To drive viewership, engage their audience and strengthen connections with their brand, the BRIT Awards created a live, international Twitter vote to determine the winner of one of its most popular categories: British Video. Mentioned in over 4 million tweets, the BRIT awards became the most tweeted music TV show in UK TV history.

1. Case Study
RESULTS:
The UK’s popular BRIT Awards show partnered with Spredfast to create a new
viewer engagement experience by using an international live Twitter vote to
decide the winner of the “British Video” category.
Brit Awards Engages Viewers
with the UK’s First-Ever Live
Social Vote
OBJECTIVES:
• Build a digitally-progressive international brand for
the BRIT Awards
• Increase viewer engagement and drive international viewership
• Use on-air calls-to-action as a catalyst for viewer engagement
• Take leadership position as the first live program in the UK
to use a social vote to decide an award
• Embed a social media voting mechanic seamlessly into
the program editorial, ensuring that the traditional TV
experience is maintained and protected
Mentioned in over 4 million
total Tweets, making the
BRIT Awards 2014 the most
tweeted music TV show in
UK TV history.
On-air calls-to-action created
huge social spikes for all
bands in the competition –
with a single call-to-action
creating a more than 400%
increase in Tweets.
Viewership peaked at 5
million, with an average of
4.5 million viewers.
Tweets came from over
22 countries, including
Indonesia, Vietnam,
Dominican Republic,
Sweden, Russia, and
Thailand. The heaviest
concentration of votes came
from the United States.

2. “
The UK’s BRIT Awards, one of the largest music
awards in the world, decided to work with
Spredfast to be the first UK event to integrate
a social vote into its live broadcast.
The awards ceremony was not just broadcast on
British television, but also was simultaneously
streamed via YouTube outside of the UK, enabling
real-time worldwide viewership.
To drive viewership, engage their audience and
strengthen connections with their brand, the BRIT
Awards created a live Twitter vote to determine
the winner of one of its most popular categories:
British Video. The BRIT Awards identified the five
British videos that had the largest number of
YouTube views for 2013, and announced them
as candidates on the BRIT Awards website and
YouTube channel.
During the BRIT Awards broadcast, three
clear calls-to-actions were included in the
live broadcast which included unique artist-
specific hashtags that were also shown online to
encourage and maximize engagement on Twitter.
Viewers could go to the BRIT Awards website
to see real-time vote results and track the current
success of their favorite band.
The BRIT Awards and Spredfast produced a Twitter
heat map on brits.co.uk to track the global Twitter
conversation around the awards.
SOLUTION:
With greater online presence, the
BRIT Awards is developing a stronger
international presence. By integrating
real-time social voting, we’ve been able to
connect our live event experience to music
fans all over the world.
GIUSEPPE DE CRISTOFANO
DIGITAL AND TECHNOLOGY MANAGER AT THE BRIT AWARDS
200 W. Cesar Chavez St. Austin TX 78701 512.538.0460 | spredfast.com | @spredfast | info@spredfast.com