BHOLENDRA SINGH RESUME - Sr. Software Engineer at India Today Group
Brittany Barry professional creative portfolio
1.
2. BRITTANY BARRY
Email: brittanyannebarry@gmail.com • Mobile: (732) 239-4098 • 11 Colonial Court, Manalapan, NJ 07726
PROFESSIONAL PROFILE
Creative and resourceful management professional with proven leadership and time management skills that can
represent a position requiring experience, high motivation, and organizational skills.
EDUCATION
State University of New York College at Cortland
Bachelor’s Degree of Arts in Sport Management, Awarded 2014.
PROFESSIONAL EXPERIENCE
RPM Warehouse Inc. • Edison, NJ
Administrative Coordinator - Support Services (May 2011 – Present)
• Create invoices on Adobe Reader, including [but not limited to] inbounds, outbounds, samples, weighing,
storage, and non-negotiables for hundreds of customers daily.
• Manage billing procedures through Exceed Workstation for data entry into macros on Microsoft Excel.
• Assists with secretarial duties such as consolidating, creating folders, and composing archives.
Cornell University • Ithaca, NY
Events & Marketing Coordinator – Athletics (January – May 2014)
• Initiated student and community involvement, participation, and excitement at Men’s and Women’s
Basketball and Lacrosse events by organizing and coordinating the following:
o Pink Zone – Women’s Basketball Breast Cancer Event. Turned the entire athletics facility pink, set up
obstacles, sold pink Cornell Basketball t-shirts and ribbons, raised over $2,000 for breast cancer research.
o “Heat Your Head; Cool the Cavs – Shot free Cornell Lacrosse Beanies into the stands out of t-shirt guns to
promote Cornell Men’s Lacrosse as they faced division I Virginia Cavaliers.
o Crush the Orange – Encouraged tailgating for Men’s Lacrosse vs. Syacruse Orange through games using
Orange Crush soda: Toss the Orange, Strike the Orange, and Sink the Orange.
• Conceptualized creativity for game day promotions, for example: $4,000 Half-Court Shot, Pee-Wees at Half
Time, Free Food Friday.
• Performed guidance and general office administration such as billing and invoicing for Cornell Sports School
Cubs Camp. Also created an extensive document of ice breaker games.
SUNY Cortland Women’s Basketball • Cortland, NY
Blogger (October – December 2013)
• CWB Coffee Break - http://brittanybarry.wordpress.com/.
• Logged weekly posts covering topics such as schedules, results, statistics, fun facts, and quick bios.
• Creatively came up with logs for periods of time that did not have above topics.
SUNY Cortland Athletics Department • Cortland, NY
Event Assistant (August 2011 – May 2012)
• Spent 80+ hours working various weekday and weekend contests, tournaments, and competitions.
• Responsibilities included: Score keeping, security, ticket sales, set-up and break down, referee assisting.
• Developed audio coordination for Men’s Ice Hockey as a season long position.
ACTIVITIES AND ORGANIZATIONS
Sport Management Club • Cortland, NY
Student Government Association (September 2010 – May 2014)
• Attended weekly SGA meetings as the prime Sport Management club representative.
• Shared upcoming events, news and results to the association to gain feedback.
• Reported all notes and information retained back to club members.
Alpha Phi International Fraternity • Cortland, NY
Event Coordinator (Fall 2011 – May 2014)
• Served as the chief event coordinator and publicist for all Eta Tau chapter events.
• Managed a $30,000 budget to organize formal banquets and philanthropic events.
• Coordinated with multiple organizations to promote awareness for Women’s Cardiac Care.
References furnished upon request
3. TABLE OF CONTENTS
By date
RPM WAREHOUSE INC.
