David Docherty presentation for Achieving Industry Best Practice

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David Docherty presentation for Achieving Industry Best Practice

  1. 1. The Fused Graduate for a Fused Industry David Docherty Chief Executive, CIHE Creative Industries & Vibrant Regions 30/11/12
  2. 2. The Thick of It•We are at the beginning of a revolution incommunications, digital and IT (CDIT).•We are at the beginning of a mass higher educationsystem funded primarily in England by graduates.•We are in the middle of a new engagementbetween business and HE.•We may be in the thick of it, but there‟s a long wayto go, a lot to learn and fresh thinking required
  3. 3. The Shock of the NewFrom employees to leaders:‘Traditional methods of leadership no longer work‟Jeremy Darroch, CEO, SKYFrom skills to expertise:“One of the most crucial roles for universities is to enablegraduates to learn how to learn. The majority of technicalskills will be defunct by the time young people are into theircareers.”Gavin Patterson, CEO BT Retail, Director BT Group
  4. 4. The Shock of the New (2)From discipline to interdiscipline:„The era where we can afford multidisciplinary groups is becomingunaffordable. We need universities to develop graduates withinterdisciplinary skills, or who can lead interdisciplinary teams.‟Anne Morrison, Director of the BBC AcademyFrom local to global:„I think we‟re starting to see a particular generation where they thinkof themselves as quite literally world citizens. I don‟t meanconceptually. I mean they see the world as boundary less: that theyare able to move, shift, work anywhere, and do anything.”(HR Director, Prudential)
  5. 5. Tomorrow‟s World Today„Digital, ICT and creative industries together should be thehorizontal platform for growth and competitiveness for the UK inthe 21st Century.‟Dr Mike Short, Vice President Research and Development at O2.
  6. 6. Tomorrow‟s People
  7. 7. Between the Lines•A skill is a repeatable process in a predictableenvironment. It can be taught through continuous practice.•Expertise is the application of theory to practice. It can betaught through continuous exploration and reflection.•Expert businesses will be the most successful in aknowledge-based economy.
  8. 8. Your Life in Their Hands
  9. 9. Your Life in Their Hands
  10. 10. What are businesses doing with their talent?International Graduate Development Programme (IGDP) at BG Group • Structured two year programme to give young professionals management skills and hands on experience in different locations • Candidates do at least one international assignment and also will work in one of BG‟s many international locations on completion • “It’s a truly multi-cultural company – there are people from all around the world here and there’s a great interaction between them. You can see there are people from everywhere – Oman, Egypt, the UK, Kazakhstan – and it’s good to have several nationalities in the same team”
  11. 11. Membership – Media and Technology • Chief Executive, BT Retail • Chief Executive, Channel 4 • Director General, BBC • Director and Chief Executive, BSkyB • Chief Executive, FT Group • Group Chief Executive, WPP • Chief Executive, Cisco • Vice President of Global Education, Cisco
  12. 12. CDIT A New Acronym for a Converged Age “Digital, ICT and creative industries together should be the horizontal platform for growth and competitiveness for the UK in the 21st Century” Dr Mike Short, Vice President Research and Development, O2• The technology and content industries contribute £102billion in gross value added to the economy (12% of GVA) and are set for above average growth• UK entertainment and media revenues, are set to reach £56billion by 2014 (3.7% compound growth rate) and software will grow at 3.4% a year• Global entertainment and media revenues are forecast to grow to $1.7 trillion by 2014, while the worldwide IT industry is now worth $3 trillion (services alone totalled $763 billion in 2009).• Exports from the UK‟s CDIT businesses exceeded £18billion in 2009
  13. 13. CDIT A New Educational Experience for a Converged Age“The era where we can afford multidisciplinary groups is becomingunaffordable. We need universities to develop graduates with interdisciplinaryskills, or who can lead interdisciplinary teams.”Anne Morrison, Director, BBC Academy“Producers, Engineers and Technologists will increasingly converge intoteams working together to deliver interface, service and content – as oneproduct – rather than different teams working in isolation and then hoping totie the solution together.”Experts from BBC Future Media & Technology department
  14. 14. CDIT A New Educational Experience for a Converged Age“The IT sector is characterised by rapidly changing skills requirements.Particular technologies may well be defunct within a relatively short period oftime. HE‟s focus should be on developing young people with the ability torapidly assimilate knowledge and develop competence on what will be anever changing suite of technologies that they will encounter during theircareers.”Dr Geoff Scott, Senior Scientist, BT“We need to teach people better in schools, especially computer sciencesand maths, and balance that with teaching art. We need people who arelearning arts and sciences together. The university faculty system we have isoutmoded; separating arts and science is a 19th century construct.”CDIT Executive
  15. 15. CDIT Task Force • Government should acknowledge CDIT as a strategic priority alongside STEM • Government should facilitate the right environment for successful CDIT ecosystems • Government should review procurement policies and R&D Tax credits • ICT curriculum in schools needs to overhauled
  16. 16. CDIT Task Force • Funding Councils should give equal weight to CDIT programmes as to STEM programmes • Interdisciplinary is key to success of CDIT • Universities must work better with SME CDIT businesses • Business must contribute to development of courses for graduates they hire • Business- HE partnerships should be at the heart of Local Enterprise Partnerships
  17. 17. Brighton Fusewww.brightonfuse.com
  18. 18. Brighton Fuse• Connecting the arts, humanities and design with digital and ICT to enhance creativity and innovation• Measuring and assisting Brighton‟s creative, digital and IT (CDIT) cluster• Supporting mutually beneficial connections between higher education, those engaged in the creation of arts and culture and Brighton‟s digital technology sector
  19. 19. What is it about Brighton that strengthens itsbusinesses? 0.00% 20.00% 40.00% 60.00% 80.00% 100.00% Content Access to skilled labour (including freelancers) Ability to attract talented employees toCreative Services Brighton & Hove Access to collaborators Proximity to London Consultancy Brighton & Hoves cultural life Brighton & Hoves reputation Digital Media That Brighton is not London ICT% of all in the sector mentioning the factor as significant or very significant advantage of being based in Brighton
  20. 20. © Lancaster University 2012
  21. 21. Future of Innovation in Television Technology Taskforce• High Performance Computing• Future Network• Distribution & Delivery• Innovation Strategy• Research & Development
  22. 22. The role of universities in CDIT“Things have changed in recent years, in the last decade, with universitiesand research. I think awareness has grown within universities that there isinterest in using knowledge that might be available to be developedspecifically for industry.”CDIT Executive“Most companies have to be outwardly focused in the digital world. We arecertainly outwardly focused in terms of our customers, and our customersroutinely ask us, “Can you do this? Can you do that?” In some cases we cando it with internal resources, in some cases we need some external resourceto help, and the universities are often a valuable source in that area.”CDIT Executive
  23. 23. The role of universities in CDIT“One of the things that characterises the UK creative industries is agencymodel businesses where work is done on a work-for-hire basis andproduction is generally at the mercy of large organisations or companies whodictate terms, and generally those are buy-out terms.”CDIT Executive“We do not do much work with universities because for the type of work weare doing university research tends to be rather a long way out therecompared to what we are interested in.”CDIT Executive
  24. 24. The Bottom Line„The most important contribution Stanford makes to Silicon Valley is toreplenish the intellectual pool every year with new graduate students.‟Gordon Moore, Co-Founder of Intel
  25. 25. www.cihe.co.uk @theCIHE @DavidDocherty1www.cihe.co.uk/linkedin

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