Brent Coker, Online Consumer Psychologist at University of Melbourne, presented on Viralogy: The Science of Viral Marketing at Mumbrella's MSIX conference.
Digital Drift: Keeping Ahead of the Curve TogetherChris Heydt
How can marketers and agency partners address the changes the rise of digital has on our relationships with one another. This presentation looks at the key items I feel are currently most valuable to consider. I work at Ogilvy, so forgive the shameless Ogilvy plugs!
Digital Drift: Keeping Ahead of the Curve TogetherChris Heydt
How can marketers and agency partners address the changes the rise of digital has on our relationships with one another. This presentation looks at the key items I feel are currently most valuable to consider. I work at Ogilvy, so forgive the shameless Ogilvy plugs!
How do I design a menu for my restaurant?
Here's the answer!
Secret psychological tricks taught by world's most famous menu engineer with over 30 years of experience, Gregg Rapp.
All restaurant owners & restaurant managers can use this to enhance their menu and use it to increase average sales.
Increase restaurant sales with menu design tricks.
Menu engineering tricks.
En noir et Blanc Store Brand Marketing ConceptsHollyPhuongLe
- Conceptualized and produced creative content including logo, store layout, print/digital ads, business cards, lookbook, and brochure
- Analyzed and evaluated ROI of the campaign
- Managed all of the aspects of the business plan including industry analysis, SWOT, consumer profiles and market research
Embracing Humility: 5 ways you’re probably failing your customers, and what y...taraerobertson
You only know what you know. It’s no secret that customer retention is one of the most important factors when running and growing a SaaS business. But what happens when you’re failing your customers and you don’t even know it? In this session we will reveal 5 ways you’re probably failing your customers and how embracing humility will help you overcome them. From marketing to customer success, we will dive into some fail proof tactics that are guaranteed to help you decrease churn while also increasing your product engagement.
Embracing Humility: Five Ways You're Failing Your Customers - Tara Robertson ...Price Intelligently
When building a growing business, you can easily forget about the most important piece - your customer, especially with different tactics you may be using to grow. Tara Robertson in her presentation at Price Intelligently's SaaSFest 2016 walks us through powerful ways to embrace humility when building your growth machine to properly help your customers and thereby grow your business.
The success of your strategy relies on delivery by people who are already telling -- and believing -- stories about your brand and position. Do you know what they are? An excerpt from Storyworks: How Stories Can Advance Your Business Cause and Career.
This document is the supporting material for a lecture i gave at the Henley Business School in 2012. the document outlines the growth of the branded content economy and how brands and marketers are seeing a huge shift in the success of branded content over other marketing disciplines.
You will see some incredible statistics in this presentation which will help to support any case for the argument that branded content exceeds expectation and delivers far better results than traditional forms of media.
#GUMPmovement (The Start of the Mental Health Revolution)Nick Kullin
Everything you need to know about the BIGGEST Social Cause Campaign for the Modern Societal World.
If you are interested in joining the #GUMPmovement as a donor, brand, or volunteer - please email nick@gumpmovement.org
It's time to heal the world and break the silence. Together.
#UsTwo
Brand: Champion Sportswear
Used strategic thinking to form a creative brief for my team which incorporated consumer/market research and consumer/business insights to help frame a pitch that was then presented to company heads.
Data Creativity, comment interpréter les tendances consommateurs grâce au Dat...La Cuisine du Web
Je vous propose un retour d’expériences sur la détection des tendances consommateurs sur le marché du food.
Où trouver et comment interpréter les données récoltées sur le web et l’ensemble des réseaux sociaux ?
Quels sont les outils qui permettent de recueillir des données comportementales, relationnelles, déclaratives et transactionnelles ?
Comment les études, le contenu utilisateur, la Data Google et le Social Media Monitoring permettent de définir des personae type ?
Quelles interprétations et quelles clés de lecture de ses données pour comprendre les usages consommateurs d’aujourd’hui ?
Doris Li, General Manager - Marketing & Communications at Bastion China, presented on High End Heaven: How China Is Creating a Luxury Boom Down Under at Mumbrella's Luxury Marketing Summit.
Giulio Gasperini's (Technogym) presentation at Mumbrella's Luxury Marketing S...Natasha Michelmore
Giulio Gasperini, Marketing Manager at Technogym, presented on The High-End Workout: How Technogym Appeals to the Luxury Consumer at Mumbrella's Luxury Marketing Summit.
More Related Content
Similar to Brent Coker's (University of Melbourne) presentation at Mumbrella MSIX 2018
How do I design a menu for my restaurant?
Here's the answer!
Secret psychological tricks taught by world's most famous menu engineer with over 30 years of experience, Gregg Rapp.
All restaurant owners & restaurant managers can use this to enhance their menu and use it to increase average sales.
Increase restaurant sales with menu design tricks.