EXCEL
RPM RECONCILIATION 4
CUSTOMER BLEND COMPONENT 5
BLOG
THE BEETIQUE 6
BLOG RECOGNITION 7
BRAND COLLABORATION 8
CWB COFFEE BREAK 9
CORNELL UNIVERSITY
EVENTS & PROMOTIONS
PINK ZONE 10
COOL THE CAVS 13
CRUSH THE ORANGE 14
ICE BREAKER GAMES 17
WRITING SAMPLES
PERSONAL
SWOT ANALYSIS 18
POWER POINT
STRATEGIC MANAGEMENT - REEBOK 19
SHOE CREATION & DESIGN BY BRITTANY BARRY 23
CASE STUDY
THE MARIO LEMIEUX FOUNDATION 26
BUSINESS PLAN
HI-TEC APPAREL 34
PRESS RELEASE
SUNY CORTLAND VARSITY WRESTLING 39
6. The Beetique
Beauty, DIY, and Lifestyle Blog
http://thebeetique.blogspot.com
November 18, 2014 - present
Page 6
7. Blog Recognition
Quick Tan Review – before & after feature "Party of 40" NYC Brunch Spot – review feature
El Conquistador Resort – Google+ share Dry Shampoo Review – before & after feature
Page 7
8. Brand Collaboration
Mix n Chic Style Challenge – Chairish Co.
Balancing Work + A Personal Life – Wework
‘A Picture Perfect Outdoor Oasis’ Style Challenge – Wicker Central
Featured on ‘Blogs We Love’ – The Patio by Wicker Central
Page 8
9. SUNY Cortland Women’s Basketball Team Blog
http://brittanybarry.wordpress.com
October - December 2013
Page 9
10. Pink Zone – Breast Cancer event
Cornell University Women’s Basketball
Saturday, February 8th
2014
Page 10
17. Cornell Sports School – Cubs Camp
Ice Breaker Games
CUBS Camp 2014
ICE BREAKERS (extended)
Toxic Waste:
Everyone stands in a circle around two buckets, 1 large and 1
small. The large bucket is empty in the center of the circle. The small
bucket has 5 tennis balls inside, a bungee cord loop around it with as
many cords attached as kids there are. Everyone has to pull their
cords to lift the filled bucket off the ground and work together to get
the balls from one bucket into the other without spilling any.
2 truths and a lie:
In a circle, someone starts by saying their name, two true facts about them, and one
false fact about them. The person to the right has to guess which the false fact was. If they
guess right, they go next by saying their name, two true facts, and one false fact, and the
person to the right has to guess. If they guess wrong, the next person has to guess until
someone gets it right. Game continues until everyone has shared their 2 truths and lie.
What Athlete Am I?:
Everyone closes their eyes while instructor places an index card attached to a “crown”
on their head. Each index card has a type of athlete on it, such as baseball player, gymnast,
football player, wrestler, etc. The first participant asks questions such as “is this sport played
inside or outside?” “Does this sport involve using a ball or using equipment?” “Is it a team
sport, or more individual?” and so on, until they figure out what sport is on their forehead.
Page 17
18. Personal SWOT Evaluation
Strengths
• Communication skills & social confidence
• Distinct & companionable
• Team player and independent worker
• Ability to grasp orientation quickly
• Artistic
Weaknesses
• Humbleness
• Strong self-judgement
• Concentrated on details
Opportunities
• Innovated creativity to any matter
• Arrangement and organization
• Community Involvement
Threats
• Socially prescribed perfectionism
• Hyperactiveness
• Peer competition
May 2014
Page 18
24. ∗ Explore new frontiers for business growth
∗ Fashionable - yet AFFORDABLE
∗ New product for the Reebok market
Why
Page 24
25. ∗ David Beckham endorsed by
Adidas.
∗ Adidas bought out Reebok.
∗ Hoping previous affiliation
with Adidas can influence the
Beckham’s children to be the
face for the new Reebok
children's shoe line.
How
Page 25
26. Clicking For a Cause
Strategic Management – Case Study
A.Recommended Decision
The Mario Lemieux Foundation is an organization dedicated to raising funds for cancer
and neonatal research initiatives. To date, the foundation has held eight different events and the
expansion continues. As a group we have decided to focus on the 6.6K Run and Family Walk
and create a social media blog campaign for the second annual run and walk as well as the plan
to expand. On October 6th
, 2013, the town of Pittsburgh hosted an extremely successful 4.1 mile
run and walk. Proceeds went directly to cancer research, patient care initiatives of the Mario
Lemieux Foundation, and youth hockey initiatives of the Pittsburgh Penguins Foundation. By
creating an official blog for participants of the second annual 6.6K Run and Family Walk, we
will be able to target men, women, children, families, and friends of all ages for continuation and
expansion of the success from the 2013 run and walk.
