The presentation was first shown during the 'Innovate UK Investment in Water' breakout session at the RCUK Water and Cities Showcase which was held on the 30th June 2015.

1. Innovate(UK(Water(Strategy(
STAKEHOLDER(WORKSHOP(
2ND(JULY(2015(
Nick(Cliffe(
LEAD(TECHNOLOGIST(
RESOURCE(EFFICIENCY(
Niraj(Saraf(
LEAD(TECHNOLOGIST(
URBAN(LIVING(

2. Success

3. What(is(the(problem(we(are(addressing?(
• Business(investment(too(low(and(late(
• InnovaUon(disrupts(value(chains(and(business(
models(
• Longer(term(trends(not(visible(to(all(players(
• InnovaUon(infrastructure(is(complex(and(
inefficient(
• Government(does(not(make(best(use(of(its(levers(

4. 4
Accelerating

5. Connecting

6. Priorities

7. Key$Facts$
• Budget(for(2014Z15(is(approximately(£440m(
• With(partners(invested(over(£3bn((
• 60%(funding(last(year(to(SMEs(
• This(year(more(than(120(compeUUons(with(
grant(offers(to(over(1000(organisaUons.(
• Working(with(more(than(5,000(companies(and(
150(research(organisaUons((110(universiUes)((
• InnovaUon(networks(over(60,000(members(

8. Q1 – market size?

9. Q2 – can UK win?

10. 10(
Q3 – timing right?

11. Q4 – additionality?

12. Resource$Efficiency$&$Sustainability
Advanced(
Materials(
ICT(
Electronics,(
Photonics,(
Electrical(
systems(
Biosciences(
High(–Value(Manufacturing(
Digital(Services(
Energy(
Built(
Env.(
Food( Transport(
Health(
+(Care(
Urban(
Living(

14. FUND$
Innovate$UK$
$CHALLENGE$
[We$come$to$you]!!
$
Innovate$UK$
SMART$
[You$come$to$us]$
CONNECT$
Innovate$UK$$
INNOVATION$
NETWORKS$
(
(
$
$

15. CollaboraUve(R&D(
Smart(
Launchpad(
Catalyst(

17. • 64(clean(tech(companies(went(on(four(
Missions(to(the(USA(and(Brazil,(sponsored(by(
Innovate(UK(
• We(connected(them(to(potenUal(investors,(
partners,(suppliers(and(customers(
(
• They(have(since(ahracted(investment(of(over(
£600m$in(more(than(120(deals.((
Missions$unlock$
A$cool$£600m$of$
Investment$

18. 2012(
(
9(Feasibility(Studies(
(
7(CR&D((6(sUll(live)(

19. URBAN$LIVING$PLATFORM$

20. $$
$
$
$
Mark Glover
12th January 2011
The Urban Living Innovation Programme
Water$in$CiMes$Showcase$30$June$2015$
Niraj$Saraf$

21. CiMes:$2008$>50%;$2050$~$75%$
$
Global$Popn:$2008$6.8bn;$2050$9bn$
$
CiMes:$2008:$3.5bn;$2050$6.75bn$
$
CiMes:$2008:$2%$of$the$world’s$surface$

22. Strong Economy
Environment
Quality of Life
Transport(
Water(and(Waste(
Energy(
Healthcare(
EducaUon(
Security(
Comms(
Buildings(
City$ObjecMves$

23. What$are$the$waterbrelated$
challenges$in$ciMes$which$
require$two$or$more$city$
systems$to$work$together$to$
resolve?$

24. WORKSHOP$

25. ©BusinessTown(2014(

26. From(Discovering!the!Kano!Model!Wrihen(by:(David(Verduyn(Creator(of(www.kanomodel.com(
future development goals. Dr. Kano discovered and classified 5 categories of requirements. 3 of the
categories are very common and should be included in your offering and two are relatively rare and
should be excluded from your offering. Kano explains and illustrates these 5 classifications on the
axis shown in Figure 1.
Figure 1
The horizontal (x) axis is the degree of fulfillment or execution. On the right extreme is fully
executed, on the left extreme is not done at all or very poorly. The vertical (y) axis is the satisfaction

27. From(Discovering!the!Kano!Model!Wrihen(by:(David(Verduyn(Creator(of(www.kanomodel.com(
Discovering the Kano Model
Figure 3
c. Excitement – As arguably one of the most important of the categories, these are the
requirements that are unexpected pleasant surprises or delights. These are the innovations
you bring into your offering. Some companies call them USP’s (Unique Selling Propositions)

28. From(Discovering!the!Kano!Model!Wrihen(by:(David(Verduyn(Creator(of(www.kanomodel.com(
quality are the battery life on a cell phone or the time it takes to get an oil change at your
dealership or the resolution in your new flat screen TV. The better they are executed, the
more satisfaction you receive.
Figure 2
b. Basic – As shown in Figure 3, these are the requirements that the customers expect and are
taken for granted. When done well, customers are just neutral, but when done poorly,

29. Some$promising$technology$areas$
$
• Internet(of(Things(applicaUons(for(water(sector(
to(allow(devices(to(communicate(
• Nanotechnology(for(water(and(wastewater(
treatment((e.g.(aquaporins).(
• SyntheUc(organisms(for(wastewater(treatment(
and(energy(recovery.(
• Resource(recovery(from(wastewater(–(nutrients,(
gas,(heat,(energy((directly,(e.g.(through(
supercriUcal(water(oxidaUon)(soil(condiUoners,(
precious(metals.(
• LowZpower(desalinaUon((
• LowZhead(hydropower(
• LabZonZaZchip(realZUme(monitoring(for(chemical(
AND(biological(contaminants.(
• Precision(irrigaUon(and(farming,(drought(tolerant(
species.(
• Distributed(lowZcost(sensor(systems.((
• Decentralised(systems.(
• Expert(systems(for(autonomous(efficient(plant(
operaUon(and(maintenance(
• SelfZhealing(pipe(materials((advanced(materials)(
• Energy(recovery(from(water(in(pipes(
• Wastewater(reZuse((both(grey(and(black)(
• Big(data(and(compuUng(for(water(management((
• RealZUme(network(monitoring(and(management(

30. From(Discovering!the!Kano!Model!Wrihen(by:(David(Verduyn(Creator(of(www.kanomodel.com(
Discovering the Kano Model
Figure 4
d. Indifferent – As seen in Figure 5, these are the requirements that most customers simply
don’t care about whether they are present or absent, their satisfaction remains neutral

31. Stay$in$touch...$
• hfps://interact.innovateuk.org$
• hfps://connect.innovateuk.org$
• hfp://www.ktnbuk.co.uk$
(
@innovate_uk$
(
Nick(Cliffe(
LEAD(TECHNOLOGIST(
RESOURCE(EFFICIENCY(
nick.cliffe@innovateuk.gov.uk(
Niraj(Saraf(
LEAD(TECHNOLOGIST(
URBAN(LIVING(
niraj.saraf@innovateuk.gov.uk(