Briam Moser is a digital project manager with over 15 years of experience managing advertising projects for major brands. Some of his key achievements include developing a live online Q&A event for Charles Schwab that attracted over 7,800 viewers, and launching the Discover Bank secure messaging center which is projected to save the company $145,000 in its first three years. He has extensive experience managing projects in the pharmaceutical advertising industry for companies like GlaxoSmithKline, Schering Plough, and Sanofi-Aventis. Moser is proficient in project management methodology

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Briam Thomas Moser
Professional Experience
HAVAS WORLD WIDE (formerly EURO RSCG), Advertising agency/ New York, NY
2010-Present
Senior Project Manager | Digital Project Manager | Program Manager
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CLIENT(S): Charles Schwab (investing and financial services), GlaxoSmithKline
(epilepsy & HIV drugs: www.POTIGA.com, www.SELZVENTRY.com)
KEY ACHIEVEMENT: Developed live online Schwab Q&A event for stock traders, giving instant responses to viewer’s tough trading
questions (via live streaming video banners on www.WSJ.com, www.Yahoo.com and more)
Situation Analysis
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The Challenge: The live online Schwab Q&A event was only 1 day. Viewers would submit questions through rich media banners,
therefore a robust question moderation back-end system was required (Schwab has compliance regulations). Working with video
streaming vendor OnStream, Schwab Studios and a live panel, this is logistical challenge.
o The Result: In just 6 hours of live broadcast, a total of 7,830 viewers watched (with 2,236 watching for more than 5 minutes). There
over 200 questions answered live. 8.8 million impressions were served – SEE IT (http://www.youtube.com/watch?v=yF5aCJCmqkk)
KEY DIGITAL DELIVERABLES: interstitials ads, iPad apps, website development, HTML5 banners, and rich media banners
PHARMA EXPERIENCE : GlaxoSmithKline major website launches, including Office of Prescription Drug Promotion (OPDP) submissions
and legal reviews)
4WEEKJOBSEARCH.com,
Professional development consulting business/ New York, NY
2008-2010
Senior Project Manager | Social Media Manager
Consulting business specializing in administrating SEO (search engine optimization) strategies & social networking to achieve goals.
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SEARCH ENGINE OPTIMIZATION (SEO): Improved client’s ranking in search engine results – SEE PROCESS BELOW.
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1) Keyword List: Administrate keyword list generation process.
Process Details
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Keywords (meta tags & headers)
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Link strategy (good link: “click here for split testing tools”)
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File name (re: Podcasts, videos, <alt> text, and <alt> tag)
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Sitemap Submissions (Google, Yahoo Directory & DMOZ)
MAGNANI CARUSO DUTTON, Advertising agency/ New York, NY
2008
Senior Producer – Consultant
Financial experience managing the production of multiple projects, including pre-production, production, alpha, beta, schedule maintenance, and milestone reviews.
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CLIENT: Discover Bank (https://www.discovercard.com/)
KEY ACHIEVEMENT: Successfully launched Discover.com “Secure Messaging Center” – SEE DETAILS.
Situation Analysis
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The Challenge: Discover Card challenged the agency to send secure messages to card members via email (saving time & costs),
but needed double authentication & proof of receipt. Worked closely with Discover legal team for compliance. 2 month project.
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The Result: Created Axure Pro® wireframe prototype for the client, in order to get faster approval. In the end, created secure email
interface with multiple points of entry, in legal compliance, and budget/time. According to projections, saved Discover $145,000 in
first 3 years. SEE DISCOVER.COM: http://www.discovercard.com/customer-service/account/email-reminders.html
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METHODOLOGY: Advanced knowledge & administration of PMBOK “Project Management Body of Knowledge” 9 areas: Integration, Scope,
Time Management, Financial Management, Resource Management, Communication Management, Risk Mitigation, Procurement, and Quality
Assurance.
