The document discusses various tools for monitoring online conversations and reputation, including Google Alerts which tracks mentions across news, web pages, blogs, and videos but does not capture all conversations. It also lists other services like Twitter, YouTube, blogs, forums, and local review sites that should be monitored as well as tools for tracking changes to pages, aggregating RSS feeds, and paid reputation monitoring services.

1. Reputation Management Are you finding all of the conversation?

2. Google is not all that matters! Google Alerts is a great place to start, but does not track everything A 'News' alert is an email aggregate of the latest news articles that contain the search terms of your choice and appear in the top ten results of your Google News search. A 'Web' alert is an email aggregate of the latest web pages that contain the search terms of your choice and appear in the top twenty results of your Google Web search. A 'Blogs' alert is an email aggregate of the latest blog posts that contain the search terms of your choice and appear in the top ten results of your Google Blog search. A 'Comprehensive' alert is an aggregate of the latest results from multiple sources (News, Web and Blogs) into a single email to provide maximum coverage on the topic of your choice. A 'Video' alert is an email aggregate of the latest videos that contain the search terms of your choice and appear in the top ten results of your Google Video search. A 'Groups' alert is an email aggregate of new posts that contain the search terms of your choice and appear in the top fifty results of your Google Groups search.

3. Images

4. Google Blogsearch

5. Blogosphere Bloglines

6. Technorati Search

7. Backtype.com

8. Twitter.com

9. YouTube

10. BoardTracker

11. Local Review Sites Citysearch - (no RSS) Use Update Scanner firefox addon which tracks pages that change (can throttle to check every 5 minutes) or Dapper.net Yelp

12. RSS Optimization Take your RSS feeds and dump them into an OPML file for portability. http://www.unold.dk/code/opmlgen/ Yahoo Pipes Can add multiple phrases and words and utilize negative phrases by porting RSS feeds of the aforementioned services.

13. Monitoring Services Budget Solutions: http://filtrbox.com http://trackur.com http://reputation.distilled.co.uk/ High Price Point Solutions: http://cymfony.com/ http://visibletechnologies.com http://andiamosystems.com/ http://Radian6.com http://sentimentmetrics.com

14. Thank You twitter.com/brianchappell IgniteSocialMedia.com BrianChappell.com