B.Decision Criteria
1. We chose to create an official blog for participants as our social media campaign to share
further information as well as stories of the participants. The Mario Lemieux Foundation
already has an official Facebook, Twitter, and web page and our blog will constantly be
advertised on all of the above. The more posts in a blog, the more findable it becomes
through search engines, and links to our official blog page will be easy to access when
surfing all Mario Lemieux social media.
2. “Because blogs are also the lowest-cost communications channel, you can reach
thousands, perhaps millions of people for an investment of a few cents and some personal
time. Blogs are infinitely more efficient than any other corporate communications
Page 26
27. medium” (Smith, 2012). Sharing stories of the participants will campaign our second
annual walk and run in a personal and more heart-warming way that many people can
relate to.
3. Our blog campaign aims towards the target market of all ages because the 6.6K walk and
run is a family event. Upon signing up in advance for the walk, all participants will have
the option to fill out the “Share Your Story” page attached to the registration form
granting permission for us to write about the participant(s) on our blog and why they will
be contributing to the second annual walk.
4. The blog can be used as another source for receiving donations, through the blogs readers
will have an opportunity to sponsor a run/walker or donate a fixed amount to the
organizations and their causes. Allowing our readers to connect emotional with the
stories of our run/walkers will further influence them to donate or participate either way
the message of the event is being spread.
5. The Pittsburgh Penguins Foundation is also associated with the run walk and some
proceeds from the race go to promoting physical well-being, encouraging teamwork,
stressing the value of education and providing essential life skills to young people
through youth hockey and other activities. Giving back to the community and further
placing the Lemieux and Penguins foundation in good graces with the surrounding area.
C. Proof of Recommendation
• In its first year the 6.6K run walk had over 4,500 participants (Features, 2013).
• The run walk is tied into the start of the NHL season creating a buzz and uniqueness
around this particular event that most races do not have.
Page 27
28. • Mario Lemieux is a world renowned hockey player and known for overcoming his battle
his Hodgkin’s diseases his foundation is known throughout the sporting community and
his cause is a genuine one that many people can relate and are willing to donate to.
• The Lemieux foundation has about seven other fundraising events they are involved in
throughout the year, all these events represent potential and continued success for new
events.
• The Mario Lemieux foundation continues to expand building new research facilities such
as Austin’s Play Room and is looking to continue this expansion never giving up on the
fight for the cure.
• Cancer is a disease we can all connect with, not one person goes un affected whether its’
you yourself who are currently battling or a loved one cancer has no criteria for who is
effects and because of this the support for a cure is always relevant and a fight worth
fighting.
D. Critique of Options
We considered expansion of Twitter, Facebook, Instagram, and other social media bases while
brainstorming, but all of these exist for the Mario Lemieux Foundation 6.6K run and walk. All
of the above programs are great for social media campaigning, but since we are looking to deal
with a more personal approach, we chose blogging which can be advertised through all of the
existing options.
Page 28
29. E. Major Disadvantages of Recommendation
• The content of any social media campaign relies on all content posted online. Therefore,
if the blog is boring, uninformative, or not updated, we will lose loyal viewers. The same
goes for advertising our blog on other social media sites. We must post our blog link on
Facebook, Twitter, Instagram, and on other advertisements almost daily to avoid this
disadvantage and prevent viewers from not knowing our blog exists. “Interactive
communication is the key requisite of a campaign on social media. If you fail to respond
to the queries and doubts posted by your target audience, then your customers will feel
ignored. Consequently, you will lose the goodwill” (Admin, 2010).
• If not enough participants decide to share their story on why they will be running or
walking the second annual race, we will not have a variety of stories to share on our blog.
To prevent this, we will post blogs about returning participants and reviews on those who
walked last year’s event.
F. Action Plan
Who: Target Market: Men, women, children, family, and friends of all ages. New as well as
returning participants.
What: Social media blog campaign for the second annual 6.6K run in Pittsburgh as well as plan
to expand to the New York tri-state area
Where: The world-wide web. Walk will take place in Pittsburgh and expand to the tri-state area
Why: To reach out to our target market by sharing personal stories and heart-warming
information, as well as continuing and expanding the success from the 2012 run and walk.