Menu engineering tricks.
En noir et Blanc Store Brand Marketing ConceptsHollyPhuongLe
- Conceptualized and produced creative content including logo, store layout, print/digital ads, business cards, lookbook, and brochure
- Analyzed and evaluated ROI of the campaign
- Managed all of the aspects of the business plan including industry analysis, SWOT, consumer profiles and market research
Embracing Humility: 5 ways you’re probably failing your customers, and what y...taraerobertson
You only know what you know. It’s no secret that customer retention is one of the most important factors when running and growing a SaaS business. But what happens when you’re failing your customers and you don’t even know it? In this session we will reveal 5 ways you’re probably failing your customers and how embracing humility will help you overcome them. From marketing to customer success, we will dive into some fail proof tactics that are guaranteed to help you decrease churn while also increasing your product engagement.
Embracing Humility: Five Ways You're Failing Your Customers - Tara Robertson ...Price Intelligently
When building a growing business, you can easily forget about the most important piece - your customer, especially with different tactics you may be using to grow. Tara Robertson in her presentation at Price Intelligently's SaaSFest 2016 walks us through powerful ways to embrace humility when building your growth machine to properly help your customers and thereby grow your business.
The success of your strategy relies on delivery by people who are already telling -- and believing -- stories about your brand and position. Do you know what they are? An excerpt from Storyworks: How Stories Can Advance Your Business Cause and Career.
This document is the supporting material for a lecture i gave at the Henley Business School in 2012. the document outlines the growth of the branded content economy and how brands and marketers are seeing a huge shift in the success of branded content over other marketing disciplines.
You will see some incredible statistics in this presentation which will help to support any case for the argument that branded content exceeds expectation and delivers far better results than traditional forms of media.
#GUMPmovement (The Start of the Mental Health Revolution)Nick Kullin
Everything you need to know about the BIGGEST Social Cause Campaign for the Modern Societal World.
If you are interested in joining the #GUMPmovement as a donor, brand, or volunteer - please email nick@gumpmovement.org
It's time to heal the world and break the silence. Together.
#UsTwo
Brand: Champion Sportswear
Used strategic thinking to form a creative brief for my team which incorporated consumer/market research and consumer/business insights to help frame a pitch that was then presented to company heads.
Data Creativity, comment interpréter les tendances consommateurs grâce au Dat...La Cuisine du Web
Je vous propose un retour d’expériences sur la détection des tendances consommateurs sur le marché du food.
Où trouver et comment interpréter les données récoltées sur le web et l’ensemble des réseaux sociaux ?
Quels sont les outils qui permettent de recueillir des données comportementales, relationnelles, déclaratives et transactionnelles ?
Comment les études, le contenu utilisateur, la Data Google et le Social Media Monitoring permettent de définir des personae type ?
Quelles interprétations et quelles clés de lecture de ses données pour comprendre les usages consommateurs d’aujourd’hui ?
Doris Li, General Manager - Marketing & Communications at Bastion China, presented on High End Heaven: How China Is Creating a Luxury Boom Down Under at Mumbrella's Luxury Marketing Summit.
Giulio Gasperini's (Technogym) presentation at Mumbrella's Luxury Marketing S...Natasha Michelmore
Giulio Gasperini, Marketing Manager at Technogym, presented on The High-End Workout: How Technogym Appeals to the Luxury Consumer at Mumbrella's Luxury Marketing Summit.
Kim Do's (IBISWorld) presentation at Mumbrella's Luxury Marketing Summit 2018Natasha Michelmore
Kim Do, Senior Industry Analyst (IBISWorld), presented on the statistics surrounding the Australian luxury market at Mumbrella's Luxury Marketing Summit.
Myriam Conrie (MCA) presentation at Mumbrella's Entertainment Marketing Summi...Natasha Michelmore
Myriam Conrie, Head of Communications & Marketing at MCA, presented on The MCA on Reinventing Marketing Partnerships for the Arts at Mumbrella's Entertainment Marketing Summit.
Sue Brenchley (Fetch) presentation at Mumbrella's Entertainment Marketing Sum...Natasha Michelmore
Sue Brenchley, Marketing Director at Fetch, presented on How Fetch Reinvented Itself in the Crowded Entertainment Market at Mumbrella's Entertainment Marketing Summit.
James Greet and James Sykes' (CleanThinking) presentation at Mumbrella's Ente...Natasha Michelmore
The Co-Founders of CleanThinking presented on Let Us Entertain You: How Entertainment Marketers Can Really Engage at Mumbrella's Entertainment Marketing Summit.
Sally de st Croix (BBC Studios) presentation at Mumbrella's Entertainment Mar...Natasha Michelmore
Sally de st Croix, Global Franchise Director at BBC Studios, presented on The Doctor’s In: Regenerating the Famous Franchise at Mumbrella's Entertainment Marketing Summit.
