Campaign Details
Keywords
16. Display Advertising Campaign: Google Ads
16
Interest Habits:
● Media and Entertainment
● Music Lovers
● Love Art and Performances
Demographics:
● Gender: Male and Female
● Age: 45~65
● Parental Status: Parents
● Household Income: 30%~Top 10%
● Education: Bachelor Degree or Higher
Why Google?
The Google Display Network reaches 90% of Internet users worldwide, across millions of
websites, news pages, blogs, and Google sites like Gmail and YouTube.
● Over 700 Million Results related to Broadway - Increase Awareness and Reach
● Optimized Audience Targeting
● Reach prospects in different places
17. Display Advertising Campaign: Google Ads
Ad #1
Ad #2
Ad #3
Objectives: Website traffic
We want to increase loyalty program awareness by
advertising sign ups to new season
KPIs:
● Number of Clicks
● Number of Impressions
● CTR
Placement:
- Websites that are related to broadway and musicals
- Competitor Websites
19. Facebook
19
● Campaign Objectives: Increase the conversion rate
● KPIs: CPC, Number of Sign Ups
● Audience Targeting: 45-55 years old, all genders, USA
● Placement: Facebook Stories and Feed
● AD Schedule: 1-3 pm (Facebook prime time base on statusbrew.com Analysis)
Ad creative:
● Ad format: 1x1 Images with text - Include
images of our new shows throughout the
campaigns utilize color identity: Pink, Black
and White
● Brand voice: Friendly, Fun and Exciting
● Brand visuals: Include images of our new
shows.
● Use the colors of our brand: Pink, Black and
White
Why Facebook?
● 3 Billion Users
● Improve visibility for the content and boost
traffic to owned media content.
● The Facebook stories and feed are best
channels to visually depict what the
context is about and keeps audience up to
date
20. Facebook
20
AD#1 AD#2
● Images that convey Broadway SF
the best.
● Well Crafted Message
● User Action:
○ Clicks (CTA)
○ Likes
○ Comments
○ Shares
21. Twitter
21
● Campaign Objectives: Website Traffic
● KPIs: Click Per Cost, Number of Sign Ups
● Audience Targeting: 25-45 years old, all genders, USA
● Placement: Twitter feed
● Main Hashtags: #broadwaysf #musical insider
#newseason
Ad creative:
● Ad format: Text with image or video - A twit
with the promotion of the New Season 22/23
and Loyalty Program
● Brand voice: Friendly, Fun and exciting
● Brand visuals: Include images of our new
shows.
● Use the colors of our brand: Pink, Black and
White
Why Twitter?
● 397 million active users interact and
engage with the audience in the real time
● Only platform where you can create a
Customer Service
● Tracks the analytics (mentions, retweets
and comments)
22. Twitter
22
● Images and videos of seasonal title musicals in a different
aspect ratio
● Well crafted message
● User Action: Comment, Follow, Retweet, Like
AD#1 AD#2 AD#3
24. How retargeting will help us meet our program
objectives?
● Our main Target Audience is 40-55 year olds
● 72% of 45 - to 64-year-olds are Facebook Users
Why Retargeting?
● It will help to reach the customers who are already aware of
our program, but haven’t yet become a part of it
● Encourage them to move further ahead in the conversion
funnel
● Awaken their interest again and motivate to take a CTA
(Join Musical Insider)
● Metrics:
○ Increases retention rate
○ New leads
○ New members
Facebook Retargeting
28%
72%
27. Landing Page Planning
Objectives
● Lead generation and increase sales
● Encourage people to take action
KPI’s
● Number of subscribers
● Abandoned Cart
● Retention rate
Call to Action
● Join Today for new customers
● Renew Now for returning customers
Promotion Code
Landing Page - Wireframe
Image
Shopping Cart
Logo Shows Ticketing Venues Login Membership
How It Works | Perks | Pricing | Join Today| FAQ
Call to action
Call to action
Image Image Image Image
Image Image Image Image
Video
Text
Video
Perks
Pricing
Dates
Join Now
29. Audience: Musical Insider Member
29
Attributes:
● Located: Bay Area
● Age: 45 - 55
● $150K +
● All Genders
● Undergraduate Degree
● California
Behaviors:
● Clicked on Google Search Campaign Ad
● Clicked on display Ad
● Clicked on Social Media Post
● Brought to Broadway SF landing page
● Navigated to Musical Insider page
● Paid to become a Musical Insider
Audience: Newsletter Subscribers
Behaviors:
● Clicked on Google Search Campaign Ad
● Clicked on display Ad
● Clicked on Social Media Post
● Brought to Broadway SF landing page
● Explore the Seasons Showings
● Follow on social media
● Subscribe to Newsletter on the bottom of Season Showings Web page
Attributes:
● Located: Bay Area
● Age: 30 - 55
● $70K +
● All Genders
● Undergraduate Degree
34. DIGITAL MEDIA OBJECTIVES KPI
PAID SEARCH Increase the audience’s understanding of the
loyalty program.