When: Early October to start off the NHL season. Registration will begin in August.
Page 29
30. How: Through social media campaigning and advertising our blog resulting in future
involvement and expansion to other NHL teams.
G. Major Risk & Responses
• The 6.6K race might not appeal to other areas because the 6.6K represents Mario
Lemieux #66 and his career with the Pittsburgh Penguins. The uniqueness of this event
may not be relevant anywhere but Pittsburgh.
o The success from the second annual 6.6K will result in the plan to expand
to other NHL teams as well as become held in different areas throughout
the New York tri-state area.
• There are thousands of Marathons, and run/walks around the United States our race and
blog may just be another straw in a haystack
o Our blog has high hopes to represent uniqueness and attract the Mario
Lemieux Foundation run and walk specifically.
Page 30
33. Sources
Admin (2010). Disadvantages of Social Media Campaigns. Virtual Social Media. Retrieved
from http://www.virtualsocialmedia.com/disadvantages-of-social-media-campaigns-
what-to-watch-out-for-so-you-dont-fail/
Features (2013). Pens Open Practice to 6.6k Run and Family Walk Participants. Features.
Retrieved from http://penguins.nhl.com/club/news.htm?id=685651
Smith, J. (2012). Why are blogs so powerful? Chief Optimizer. Retrieved from
http://www.chiefoptimizer.com/455/uncategorized/why-are-blogs-so-
powerful/#axzz2jjB78Owf
http://www.mariolemieux.org/about-us/foundation-history/
http://sportsillustrated.cnn.com/vault/article/magazine/MAG1007676/1/index.htm
Page 33
35. Industry
Hi-Tec will be the newest competitor in the active sports apparel industry. The company
is “inspired by life” and came together to form a high quality brand that represents independence
and accomplishment among the active outdoors sports community. We plan to increase the
number of independent Hi-Tec stores in the United States introducing an existing and exciting
sport apparel line along with the sport of Liquid Mountaineering. According to research, active
participants in outdoor sports are most likely to try out other active lifestyle sports during the
offseason causing the sport’s popularity to increase tremendously. We know these athletes are
willing to try this interesting sport out. In the next three years, Liquid Mountaineering will be
the next growing trend. We will easily overcome this by promoting the unique sport of Liquid
Mountaineering as the amazing sport was launched while supporting the Hi-Tec brand.
Company
Remember the one thing we’ve all tried to accomplish – walking on water? We failed, we
thought it was impossible, but it is apparent that it is possible. There is a new sport that goes by
the name of “Liquid Mountaineering” where a person runs on the surface of water. Participants
get a running start on flat land, or bank of the lake, on a somewhat curve, and keep running once
they hit water of a lake or large body of water. The goal of the competition is to see how far the
participant can get and how many running steps on the surface of water before falling in deep.
One must run very fast once they hit the water, using upper leg strength. Liquid Mountaineering
participants describe this fast-paced leg movement “just like a sewing machine”. As soon as
your feet hit the water, the soles of your shoes are only skimming the surface. The first step is
the most important; it will make or break the participant. This new sport may seem impossible,
Page 35
36. but it was inspired by the childhood game of skipping rocks. To succeed, there is science to it.
With the right angle and speed, any given object can skim right off the top of the water before
sinking. Not only the study of gravity and science, but depending on your footwear as well. The
season of winter, a good entry point to lake, and most importantly a good quality running shoe
are the necessary components for liquid mountaineering.
The existing sports related business I am looking to expand is Hi-Tec footwear. Mark
Tucker is the CEO and underneath him will be myself, Brittany Barry. The franchise came about
in 2004 and grabbed their number one goal two years later: to create the ultimate lightweight
shoe for adventure sports performance formally known as Hi-Tec V-Lite Infinity. Hi-Tec is a
loyal brand to Liquid Mountaineering participants and will soon become loyal to many other
outdoor sports as well. Outdoor adventure sport participants have become more in demand than
mainstream sports, such as football, baseball, and basketball. Sports and sporting apparel fit
together perfectly like puzzle pieces making brand loyalty stronger than ever. Customers tend to
purchase mainstream brands just as they tend to be active in mainstream sports. Hi-Tec is
spreading awareness of Liquid Mountaineering in hopes that the sport will no longer be unheard
of, as our brand awareness will spread too. We plan to increase the number of independent Hi-
Tec stores in the United States introducing an existing and exciting sport apparel line along with
the sport of Liquid Mountaineering.
