The document presents an overview of Britannia, a food processing company founded in 1892, serving India. Key products include bakery items such as biscuits and bread, as well as dairy products like milk and butter. The company is led by Chairman Nusli Wadia and has a revenue of 46.70 billion.

1. BRAND ELEMENTS OF
BRITANNIA
Presented By:
MOHAMMED NADEEM.A
BIET MBA PROGRAMME
DAVANGERE

2. About Britannia:
 Industry



:
Founded :
Area served
Key people
Bali[MD]
Products :
Food Processing
1892
:
India
:
Nusli Wadia[Chairman] Vinita
Bakery products, including biscuits,
bread, cakes and rusk and
dairy products
including
milk, butter, cheese, ghee and
dahi
 Revenue :
46.70 billion


3. NAME :
BRITANNIA
URL :
www.britannia.co.i

4. LOGO OF BRITANNIA

5. TAGLINE OF BRITANNIA
Eat Healthy, Think Better
Jingle of BRITANNIA

6. BRAND CHARACTER

7. PACKAGING OF
BRITANNIA