CTR (Reach)
DISPLAY AD Increase the target audience’s interest about
the benefits of the loyalty program.
CPC (Traffic)
SOCIAL MEDIA Turn customers into fans by increasing their
loyalty and appreciation of the product
Numbers of Sign-up
EMAIL
MARKETING
Turn customers consideration to conversion Click to Sales Conversion
Objectives and KPI
35. Digital Cross Channel Plan
Cross-channel marketing improves the shopping experience of customers through
personalization. It allows you to reach out to your customers across multiple channels to
ensure that your brand remains in front of their eyes at all times. With the increasing number of
marketing channels, having an efficient cross-channel marketing strategy in place for your
marketing campaigns is a necessity. You need to ensure that your brand is in front of your
audience at all times. This way, there are better chances of converting them.
36. Data Chart
36
User Behavior Tracking Data Source example
Click on Google Search Ad Link Click Google Ads Tracking Code
Featured Highlight Page Page View Website w/ Track Code
Download 2022 -2023 Theatre
Calendar PDF
Form Fill Website w/ Track Code
and CRM
Subscribe to updated Newsletter Form Fill Mail Chimp
Pay to become Musical Insider Payment / Form Fill Payment Processor
Click on Instagram Paid Ad Link Click Instagram Ads Tracking
Musical Insider Page Page View Website w/ Track Code
Broadway SF Page Page View Website w/ Track Code
Follow Broadway SF on Instagram Instagram Follow Instagram
44. Marketing Brief - The Business
Business Category: Musical Theatre Venue
Company Name: BroadwaySF
Brief description : Broadway SF, part of The Ambassador Theatre Group, is the preeminent theatrical
entertainment company in the Bay Area, bringing live entertainment experiences to San Francisco’s
premier venues, the Orpheum and Golden Gate Theatres.
Value Proposition:Creation of extraordinarily diverse range of top-quality entertainment Our mission is
to bring the very best in live entertainment to the largest possible number of people.
The Scenario
In the past, our marketing team has averaged a 20% ROAS across all channels in our funnel. However,
recently, marketing costs have gone up, while the average amount each customer spends has stayed the
same, dragging our ROAS down to 0%.
Our company’s head of marketing has decided that the best tactic to increase customer spending is through
a loyalty program. The hypothesis is that by creating incentives and rewards for customers, you can increase
the number of times customers make purchases.
45. Marketing Brief - Loyalty program
The Solution
The best way to make advertising profitable again is to increase the average sale amount per customer. We
decided that the best tactic to achieve our goal is to create a loyalty program. Our hypothesis is that by creating
incentives and rewards for customers, we can increase the number of times customers come into the store and
make purchases.
Loyalty Program - Musical Insider
Includes three different types of seasonal membership:
● Diamond ($149)
● Gold ($99)
● Seniors and Students ($19.90)
The membership offers deals, discounts and early bird access to our events.
46. Marketing Brief
The Data
Persona name Demographics Life circumstances
Motivations and
considerations
Moulin Rouge Age - 50
Pronouns -
(she/her/hers)
Income - $150k a year
Education - Masters in
Arts
Location (city,
suburbs, rural) - Urban
Work experience level -
Manager
Relationship status -
Married
Parent status - 1 boy
(college) and 1 girl
(college)
● Loves the arts
● Loves music
● Loves Reading
classic literature
● Create own work
schedule
● Exclusive feeling
● Enjoys quality time
Our Customers:
Our top customers are represented by Moulin Rouge. Our
product makes their lives better because: Quality, exclusive
experience, pleasure
48. GET IN TOUCH.
(888) 746-1799 ∙ feedback@broadwaysf.com
The end!