Melissa Mullins' (9Powered at Nine) presentation at Mumbrella MSIX 2018Natasha Michelmore
Melissa Mullins, Director of Strategy at 9Powered (Nine), presented the 9Powered Insight Study* – Love is a (New) Battlefield research at Mumbrella's MSIX conference.
*Research conducted in consultation with The Lab including qualitative research with 7 singles and 10 x people in relationships; quantitative consumer survey (N – 500); and category expert interviews.
Stefan Grun’s (VicHealth) presentation at Mumbrella’s Health Marketing SummitNatasha Michelmore
Stefan Grun, Executive Manager at Victorian Health Promotion Foundation, presented on the This Girl Can campaign at Mumbrella’s Health Marketing Summit.
Amy Walker (Cognitives) and Kat Brown’s (SFI) presentation at Mumbrella’s Hea...Natasha Michelmore
Amy Walker, Head of Growth at Cognitives, and Kat Brown, Global Social Media Content Manager at Soho Flordis International, presented on Scaling Content Operations in Healthcare at Mumbrella’s Health Marketing Summit.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Brent Coker's (University of Melbourne) presentation at Mumbrella MSIX 2018
1. b r e n t c o k e r . c o m / v i r o l o g y
PSYCHOLOGY
1
BRENT CO KER | U N IVERSITY OF MELBOURN E | BRENTCOKER.COM/VIROLOGY
2. b r e n t c o k e r . c o m / v i r o l o g y
According to a study done by Charles Adams
in the 1960’s, the average person back then
was exposed to around 560 advertisements a
day, yet on average only noticed 76.
3. b r e n t c o k e r . c o m / v i r o l o g y
Controversy
4. b r e n t c o k e r . c o m / v i r o l o g y
sv
SHARE
VALUE
4
5. b r e n t c o k e r . c o m / v i r o l o g y
REASON
TO
SHARE
1. MOTIVATE
Motivating consumers’ reasons
to share.
2. ELIMINATE
Eliminate or minimise consumers’
reasons to not share.
5
6. b r e n t c o k e r . c o m / v i r o l o g y
What does winning a prize
and
having a near miss with a car
have in common?
E M O T I O N S
6
7. b r e n t c o k e r . c o m / v i r o l o g y
WHEEL OF
EMOTIONS
―SERVICE
P L U C H I K ’ S
7
8. b r e n t c o k e r . c o m / v i r o l o g y
8
1 = Coma
10 =
Manic
Low arousal High Arousal
Arousal Continuum
9. b r e n t c o k e r . c o m / v i r o l o g y 9
CONTRASTING
EMOTIONS
Let’s say you were sitting
at the roulette table,
and you placed a $20 chip
on the red…
10. b r e n t c o k e r . c o m / v i r o l o g y
10
1
Positive
emotions
Arousal Continuum
10 101
Negative
emotions
11. b r e n t c o k e r . c o m / v i r o l o g y
11
1
Positive
emotions
Arousal Continuum
10 10
Negative
emotions
Better
OK
12. b r e n t c o k e r . c o m / v i r o l o g y
Emotional
Contagion
13. b r e n t c o k e r . c o m / v i r o l o g y
13
14. b r e n t c o k e r . c o m / v i r o l o g y
14
15. b r e n t c o k e r . c o m / v i r o l o g y
15
16. b r e n t c o k e r . c o m / v i r o l o g y
16
17. b r e n t c o k e r . c o m / v i r o l o g y
17
Shared the movie: 9%
18. b r e n t c o k e r . c o m / v i r o l o g y
18
Shared the movie: 15%
19. b r e n t c o k e r . c o m / v i r o l o g y
19
Shared the movie: 31%
20. b r e n t c o k e r . c o m / v i r o l o g y
“One good thing about
music. When it hits you,
you feel no pain.”
- B O B M A R L E Y
The “hit” Bob Marley is
referring to is an intense
emotional response to music.
Music can have a powerful
effect on people, conjuring up
strong emotions, and
memories laden with
emotions.
UsingMusic
21. b r e n t c o k e r . c o m / v i r o l o g y 21
Intrigue
22. b r e n t c o k e r . c o m / v i r o l o g y
Affinity Tapping into
people’s Value
Systems
23. b r e n t c o k e r . c o m / v i r o l o g y 23
24. b r e n t c o k e r . c o m / v i r o l o g y 24
26. b r e n t c o k e r . c o m / v i r o l o g y
TIMELINE
CLICKTODISCOVERY
26
S U S H I G A M E
27. b r e n t c o k e r . c o m / v i r o l o g y
1. It’s not about controversy any more
2. It’s not what they feel, its how strongly they feel
3. Tap into your target market’s value system
27
28. b r e n t c o k e r . c o m / v i r o l o g y
THANK YOU!
brentcoker.com/virology
28
end
@webreep