How the introduction of digital and social technologies as business channels impact marketing and innovation profoundly.

1. The impact of digital and social media
technologies in business

2. Agenda
1. Explosion of technology
2. Impacts on marketing and innovation
3. The solution roadmap

3. datafloq.com

4. “Technology is moving three
to five times faster than
management.”
- Dominic Barton
Global CEO, McKinsey

7. Channel?
“The system of intermediaries
between the producers, suppliers,
consumers, etcetera, for the
movement of a good or service.”
Investopedia

15. Engagement Marketing
The Channel Effect

18. The Channel Effect
Open Innovation

20. Participatory Business
New ways of marketing and innovation

23. 1. Channel technologies are moving
faster
2. Channel technologies are disrupting
business
3. Channel technologies are making
marketing and innovation participatory
4. Every business needs to take to the
participatory approach
Sum-up