Educational Purposes Only :)
Editor's Notes
Start of section 2
BroadwaySF is active since 1977. It is one of the leading broadway venues worldwide. Nowadays, Broadway Sf is a part of The Ambassador Theatre Group and it is the preeminent theatrical entertainment company in the Bay Area that brings live entertainment experiences to San Francisco’s premier venues
Target audience:
According to the NY times the main broadway demographics are:
Active person
Artistic
She is passionate about her job
Increase program awareness through using multichannel mix strategy by using search ads, display ads and building social media campaigns.
We will partner up with our actors to promote our loyalty program on social media.
We will use email marketing in order to increase awareness about the loyalty program to our newsletter subscribers.
Paid ads: display, search and social media ads
Strategy: Our current AOV is $150. Through our loyalty program that includes deals, discounts and rewards for the members we want to encourage our member to purchase more tickets, which as a result will increase AOV and Sales.
Also: Through our new Loyalty Program - Musical insider
Create an exceptional customer experience
Build a culture where we engage with our customer and create a community
Offer rewards and winning rewards
Deliver high quality performances
KPI: Customer Retention Rate (CRR)
RPC - revenue per customer
Start of section 2
Start of section 2
We are going to utilize cross-channels to meet our objectives effectively.
Cross-channel marketing improves the shopping experience of customers through personalization. It allows you to reach out to your customers across multiple channels to ensure that your brand remains in front of their eyes at all times. With the increasing number of marketing channels, having an efficient cross-channel marketing strategy in place for your marketing campaigns is a necessity. You need to ensure that your brand is in front of your audience at all times. This way, there are better chances of converting them.
The most high volume keywords related to the #musicals and #broadway according to the website the Hoth and semrush
Search campaign uses google ads
Search campaign is split into two ad groups
Ad group 1 focus on people who are looking to convert
Transactional search intent
Keywords related to transactional search intent
Conversions is the goal
Ad group 2 focus on people
Start of section 2
Why google?
Start of section 2
Why Social Media Campaign: Based on “Hubspot” article; Social media allow us to reach our target audience and help them;.
to Engage with current and potential customers comparatively easily.
to Create brand loyalty,
to Increase website traffic,
and to Drive more sales.
https://blog.hubspot.com/marketing/social-media-campaigns#:~:text=Using%20social%20media%20will%20allow,website%20traffic%2C%20and%20drive%20sales.
The facebook ADs adopt
Best representational images for Broadway SF
Well crafted Succinct message
Call to action button to direct to our landing pages
Ad#2 for Example:
We put Description at the top: Members earn points for buying tickets to Broadway shows and redeem them for free tickets, merchandise, and experiences.
AND then place an Image of show running today:
AND Website Link followed by Sub Title: Become Musical Insider NOW
LASTELY Call To Action Button “ Sign-up”
With the Twitter, WE want to push our audience boundary towards the younger generation.
Because we believe that it is one of great platforms to share personal experiences in real-time in a viral manner. Twitter should work better for the younger generation while facebook ADs target toward our current core customers (45~55)
Here are the AD samples of our Loyalty Program campaign on Twitter:
AD #1 for Example:
Tweet Text portion - Join # (hash tag) Broadway SF for the Upcoming season! To improve interaction
Tweet Image- Introducing a collection of shows to be up!
Start of section 2
Why Facebook?
Our main Target Audience is 40-65 year olds.
72% of 45 - to 64-year-olds are Facebook Users.
Why Retargeting?
- It will help to reach the customers who are already aware of our program, but haven’t yet become a part of it.
- Encourage them to move further ahead in the conversion funnel.
- Awaken their interest again and motivate to take a CTA (Join Musical Insider)
Metrics:
Increases retention rate
New leads
New members
Start of section 2
Call to action buttons are always present either to join or subscribe
Top call to action (Sign up )
Bottom call to action ( Learn More)
Start of section 2
shutterstock_452323978
shutterstock_452323978
Thank you for your attention! If you have any questions or comments we love feedback!
Start of section 2
Objectives & KIP Set
Cross-channel marketing promotes the travel of the conversion funnel more faster.
The message can be tailored & customized towards digital media behaviors and affinities.
shutterstock_452323978
Thank you for your attention! If you have any questions or comments we love feedback!