Analysis of Our Products and Services
What the V-Lite Infinity has to offer is comfort, grip, and lightness. The materials that
make up this shoe are what make Hi-Tec distinctly different than any other brand. Its ion mask
promotes ultimate water management after thousands of hours of testing by biomechanics and
Page 36
37. independent equipment analysis. These tests have proven that average water uptake was reduced
by 87.66% compared to untreated shoe – dry and clean. There are 3 layers of mesh on each V-
Lite Infinity shoe, called the SUZE, short for seamless upper zone engineering. The supportive
weave minimizes seams, the breathable weave reduces hot spots and blisters, and the protective
weave is there to provide comfort, structure, and support. The “vibram” part of the shoe
provides ultimate traction and durability, and lastly the unique 3D counter balance harnesses
energy to maximize running gate. The Hi-Tec franchise succeeds in selling their top shoe
offering 4 different styles and 12 different colors. I am determined to raise funds for expansion
of the Hi-Tec company by supporting the newly growing sport of Mountain Engineering and
extending the product line. I would like to spread Mountain Engineering awareness nationally
along with expansion of Hi-Tec’s brand equity.
When it comes to sports apparel, brand competition will forever be intense in the industry
just as competition in the sports industry is. Competitive forces we may face include customers’
brand loyalty to large corporations such as The North Face, Salomon, Brooks, and Saucony.
What all of these corporations have in common is that they started out targeting a very specific
market, just as Hi-Tec does right now, and grew to solely target the active lifestyle market. As a
growing sport and apparel corporation, it is not a concern that we cannot achieve what our
competitors have become. Because we are looking to get the Hi-Tec brand on the same scale as
our competitors, if not higher, we must take all clothing manufacturers into account as
competition. Hi-Tec is strictly valuing brand loyalty versus mainstream brand. Our partnership
with the sport of Liquid Mountaineering isolates us from competitors in the industry, as our
status will soon be unreachable.
Page 37
38. Market
Hi-Tec V-Lite newly expanded product line will be quality-manufactured and targeted at
the market of outdoor active participants in all areas. Various apparel categories such as
headwear, footwear, sweats, bodysuits, and other apparel that take on weather threats will be
individually designed in a unique way that appeal to the demographic characteristics of our
market. Research shows that the demographics of outdoor active participants are males and
females anywhere from 16-30 years old in the West Coast area. These customers have easy
access to Adventure Sports areas such as cross country running, mountain biking, padding,
hiking, and climbing, but we plan to focus on other extreme sport consumers as well. Hi-tech
shops will be placed in tourist areas, outlets, malls, online, and catalogues influencing other
customers across the nation on active outdoor sporting and spreading the word about Liquid
Mountaineering.
Market Strategy
Our marketing strategy will include targeted online, catalogues, and print media
advertising. Adventure Time Magazine, Get Lost Adventure, and High on Adventure are a few
major magazine publications that we will advertise in regularly, promoting our apparel line and
the sport of Liquid Mountaineering. Because we support Liquid Mountaineering and Liquid
Mountaineering supports us, the new adventure sport will have free media coverage on television
decked out in Hi-Tec attire and eventually in print. At major events, we will spread our brand
and sport awareness by showing Liquid Mountaineering video clips, handing out coupons, and
holding contests. In Hi-Tec shops, we will be handing out sample brochures for the sport of
Page 38
39. Liquid Mountaineering. All of the above strategies will have price comparisons between our
new product line and similar products of our competitors.
Operation
Operations will initially be led by Mark Tucker and Brittany Barry, who will cover every
key management position within the company to start. We will focus on product design, sales,
manufacturing, promoting, advertising, and most importantly spreading awareness. Extending
the product line can take up to six months, but promoting, advertising, and spreading awareness
about our soon to be extended company and Liquid Mountaineering will be in effect
immediately.