DOCUMENTATION: Responsible for the creation of the following documentation – SEE LIST:
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SOW (Statement of Work)
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Status Report
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Weekly Reporting (project health | profitability)
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Resource Utilization – projections (6 weeks in advance)
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Change Orders
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imc², Advertising agency/ New York, NY
2007
Senior Project Manager – Consultant | Pharmaceutical Advertising
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PHARMA CLIENT: Schering Plough, pharmaceuticals (OTC drugs & prescription)
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MAJOR WEBSITE LAUNCHES: Claritin® (www.claritin.com) Dr. Scholl’s® (www.drscholls.com), Coricidin® (www.coricidin.com)
HAVAS LIFE (formerly EURO RSCG LIFE), Advertising agency/ New York, NY
Senior Project Manager | Pharmaceutical Advertising
2006-2007

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PHARMA CLIENT: Sanofi-Aventis, pharmaceuticals
MAJOR WEBSITE LAUNCHES: Apidra® (diabetes drug www.aprida.com), Lantus® (diabetes drug www.lantus.com), Ambien CR™
(www.ambiencr.com), and Lovenox (www.lovenox.com)
Practiced “Project Management Body of Knowledge” (PMBOK), which includes the following 9 knowledge areas: integration, time, cost,
scope, quality, resource, risk, communication, and procurement.
Conducted internal project status meetings with cross-functional internal team. Managed weekly client status meetings with account
manager.
OPDP (Office of Prescription Drug Promotion): With launching of drugs, required to submit advertising creative through the OPDP
regulatory submission process. Typically, the unbranded website and collateral is simultaneously produced.
Tasked to facilitate the 2007 strategic planning and resource management for the Sanofi-Aventis consumer brands. Planning included multioffice meetings, year long project plan, cost estimates by tactics and resources for the fiscal year 2007.
MOA (Method Of Action) VIDEO: Produced 2 MOA videos, which included a diabetes explanation, and macular degeneration (i.e. eye
condition).
YOUNG & RUBICAM BRANDS/Wunderman, Advertising agency/ New York, NY
2004-2006
Interactive Producer
After Wunderman received seven of the nine Microsoft business divisions, including Xbox and home entertainment, hired to manage day-to-day Microsoft B2B projects.
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CLIENT: Microsoft
DIRECT MARKETING: On the Microsoft “Servers & Tools” technology business, managed direct marketing campaigns that sought to
implement the most efficient and effective marketing communication initiatives. This approach created accountable communications that
were measurable.
E-MAIL CAMPAIGNS: Tasked to manage Microsoft triggered email communication, as well as monthly newsletters. Managed e-mail
deployment partner, Digital Impact. Worked with Digital Impact to ensure deliverability. DI managed the direct ISP relationship, providing
reporting and data management updates directly to me.
NURUN NEW YORK, Advertising agency/ New York, NY2002-2004
Project Manager | Producer
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CLIENT: L’Oréal Paris USA (skincare, makeup, hair color & beauty trends)
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KEY ACHIEVEMENT: Launched the 1st multi-tonal hair color, Couleur Experte (www.couleurexpert.com). The website launch included
exclusive online video (featuring celebrities like Beyoncé Knowles) & 30-minute infomercial.
o Watch example video: http://www.youtube.com/watch?v=-_5k66QkVPY
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Managed $1 million dollars of billable revenue.
Additionally, managed other product launches, like Double Extend® Mascara, De-Crease™, Feria® hair color, and Advanced RevitalLift®.
BERNARD HODES GROUP, Advertising agency/ New York, NY
2000-2002
Project Manager | Business Development
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Project management: Created team to re-design/re-brand the Bernard Hodes Group corporate website (www.hodes.com). Worked closely
with the Vice President of Interactive Marketing, as well as company founder, Bernard Hodes, to ensure proper strategic implementation of
new web site.
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Business development: Tasked to be the Northeastern branch Interactive salesman in charge of product presentations in the brand offices
(i.e. Long Island and New Jersey) for clients.
ORGANIC MEDIA, Advertising agency/ New York, NY
1999-2000
Production Associate
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Managed all banner creative, e-mail, and text links sent to sites via media plans.
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Administrated all offline print traffic, including transit ads, kiosks, and print-publication advertising.
Education
SOUTHERN METHODIST UNIVERSITY/ Dallas, TX
1996
Degree: Bachelor of Arts in Communication (Journalism)
Minor: Women Studies
REGENTS COLLEGE/ London, England
1996
Journalism Semester Program
AMERICAN UNIVERSITY/ Washington, DC
Journalism Semester Program
Skills
Project Management Orange Belt certified (pursuing PMP -- attending classes presently).
(HTML, Microsoft Visio, Microsoft Project); Ad serving: Accipiter, DoubleClick DART and AdKnowledge.
1995