Stefan Grun, Executive Manager at Victorian Health Promotion Foundation, presented on the This Girl Can campaign at Mumbrella’s Health Marketing Summit.

2. Behind the Scenes

6. Fear of judgement

7. TV Advertisement

10. Bowls Victoria
Mums on the Green
FFV
Soccer Mums
Ultimate Victoria
Ultimate Frisbee

11. Melbourne City FC
Gala Day
Netball Victoria
Rock Up Netball
Western Bulldogs
Come and Try clinics

12. Helping women and girls get active

14. Thank you & questions

15. ‘Amazing @thisgirlcanvic!!
Great clip featuring incredible
women doing what makes them
happy, getting active and giving
it a go!!
Congratulations!!
I just wanted to drop a little note to
say I adore this campaign. It is uplifting
and inspiring and inclusive but in such
a natural way void of tokenism. Well
done to all involved J
PS – the soundtrack ROCKS!
Awesome stuff!
Very real!
I still get pumped when I
watch that campaign
clip! It is brilliant.
I friggin love this
campaign!

17. Posters – editable