First there was the Instagram profile, and then came the one-size-fits-all Business Profile. Now the Creator Profile has been added to the mix. This begs the question, who should have which profile?

1. Breaking Down Instagram
Creator vs. Business Profiles

2. First there was the Instagram profile, and then came the one-size-fits-all
Business Profile. Now the Creator Profile has been added to the mix. This
begs the question, who should have which profile?
Let’s dig in.

3. The Basics
Instagram first launched the Creator Profile option as a test
at the end of 2018. Now, any user can elect to have a
creator account—it’s not exclusive to those with a certain
sized following or the sacred blue checkmark.
The launch of creator profiles was primarily aimed at
anyone using a business account but not operating under a
traditional business model. Think: influencers, celebrities,
politicians, authors, or any household name.
@whalebonemagazine

4. The Perks
Creator profiles equip users with a set of tools to control
their online presence, understand their growth and manage
their messages. The three key features that come with a
creator account include:
● A streamlined inbox
● Growth insights
● Alternative options for displaying contact information
and category labels
@siduations

5. The Breakdown
Let’s get down to business: how does a creator profile differ
from a business profile? Instagram refers to the two types of
accounts as "Professional" accounts, and the differences
between the two options are not significant, but the nature
of the creator profile is designed for an individual user while
the business profile is for companies.
Here’s what that looks like 👉
@jacquemus

6. 1. Next-Level Insights
Creator accounts get more granular when it comes to
follower analytics than regular business profiles. Creators
can access daily data on audience growth, and the specific
content that was connected to either the spike or dip in
followers.
@phototag

7. 2. Inbox Upgrade
Creator profiles can organize their inboxes into three tabs,
Primary, General, and Requests. This means users are no
longer forced to mix business with pleasure on the ‘Gram,
they can have a separate inbox for each.
@majestyspleasure

8. 3. Profile Options
Unlike business accounts, creator profiles have more
flexibility on what they choose to include as a CTA on their
pages. Creators can remove the click to call and email
options.
@thankyou_ok

9. Keep On Reading
Read more about Instagram Creator vs. Business
profiles by visiting our blog for the full story.
blog.dashhudson.com

10. Before You Go…
What is Dash Hudson?

11. Visual Marketing Software for
the World’s Most Important Brands
Built for the discerning. Create, measure, predict, and publish photos
and videos. See trends, analyze, and enhance performance across
organic and paid marketing channels.

12. We Work with the World’s Most Important Brands

13. Hear From the Best in the Biz
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Social Media Manager
“Dash Hudson helps us understand our customer
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customer wants, at the right time.”
Kelsey Simmons,
Senior Business Intelligence Analyst

14. Want to Know More?
Drop us a line at dashhudson.com/demo to learn more
about Dash Hudson and why it’s used by the world’s
smartest brands.