1. Emilie Morrow
606 S. Main St. Colby, WI 54421 715-255-2918 emilie.morrow@cuw.edu
Objective
Aspire to work in operations for a sport business that values a contingent leadership style, solutions mindset, and
effort-based work ethic which would allow me, the organization and its people to reach our collective goals.
Professional Experience
Concordia University Wisconsin Athletic Department, Mequon, WI 2014-Present
CUW Women's Basketball Program
• Assist with team operations including inventory, recruiting, game-day set-up and management, design and
distribution of marketing posters, and delivered game day strategies to athletes
• Assist coaches with six athletic programs in a variety of operations and management capacities (Football,
Women’s Basketball, Men’s and Women’s Soccer, Softball, etc.)
• Transcribe coaches interviews for use on university promotions through the office of sports information
• Assist in recruitment efforts for Women’s Basketball, Men’s Hockey, and Track and Field
• Set-up and management of game-day concessions
Bigler Sports-Social Media Intern, Cedarburg, WI Summer 2015
• Updated and integrated organizational social media efforts on Facebook, Twitter and Instagram platforms
• Engaged followers on multiple platforms through strategic scheduling of posts and content
• Initiated social media program to improve communication with current clients and drive overall community
awareness
Pick N’ Save-Cashier, Grafton, WI 2015-Present
• Promoted to Customer Service Representative after serving as cashier
• Manage front-end operations and aid customers in the conversion/exchange process
• Uphold brand standards on a daily basis in all communication
Project Highlights
• Planned and executed strategies related to Hospitality Village at the 2017 Rose Bowl for PrimeSport (Atlanta,
Georgia). Duties included subcommittees sponsorship and operation, designed proposal decks for Samsung
sponsorship, provided assistance with village set-up, and manage Dos Equis village inventory and provided
customer service on game-day.
• Formulated a new business strategy for viewing parties related to the 2016 summer Olympic Games. Expanded
skills in critical assessment, financial projections, business contingencies, multi-cultural awareness and
personnel management.
• Identified features, benefits, and points of differentiation for soccer net purchase. Project allowed for the
development of skills related to marketing, sales, overcoming objections and product positioning. Also,
developed abilities in competitive assessment.
• Created an operational design for an ice hockey rink that was eventually developed for the CUW men's and
women's hockey programs. Produced advertising and marketing ideas using available funds.
Education
Sport and Entertainment Business (BA)
Concordia University Wisconsin (Mequon, WI) 2011-2016
Anticipated Graduation: December 17, 2016
Completed on Back Page

2. Applicable Courses
• Administration of Physical Education & Athletics Social Aspects in Sports
• Sport and Recreation Management Psychology of Sport
• Marketing of Sport and Recreation Principles of Marketing
• Integrated Public Relations and Media Sponsorship, Funds, Sales Strategies
Volunteer
Hunter's Safety Instructor 2005-2011
• I was a junior instructor for six years and then promoted to an Instructor for one year
• I would help set up the course for the instructors, I would set up the guns, or the fence crossing. Once I became
an instructor I was allowed to test the students during their field course test.
Youth Group Member
• Volunteered to help assist any elderly that needed help around their houses. Went Angel tree shopping at
Christmas.
Technical Skills
• Social Media (Facebook, Instagram, Twitter, Hootsuite)
• Microsoft Office (Word, PowerPoint, Excel)