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Sally de st Croix (BBC Studios) presentation at Mumbrella's Entertainment Marketing Summit 2018
- 1. IT’S ABOUT TIME REGENERATING THE FAMOUS FRANCHISE
- 2. PRESENTED BY SALLY DE ST CROIX GLOBAL FRANCHISE DIRECTOR, DOCTOR WHO
- 3. IT’S ABOUT TIME REGENERATING THE FAMOUS FRANCHISE
- 7. Brand Values Epic adventures through space and time INCLUSIVE ADVENTUROU S IMAGINATIVE
- 12. Competitive Landscape High global awareness vs other entertainment franchises BBC WorldWide Brand Tracker: 2016 87% 86% 84% 84% 80% 77% 75% 73% 73% 73% 71% 70% 67% 64% 60% 56% 48% 48% 33% 28% 19%
- 13. 9 million Doctor Who fans across our various social platforms 200 million views on Facebook and Youtube 100 million fans across more than 240 international territories
- 18. Best in class creative Strong community of fans Fantastic range of partners across all lines of business Global Scale
- 30. Reveal and then establish Jodie as the new Doctor Who Reveal and then establish new cast Generate noise around launch Reposition franchise B2B & B2C Goals of relaunching Doctor Who
- 31. The Universe is an adventure best shared with friends PHASE 2 Its About Time Show the amazing world to come - ‘Hello, Universe’. Build to an impactful launch. ‘Keep’ fans by promising adventure. PHASE 1 The Universe is calling Introduce the Friends and connect with authenticity. ‘Catch’ new audiences with a tease the adventure. PHASE 3 Share the adventure with friends ‘Deepen’ engagement and sustain audiences. Insight, interaction and sharing of content. CREATIVE CONCEPT JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
- 61. Be Bold
- 62. Play as a team
- 63. THANK YOU