Management and Personnel
Mark Tucker is CEO and will oversee product development while aiming Hi-Tec in the
right direction. He has worked in the outdoor industry and has experience working with well
respected outdoor brands. Brittany Barry is the product manager. She will be in charge of
creating new products, and overseeing co-designers, and studying Liquid Mountaineering.
Brittany studied Sport Management at the State University of New York at Cortland and is
determined to spread awareness of Liquid Mountaineering by expanding our product line and
creating Hi-Tec brand equity. Existing personnel such as lead marketers, head of sales,
promoters, and sales associates are key individuals for this business.h
Page 39
40. Financial Projections
If sales during the first year are $750,000 with expenses totaling $790,000, we will be left
with a loss of approximately $40,000 in the first year of expansion and promotion. By the
following year, if revenues are projected to grow by 25%, we will have $940,000 in sales and
$800,000 with expenses gaining us a profit of $140,000. Hi-Tec is aiming to sustain a 25%
annual growth rate during our plan annually for five years.
Capital Needs
Since I am expanding an existing company and spreading awareness about the new sport
of Liquid Mountaineering, Hi-Tec will still remain a profit structured business. I have invested
$10,000 to aid in this extension and spreading awareness of Liquid Mountaineering. An
additional $75,000 will be needed to ensure that proper working capital is maintained through
the first year of our new plan. Start up costs have already been attributed as Hi-Tec is an existing
company, but additional costs include staff, rent, office equipment, supplies, web, and legal
costs.
Page 40
41. SUNY Cortland Athletics
Park Center
P.O. Box 2000
Cortland, NY 13045
Contact: Brittany Barry Release Date: 2/14/2012
Cell Phone: (732)-239-4098 FOR IMMEDIATE RELEASE
Fax: (607)-753-4929
Email: brittany.barry@cortland.edu
RED DRAGONS GAIN VICTORY OVER AGGIES 24-16
CORTLAND, N.Y. – The nationally 13th
ranked SUNY Cortland wrestling team defeated 23rd
ranked Delaware Valley 24-16. The Red Dragons concluded two pins and four decisions against
the Aggies Friday, February 3rd
at Corey Gymnasium.
Starting at the 125 weight class, Senior Charlie Frankel (Del Val) was tied up with Cortland’s
freshman Nigel McNeil 2-2 in the first period when Frankel scored a two point takedown in the
third period giving the Aggies a 3 point team decision. At 133 pounds, Eric McCann (Del Val)
won a 4 point major decision for the Aggies after gaining a riding time point, leaving the match
11-3. By the end of the second bout, Delaware Valley led Cortland 7-0.
The Red Dragons snatched a win during the 141 weight class when sophomore Brian Bistis
(Cor) received a reversal in the second period, pinning James DeLillo with a minute and 25
seconds left. At 149, second ranked senior Zak Andrews (Del Val) grabbed a 19-4 technical fall
when gaining a riding time point. Following, 5th
ranked Emmanuel Ajagbe (Del Val) won by
major decision 14-1 at 157 boosting the Aggies 16-6.
Starting the Red Dragons’ winning streak at 165 pounds, junior Jonathon Conroy (Cor) battled
an 8-7 decision by taking down Donald Smith in the third period. Lou Puca at 174 pounds and
Carl Korpi and 184, both of Cortland, gave the Red Dragons each points of their own for
decisions over Alec Horan (174) 5-0 and Kyle Tufts (184) 2-1.
With only two bouts left, Cortland led Delaware Valley 21-16 when nationally 3rd
ranked junior
Jared Myhrberg (Cor) pinned Chris James ten seconds into the second period of the 197 pound
bout. The Red Dragons finally claimed their victory when junior Corey James won by decision
3-2 versus freshman Mike Boardman at 285 pounds.
With the 24-16 defeat over Delaware Valley, the Red Dragons advanced the team 15-2, while the
Aggies slipped to 8-9. This big win has the team pumped for the 7:00 p.m. match against Ithaca
on Wednesday, February 15th
as the Red Dragons meet the Bombers at Ben Light Gymnasium.
For more information, contact Brittany Barry at (732)-239-4098 or Brittany.barry@cortland.edu.
###
Page 41