This document summarizes broadband internet options for a sole trader located in Castleknock, Dublin. It defines broadband and discusses various technologies like ADSL, fiber optic, wireless. It lists providers in the area like UPC, Eircom and details their plans, speeds, costs. It determines that UPC Fibre Power Broadband 100Mb plan would best suit the business' needs with fast 100Mb speeds and unlimited data for €50 per month.

1. Broadband Internet
Services available to
SMEs in Ireland 2011
A documentation of the different technology options
available to me as a sole trader in the Arts Management
Sector located in Castleknock, Dublin 15

2. Introduction
 In this presentation, I will explore the different company
options of broadband that are available to a sole trader who
is located in the Castleknock region of Dublin 15.
 I will discover the different business packages that are
available
 I will investigate the different types of telecommunications
companies there are and also the specific medium of
communication used by each company.

4. What is Broadband?
 “ [mass noun]
a high- capacity transmission technique using a wide range of
frequencies, which enables a large number of messages to be
communicated simultaneously:
it’s important to have a firewall if you have broadband
[as modifier] :
broadband networks”
-Oxford Dictionary

5. Glossary
What is Upload Speed? What is Download Speed
 Refers to the rate that  Refers to the rate that a file
information is transferred can be downloaded from a
from your computer to the remote source usually via
internet. E.g Attaching a file the internet. E.g
to an e-mail. downloading music from
iTunes

6. Glossary
What is Contention Ratio?
 It refers to the measure of quality of service that you can
expect. Contention gauges the greatest extent of people that
will access the internet at one time using the same access
pipe. Poor internet quality can occur if too many people are
using the same connection at the same time.

7. Glossary
 What is meant by Mbs/megabits?

8. What companies are providing
broadband access in Castleknock?

9. Map of Area
Castleknock

10. Broadband Penetration in Ireland
2011
 www.thetannoy.com

11. Mediums of Communication
ASDL Fibre Optic Cable
Mobile
Broadband/Dongle
Satellite Microwave Router

12. About different media
ADSL Fibre Optic cable
 Is high-speed Internet  is a technology that allows
light to travel along thin glass
access service that utilizes or plastic wires. These wires
existing copper telephones are typically bundled into
lines to send and receive fiber-optic cables. This type
of cable is used most
data at speeds that far commonly in the
exceed conventional dial-up communications
modems. industry, because digital
information can be converted
into light pulses that move
along the length of the wires.

13. About different media
Satellite Wireless
 is Internet connectivity  is a device used to direct
provided by satellite, rather traffic flow between local
than dial-up, DSL (digital computers networked
subscriber line) or cable together, either via Ethernet
service. Satellite broadband
is linked to a dish network cabling, or through radio
subscriber service and wave technology.
provides speeds similar to
other broadband
technologies.

14. About different media
USB Dongle/mobile Broadband
 is a device used for sharing a broadband Internet
connection among multiple computers. It is
primarily designed for use with cable services
where the modem does not have an Ethernet
connection. It is also possible to use a USB
router for mobile broadband devices.

15. Company Specifications
Company Type of Medium of
Telecommunications Communication
Magnet Broadband Fibre Optic Cable
Smart Telecom Broadband/Phone/TV ADSL
Digiweb Broadband/Phone ADSL/Wireless/Satellite
Eircom Broadband/Phone ADSL
Onwave Broadband/Phone/TV Satellite
UPC TV/Broadband/Phone Fibre Optic Cable
BT Phone/Broadband/TV Fibre Optic Cable
Imag!ne Broadband/Phone Microwave (MMDS)
/Mobile
Plusnet Broadband/Phone SDSL/Fibre Optic

16. Company Specifications
Company Type of Medium of
Telecommunications Communication
Irish Broadband Broadband DSL/Fixed Wireless
Eclipse Broadband/Mobile Wireless/Dongle
Strencom Corporate ADSL
Broadband/Hosting
XLN Telecom Phone/Broadband ASDL
Meteor Broadband/Phone/TV USB/Dongle
O2 Mobile USB/Dongle
Vodafone Phone/Mobile ADSL
E-Mobile Mobile USB/Dongle

17. Technological Options & Specs
Provider Plan Name Data Allowance Speed Medium
Down/Up
Digiweb 8Mb NGB Lite & Talk Off- 40GB per month Up to 8Mb ADSL
Peak
UPC Fibre Power Broadband Uncapped Up to 50Mb Cable
50Mb & Home Phone
Freetime World
Eircom Next generation broadband 10GB per month Up to 8Mb ADSL
basic & talktime talker
UPC Fibre Power Broadband Uncapped Up to 100Mb Cable
100Mb & Home Phone
Freetime World
Magnet Magnet Force 24 Uncapped Up to 24Mb ADSL

18. Full Range of costs involved
Plan Equipment Set Up Plan Features
Cost Costs Cost
Digiweb 8Mb NGB Lite & Talk Free Free €39.95 Line rental incl.
Off-Peak Free lanline calls
Free international calls
UPC Fibre Power Broadband Free Free €45.00 Line rental incl.
50Mb & Home Phone Freetime Free lanline calls
World Free international calls
Eircom Next generation Free Free €46.98 Line rental incl.
broadband basic & talktime talker Free landline calls
Irish Mobile Calls
UPC Fibre Power Broadband Free Free €50.00 Line rental incl.
100Mb & Home Phone Freetime Free landline calls
World Free international calls
Magnet Magnet Force 24 Free Free €54.99 Line rental incl.
Free landline calls
Free international calls

19. As an SME, the option that I would
chose…
 UPC Fibre Power Broadband 100Mb & Home Phone Freetime
World would best suit the needs of a SME in the Castleknock
area
 It’s speed of 100Mb is 92Mb’s faster than the other companies
considered, and at least double the speed of other packages
from the same company with very little difference in pric
 For €50 per month, I also receive my line rental, free
international calls and free landline calls.
 I will also have access to two support systems: Broadband
Support & Premium PC Support
 I will have an uncapped data allowance

20. Technical Support Available
 Broadband Support deals with issues related to the
broadband service such as the cable connection to your
computer and basic functions of Outlook Express.

Premium PC Support deals with computer problems that are
not directly related to our broadband service such as setting
up a new computer, firewalls and viruses.

21. References
 www.bonkers.ie
 www.irishbroadband.ie
 www.meteor.ie
 www.o2.ie
 www.wisegeek.com
 www.google.maps.com
 www.upc.ie